Mr. Big is the largest sized chocolate bar produced by Cadbury in Canada,[1] hence the name. The standard bar is made of a layered vanilla wafer coated in caramel, peanuts, and rice crisps and covered in a chocolate coating.[1] The bar is the length of two "standard"-sized bars – around 20 centimeters (8 inches) long.[2][3] Additional varieties include Mr. Chew Big, Mr. Big Fudge, and Mr. Big with Maple.
The bar is common in Canada, but is also available in Hungary, Poland and some areas of the United States. A Canadian advertising campaign in the 1970s included the tagline "Mr. Big: so big they call him Mister". The product launched in the U.S. in 1995, and the launch included an advertising campaign with the basketball player Shaquille O'Neal.[4][5] A miniature Mr. Big chocolate bar is manufactured and marketed for the Halloween season.[1]
Brand nameEdit
The Mr. Big brand name was originally owned by Nestlé and licensed by William Neilson (now Cadbury). This created the situation where the trademark of one of Neilson's largest brands was owned by its largest competitor. Neilson then bought the rights to the name Mr. Big for confectionery.
Ice creamEdit
Mr. Big was the only Cadbury chocolate bar to have an ice cream variant made by Nestlé until 2019. It was discontinued in May 2002 in the UK due to poor sales. An ice cream bar version produced by Nestlé is available in Canada, although other Cadbury ice cream products were previously made by Breyers.
ReferencesEdit
^ abcMartineau, Chantal (October 13, 2010). "Canadian Candy: 11 Sweets You Can't Get this Side of the Border". Village Voice. Retrieved April 14, 2017.
^Tovrov, Daniel (2 September 2011). "5 Best Candy Bars You've Never Heard Of". International Business Times. Retrieved 4 March 2015.
chocolate, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, chocolate, news, newspapers, books, scholar, jstor, janua. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Mr Big chocolate bar news newspapers books scholar JSTOR January 2023 Learn how and when to remove this template message Mr Big is the largest sized chocolate bar produced by Cadbury in Canada 1 hence the name The standard bar is made of a layered vanilla wafer coated in caramel peanuts and rice crisps and covered in a chocolate coating 1 The bar is the length of two standard sized bars around 20 centimeters 8 inches long 2 3 Additional varieties include Mr Chew Big Mr Big Fudge and Mr Big with Maple Contents 1 Market and marketing 2 Brand name 3 Ice cream 4 References 5 External linksMarket and marketing EditThe bar is common in Canada but is also available in Hungary Poland and some areas of the United States A Canadian advertising campaign in the 1970s included the tagline Mr Big so big they call him Mister The product launched in the U S in 1995 and the launch included an advertising campaign with the basketball player Shaquille O Neal 4 5 A miniature Mr Big chocolate bar is manufactured and marketed for the Halloween season 1 Brand name EditThe Mr Big brand name was originally owned by Nestle and licensed by William Neilson now Cadbury This created the situation where the trademark of one of Neilson s largest brands was owned by its largest competitor Neilson then bought the rights to the name Mr Big for confectionery Ice cream EditMr Big was the only Cadbury chocolate bar to have an ice cream variant made by Nestle until 2019 It was discontinued in May 2002 in the UK due to poor sales An ice cream bar version produced by Nestle is available in Canada although other Cadbury ice cream products were previously made by Breyers References Edit a b c Martineau Chantal October 13 2010 Canadian Candy 11 Sweets You Can t Get this Side of the Border Village Voice Retrieved April 14 2017 Tovrov Daniel 2 September 2011 5 Best Candy Bars You ve Never Heard Of International Business Times Retrieved 4 March 2015 Cadbury Products Retrieved 4 March 2015 Carr D 2003 Candymaking in Canada Dundurn p 108 ISBN 978 1 4597 1269 0 Retrieved April 14 2017 Shaq Snaqs include Mr Big bar Advertising Age October 25 1995 Retrieved April 14 2017 External links Edithttps www snackworks ca en products cadbury Retrieved from https en wikipedia org w index php title Mr Big chocolate bar amp oldid 1135953751, wikipedia, wiki, book, books, library,
