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Wikipedia

Minted

Minted is an online marketplace of premium design goods created by independent artists and designers. The company sources art and design from a community of more than 16,000 independent artists from around the world. Minted offers artists two business models for selling their goods - one in which Minted handles manufacturing and fulfillment and a second where the artists handles manufacturing and fulfillment.

Minted
Minted logo
TypePrivate
IndustryMarketplace, E-commerce
Founded2007
FounderMariam Naficy
HeadquartersSan Francisco, California, United States
ProductsArt, stationery, home decor
Number of employees
375
Websitewww.minted.com

History edit

Minted was founded in April 2007 by Mariam Naficy to sell high-end lines of stationery and adopted a crowdsourcing model when it realized that designs by independent artists were outselling those of established brands.[1] Minted has raised more than $300 million[2] from investors, including T. Rowe Price, Permira, Norwest Venture Partners, Technology Crossover Ventures, Benchmark Capital, Ridge Ventures. Angel investors include former Yahoo CEO Marissa Mayer, Yelp CEO Jeremy Stoppelman, and Eventbrite founders Kevin and Julia Hartz.[3][4][5]

In 2012, Minted expanded outside of its core stationery market by launching wall art prints and party decor.[citation needed]

In 2015, Minted launched home decor.[citation needed]

In 2017, Minted launched wholesale, with national retail partners including Target, West Elm, and Pottery Barn Kids.

In 2021, Minted introduced Direct From Artist, where artists manufacture and fulfill their own products.

Minted partnered with Every Mother Counts, a maternal health nonprofit organization led by Christy Turlington Burns, in which a part of the proceeds from selling customized children's art would go to benefit the organization.[6]

Crowdsourcing edit

Minted holds regular design challenges that are open to artists and designers. Thousands of independent artists participate in the challenges. More than 2,000 designs are submitted by artists to Minted every week.

Visitors to the website vote on the design submissions to help choose the winning designs that will be sold on the website. Minted's predictive voting algorithms use consumer votes to predict which of the thousands of submissions from the contest will be future bestsellers.

Winning artists are paid a cash prize and earn an ongoing commission on sales of their designs.[7]

Awards edit

In October 2014, Minted was named #5 on LinkedIn's 10 Bay Area startups that are most in demand by local techies.[8]

References edit

  1. ^ Mcmahon, Regan (2010-11-14). "Mariam Naficy went from makeup to Minted.com". San Francisco Chronicle.
  2. ^ Lawler, Ryan. "Crowdsourced Design Marketplace Minted Raises $38M More, Adds Fabrics And Home Decor". TechCrunch.com. Retrieved 31 October 2014.
  3. ^ "Benchmark, Marissa Mayer Put $5.5M In Stationery Design And Retail Site Minted". TechCrunch.
  4. ^ "Minted Raises $5.5 Million And Tells Us What It's Like To Have Marissa Mayer As An Investor". Business Insider.
  5. ^ "Stationery Startup Minted Raises $41M for Larger Crowdsourced Design Push". WSJ AllThingsDigital.
  6. ^ "Minted Expands Beyond Stationery With New Art Print Business". TechCrunch.
  7. ^ . Business Insider. Archived from the original on 2013-05-08.
  8. ^ . Archived from the original on 2014-10-02.

External links edit

minted, online, marketplace, premium, design, goods, created, independent, artists, designers, company, sources, design, from, community, more, than, independent, artists, from, around, world, offers, artists, business, models, selling, their, goods, which, ha. Minted is an online marketplace of premium design goods created by independent artists and designers The company sources art and design from a community of more than 16 000 independent artists from around the world Minted offers artists two business models for selling their goods one in which Minted handles manufacturing and fulfillment and a second where the artists handles manufacturing and fulfillment MintedMinted logoTypePrivateIndustryMarketplace E commerceFounded2007FounderMariam NaficyHeadquartersSan Francisco California United StatesProductsArt stationery home decorNumber of employees375Websitewww minted com Contents 1 History 2 Crowdsourcing 3 Awards 4 References 5 External linksHistory editMinted was founded in April 2007 by Mariam Naficy to sell high end lines of stationery and adopted a crowdsourcing model when it realized that designs by independent artists were outselling those of established brands 1 Minted has raised more than 300 million 2 from investors including T Rowe Price Permira Norwest Venture Partners Technology Crossover Ventures Benchmark Capital Ridge Ventures Angel investors include former Yahoo CEO Marissa Mayer Yelp CEO Jeremy Stoppelman and Eventbrite founders Kevin and Julia Hartz 3 4 5 In 2012 Minted expanded outside of its core stationery market by launching wall art prints and party decor citation needed In 2015 Minted launched home decor citation needed In 2017 Minted launched wholesale with national retail partners including Target West Elm and Pottery Barn Kids In 2021 Minted introduced Direct From Artist where artists manufacture and fulfill their own products Minted partnered with Every Mother Counts a maternal health nonprofit organization led by Christy Turlington Burns in which a part of the proceeds from selling customized children s art would go to benefit the organization 6 Crowdsourcing editMinted holds regular design challenges that are open to artists and designers Thousands of independent artists participate in the challenges More than 2 000 designs are submitted by artists to Minted every week Visitors to the website vote on the design submissions to help choose the winning designs that will be sold on the website Minted s predictive voting algorithms use consumer votes to predict which of the thousands of submissions from the contest will be future bestsellers Winning artists are paid a cash prize and earn an ongoing commission on sales of their designs 7 Awards editIn October 2014 Minted was named 5 on LinkedIn s 10 Bay Area startups that are most in demand by local techies 8 References edit Mcmahon Regan 2010 11 14 Mariam Naficy went from makeup to Minted com San Francisco Chronicle Lawler Ryan Crowdsourced Design Marketplace Minted Raises 38M More Adds Fabrics And Home Decor TechCrunch com Retrieved 31 October 2014 Benchmark Marissa Mayer Put 5 5M In Stationery Design And Retail Site Minted TechCrunch Minted Raises 5 5 Million And Tells Us What It s Like To Have Marissa Mayer As An Investor Business Insider Stationery Startup Minted Raises 41M for Larger Crowdsourced Design Push WSJ AllThingsDigital Minted Expands Beyond Stationery With New Art Print Business TechCrunch In 2000 28 Year Old Mariam Naficy Sold Her Startup For 110 Million Will History Repeat Itself Business Insider Archived from the original on 2013 05 08 10 startups where everyone wants to work The Washington Post Archived from the original on 2014 10 02 External links edithttp www minted com Retrieved from https en wikipedia org w index php title Minted amp oldid 1111607213, wikipedia, wiki, book, books, library,

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