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MullenLowe U.S.

January 01, 1970

MullenLowe U.S. is a Boston, Massachusetts-based advertising and marketing communications agency, a part of MullenLowe Group owned by multinational advertising network Interpublic Group of Companies (IPG). It has regional offices in Los Angeles, New York City and Winston-Salem, North Carolina.[1] The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations.

MullenLowe U.S.
IndustryAdvertising, Marketing
Founded1970
FounderJim Mullen
Headquarters
Boston
Number of locations
4
Key people
Lee Newman, CEO
ServicesCreative, public relations, full-service media, analytics.
ParentInterpublic Group of Companies (IPG)
Websitemullenlowe.com

Lee Newman is MullenLowe U.S.'s CEO.[2]

History edit

MullenLowe U.S., originally known as Mullen Advertising, was founded in 1970 in Wenham, Massachusetts by Jim Mullen, a biophysicist and racing sailor.[3] Three years later, the company hired Paul Silverman as its original creative director.[4] Other early employees included then-Chief Operating Officer Joe Grimaldi, who would go on to become Chairman of MullenLowe U.S., and the agency's fourth partner and executive creative director Edward Boches.[5][6]

In April 1999, Mullen Advertising, by then the largest independent agency in New England, was acquired by Interpublic Group of Companies.[7] In October 1999, Jim Mullen stepped down and turned the CEO duties over to Joe Grimaldi.[8]

In January 2001, Interpublic merged Mullen with another of its holdings, Winston-Salem, North Carolina-based agency Long Haymes Carr (LHC). LHC was renamed as Mullen/LHC.[9]

In 2011, the agency was named to Ad Age's A-List as the third best agency in the country.[10] In the same year, American business magazine Fast Company named Mullen to its top 10 innovative marketing and advertising companies.[11]

In December 2013, Alex Leikikh succeeded Joe Grimaldi as Mullen's CEO.[12]

In May 2015, Interpublic merged Mullen with global agency Lowe & Partners, creating MullenLowe Group, and Mullen's US offices were renamed as MullenLowe U.S. Mullen CEO Alex Leikikh became Worldwide CEO of MullenLowe Group.[1] Lee Newman was appointed MullenLowe U.S. CEO.[2]

Operations edit

MullenLowe U.S. is headquartered at 40 Broad Street in Boston, where it moved on June 1, 2009, following 22 years in a manor house in Wenham, Massachusetts.[13] Additional offices are located in Los Angeles, New York City, and Winston-Salem North Carolina. The agency is part of MullenLowe Group's network of 90+ offices in over 65 locations around the world.[14]

MullenLowe U.S. belongs to the similarly-named division of the global network, MullenLowe, which focuses on brand strategy, communications planning and through-the-line advertising. MullenLowe sits alongside three other divisions of MullenLowe Group: MullenLowe Comms, Mediahub, and MullenLowe Profero.[15]

Notable campaigns edit

One of MullenLowe U.S.'s more notable campaigns was creating the Monster.com Super Bowl commercial When I Grow Up.[16] The agency has also gotten press coverage for its E*TRADE Superbowl ads with the tagline "Don't Get Mad, Get E-Trade".[17] In 2022, KFC has named MullenLowe as the brand's creative agency of record.[18]

