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Midtown Plaza (Rochester, New York)

January 01, 1970

Midtown Plaza is a city district in downtown Rochester, New York. The site was originally occupied by an indoor shopping mall designed by Victor Gruen and opened in 1962. Although it was primarily promoted as a retail space, Gruen's vision was for the plaza to function as an all-purpose community space to revitalize the downtown area. The original mall was closed in 2008 after a decline in retail activity and partially demolished. Since 2010 the site has been redeveloped with new buildings and an open lot known as Parcel 5.

Midtown Plaza
LocationRochester, New York, United States
Opening date1962; 62 years ago (1962)
Closing date2008; 16 years ago (2008)
(demolished September 27, 2010)
DeveloperGilbert J.C. McCurdy and Maurice F. Forman
ManagementMidtown Holdings Co. (a McCurdy's venture)
No. of stores and services85
No. of anchor tenants3 at height
No. of floors2
Parking3 levels underground

History edit

The idea for Midtown Plaza started with discussions between Gilbert J.C. McCurdy, owner of the McCurdy's department stores, and Maurice F. Forman, owner of the B. Forman Co. department stores, in 1956. At that time, strip plazas were growing in popularity. Though both owners had opened branch stores, they were concerned about Downtown Rochester's viability amid falling retail sales and came up with the idea of an indoor shopping center. A partnership was formed with the city government, which built a parking garage for the facility.[1] The Midtown Plaza venture was announced to great fanfare in January 1958. Designed by Victor Gruen, the plaza was opened before on April 10, 1962, before a crowd of 5,000.[2] It was the first downtown indoor mall in the United States.[3][4] The first enclosed shopping center had been Southdale Center in suburban Minneapolis in 1956, also designed by Gruen.[5]

City officials and planners from around the globe came to see Gruen's solution to the mid-century urban crisis, including Walt Disney, who was then designing EPCOT. Midtown won several design awards.[6] Gruen described the aerial view of Rochester as a giant parking lot with a few buildings to inconvenience traffic flow. His intention was to create a pedestrian-friendly town square for Rochester, inspired by public squares in his native city of Vienna. He incorporated art, benches, fountains, a four hundred-seat auditorium, and a sidewalk cafe into his plans hoping to encourage the sort of social intermingling that he saw as the enriching essence of urban life.[1] Later in life, Gruen dismissed the strictly commercial suburban malls as "those bastard developments".[7]

In addition to the shopping center, the Plaza also included an 18-story office building, which at one time held an upscale hotel and restaurant — the Top Of The Plaza — on its top four floors. Count Basie, Buddy Rich, Gap Mangione and many other nationally known jazz artists played at the Top Of The Plaza several times, and the restaurant was a popular site for receptions, business parties, and special-occasion dinners.[8][9]

Midtown Plaza was initially hailed as a success, and was credited for commercial revitalization of downtown that followed in the 1960s. Xerox, Lincoln First Bank, Security Trust Bank, and Marine Midland Bank each constructed high-rise office towers adjacent to the plaza.[3] However, the success of the retail operations in the plaza were immediately challenged by cultural issues of the 1960s. Older customers frequently complained about the presence of hippies in the plaza, and tenants began restricting hours and customers. During the 1970s and 1980s, the plaza became a popular destination for Christmas shoppers, and ran an indoor monorail at Christmastime.[2] It began to struggle financially in the 1980s as a number of suburban shopping malls opened outside of the city, while the region's population increasingly spread outward from the city center into suburban and even rural areas. Surrounded by pockets of poverty, Midtown was perceived as unsafe struggled to keep tenants. The hotel closed in 1980, and retail space was increasingly converted to office space.[2] Midtown's struggles increased in the mid-1990s when the mall's two anchors, McCurdy's and Forman's, closed in 1994. Their closing was quickly followed by the closing of the Midtown branch of Wegmans Food Markets.[10]

Closing and demolition edit

 
Remnants of the mall in 2012

Midtown Plaza was placed in chapter 11 bankruptcy in 2000 by owner Peter Arnold, and sold to the city of Rochester for US$5,900,000.[8] It was announced on October 16, 2007, that the plaza would be demolished via eminent domain to make way for a new headquarters building for PAETEC Holding Corp.[11] The PAETEC Tower, was planned to be a 40-story tower and 500,000 sq ft (46,000 m2) of space, with plans to break ground in the fall of 2010.

