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Meat and Livestock Commission

The Meat and Livestock Commission, (MLC), was set up by the UK Government under the Agriculture Act 1967 with government money with the remit to promote the sale of red meat. The MLC was previously an independent non-departmental public body, but from 1 April 2008 it was superseded by the Agriculture and Horticulture Development Board.[1]

Funding edit

The MLC's income derived from a levy on every slaughtered carcass with additional funding directly from the government. As of 2007 it had an annual budget of £42 million for marketing and advertising [2] to promote meat to the British population.[3]

Meat promotion edit

The MLC's remit was to "work with the British meat and livestock industry (cattle, sheep and pigs) to improve its efficiency and competitive position" and "to maintain and stimulate markets for British meat at home and abroad, while taking into account the needs of consumers." [4]

In 2000 alone, the MLC and the Government jointly funded a £4.6 million ad campaign to promote British pig meat.[3]

Controversy edit

In 2006 the British arm of People for the Ethical Treatment of Animals (PETA) unveiled a poster [5] linking eating meat with child abuse.[6] The MLC branded the poster "irresponsible". However, the Advertising Standards Authority (ASA) agreed that PETA can continue to place ads expressing this point of view.,[7] stating that “While we recognised that some viewers would find the text used in the ad inappropriate, we understood that PETA had intended to convey that, in their opinion, feeding meat to children, and thereby exposing them to potentially harmful influences, was tantamount to abuse”.[7]

See also edit

Notes edit

  1. ^ Natural Environment and Rural Communities Act 2006, sections 89, 91; the Agriculture and Horticulture Development Board Order 2008, article 17(1)(d).
  2. ^ The Silent Ark by Juliet Gellatley with Tony Wardle
  3. ^ a b Viva! - Vegetarians International Voice for Animals 2007-09-28 at the Wayback Machine
  4. ^ Meat and Livestock Commission
  5. ^ . Archived from the original on 2007-02-06. Retrieved 2007-05-30.{{cite web}}: CS1 maint: archived copy as title (link)
  6. ^ BBC NEWS | England | Poster links meat and child abuse
  7. ^ a b PETA UK >> Feat >> ASA Agrees: PETA Can Take Parents to Task for Feeding Kids Meat 2007-05-10 at the Wayback Machine

External links edit

  • Official website

meat, livestock, commission, this, article, about, british, meat, livestock, authority, australian, equivalent, meat, livestock, australia, government, under, agriculture, 1967, with, government, money, with, remit, promote, sale, meat, previously, independent. This article is about a British meat and livestock authority For the Australian equivalent see Meat and Livestock Australia The Meat and Livestock Commission MLC was set up by the UK Government under the Agriculture Act 1967 with government money with the remit to promote the sale of red meat The MLC was previously an independent non departmental public body but from 1 April 2008 it was superseded by the Agriculture and Horticulture Development Board 1 Contents 1 Funding 2 Meat promotion 3 Controversy 4 See also 5 Notes 6 External linksFunding editThe MLC s income derived from a levy on every slaughtered carcass with additional funding directly from the government As of 2007 update it had an annual budget of 42 million for marketing and advertising 2 to promote meat to the British population 3 Meat promotion editThe MLC s remit was to work with the British meat and livestock industry cattle sheep and pigs to improve its efficiency and competitive position and to maintain and stimulate markets for British meat at home and abroad while taking into account the needs of consumers 4 In 2000 alone the MLC and the Government jointly funded a 4 6 million ad campaign to promote British pig meat 3 Controversy editIn 2006 the British arm of People for the Ethical Treatment of Animals PETA unveiled a poster 5 linking eating meat with child abuse 6 The MLC branded the poster irresponsible However the Advertising Standards Authority ASA agreed that PETA can continue to place ads expressing this point of view 7 stating that While we recognised that some viewers would find the text used in the ad inappropriate we understood that PETA had intended to convey that in their opinion feeding meat to children and thereby exposing them to potentially harmful influences was tantamount to abuse 7 See also editEnglish Beef and Lamb Executive EBLEX Single Payment SchemeNotes edit Natural Environment and Rural Communities Act 2006 sections 89 91 the Agriculture and Horticulture Development Board Order 2008 article 17 1 d The Silent Ark by Juliet Gellatley with Tony Wardle a b Viva Vegetarians International Voice for Animals Archived 2007 09 28 at the Wayback Machine Meat and Livestock Commission Archived copy Archived from the original on 2007 02 06 Retrieved 2007 05 30 a href Template Cite web html title Template Cite web cite web a CS1 maint archived copy as title link BBC NEWS England Poster links meat and child abuse a b PETA UK gt gt Feat gt gt ASA Agrees PETA Can Take Parents to Task for Feeding Kids Meat Archived 2007 05 10 at the Wayback MachineExternal links editOfficial website Retrieved from https en wikipedia org w index php title Meat and Livestock Commission amp oldid 1183029634, wikipedia, wiki, book, books, library,

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