Notable clients past and present edit

References edit

  1. ^ a b "Mullen Will Merge With Lowe and Partners to Become Mullen Lowe Group". adweek.com. 2015-05-08. Retrieved 2019-05-31.
  2. ^ a b "Newly Formed Mullen Lowe Group Names Lee Newman Its U.S. CEO". adage.com. 2015-05-19. Retrieved 2019-05-31.
  3. ^ "Ad-venturer". forbes.com. 2005-04-14. Retrieved 2019-05-31.
  4. ^ "Paul Silverman, Former Mullen Creative Chief, Dies". adweek.com. 2009-08-11. Retrieved 2019-05-31.
  5. ^ "Five things you should know about Joe Grimaldi". bostonglobe.com. 2016-01-22. Retrieved 2019-05-29.
  6. ^ "Mullen Ups Boches To Executive CD". adweek.com. 1998-12-21. Retrieved 2019-05-31.
  7. ^ "THE MEDIA BUSINESS: ADVERTISING; Mullen Advertising, New England's biggest independent, is acquired by the Lowe Group". The New York Times. 1999-04-29. Retrieved 2019-05-29.
  8. ^ "Mullen Advertising Inc. History". fundinguniverse.com. Retrieved 2019-05-31.
  9. ^ "Mullen, Long Haymes Carr Merge Operations". adweek.com. 2001-01-22. Retrieved 2019-05-31.
  10. ^ "Mullen Is No. 3 on the Ad Age Agency A-List". adage.com. 2011-01-24. Retrieved 2019-02-07.
  11. ^ "Most Innovative Companies 2011 Top 10 In advertising". fastcompany.com. 2011-11-30. Retrieved 2019-02-07.
  12. ^ "Alex Leikikh Succeeds Joe Grimaldi as Mullen's CEO". adweek.com. 2013-12-02. Retrieved 2019-05-31.
  13. ^ "Mullen Moves HQ to Boston". adweek.com. 2009-05-31. Retrieved 2019-05-31.
  14. ^ "MullenLowe Group Picks a Boxing Octopus as Its Spirit Animal in New Global Identity". adweek.com. 2016-01-25. Retrieved 2019-06-07.
  15. ^ "Agency Family Trees 2013: Interpublic Group -- IPG". Retrieved August 16, 2013.
  16. ^ a b "8 Super Bowl Ads That Completely Transformed Their Brands". businessinsider.com. 2014-01-30. Retrieved 2019-05-31.
  17. ^ a b "E-Trade Returns to Super Bowl After Five-Year Hiatus". adage.com. 2018-01-29. Retrieved 2019-07-29.
  18. ^ "KFC Picks MullenLowe as Its New Creative Agency of Record".
  19. ^ "How Acura Built Its New TV Campaign for Mobile". Adage. 2017-04-11.
  20. ^ "MullenLowe, American Greetings Show Us How Pumping Iron Is Exactly Like Writing a Heartfelt Note". Adweek. 2019-01-02.
  21. ^ "Burger King asks Wendy's to prom". The Drum. 2018-05-09.
  22. ^ Nudd, Tim (2014-06-10). "How Mullen Brought Century 21 Into the 21st Century With Fun, Fast Social Ads". Adweek.
  23. ^ Judy, Warner (2000-03-13). "Checking In to Mullen". Adweek.
  24. ^ "Mullen Touts GM Used Cars". Adweek. 2001-10-01.
  25. ^ "The Cookie Monster Tries to Keep New Year's Resolutions in Google Play Ad". Mashable. 2013-01-02.
  26. ^ "Mullen Wins Global Grey Goose Creative". Adweek. 2012-03-28.
  27. ^ "JetBlue's pizza delivery service brings NYC pies all the way to Los Angeles". Adage. 2018-05-08.
  28. ^ "La Quinta - Mullen". Mediapost. 2007-01-29.
  29. ^ "Mullen Rebrands LendingTree". Adweek. 2009-07-20.
  30. ^ David, Gianatasio (2006-06-14). "MassMutual Moves to Mullen". Adweek.
  31. ^ "Match.com Taps Mass. Shop for PR". Adweek. 2004-06-02.
  32. ^ "National Geographic Channels Hires Mullen for Digital, Media". AdAge. 2012-03-19.
  33. ^ "MullenLowe PR snags New Balance as it looks to drive earned media". Campaign. 2019-06-27.
  34. ^ Michael, Musco (2011-01-10). "Planet Fitness "Lift Things Up"". Adweek.
  35. ^ "MullenLowe's Stunning Short Films for Royal Caribbean Serve Up Alaska's Local Flavor". AdWeek. 2017-10-17.
  36. ^ "Sennheiser selects MullenLowe Group to lead global marketing". Campaign. 2019-01-24.
  37. ^ Stuart, Elliott (1999-05-26). "THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Stanley Works Shifts Account". New York Times.
  38. ^ Jack, Neff (2010-06-07). "Alberto-Culver Moves $250 Million Global Creative Duties to Arnold, Mullen". Advertising Age.
  39. ^ Philip H., Dougherty (1988-02-23). "Advertising; Mullen Will Handle Account for Timberland". Advertising Age.
  40. ^ Morrison., Maureen (2012-02-21). "Mullen wins U.S. Cellular After Review". Advertising Age.
  41. ^ "MullenLowe Wins Potential $212M DoD HR Marketing Comms Contract". Govcon Wire. 2019-01-28.
  42. ^ "MullenLowe LA Launches First Campaign for Whole Foods". Adweek. 2018-02-05.
  43. ^ "Zappos Taps Mullen as Creative Agency". Adage. 2009-09-24.

