Marvel Unlimited

Marvel Unlimited (formerly known as Marvel Digital Comics Unlimited) is an American online service owned by Marvel Comics that distributes their comic books via the internet.^[1] The service launched on November 13, 2007, and now has more than 30,000 comic book issues in its archive.^[2] It is available through the Web, iOS, and Android.^[3]

Marvel Unlimited

Type of site	Digital comics subscription service
Available in	Multilingual
Predecessor(s)	Marvel CyberComics (1996–2000) DotComics (2000–2004) Marvel Digital Comics (2004–2013)
Country of origin	United States
Area served	Worldwide
Owner	The Walt Disney Company
Created by	Marvel Comics
Services	Online comic books via Web, iOS, and Android
Parent	Marvel Entertainment (2007–2023)
URL	www.marvel.com/comics/unlimited
Commercial	Yes
Registration	Yes Monthly or annual subscription required to access content
Launched	November 13, 2007
Current status	Active

History

Marvel Unlimited

Marvel first began releasing comics over the internet in 1996 with Marvel CyberComics.^[4] This was later replaced by DotComics under the tenure of Bill Jemas.^[5] This would grow to a size of dozens of comics by 2002.^[6] However, it would later be limited to a mere twelve comics by 2004.^[7]

Marvel Digital Comics was first announced in 2005 as a replacement to its DotComics.^[8] However, it utilized the same Flash-based interface with only minor updates, while decreasing the comics available from twelve issues to four issues.^[9] At this time, Editor-in-chief Joe Quesada speculated on the possibilities of adding animation to the comics, which would be realized in 2009 with the release of Spider-Woman as a motion comic.^[10]

Digital Comics only grew modestly and reached over twenty-four comics in April 2006,^[11] until finally it relaunched in November 2007 as Marvel Digital Comics Unlimited.^[12] Unlike earlier initiatives, Marvel Digital Comics Unlimited was a subscription service with over 2,500 comics available to subscribers, with new comics added on a weekly basis. A small portion of the library was made available for free in an attempt to entice viewers to subscribe to the service through either its monthly or yearly plans.

In response to fears from comic sellers, Dan Buckley promised that there would be at least a six-month delay from when a comic is published in print and when it is made available on Marvel's Digital Comics Unlimited.^[13] However Marvel Comics modified this policy in 2008 with the release of Secret Invasion: Home Invasion. This was released online first as a tie-in with the Secret Invasion event.^[14] Digital comic exclusives would be broadened to include non-event comics.^[15][16] The initial release of exclusives included a Fin Fang Four story by Scott Gray and Roger Langridge,^[17] Marvels Channel: Monsters, Myths and Marvels by Frank Tieri and Juan Santacruz,^[18] American Eagle: Just a Little Old-Fashioned Justice by Jason Aaron and Kid Colt by Tom DeFalco.^[19][20]

On October 13, 2009, Marvel launched an upgraded version of the comic viewer, dubbed the Marvel Digital Comics Unlimited Reader 3.0. The new digital comics reader added a number of new features including full screen mode, thumbnails for all pages, and easier ways of finding books related to the one being read.^[21]

It then published a daily series of "lost" Captain America comic strips that were actually modern creations written by Karl Kesel.^[22] A three-part Galacta story was also published digitally following it winning the vote to see which was the most popular story in Marvel Assistant-Sized Spectacular.^[23]

In March 2013, Marvel announced that the service would be renamed from Marvel Digital Comics Unlimited to Marvel Unlimited, and that the service would expand to iOS devices.^[24]

On October 19, 2020, Marvel announced the six-month release delay would be shortened to only three months with over 28,000 Marvel comics available on the service.^[25]

In September 2021, the Marvel Unlimited app was redesigned and featured more than 29,000 comic books.^[26]

In July 2022, Marvel announced that more than 30,000 comics were made available to read on Marvel Unlimited.^[27]

Infinity Comics

Not to be confused with Marvel's Infinite Comics.