The final Christmas season at Midtown Plaza took place in 2007. The indoor monorail, operated every Christmas season, had its last run on December 24, 2007.[12] The plaza closed to the public on July 25, 2008.[13]

On September 27, 2010, demolition began on Midtown Plaza. Mayor Robert Duffy announced that within a few months, the site would be ready for the construction of the new PAETEC Headquarters.[14] PAETEC then scaled back plans for an ambitious new building and instead opted for a smaller office complex based on a reconstruction and expansion of the nearby Seneca Building. The company was then purchased by Windstream, which canceled plans to cosntruct any new space and moved into the Seneca Building, leaving the now-cleared Parcel 5 an empty lot.[15]

Midtown Plaza was well known for its Clock of Nations, designed by Gere Kavanaugh.[4] The clock was moved to the Greater Rochester International Airport terminal during the demolition, but was dismantled, removed from the airport, and placed in storage during a 2016 renovation, where it remains.[16]

Reconstruction edit

Midtown Tower edit

 
Renovated Midtown Tower, now known as Tower 280
Main article: Tower 280

In 2011 the high-rise tower section of Midtown Plaza was stripped to a skeletal state in preparation for its conversion to a mixed-use residential and commercial building. The tower was sold by the city to the local construction and re-development company Buckingham Properties, who renamed it Tower 280 At Midtown. In 2014 the tower began its redevelopment into a mix of residential and commercial space. Occupants began moving in in January 2016.[17] Branca, an Italian restaurant with a location in Bushnell's Basin, opened its second location within Tower 280.[18]

Seneca Building edit

 
The Democrat and Chronicle building at the corner of Main Street and Clinton Avenue

The building known as the Seneca Building (the only other remaining building from the former mall) was remodeled as a standalone unit and opened as an office building for Windstream, who bought PAETEC in 2011.[15] The building opened in 2013. later that year, it was announced that Gannett was moving its headquarters for the Democrat and Chronicle as part of the paper's downsizing from its location in the Gannett Building on Exchange Street to a building in front of the Seneca Building as an addition at the corner of Main Street and Clinton Ave. The building has three floors and is 42,000 square feet (3,900 m2). The Democrat and Chronicle Media Group occupy the first two floors. The new building also contains a television studio and a restaurant space. The third floors of both buildings connect and are accessible through the Seneca Building Windstream elevator lobby.[19] The building began construction in 2015.[20] It opened on May 2, 2016, with the first day of Democrat and Chronicle operation out of the building.[21]

Parcel 5 edit

After the cancellation of PAETEC's proposed building, the city government sought developers to fill in the vacant Parcel 5. Early proposals included retail centers, performing arts centers, casinos, and mixed retail and residential space.[10][22][23] On April 7, 2017, the City of Rochester chose a modified Rochester Broadway Theatre League proposal to go on the parcel. The plan, made in partnership with Morgan Development, included a Performing Arts Center to be called the Golisano Center for the Performing Arts in honor of a major donation made to the project funding by Tom Golisano, and a residential tower including approximately 150 rental units with retail and restaurant space at street level.[24] Following the decision, there was widespread skepticism of the viability of the project,[25] which became a major point of debate during the 2017 mayoral elections.[26] On March 6, 2018, further plans were announced for a rooftop stage as well as an IMAX theater in the performing arts center in off peak hours as well as a new name Golisano Arts and Entertainment Complex at Midtown Commons.[27] After issues raising the funds needed to make the project a reality, they moved the proposed project to the site of the Riverside Hotel on Main Street by the Genesee River.[28] In 2021, it was decided to make the site a smaller entertainment and gathering place inspired by the Kansas City Power & Light District and Canalside in Buffalo, a plan which was supported by local activists.[25][29] The lot was converted to green space, which it remains today.[30]

