Mabuhay, also known as Mabuhay Magazine, is a monthly publication that serves as the inflight magazine of Philippine Airlines. Since July 2016 the magazine has been published by London-based Ink Global.
Mabuhay was first published by Philippine Airlines in 1963.[1]
In 1988, publication of the magazine passed to Eastgate Publishing Corporation,[2] owned by Max Soliven, publisher of The Philippine Star, assuming the contract from Singaporean publishing house MPH Magazines. Eastgate had come to publish the magazine after Soliven was asked to bid for it by PAL president Dante Santos.[3] In 2006, Soliven, writing in the Star, contemplated publishing Mabuhay as a general travel magazine that would also be available in newstands,[3] which led to Eastgate releasing a new magazine, Mango, three years later.[4] Eastgate continued to publish the magazine until Ink Global won the contract to publish it in 2016.[5]
Publication of Mabuhay had been suspended owing to the COVID-19 pandemic.[5] The first issue to be released since the pandemic began was released in November 2020, and on November 16, 2020, the magazine announced the launch of its official website.[6]
Reception
Mabuhay has been favorably received. In 2012, under Eastgate's management, tour guide and cultural activist Carlos Celdran remarked that he loved the magazine,[7] while businessman Andrew Marasigan, writing in the Manila Bulletin, noted that since Ink began publishing Mabuhay in 2016 there have been positive improvements in its format and content.[8]
The magazine has won several awards, both local and international,[9] and both for its travel photography and its journalism.[10][11] In 2020, the magazine was nominated for an award by the Society of Publishers Asia for excellence in magazine design.[12] However, it is not immune to criticism: in 2012 it was criticized for using transphobic language in its reporting of Jenna Talackova's entry in that year's Miss Universe Canada pageant — an act for which it later apologized and corrected in its digital edition.[13]
^"Our website". Mabuhay. Ink Global. Retrieved November 20, 2020.
^Orosa, Rosalinda L. (April 6, 2014). "Here's the best of the Philippines". The Philippine Star. Retrieved April 30, 2020.
^ ab"Choosing the wrong 'generals' can lose GMA the 'war'". The Philippine Star. January 8, 2006. Retrieved November 21, 2020.
^"'Mango' magazine offers more than travel". The Philippine Star. November 13, 2009. Retrieved November 21, 2020.
^ abMarquez, Francine M. (April 15, 2020). "'Mabuhay' finds the blue sky". Daily Tribune. Retrieved April 29, 2020.
^@mabuhaymagazineofficial (November 16, 2020). "It took us some time, but Mabuhay is finally online! #Sorrynotsorry" – via Instagram.
^Jarque, Edu (September 23, 2012). "Carlos Celdran walks - and travels - his way". The Philippine Star. Retrieved November 21, 2020.
^Marasigan, Andrew J. (August 22, 2016). "Philippine Airlines' 5-star aspiration". Manila Bulletin. Retrieved November 21, 2020 – via PressReader.
^"'Mabuhay' presents the Philippines' pride". The Philippine Star. June 13, 2010. Retrieved April 30, 2020.
^"PAL's 'Mabuhay' wins 18th award". The Philippine Star. April 8, 2012. Retrieved April 29, 2020.
^"Mabuhay magazine wins prestigious journalism prize in Hong Kong". Philippine Daily Inquirer. June 25, 2018. Retrieved April 29, 2020 – via PressReader.
^Layug, Margaret Claire (June 29, 2020). "GMA News Online earns 4 finalist spots in 2020 SOPA Awards". GMA News and Public Affairs. Retrieved November 21, 2020.
^Mendoza, John Ryan (July 7, 2012). "Mabuhay apology". Outrage Magazine. Retrieved April 30, 2020.