See also: Fresh Start (comics) § Infinity Comics

On September 9, 2021, Marvel Comics introduced the Infinity Comics brand, which are digital comics exclusive to Marvel Unlimited.^[28] These comics release weekly and differ from the standard page turn by using a vertical scroll to advance reading.^[29] Marvel's Infinity Comics launched with 27 series exclusive to the service.^[30] Over 100 issues were planned by the end of 2021.^[31]

In September 2022, Marvel announced that within one year "the Infinity Comics lineup has grown to over 350 issues."^[32]

On June 15, 2023, VP of Digital Media for Marvel Entertainment Jessica Malloy said, "Our strategy with Marvel’s Infinity Comics (our version of webtoons) is to bring fans an immersive way to experience Marvel stories in a vertical format that works on all types of devices, but optimized for phones.  The Infinity Comics format allows our creators to innovate with storytelling in continuity and outside of it.  We’re not locking into one type of genre or character set, rather experimenting to understand what resonates the best.  With this strategy we aim to provide something for everyone to enjoy."^[33]

Reception

Critical response

Marvel Unlimited
Gerald Lynch of TechRadar gave Marvel Unlimited a grade of four out of five stars, writing, "Marvel Unlimited is an excellent way to access tens of thousands of comics on multiple devices, providing you’re not too interested in the latest issues and can put up with some UI quirks."^[34] Rosie Knight of Nerdist included Marvel Unlimited in their "6 Super Cool Apps for Reading Comics" list, saying, "If you’re a completist and adore the tales that get told under the banner of the Marvel Universe, then you might just find yourself falling for this one."^[35] Dana Forsythe of Paste included Marvel Unlimited in their "Top 15 Digital Comic Book Services" list.^[36]

Zachary McAuliffe of CNET included Marvel Unlimited in their "Best Ways to Read Digital Comics in 2023" list and called int one of the "best subscriptions and apps for digital comics."^[37] John-Michael Bond of The Daily Dot ranked Marvel Unlimited first in their ranking of the "best subscription services" to read "comics online."^[38] Craig Grannell of Stuff ranked Marvel Unlimited second in their "Six of the Best Comic Reader Apps" list and described it as "the Netflix of comics."^[39]

Infinity Comics
Nicholas Brooks of Comic Book Resources stated, "These new Infinity Comics allow fans to take a breather from the world-breaking stakes of superhero comics and enjoy a bit of good old-fashioned humor."^[40] Kevin Lainez of Comic Book Revolution said, "The Infinity Comic line is in a great place to be an even bigger success in its second year. As the world is moving quicker and quicker into a digital future for entertainment Marvel Unlimited is a valuable service. Having the Infinite Comics is an opportunity to tell all types of stories for all of Marvel’s readership as the first year of the line showed. Combine that with bringing in more creative teams to tell stories with Marvel’s iconic characters there is unlimited opportunity for Marvel to explore other ways to tell comic book stories."^[41]

Alex Schlesinger of Screen Rant asserted, "The popular scrolling Marvel Unlimited Infinity Comics from Marvel Comics have been a fun and exciting way to engage new readers, but recent arcs in Marvel's Voices Infinity Comic and X-Men Unlimited Infinity Comic have proven that they are a great venue for bringing back deep cut, fan-favorite characters, making the digital-only comics a delight for established readers as well."^[42] Rebecca Kaplan of Popverse wrote, "What’s most enjoyable about Marvel’s one-shot vertical format comics is that it condenses decades' worth of character history and continuity into an easy-to-read second-person story that directs new readers to the essential issues for a particular MCU hero."^[43]

Userbase

In May 2020, Marvel announced that a selection of comic books including Avengers vs. X-Men, The Dark Phoenix Saga, and Civil War was read more than two million times during the month of March.^[44] In January 2021, it was revealed that more than 18.7 million comics have been read through 2020.^[45]

In July 2022, Bloomberg reported, "Infinity Comics titles break into the top 10 of most read issues on Marvel Unlimited, which has over 30,000 comics, on a daily basis," and that C.B. Cebulski, editor in chief of Marvel Comics, "says that Infinity Comics help broaden Marvel’s audience to a generation that consumes everything on screens."^[46]