Butler/Till Building edit

Morgan development and Buckingham Properties constructed a five-story building on the former Wegmans site at the corner of Broad Street and Clinton Avenue. The building includes first-floor retail, Class A office space on the second and third floors, and a mix of housing on the remaining floors. Outdoor space is also included.[31] Media services company Butler/Till moved its headquarters from Henrietta to occupy the first three floors in addition to co-owing the building.[32] Construction began in 2020 and was completed in 2021.[33][34]

References edit

  1. ^ a b Gruen, Victor (1964). The Heart of Our Cities; The Urban Crisis: Diagnosis and Cure. New York: Simon and Schuster. pp. 300–321. Retrieved 20 January 2024.
  2. ^ a b c McCally, Karen (Spring 2007). "The Life and Times of Midtown Plaza" (PDF). Rochester History. LXIX (1). Retrieved 20 January 2024.
  3. ^ a b Armon, David (7 April 1987). "Nation's first urban mall turns 25". United Press International. Retrieved 10 January 2023.
  4. ^ a b Parker, Sally (26 October 2018). . Rochester Beacon. Archived from the original on 2 November 2018. Retrieved 20 January 2024.
  5. ^ Hardwick, M. Jeffrey (2015). Mall Maker: Victor Gruen, Architect of an American Dream. Philadelphia: University of Pennsylvania Press. p. 144. ISBN 9780812292992. from the original on 8 November 2021. Retrieved 20 January 2024.
  6. ^ Lahman, Sean (25 May 2016). "50 years ago, Disney came to Midtown". Democrat and Chronicle. Retrieved 20 January 2024.
  7. ^ Wainwright, Oliver (24 June 2022). "'Those bastard developments' – why the inventor of the shopping mall denounced his dream". The Guardian. Retrieved 20 January 2024.
  8. ^ a b Astor, Will (18 November 2016). . Rochester Business Journal. Archived from the original on 20 January 2024. Retrieved 20 January 2024.
  9. ^ Morrell, Alan (2 July 2016). "Whatever Happened To ... Top of the Plaza?". Democrat and Chronicle. Retrieved 20 January 2024.
  10. ^ a b Greenwood, Marcia (3 October 2023). "How Rochester ended up making Parcel 5 a green oasis where a dying Midtown Plaza once stood". Democrat and Chronicle. Retrieved 20 January 2024.
  11. ^ Adams, Tom (16 October 2007). . Rochester Business Journal. Archived from the original on 17 October 2007. Retrieved 20 January 2024.
  12. ^ Morrell, Alan (6 December 2021). "Midtown was a holiday icon in Rochester. Whatever happened to Magic Mountain, the monorail?". Democrat and Chronicle. Retrieved 20 January 2024.
  13. ^ . WHEC-TV. Archived from the original on 26 October 2008. Retrieved 20 January 2024.
  14. ^ Cleare, Carlet (28 September 2010). . WXXI. Archived from the original on 28 September 2012. Retrieved 29 June 2018.
  15. ^ a b Greenwood, Marcia (26 February 2019). "Windstream timeline: The path from PAETEC's grand plans at Midtown Plaza to bankruptcy". Democrat and Chronicle. Retrieved 20 January 2024.
  16. ^ . WHEC-TV. 13 October 2022. Archived from the original on 7 December 2022. Retrieved 20 January 2024.
  17. ^ Freed, Stacey (21 September 2017). "What's it like to live in Tower280? An inside look". Democrat and Chronicle. Retrieved 20 January 2024.
  18. ^ Brooks, Khristopher J. (12 October 2015). "Tower280 at Midtown plans Italian eatery". Retrieved 29 June 2018.
  19. ^ "D&C announces plans for new downtown home". Democrat and Chronicle. 29 October 2013. Retrieved 29 June 2018.
  20. ^ "Latest images of D&C building at Midtown". Democrat and Chronicle. 23 May 2014. Retrieved 29 June 2018.
  21. ^ Sharp, Brian (2 May 2016). "New home, new era for D&C". Democrat and Chronicle. Retrieved 29 June 2018.
  22. ^ . www.cityofrochester.gov. Archived from the original on 2016-06-10.
  23. ^ . WHEC-TV. 13 September 2016. Archived from the original on 13 November 2016. Retrieved 29 June 2018.
  24. ^ . WHEC-TV. 7 April 2017. Archived from the original on 7 April 2017. Retrieved 29 June 2018.
  25. ^ a b Towler, Mary Anna; Macaluso, Tim Louis; Moule, Jeremy (18 July 2018). "The fate of Parcel 5". City Magazine. Retrieved 20 January 2024.
  26. ^ "WATCH: Rochester Mayoral Debate hosted by News 8". WROC-TV. October 23, 2017.
  27. ^ "Mayor's plan adds rooftop stage, IMAX cinema to proposed Parcel 5 theater, tower". Rochester Democrat and Chronicle. Retrieved 2018-03-07.
  28. ^ Sharp, Brian (October 23, 2018). "Proposed riverside theater site part of $250M high-rise hotel and retail complex". Democrat and Chronicle. Retrieved February 5, 2019.
  29. ^ "Parcel 5 in downtown Rochester to become temporary entertainment venue and green space". RochesterFirst. 2021-04-15. Retrieved 2021-04-16.
  30. ^ Shields, Genae; Ramsey, William (3 October 2023). "Parcel 5 is a rare greenspace in downtown Rochester. Should it stay that way?". Democrat and Chronicle. Retrieved 20 January 2024.
  31. ^ "Parcel 2 design shows six-story building, mostly glass". Retrieved 29 June 2018.
  32. ^ Sharp, Brian (2020-01-22). "Work on Butler/Till's new $24 million Midtown HQ could start soon". Rochester Democrat and Chronicle. Retrieved 2020-02-10.
  33. ^ Oklobzija, Kevin (22 October 2021). "Butler/Till's new headquarters adds to 'energy' of downtown".
  34. ^ Miller, Armorette (31 October 2022). "Downtown Rochester gets a sleek five-story addition on Broad Street. Take a peek inside". Retrieved 20 January 2024.

