Mrs. Butterworth's is an American brand of syrups and pancake mixes owned by Conagra Brands. The syrups come in distinctive bottles shaped as the character "Mrs. Butterworth", represented in the form of a matronly woman. The syrup was introduced in 1961.[1] In 1999, the original glass bottles began to be replaced with plastic.[2] In 2009, the character was given the first name "Joy" following a contest held by the company.
One of the main voice actresses for Mrs. Butterworth was Mary Kay Bergman.[3] she was also voiced by Hope Summers during the early to late 1970s.
Kim Fields appeared in a commercial for the product during the late-1970s.
In 2007, Mrs. Butterworth was used in a series of ads for GEICO, in which she helped an actual customer with her testimonial.[4]
In 2019, she appeared along with an actor playing Colonel Sanders in a KFC commercial spoofing a scene from Dirty Dancing, promoting chicken and waffles using Mrs. Butterworth's syrup.[citation needed]
Controversy
A limited edition bottle
In 2020, following protests over systemic racism, Conagra Brands announced that it would review the shape of their bottles, as critics viewed them as an example of the "mammy" stereotype.[5] A competing brand, Aunt Jemima, revamped its brand and advertising following the attention on negative black stereotypes. In ads, Mrs. Butterworth's voice has evoked a grandmotherly white woman, and she has been portrayed by white voice actresses.[3][6][7] Despite this, some reports had claimed, without citing any sources, that the character was originally modeled on Butterfly McQueen, a black actress who appeared as the maid in Gone with the Wind (1939).[6][8]
In popular culture
In 2005, Chicago rapper Lupe Fiasco made reference to the brand on Kanye West's "Touch the Sky," with the lyric "bottle-shaped body like Mrs. Butterworth".
In 2009, then-parent company Pinnacle Foods held a "first name contest" for the product's mascot; the winning name was "Joy", making the full name Joy Butterworth.[9][10] The character appears in the 2012 American film Foodfight!.[11]
^Geico Mrs. Butterworth, archived from the original on 2021-12-21, retrieved 2022-02-12
^Durbin, Dee-Ann (18 June 2020). "Cream of Wheat, Mrs. Butterworth confront race in packaging". ABC News. Associated Press. Retrieved 2022-02-12.
^ abMorona, Joey (June 17, 2020). "Mrs. Butterworth's syrup is considering changing up its branding and famous bottles". cleveland.com. Retrieved 2022-02-12.
^Silvey, Janese (2012-05-04). . Columbia Daily Tribune. Archived from the original on 2020-05-24. Retrieved 2022-02-12.
^"Mrs. Butterworth Has a First Name, It's . . ". Food Channel. 2009-10-03. Retrieved 2019-12-16.
^"Mrs. Butterworth's first name is . . ". Los Angeles Times. 2009-05-09. Retrieved 2019-12-16.
^Hawkes, Rebecca (2017-08-02). "Forget The Emoji Movie: discover Foodfight!, the worst children's animation of all time". The Daily Telegraph. Retrieved 2020-06-17.
External links
Official website
This brand-name food or drink product–related article is a stub. You can help Wikipedia by expanding it.
butterworth, american, brand, syrups, pancake, mixes, owned, conagra, brands, syrups, come, distinctive, bottles, shaped, character, butterworth, represented, form, matronly, woman, syrup, introduced, 1961, 1999, original, glass, bottles, began, replaced, with. Mrs Butterworth s is an American brand of syrups and pancake mixes owned by Conagra Brands The syrups come in distinctive bottles shaped as the character Mrs Butterworth represented in the form of a matronly woman The syrup was introduced in 1961 1 In 1999 the original glass bottles began to be replaced with plastic 2 In 2009 the character was given the first name Joy following a contest held by the company Mrs Butterworth sProduct typeSyrup and baking mixesOwnerConagra BrandsCountryUnited StatesIntroduced1961 1961 MarketsWorldwidePrevious ownersMrs Butterworth sWebsitewww wbr mrsbutterworths wbr com Contents 1 Advertising 2 Controversy 3 In popular culture 4 See also 5 References 6 External linksAdvertising EditOne of the main voice actresses for Mrs Butterworth was Mary Kay Bergman 3 she was also voiced by Hope Summers during the early to late 1970s Kim Fields appeared in a commercial for the product during the late 1970s In 2007 Mrs Butterworth was used in a series of ads for GEICO in which she helped an actual customer with her testimonial 4 In 2019 she appeared along with an actor playing Colonel Sanders in a KFC commercial spoofing a scene from Dirty Dancing promoting chicken and waffles using Mrs Butterworth s syrup citation needed Controversy Edit A limited edition bottle In 2020 following protests over systemic racism Conagra Brands announced that it would review the shape of their bottles as critics viewed them as an example of the mammy stereotype 5 A competing brand Aunt Jemima revamped its brand and advertising following the attention on negative black stereotypes In ads Mrs Butterworth s voice has evoked a grandmotherly white woman and she has been portrayed by white voice actresses 3 6 7 Despite this some reports had claimed without citing any sources that the character was originally modeled on Butterfly McQueen a black actress who appeared as the maid in Gone with the Wind 1939 6 8 In popular culture EditIn 2005 Chicago rapper Lupe Fiasco made reference to the brand on Kanye West s Touch the Sky with the lyric bottle shaped body like Mrs Butterworth In 2009 then parent company Pinnacle Foods held a first name contest for the product s mascot the winning name was Joy making the full name Joy Butterworth 9 10 The character appears in the 2012 American film Foodfight 11 See also EditAunt Jemima Breakfast French toast List of syrups Pancakes Waffles Betty CrockerReferences Edit Our History Pinnacle Foods Retrieved 10 July 2015 Plastic pleases Mrs Butterworth s Packaging World 1999 08 31 Retrieved 2019 12 16 a b Lemmerman Kristin 1999 11 17 Mary Kay Bergman voice over actress dead CNN Retrieved 2022 02 12 Geico Mrs Butterworth archived from the original on 2021 12 21 retrieved 2022 02 12 Durbin Dee Ann 18 June 2020 Cream of Wheat Mrs Butterworth confront race in packaging ABC News Associated Press Retrieved 2022 02 12 a b Morona Joey June 17 2020 Mrs Butterworth s syrup is considering changing up its branding and famous bottles cleveland com Retrieved 2022 02 12 Mrs Butterworth s Thick Rich Deliciously Sweet Syrup www mrsbutterworths com Retrieved 2022 02 12 Silvey Janese 2012 05 04 Mrs Butterworth award raises ire at MU Columbia Daily Tribune Archived from the original on 2020 05 24 Retrieved 2022 02 12 Mrs Butterworth Has a First Name It s Food Channel 2009 10 03 Retrieved 2019 12 16 Mrs Butterworth s first name is Los Angeles Times 2009 05 09 Retrieved 2019 12 16 Hawkes Rebecca 2017 08 02 Forget The Emoji Movie discover Foodfight the worst children s animation of all time The Daily Telegraph Retrieved 2020 06 17 External links EditOfficial website This brand name food or drink product related article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Mrs Butterworth 27s amp oldid 1128592611, wikipedia, wiki, book, books, library,