External links edit

  • Official website

January 01, 1970
mullenlowe, boston, massachusetts, based, advertising, marketing, communications, agency, part, mullenlowe, group, owned, multinational, advertising, network, interpublic, group, companies, regional, offices, angeles, york, city, winston, salem, north, carolin. MullenLowe U S is a Boston Massachusetts based advertising and marketing communications agency a part of MullenLowe Group owned by multinational advertising network Interpublic Group of Companies IPG It has regional offices in Los Angeles New York City and Winston Salem North Carolina 1 The agency provides creative media brand planning direct marketing interactive design and public relations MullenLowe U S IndustryAdvertising MarketingFounded1970FounderJim MullenHeadquartersBostonNumber of locations4Key peopleLee Newman CEOServicesCreative public relations full service media analytics ParentInterpublic Group of Companies IPG Websitemullenlowe com Lee Newman is MullenLowe U S s CEO 2 Contents 1 History 2 Operations 3 Notable campaigns 4 Notable clients past and present 5 References 6 External linksHistory editMullenLowe U S originally known as Mullen Advertising was founded in 1970 in Wenham Massachusetts by Jim Mullen a biophysicist and racing sailor 3 Three years later the company hired Paul Silverman as its original creative director 4 Other early employees included then Chief Operating Officer Joe Grimaldi who would go on to become Chairman of MullenLowe U S and the agency s fourth partner and executive creative director Edward Boches 5 6 In April 1999 Mullen Advertising by then the largest independent agency in New England was acquired by Interpublic Group of Companies 7 In October 1999 Jim Mullen stepped down and turned the CEO duties over to Joe Grimaldi 8 In January 2001 Interpublic merged Mullen with another of its holdings Winston Salem North Carolina based agency Long Haymes Carr LHC LHC was renamed as Mullen LHC 9 In 2011 the agency was named to Ad Age s A List as the third best agency in the country 10 In the same year American business magazine Fast Company named Mullen to its top 10 innovative marketing and advertising companies 11 In December 2013 Alex Leikikh succeeded Joe Grimaldi as Mullen s CEO 12 In May 2015 Interpublic merged Mullen with global agency Lowe amp Partners creating MullenLowe Group and Mullen s US offices were renamed as MullenLowe U S Mullen CEO Alex Leikikh became Worldwide CEO of MullenLowe Group 1 Lee Newman was appointed MullenLowe U S CEO 2 Operations editMullenLowe U S is headquartered at 40 Broad Street in Boston where it moved on June 1 2009 following 22 years in a manor house in Wenham Massachusetts 13 Additional offices are located in Los Angeles New York City and Winston Salem North Carolina The agency is part of MullenLowe Group s network of 90 offices in over 65 locations around the world 14 MullenLowe U S belongs to the similarly named division of the global network MullenLowe which focuses on brand strategy communications planning and through the line advertising MullenLowe sits alongside three other divisions of MullenLowe Group MullenLowe Comms Mediahub and MullenLowe Profero 15 Notable campaigns editOne of MullenLowe U S s more notable campaigns was creating the Monster com Super Bowl commercial When I Grow Up 16 The agency has also gotten press coverage for its E TRADE Superbowl ads with the tagline Don t Get Mad Get E Trade 17 In 2022 KFC has named MullenLowe as the brand s creative agency of record 18 Notable clients past and present editAcura 19 American Greetings 20 Burger King 21 Century 21 22 E TRADE 17 Four Seasons Hotels and Resorts 23 General Motors 24 Google 25 Grey Goose vodka 26 JetBlue 27 LaQuinta Inns amp Suites 28 LendingTree 29 MassMutual 30 Match com 31 Monster com 16 National Geographic Channel 32 New Balance 33 Planet Fitness 34 Royal Caribbean 35 Sennheiser 36 The