Further reading edit

  • Gruen, Victor (1964). The Heart of Our Cities; The Urban Crisis: Diagnosis and Cure. New York: Simon and Schuster.
  • Hardwick, M. Jeffrey (March 9, 2010). Mall Maker: Victor Gruen, Architect of an American Dream. University of Pennsylvania Press. ISBN 9780812221107.

External links edit

  • Tower 280 at Midtown official site

43°09′23″N 77°36′17″W / 43.15652°N 77.60480°W / 43.15652; -77.60480

January 01, 1970
midtown, plaza, rochester, york, midtown, plaza, city, district, downtown, rochester, york, site, originally, occupied, indoor, shopping, mall, designed, victor, gruen, opened, 1962, although, primarily, promoted, retail, space, gruen, vision, plaza, function,. Midtown Plaza is a city district in downtown Rochester New York The site was originally occupied by an indoor shopping mall designed by Victor Gruen and opened in 1962 Although it was primarily promoted as a retail space Gruen s vision was for the plaza to function as an all purpose community space to revitalize the downtown area The original mall was closed in 2008 after a decline in retail activity and partially demolished Since 2010 the site has been redeveloped with new buildings and an open lot known as Parcel 5 Midtown PlazaLocationRochester New York United StatesOpening date1962 62 years ago 1962 Closing date2008 16 years ago 2008 demolished September 27 2010 DeveloperGilbert J C McCurdy and Maurice F FormanManagementMidtown Holdings Co a McCurdy s venture No of stores and services85No of anchor tenants3 at heightNo of floors2Parking3 levels underground Contents 1 History 2 Closing and demolition 3 Reconstruction 3 1 Midtown Tower 3 2 Seneca Building 3 3 Parcel 5 3 4 Butler Till Building 4 References 5 Further reading 6 External linksHistory editThe idea for Midtown Plaza started with discussions between Gilbert J C McCurdy owner of the McCurdy s department stores and Maurice F Forman owner of the B Forman Co department stores in 1956 At that time strip plazas were growing in popularity Though both owners had opened branch stores they were concerned about Downtown Rochester s viability amid falling retail sales and came up with the idea of an indoor shopping center A partnership was formed with the city government which built a parking garage for the facility 1 The Midtown Plaza venture was announced to great fanfare in January 1958 Designed by Victor Gruen the plaza was opened before on April 10 1962 before a crowd of 5 000 2 It was the first downtown indoor mall in the United States 3 4 The first enclosed shopping center had been Southdale Center in suburban Minneapolis in 1956 also designed by Gruen 5 City officials and planners from around the globe came to see Gruen s solution to the mid century urban crisis including Walt Disney who was then designing EPCOT Midtown won several design awards 6 Gruen described the aerial view of Rochester as a giant parking lot with a few buildings to inconvenience traffic flow His intention was to create a pedestrian friendly town square for Rochester inspired by public squares in his native city of Vienna He incorporated art benches fountains a four hundred seat auditorium and a sidewalk cafe into his plans hoping to encourage the sort of social intermingling that he saw as the enriching essence of urban life 1 Later in life Gruen dismissed the strictly commercial suburban malls as those bastard developments 7 In addition to the shopping center the Plaza also included an 18 story office building which at one time held an upscale hotel and restaurant the Top Of The Plaza on its top four floors Count Basie Buddy Rich Gap Mangione and many other nationally known jazz artists played at the Top Of The Plaza several times and the restaurant was a popular site for receptions business parties and special occasion dinners 8 9 Midtown Plaza was initially hailed as a success and was credited for commercial revitalization of