fbpx
Wikipedia

MTV (Philippine TV channel)

November 03, 2023

For the Philippine Islamic television network also abbreviated as MTV, see Mensahe TV.
This article is about the original iteration of MTV channel in the Philippines. For the successor channels, see MTV Pinoy and MTVph.

MTV Philippines was a 24-hour music/entertainment television network owned by All Youth Channels, Inc., through a partnership with MTV Networks Asia Pacific. The network originally started its broadcast on January 1, 2001. Two other MTV-branded networks carrying domestic its final broadcast on March 20, 2011, content have since struggled to stay on the air through the 2010s, neither lasting more than four years.

MTV Philippines
CountryPhilippines
Broadcast areaDefunct
HeadquartersMakati
Pasig (2001–2003)
Bonifacio Global City, Taguig (2003–2006)
Silver City Verde, Pasig (2007–2010)
Programming
Picture format480i (SDTV)
Ownership
OwnerMTV Networks Asia Pacific
Nation Broadcasting Corporation (January 1, 2001-December 31, 2006)
PLDT Beneficial Trust Fund
(MediaQuest Holdings) (January 1, 2001-December 31, 2006)
All Youth Channels, Inc. (March 1, 2007-February 16, 2010)
History
LaunchedMay 1992 (EEC)
January 1, 2001 (NBC)
March 1, 2007 (AYC, Inc.)
ClosedApril 1994 (EEC)
December 31, 2006 (NBC)
February 16, 2010
Replaced byMTV Southeast Asia
MTV Pinoy (subscription television)
Nickelodeon (Philippine TV channel) (subscripition television)
AksyonTV Channel 41 (free-to-air)
Links
WebsiteMTVAsia.com

Prior to its last incarnation, MTV Philippines was a corporate venture between MTV Networks Asia and Nation Broadcasting Corporation. MTV Networks Asia provided much of the broadcast content, while NBC provided the infrastructure.

MTV Philippines' facilities were located at the Citibank Center (now BDO Towers Valero) in Makati, The Richmonde Hotel in Ortigas Center, Pasig, The Fort in Bonifacio Global City, Taguig,[1] and Silver City in Frontera Verde, Ortigas Avenue, Pasig.

History edit

MTV Asia in the Philippines on UHF Channel 23 edit

MTV started in the Philippines in May 1992 as MTV Asia. It started as one of the channels of the STAR group—a partnership of Viacom, MTV's parent company, and STAR TV. It began airing on UHF Channel 23 licensed to Ermita Electronics Corporation, the country's first UHF TV station fully devoted to re-broadcasting from a foreign satellite channel.[2] In 1994, the partnership suffered a conflict of interest when STAR launched its own music channel, Channel V. After UHF 23 was put off-air in July 1996, the frequency was reassigned to ABS-CBN through a subsidiary, AMCARA Broadcasting Network, and has been rebranded as Studio 23. However, Studio 23 had to deal with the then-active agreement between Ermita Electronics and MTV Asia (whose main broadcast headquarters is located in Singapore).

Studio 23 edit

By October 12, 1996, MTV was being aired on Studio 23 (now known as ABS-CBN Sports+Action in 2014) during daytime hours, while original Studio 23 programming aired on primetime. The partnership with Studio 23 ended on December 31, 2000, and moved to a new channel frequency, UHF 41. ABS-CBN earlier launched its own music channel, Myx on November 20, 2000, and later became Studio 23's daytime block on January 1, 2001.

MTV UHF Channel 41 / MTV Philippines edit

Before 2000 was about to end, MTV Networks Asia and Nation Broadcasting Corporation (NBC) signed a joint-venture agreement to form Music Source, and acquired the rights to air MTV 24 hours a day on UHF Channel 41, which was licensed to NBC.

MTV Philippines showcased local Filipino talent through videos and shows presented in-between numbers featuring international pop and rock superstars. The channel did not promote a pan-Asian format. However, MTV Southeast Asia presented Indonesian, Malaysian and Singaporean artists on their network, alternating with international pop and rock talents. Within six months from its inception on January 1, 2001, it immediately won the hearts of pop-culturally conscious young Filipino viewers. It was said that the presence of this channel eventually caused the demise of Channel V Philippines simply due to intense competition.

After six years of partnership, UHF Channel 41 ceased broadcasting on December 31, 2006, following the dissolution of the joint venture.[3] Soon, it was returned on TV broadcasting with a brand new channel co-owned by TV5 as Aksyon TV Channel 41, an all-news channel, which would then become 5 Plus in 2019 and now One Sports in 2020.