In October 2022, the number of Marvel Unlimited subscribers had grown by 30% compared to 2021 with more than 300 titles being read over two million times.^[47] In 2023, Marvel Unlimited had been downloaded more than five million times on Google Play.^[48]

In October 2023, Marvel revealed that the Infinity Comics brand gained over five million comics read since its launch.^[49]

Accolades

Year	Award	Category	Nominee(s) and recipients	Result	Ref.
2016	Webby Awards	Entertainment (Mobile Sites & Apps)	Marvel Unlimited	Won	^[50]^[51]
2019		Best Apps, Mobile, and Voice – Entertainment		Won	^[52]^[53]
2020				Nominated	^[54]^[55]
2022	Eisner Awards	Best Digital Comic	It's Jeff!	Nominated	^[56]^[57]
	Webby Awards	Apps and Software – Apps Entertainment	Marvel Unlimited	Nominated	^[58]^[59]

Other Marvel digital comics outlets

In addition to its Marvel Unlimited app, Marvel began releasing digital comics for the iPhone and iPod Touch through a number of retailers including Panelfly, comiXology and iVerse. Unlike Marvel Unlimited, these comics are available for purchase as single issues.^[60] In addition, it was announced in August 2009 that Marvel's comics would be released for the PlayStation Portable in December 2009.^[61][62]