downtown that followed in the 1960s Xerox Lincoln First Bank Security Trust Bank and Marine Midland Bank each constructed high rise office towers adjacent to the plaza 3 However the success of the retail operations in the plaza were immediately challenged by cultural issues of the 1960s Older customers frequently complained about the presence of hippies in the plaza and tenants began restricting hours and customers During the 1970s and 1980s the plaza became a popular destination for Christmas shoppers and ran an indoor monorail at Christmastime 2 It began to struggle financially in the 1980s as a number of suburban shopping malls opened outside of the city while the region s population increasingly spread outward from the city center into suburban and even rural areas Surrounded by pockets of poverty Midtown was perceived as unsafe struggled to keep tenants The hotel closed in 1980 and retail space was increasingly converted to office space 2 Midtown s struggles increased in the mid 1990s when the mall s two anchors McCurdy s and Forman s closed in 1994 Their closing was quickly followed by the closing of the Midtown branch of Wegmans Food Markets 10 Closing and demolition edit nbsp Remnants of the mall in 2012 Midtown Plaza was placed in chapter 11 bankruptcy in 2000 by owner Peter Arnold and sold to the city of Rochester for US 5 900 000 8 It was announced on October 16 2007 that the plaza would be demolished via eminent domain to make way for a new headquarters building for PAETEC Holding Corp 11 The PAETEC Tower was planned to be a 40 story tower and 500 000 sq ft 46 000 m2 of space with plans to break ground in the fall of 2010 The final Christmas season at Midtown Plaza took place in 2007 The indoor monorail operated every Christmas season had its last run on December 24 2007 12 The plaza closed to the public on July 25 2008 13 On September 27 2010 demolition began on Midtown Plaza Mayor Robert Duffy announced that within a few months the site would be ready for the construction of the new PAETEC Headquarters 14 PAETEC then scaled back plans for an ambitious new building and instead opted for a smaller office complex based on a reconstruction and expansion of the nearby Seneca Building The company was then purchased by Windstream which canceled plans to cosntruct any new space and moved into the Seneca Building leaving the now cleared Parcel 5 an empty lot 15 Midtown Plaza was well known for its Clock of Nations designed by Gere Kavanaugh 4 The clock was moved to the Greater Rochester International Airport terminal during the demolition but was dismantled removed from the airport and placed in storage during a 2016 renovation where it remains 16 Reconstruction editMidtown Tower edit nbsp Renovated Midtown Tower now known as Tower 280 Main article Tower 280 In 2011 the high rise tower section of Midtown Plaza was stripped to a skeletal state in preparation for its conversion to a mixed use residential and commercial building The tower was sold by the city to the local construction and re development company Buckingham Properties who renamed it Tower 280 At Midtown In 2014 the tower began its redevelopment into a mix of residential and commercial space Occupants began moving in in January 2016 17 Branca an Italian restaurant with a location in Bushnell s Basin opened its second location within Tower 280 18 Seneca Building edit nbsp The Democrat and Chronicle building at the corner of Main Street and Clinton Avenue The building known as the Seneca Building the only other remaining building from the former mall was remodeled as a standalone unit and opened as an office building for Windstream who bought PAETEC in 2011 15 The building opened in 2013 later that year it was announced that Gannett was moving its headquarters for the Democrat and Chronicle as part of the paper s downsizing from its location in the Gannett Building on Exchange Street to