Stanley Works 37 TRESemme 38 Timberland 39 U S Cellular 40 U S Department of Defense 41 Whole Foods Market 42 Zappos 43 References edit a b Mullen Will Merge With Lowe and Partners to Become Mullen Lowe Group adweek com 2015 05 08 Retrieved 2019 05 31 a b Newly Formed Mullen Lowe Group Names Lee Newman Its U S CEO adage com 2015 05 19 Retrieved 2019 05 31 Ad venturer forbes com 2005 04 14 Retrieved 2019 05 31 Paul Silverman Former Mullen Creative Chief Dies adweek com 2009 08 11 Retrieved 2019 05 31 Five things you should know about Joe Grimaldi bostonglobe com 2016 01 22 Retrieved 2019 05 29 Mullen Ups Boches To Executive CD adweek com 1998 12 21 Retrieved 2019 05 31 THE MEDIA BUSINESS ADVERTISING Mullen Advertising New England s biggest independent is acquired by the Lowe Group The New York Times 1999 04 29 Retrieved 2019 05 29 Mullen Advertising Inc History fundinguniverse com Retrieved 2019 05 31 Mullen Long Haymes Carr Merge Operations adweek com 2001 01 22 Retrieved 2019 05 31 Mullen Is No 3 on the Ad Age Agency A List adage com 2011 01 24 Retrieved 2019 02 07 Most Innovative Companies 2011 Top 10 In advertising fastcompany com 2011 11 30 Retrieved 2019 02 07 Alex Leikikh Succeeds Joe Grimaldi as Mullen s CEO adweek com 2013 12 02 Retrieved 2019 05 31 Mullen Moves HQ to Boston adweek com 2009 05 31 Retrieved 2019 05 31 MullenLowe Group Picks a Boxing Octopus as Its Spirit Animal in New Global Identity adweek com 2016 01 25 Retrieved 2019 06 07 Agency Family Trees 2013 Interpublic Group IPG Retrieved August 16 2013 a b 8 Super Bowl Ads That Completely Transformed Their Brands businessinsider com 2014 01 30 Retrieved 2019 05 31 a b E Trade Returns to Super Bowl After Five Year Hiatus adage com 2018 01 29 Retrieved 2019 07 29 KFC Picks MullenLowe as Its New Creative Agency of Record How Acura Built Its New TV Campaign for Mobile Adage 2017 04 11 MullenLowe American Greetings Show Us How Pumping Iron Is Exactly Like Writing a Heartfelt Note Adweek 2019 01 02 Burger King asks Wendy s to prom The Drum 2018 05 09 Nudd Tim 2014 06 10 How Mullen Brought Century 21 Into the 21st Century With Fun Fast Social Ads Adweek Judy Warner 2000 03 13 Checking In to Mullen Adweek Mullen Touts GM Used Cars Adweek 2001 10 01 The Cookie Monster Tries to Keep New Year s Resolutions in Google Play Ad Mashable 2013 01 02 Mullen Wins Global Grey Goose Creative Adweek 2012 03 28 JetBlue s pizza delivery service brings NYC pies all the way to Los Angeles Adage 2018 05 08 La Quinta Mullen Mediapost 2007 01 29 Mullen Rebrands LendingTree Adweek 2009 07 20 David Gianatasio 2006 06 14 MassMutual Moves to Mullen Adweek Match com Taps Mass Shop for PR Adweek 2004 06 02 National Geographic Channels Hires Mullen for Digital Media AdAge 2012 03 19 MullenLowe PR snags New Balance as it looks to drive earned media Campaign 2019 06 27 Michael Musco 2011 01 10 Planet Fitness Lift Things Up Adweek MullenLowe s Stunning Short Films for Royal Caribbean Serve Up Alaska s Local Flavor AdWeek 2017 10 17 Sennheiser selects MullenLowe Group to lead global marketing Campaign 2019 01 24 Stuart Elliott 1999 05 26 THE MEDIA BUSINESS ADVERTISING ADDENDA Stanley Works Shifts Account New York Times Jack Neff 2010 06 07 Alberto Culver Moves 250 Million Global Creative Duties to Arnold Mullen Advertising Age Philip H Dougherty 1988 02 23 Advertising Mullen Will Handle Account for Timberland Advertising Age Morrison Maureen 2012 02 21 Mullen wins U S Cellular After Review Advertising Age MullenLowe Wins Potential 212M DoD HR Marketing Comms Contract Govcon Wire 2019 01 28 MullenLowe LA Launches First Campaign for Whole Foods Adweek 2018 02 05 Zappos Taps Mullen as Creative Agency Adage 2009 09 24 External links editOfficial website Retrieved from https en wikipedia org w index php title MullenLowe U S amp oldid 1225170097, wikipedia, wiki, book, books, library,

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