See also

•  Comics portal

• DC Universe Infinite

References

1. Belt, Robyn (December 22, 2020). "Give the Gift of Marvel Unlimited". Marvel.com. Retrieved 2023-09-24.
2. • Wortham, Jenna (November 13, 2007). "Marvel Comics Opens Vault with Digital Archive". Wired. ISSN 1059-1028. Retrieved 2023-09-24.
   • "Marvel launches digital archive". BBC News. November 13, 2007. Retrieved 2023-09-24.
3. Arrant, Chris (September 4, 2020). "New on Marvel Unlimited (September 2020): All the comics arriving this month". Newsarama. Retrieved 2023-09-24.
4. Beltran, Cy (May 1, 2023). "What's going on with Marvel's digital comics program?". ComicsBeat. Retrieved 2023-09-24.
5. Serafino, Jason (November 30, 2015). "Interview: Former Marvel President Bill Jemas Talks His New Double Take Publishing Position And The Future Of Digital Comics". Tech Times.
6. . Time-Waster's Guide. September 10, 2002. Archived from the original on 2011-07-21. Retrieved 2009-11-04.
7. . Marvel.com. Retrieved 2023-09-24.
8. "Top 10 Best Comics Mobile Apps 2023 - Inventiva". Inventiva. October 27, 2022. Retrieved 2023-09-24.
9. "Making A Marvel Out Of A Molehill". December 16, 2005.
10. Thill, Scott (August 18, 2009). "Marvel Moves Into Motion Comics With Spider-Woman". Wired. ISSN 1059-1028. Retrieved 2023-09-24.
11. House of Ideas to fans: more Marvel digital comics are here!, Revenant Media
12. Marvel Comics Opens Portal to Its Archives, TechNewsWorld, November 13, 2007
13. Marvel pops comics online, hopes fans pay from Reuters
14. Free! Read SECRET INVASION: HOME INVASION! from Marvel
15. Marvel Announces Five New Exclusive Online Titles, Newsarama, October 16, 2008
16. Moving it Online - Marvel's Exclusive Online Comics, Newsarama, October 20, 2008
17. Marvel Digital: Roger Langridge Talks Fin Fang Four, Newsarama, October 21, 2008
18. Marvel Digital: Frank Tieri - Galactus Doesn't Exist, Newsarama, October 23, 2008
19. Marvel Digital: Jason Aaron Talks 'American Eagle', Newsarama, October 23, 2008
20. Marvel Digital: DeFalco on Kid Colt, Newsarama, October 27, 2008
21. "Marvel Upgrades Digital Comics". IGN. October 13, 2009. Retrieved 2023-09-24.
22. Hudson, Laura (March 5, 2010). . ComicsAlliance. Archived from the original on February 20, 2012. Retrieved March 6, 2010.
23. Siegel, Lucas (July 20, 2009). "Exclusive: Marvel Feeds GALACTA Digital Comics". Newsarama. Retrieved May 19, 2010.
24. Flanagan, Josh (March 11, 2013). "Marvel Makes Digital Announcements At SXSW". iFanboy. Retrieved August 5, 2013.
25. Belt, Robyn (October 19, 2020). . Marvel.com. Archived from the original on 2020-10-21. Retrieved 2022-01-19.
26. • Holt, Kris (September 9, 2021). "The Marvel Unlimited comics app just got a major overhaul". TechCrunch. Retrieved 2023-09-24.
    • Keane, Sean (September 9, 2021). "Marvel Unlimited app relaunches with superhero adventures streamlined for phones". CNET. Retrieved 2023-09-24.
27. • "Marvel Unlimited Hits 30,000 Comics". Marvel.com. July 12, 2022. Retrieved 2023-09-24.
    • Samantha Puc (July 12, 2022). "New digital series Avengers Unlimited puts Earth's Mightiest Heroes on a hit list". Newsarama. Retrieved 2023-09-24.
28. Diaz, Ana (September 9, 2021). "Marvel Unlimited expands with new line of exclusive comics from top creators". Polygon. Retrieved 2023-10-23.
29. Hold, Christian (September 9, 2021). "Marvel Unlimited app relaunches with exclusive Infinity Comics by Jonathan Hickman and others". Entertainment Weekly. Retrieved 2023-10-23.
30. . Marvel.com (Press release). September 9, 2021. Archived from the original on 2021-09-09. Retrieved January 19, 2022.
31. Brooke, David (September 9, 2021). "Marvel Unlimited app gets massive update, adding new Infinity Comics • AIPT". AIPT Comics. Retrieved 2023-10-23.
32. Belt, Robyn (September 12, 2022). "Marvel Unlimited Celebrates One Year of Infinity Comics". Marvel.com (Press release). from the original on September 12, 2022. Retrieved September 29, 2022.
33. Alverson, Brigid (June 15, 2023). "ICv2 Interview: Jessica Malloy, VP of Marketing, Marvel Digital Media". ICv2. Retrieved 2023-10-23.
34. Gerald Lynch (August 16, 2019). "Marvel Unlimited review". TechRadar. Retrieved 2023-09-24.
35. Knight, Rosie (September 23, 2018). "6 Super Cool Apps for Reading Comics". Nerdist. Retrieved 2023-09-24.
