Clemente Michel, Carlo Re, Carlo Agnelli and Eligio Baudino started the company in 1847, as a vermouth bottling plant in Pessione. A few years later Alessandro Martini joined the team, becoming the director in 1863 along with Teofilo Sola and Luigi Rossi (who was the inventor of a vermouth). In 1863 they changed the company name to Martini, Sola & Cia. They started exporting bottles of vermouth around the world. New York city was given its first crates in 1867. At the time the firm was awarded several prizes, which are still recorded on the bottles: Dublin (1865), Paris (1867 and 1878), Vienna (1873) and Philadelphia (1876). Just thirty years after its creation, Martini was available in the United States, Brazil, Argentina, Greece, Portugal, Belgium, Egypt and other countries. In 1879 the Sola family sold its interests to the remaining partners, who renamed the company Martini & Rossi, as it stands today.
The brand may have given the American martini vermouth and gin cocktail its name (an early recipe for which is known from 1888), though other speculations on the cocktail's etymology exist.[1][2]
In 1892 the business was taken over by Rossi's four sons; control passed to his grandsons in 1930. In 1929 the Martini Ball & Bar logo was registered for the first time. Restructuring was carried out in 1977 resulting in the creation of the General Beverage Corporation. In 1992 Martini & Rossi merged with Bacardi. “Martini is the world's fourth most powerful ‘spirit’ brand” according to a survey of the market in 2006.[3]
In 1970 and 1971 Martini together with Rossi supported the so-called "Ladies Football World Championships". These tournaments were entirely independent from FIFA and the common national soccer associations. They were held in Rome and in Mexico.[4]
Drinks
Martini is made from four ingredients: wine, botanicals, sugar and alcohol
^Author, Unknown. "Shaken or Stirred? A Short History to Celebrate National Martini Day". Retrieved 25 July 2019. {{cite web}}: |last= has generic name (help)
^"The world's most powerful spirits & wine brands 2007". Retrieved 30 May 2012.
^Women, Soccer and Transnational Migration (Jean Williams; via Google Books)
External links
Official website
February 05, 2023
martini, vermouth, cocktail, martini, cocktail, other, uses, martini, martini, brand, italian, drinks, named, after, martini, rossi, distilleria, nazionale, spirito, vino, turin, martinitypeaperitifmanufactureralessandro, martini, luigi, rossi, teofilo, solaco. For the cocktail see Martini cocktail For other uses see Martini Martini is a brand of Italian drinks named after the Martini amp Rossi Distilleria Nazionale di Spirito di Vino in Turin MartiniTypeAperitifManufacturerAlessandro Martini Luigi Rossi and Teofilo SolaCountry of originItalyIntroduced1863Alcohol by volume15 Websitewww wbr martini wbr com Martini Extra Dry Contents 1 History 2 Drinks 3 See also 4 References 5 External linksHistory EditClemente Michel Carlo Re Carlo Agnelli and Eligio Baudino started the company in 1847 as a vermouth bottling plant in Pessione A few years later Alessandro Martini joined the team becoming the director in 1863 along with Teofilo Sola and Luigi Rossi who was the inventor of a vermouth In 1863 they changed the company name to Martini Sola amp Cia They started exporting bottles of vermouth around the world New York city was given its first crates in 1867 At the time the firm was awarded several prizes which are still recorded on the bottles Dublin 1865 Paris 1867 and 1878 Vienna 1873 and Philadelphia 1876 Just thirty years after its creation Martini was available in the United States Brazil Argentina Greece Portugal Belgium Egypt and other countries In 1879 the Sola family sold its interests to the remaining partners who renamed the company Martini amp Rossi as it stands today The brand may have given the American martini vermouth and gin cocktail its name an early recipe for which is known from 1888 though other speculations on the cocktail s etymology exist 1 2 In 1892 the business was taken over by Rossi s four sons control passed to his grandsons in 1930 In 1929 the Martini Ball amp Bar logo was registered for the first time Restructuring was carried out in 1977 resulting in the creation of the General Beverage Corporation In 1992 Martini amp Rossi merged with Bacardi Martini is the world s fourth most powerful spirit brand according to a survey of the market in 2006 3 In 1970 and 1971 Martini together with Rossi supported the so called Ladies Football World Championships These tournaments were entirely independent from FIFA and the common national soccer associations They were held in Rome and in Mexico 4 Drinks EditMartini is made from four ingredients wine botanicals sugar and alcohol Martini Rosso 1863 Martini Extra Dry launched on New Year s Day 1900 Martini Bianco 1910 Martini Rosato 1980 Martini D Oro 1998 Martini Fiero 1998 new 2017 Martini Soda Martini Riserva Montelera Martini Bitter 1872 Martini Brut Martini Rose demi sec 2009 Martini Dolce Martini Prosecco Martini Asti Martini Gold by Dolce amp Gabbana 2010 Martini Royale 2012 Martini Gran Lusso Limited Edition 150 years 2013 Martini Riserva Speciale Ambrato 2015 Martini Riserva Speciale Rubino 2015 Martini Riserva Speciale Bitter 2017See also EditMartini cocktail References Edit Martini at the online etymology dictionary Author Unknown Shaken or Stirred A Short History to Celebrate National Martini Day Retrieved 25 July 2019 a href Template Cite web html title Template Cite web cite web a last has generic name help The world s most powerful spirits amp wine brands 2007 Retrieved 30 May 2012 Women Soccer and Transnational Migration Jean Williams via Google Books External links EditOfficial website Retrieved from https en wikipedia org w index php title Martini vermouth amp oldid 1090005441, wikipedia, wiki, book, books, library,