a building in front of the Seneca Building as an addition at the corner of Main Street and Clinton Ave The building has three floors and is 42 000 square feet 3 900 m2 The Democrat and Chronicle Media Group occupy the first two floors The new building also contains a television studio and a restaurant space The third floors of both buildings connect and are accessible through the Seneca Building Windstream elevator lobby 19 The building began construction in 2015 20 It opened on May 2 2016 with the first day of Democrat and Chronicle operation out of the building 21 Parcel 5 edit After the cancellation of PAETEC s proposed building the city government sought developers to fill in the vacant Parcel 5 Early proposals included retail centers performing arts centers casinos and mixed retail and residential space 10 22 23 On April 7 2017 the City of Rochester chose a modified Rochester Broadway Theatre League proposal to go on the parcel The plan made in partnership with Morgan Development included a Performing Arts Center to be called the Golisano Center for the Performing Arts in honor of a major donation made to the project funding by Tom Golisano and a residential tower including approximately 150 rental units with retail and restaurant space at street level 24 Following the decision there was widespread skepticism of the viability of the project 25 which became a major point of debate during the 2017 mayoral elections 26 On March 6 2018 further plans were announced for a rooftop stage as well as an IMAX theater in the performing arts center in off peak hours as well as a new name Golisano Arts and Entertainment Complex at Midtown Commons 27 After issues raising the funds needed to make the project a reality they moved the proposed project to the site of the Riverside Hotel on Main Street by the Genesee River 28 In 2021 it was decided to make the site a smaller entertainment and gathering place inspired by the Kansas City Power amp Light District and Canalside in Buffalo a plan which was supported by local activists 25 29 The lot was converted to green space which it remains today 30 Butler Till Building edit Morgan development and Buckingham Properties constructed a five story building on the former Wegmans site at the corner of Broad Street and Clinton Avenue The building includes first floor retail Class A office space on the second and third floors and a mix of housing on the remaining floors Outdoor space is also included 31 Media services company Butler Till moved its headquarters from Henrietta to occupy the first three floors in addition to co owing the building 32 Construction began in 2020 and was completed in 2021 33 34 References edit a b Gruen Victor 1964 The Heart of Our Cities The Urban Crisis Diagnosis and Cure New York Simon and Schuster pp 300 321 Retrieved 20 January 2024 a b c McCally Karen Spring 2007 The Life and Times of Midtown Plaza PDF Rochester History LXIX 1 Retrieved 20 January 2024 a b Armon David 7 April 1987 Nation s first urban mall turns 25 United Press International Retrieved 10 January 2023 a b Parker Sally 26 October 2018 The hands of time Rochester Beacon Archived from the original on 2 November 2018 Retrieved 20 January 2024 Hardwick M Jeffrey 2015 Mall Maker Victor Gruen Architect of an American Dream Philadelphia University of Pennsylvania Press p 144 ISBN 9780812292992 Archived from the original on 8 November 2021 Retrieved 20 January 2024 Lahman Sean 25 May 2016 50 years ago Disney came to Midtown Democrat and Chronicle Retrieved 20 January 2024 Wainwright Oliver 24 June 2022 Those bastard developments why the inventor of the shopping mall denounced his dream The Guardian Retrieved 20 January 2024 a b Astor Will 18 November 2016 Original tower was jewel of national wonder Rochester Business Journal Archived from the original on 20 January 2024 Retrieved 20 January 2024 Morrell Alan 2 July 2016 Whatever Happened