36. Forsythe, Dana (April 5, 2022). "The Top 15 Digital Comic Book Services". Paste. Retrieved 2023-09-24.
37. McAuliffe, Zachary (July 31, 2023). "Best Ways to Read Digital Comics in 2023". CNET. Retrieved 2023-09-24.
38. Bond, John-Michael (January 27, 2021). "The absolute best way to read comics online". The Daily Dot. Retrieved 2023-09-24.
39. Grannell, Craig (October 26, 2021). "Six of the Best Comic Reader Apps". Stuff. Retrieved 2023-09-24.
40. Brooks, Nicholas (August 25, 2022). "Marvel Unlimited is Breathing New Life Into Funny Comics". Comic Book Resources. Retrieved 2022-09-30.
41. Lainez, Kevin (January 13, 2023). "Marvel Unlimited's Infinity Comics Are Marvel's Best Comic Books". Comic Book Revolution. Retrieved 2023-10-23.
42. Schlesinger, Alex (August 5, 2022). "Marvel Found the Perfect Way to Bring Back Obscure Fan-Favorite Heroes". Screen Rant. Retrieved 2023-10-23.
43. Kaplan, Rebecca (September 26, 2022). "How Marvel's digital comics strategy (including Webtoons) intersects with the mainstream popularity of the MCU". Popverse. Retrieved 2023-10-23.
44. • "Marvel Unlimited Continues to Offer Free Access to Iconic Comic Book Stories". Marvel.com. May 5, 2020. Retrieved 2023-09-24.
    • Adams, Tim (May 5, 2020). "Marvel Adds Venom, Secret Wars & More to Free Comic Lineup". Comic Book Resources. Retrieved 2023-09-24.
45. • Belt, Robyn (December 30, 2020). "Marvel Unlimited's Highlights of the Year". Marvel.com. Retrieved 2023-09-24.
    • Jennings, Collier (January 17, 2021). "Marvel Unlimited Shares 2020's Top Series and Characters". Comic Book Resources. Retrieved 2023-09-24.
46. Krader, Kate (July 22, 2022). "The Newest Hero in the Marvel Universe Is a Chef With a Food Truck". Bloomberg News. from the original on July 23, 2022. Retrieved September 30, 2022.
47. • Polo, Susana (October 8, 2022). "Marvel's scrollable, phone-friendly comics gamble is paying off". Polygon. Retrieved 2023-09-24.
    • Coplan, Chris (October 6, 2022). "Marvel editors/execs break down the first year of Marvel Unlimited and Infinity Comics • AIPT". AIPT Comics. Retrieved 2023-09-24.
48. • Dee, Jake (January 14, 2023). "10 Best Apps For Reading Webcomics". Screen Rant. Retrieved 2023-09-24.
    • Neuts, Dana E. (September 1, 2023). "Marvel Reveals the 'Cosmically Cool' 2023 Marvel Unlimited Plus Member Kit". Subscription Insider. Retrieved 2023-09-24.
49. Stone, Sam (October 2, 2023). "Top Highlights from Marvel's Infinity Comics". Marvel.com. Retrieved 2023-10-23.
50. "2016 Webby Awards Single Out Marvel Unlimited's Innovative Comic Book Experience". The Walt Disney Company. May 23, 2016. Retrieved 2023-09-24.
51. Diaz, Eric (May 4, 2016). "Comics Relief: Marvel Announces 2 CIVIL WAR II Tie-Ins — Nerdist". Nerdist. Retrieved 2023-09-24.
52. Dinh, Christine (April 24, 2019). "Marvel Nabs Three 2019 Webby Awards". Marvel.com. Retrieved 2023-09-24.
53. Puc, Samantha (April 23, 2019). "Marvel Unlimited, Lego & A Deadpool Parody Among 2019 Webby Awards Winners". ComicsBeat. Retrieved 2023-09-24.
54. Aniftos, Rania (April 20, 2020). "Billie Eilish, Post Malone & More Land 2020 'Webbys From Home' Nominations". Billboard. Retrieved 2023-09-24.
55. Belt, Robyn (April 28, 2020). "Celebrate Marvel Unlimited's Webby Nomination with These Web-Slingers". Marvel.com. Retrieved 2023-09-24.
56. Damore, Meagan (May 18, 2022). "Marvel Comics and Creators Nominated for 2022 Eisner Awards". Marvel.com. Retrieved 2023-10-23.
57. Puc, Samantha (May 18, 2022). "2022 Will Eisner Comic Industry Awards nominees". Newsarama. Retrieved 2023-10-23.
58. "Marvel Entertainment Nominated for Three 26th Annual Webby Awards Nominations and One Honor". Marvel.com. April 7, 2022. Retrieved 2023-09-24.
59. Disney Newsdesk, Laughing Place (April 7, 2022). "Nominees for 2022 Webby Awards Announced, Complete List of Nominees from The Walt Disney Company". LaughingPlace.com. Retrieved 2023-09-24.
60. Marvel Comics now available via comiXology, iVerse, Panelfly and ScrollMotion apps 2009-11-03 at the Wayback Machine from Comic Book Resources, October 29, 2009
61. Marvel Comics Coming to the PSP 2011-06-08 at the Wayback Machine from InfoWorld, August 18, 2009
62. Marvel Digital Comics Coming to Sony PSP from Marvel

External links

• Official website