External links
Official website
Mabuhay from Ink Global, including current issues
Archive of Eastgate Publishing-published Mabuhay issues
mabuhay, magazine, mabuhay, also, known, mabuhay, magazine, monthly, publication, that, serves, inflight, magazine, philippine, airlines, since, july, 2016, magazine, been, published, london, based, global, mabuhaythe, cover, december, 2019, issue, promoting, . Mabuhay also known as Mabuhay Magazine is a monthly publication that serves as the inflight magazine of Philippine Airlines Since July 2016 the magazine has been published by London based Ink Global MabuhayThe cover of the December 2019 issue promoting the 2019 Southeast Asian GamesEditorJames P OngCategoriesInflight magazineFrequencyMonthlyPublisherBong Dy LiaccoFounded1963CompanyInk GlobalCountryPhilippinesBased inManilaLanguageEnglishWebsitemabuhay wbr philippineairlines wbr comISSN0217 6998 Contents 1 History 2 Reception 3 See also 4 References 5 External linksHistory EditMabuhay was first published by Philippine Airlines in 1963 1 In 1988 publication of the magazine passed to Eastgate Publishing Corporation 2 owned by Max Soliven publisher of The Philippine Star assuming the contract from Singaporean publishing house MPH Magazines Eastgate had come to publish the magazine after Soliven was asked to bid for it by PAL president Dante Santos 3 In 2006 Soliven writing in the Star contemplated publishing Mabuhay as a general travel magazine that would also be available in newstands 3 which led to Eastgate releasing a new magazine Mango three years later 4 Eastgate continued to publish the magazine until Ink Global won the contract to publish it in 2016 5 Publication of Mabuhay had been suspended owing to the COVID 19 pandemic 5 The first issue to be released since the pandemic began was released in November 2020 and on November 16 2020 the magazine announced the launch of its official website 6 Reception EditMabuhay has been favorably received In 2012 under Eastgate s management tour guide and cultural activist Carlos Celdran remarked that he loved the magazine 7 while businessman Andrew Marasigan writing in the Manila Bulletin noted that since Ink began publishing Mabuhay in 2016 there have been positive improvements in its format and content 8 The magazine has won several awards both local and international 9 and both for its travel photography and its journalism 10 11 In 2020 the magazine was nominated for an award by the Society of Publishers Asia for excellence in magazine design 12 However it is not immune to criticism in 2012 it was criticized for using transphobic language in its reporting of Jenna Talackova s entry in that year s Miss Universe Canada pageant an act for which it later apologized and corrected in its digital edition 13 See also EditMabuhay expression References Edit Our website Mabuhay Ink Global Retrieved November 20 2020 Orosa Rosalinda L April 6 2014 Here s the best of the Philippines The Philippine Star Retrieved April 30 2020 a b Choosing the wrong generals can lose GMA the war The Philippine Star January 8 2006 Retrieved November 21 2020 Mango magazine offers more than travel The Philippine Star November 13 2009 Retrieved November 21 2020 a b Marquez Francine M April 15 2020 Mabuhay finds the blue sky Daily Tribune Retrieved April 29 2020 mabuhaymagazineofficial November 16 2020 It took us some time but Mabuhay is finally online Sorrynotsorry via Instagram Jarque Edu September 23 2012 Carlos Celdran walks and travels his way The Philippine Star Retrieved November 21 2020 Marasigan Andrew J August 22 2016 Philippine Airlines 5 star aspiration Manila Bulletin Retrieved November 21 2020 via PressReader Mabuhay presents the Philippines pride The Philippine Star June 13 2010 Retrieved April 30 2020 PAL s Mabuhay wins 18th award The Philippine Star April 8 2012 Retrieved April 29 2020 Mabuhay magazine wins prestigious journalism prize in Hong Kong Philippine Daily Inquirer June 25 2018 Retrieved April 29 2020 via PressReader Layug Margaret Claire June 29 2020 GMA News Online earns 4 finalist spots in 2020 SOPA Awards GMA News and Public Affairs Retrieved November 21 2020 Mendoza John Ryan July 7 2012 Mabuhay apology Outrage Magazine Retrieved April 30 2020 External links EditOfficial website Mabuhay from Ink Global including current issues Archive of Eastgate Publishing published Mabuhay issues Mabuhay on Facebook Mabuhay on Instagram Mabuhay on Twitter Retrieved from https en wikipedia org w index php title Mabuhay magazine amp oldid 1122738328, wikipedia, wiki, book, books, library,