To Top of the Plaza Democrat and Chronicle Retrieved 20 January 2024 a b Greenwood Marcia 3 October 2023 How Rochester ended up making Parcel 5 a green oasis where a dying Midtown Plaza once stood Democrat and Chronicle Retrieved 20 January 2024 Adams Tom 16 October 2007 Midtown to be demolished Paetec HQ to rise on site Rochester Business Journal Archived from the original on 17 October 2007 Retrieved 20 January 2024 Morrell Alan 6 December 2021 Midtown was a holiday icon in Rochester Whatever happened to Magic Mountain the monorail Democrat and Chronicle Retrieved 20 January 2024 Midtown s last day WHEC TV Archived from the original on 26 October 2008 Retrieved 20 January 2024 Cleare Carlet 28 September 2010 Midtown Plaza Demolition Underway WXXI Archived from the original on 28 September 2012 Retrieved 29 June 2018 a b Greenwood Marcia 26 February 2019 Windstream timeline The path from PAETEC s grand plans at Midtown Plaza to bankruptcy Democrat and Chronicle Retrieved 20 January 2024 Good Question What happened to the Clock of Nations WHEC TV 13 October 2022 Archived from the original on 7 December 2022 Retrieved 20 January 2024 Freed Stacey 21 September 2017 What s it like to live in Tower280 An inside look Democrat and Chronicle Retrieved 20 January 2024 Brooks Khristopher J 12 October 2015 Tower280 at Midtown plans Italian eatery Retrieved 29 June 2018 D amp C announces plans for new downtown home Democrat and Chronicle 29 October 2013 Retrieved 29 June 2018 Latest images of D amp C building at Midtown Democrat and Chronicle 23 May 2014 Retrieved 29 June 2018 Sharp Brian 2 May 2016 New home new era for D amp C Democrat and Chronicle Retrieved 29 June 2018 City of Rochester Proposed Gaming and Performing Arts Center www cityofrochester gov Archived from the original on 2016 06 10 What might Parcel 5 look like WHEC TV 13 September 2016 Archived from the original on 13 November 2016 Retrieved 29 June 2018 Golisano Center for the Performing Arts coming to Parcel 5 WHEC TV 7 April 2017 Archived from the original on 7 April 2017 Retrieved 29 June 2018 a b Towler Mary Anna Macaluso Tim Louis Moule Jeremy 18 July 2018 The fate of Parcel 5 City Magazine Retrieved 20 January 2024 WATCH Rochester Mayoral Debate hosted by News 8 WROC TV October 23 2017 Mayor s plan adds rooftop stage IMAX cinema to proposed Parcel 5 theater tower Rochester Democrat and Chronicle Retrieved 2018 03 07 Sharp Brian October 23 2018 Proposed riverside theater site part of 250M high rise hotel and retail complex Democrat and Chronicle Retrieved February 5 2019 Parcel 5 in downtown Rochester to become temporary entertainment venue and green space RochesterFirst 2021 04 15 Retrieved 2021 04 16 Shields Genae Ramsey William 3 October 2023 Parcel 5 is a rare greenspace in downtown Rochester Should it stay that way Democrat and Chronicle Retrieved 20 January 2024 Parcel 2 design shows six story building mostly glass Retrieved 29 June 2018 Sharp Brian 2020 01 22 Work on Butler Till s new 24 million Midtown HQ could start soon Rochester Democrat and Chronicle Retrieved 2020 02 10 Oklobzija Kevin 22 October 2021 Butler Till s new headquarters adds to energy of downtown Miller Armorette 31 October 2022 Downtown Rochester gets a sleek five story addition on Broad Street Take a peek inside Retrieved 20 January 2024 Further reading editGruen Victor 1964 The Heart of Our Cities The Urban Crisis Diagnosis and Cure New York Simon and Schuster Hardwick M Jeffrey March 9 2010 Mall Maker Victor Gruen Architect of an American Dream University of Pennsylvania Press ISBN 9780812221107 External links editTower 280 at Midtown official site 43 09 23 N 77 36 17 W 43 15652 N 77 60480 W 43 15652 77 60480 Retrieved from https en wikipedia org w index php title Midtown Plaza Rochester New York amp oldid 1208505738, wikipedia, wiki, book, books, library,

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