All Youth Channels, Inc. and the final incarnation of MTV Philippines edit

After the dissolution of its joint venture with NBC, MTV Networks Asia signed a licensing agreement with All Youth Channels, Inc. (AYC), which is run by some of the members of Music Source, including Lumen, to control both MTV Philippines and its sister channel, Nickelodeon. AYC owned and operated 100% of then-new MTV Philippines.

MTV Philippines was an exclusive channel on cable and satellite television systems.[4] However, Lumen decided not to renew the contract (except Nickelodeon Philippines, which is MTV Philippines's sister channel). There were also some posts claiming that instead of funding for MTV Philippines, they would support TV5 instead which they planned to be the next big thing on TV. 11 minutes before midnight of February 16, 2010, a final music video: "Video Killed the Radio Star" by The Buggles, (which was the very first music video played in MTV USA back in 1981) was played and afterwards, MTV Philippines officially signed off.[5][6][7] After the closure, it had reverted to its original channel, MTV Asia.

MTV Pinoy edit

Main article: MTV Pinoy

On February 14, 2014, MTV returned to the country as MTV Pinoy with a new logo and name. At exactly 04:00 P.M., MTV Pinoy started its commercial operations with its first program MTV Halo-Halo with VJ Sam. "Dear Lonely" performed by Zia Quizon is the first music video to air on the relaunched channel. MTV Pinoy was co-owned by MTV Networks Asia Pacific and Viva Communications, with the latter providing the infrastructure.

However, unlike its MTV Philippines format, MTV Pinoy was a domestic network focused on Filipino pop music, with programs aligned with the Viva-produced content. It struggled against the dominant network Myx, and shutdown on December 31, 2016, after a New Year's Eve countdown.

MTV ph edit

Main article: MTVph

On August 1, 2017, MTV returned for the third time as MTVph, a joint venture between MTVNAP and new partner Solar. Like the original networks, it was wholly unsuccessful, and the domestic feed ended on January 1, 2019, replaced by MTV Asia.

Key people edit

  • Bill Roedy - President, MTV Networks International
  • Frank Brown - President, MTV Networks Asia Pacific
  • Steven Tan - Executive Vice President, MTV Networks Asia
  • Francis Lumen - President and CEO, All Youth Channel, Inc.

Programming edit

Most of the programming consists of music/music-related shows, mainly broadcasting programming from the US-based MTV and VH1. The network also acquired original content from MTV Southeast Asia, as well as its own localized content.

Events edit

MTV Philippines became the official music media channel of the big-name concerts to the Philippines since their re-launch.

* - MTV Philippines was only the official music channel of the concert.

MTV Philippines also announced that an awards show would be in the works. In the upcoming years, the network hopes to relaunch the MTV Pilipinas Video Music Awards to continue its tradition of recognizing the best of Pinoy music and video making.

MTV Philippines' past VJs edit

Shows edit

Main article: List of programmes broadcast by MTV in Asia

Partnerships/affiliations edit

See also edit

References edit

  1. ^
  2. ^ MTV Asia Channel 23 in the Philippines Television History
  3. ^ MTV SEAsia to replace MTV Philippines September 30, 2007, at the Wayback Machine
  4. ^ Manila Bulletin article on MTV Phil's return (Cache)
  5. ^ MTV Philippines ceased airing on February 16, 2010. March 6, 2010, at the Wayback Machine retrieved via www.pinoyrockcentral.com Feb 16, 2010
  6. ^ MTV Philippines Goes Off Air
  7. ^ Thank You MTV Philippines... Final Channel Sign-Off. retrieved via www.youtube.com Feb 16, 2010

Official website edit

  • MTV Asia official website

November 03, 2023
philippine, channel, philippine, islamic, television, network, also, abbreviated, mensahe, this, article, about, original, iteration, channel, philippines, successor, channels, pinoy, mtvph, philippines, hour, music, entertainment, television, network, owned, . For the Philippine Islamic television network also abbreviated as MTV see Mensahe TV This article is about the original iteration of MTV channel in the Philippines For the successor channels see MTV Pinoy and MTVph MTV Philippines was a 24 hour music entertainment television network owned by All Youth Channels Inc through a partnership with MTV Networks Asia Pacific The network originally started its broadcast on January 1 2001 Two other MTV branded networks carrying domestic its final broadcast on March 20 2011 content have since struggled to stay on the air through the 2010s neither lasting more than four years MTV PhilippinesCountryPhilippinesBroadcast areaDefunctHeadquartersMakatiPasig 2001 2003 Bonifacio Global City Taguig 2003 2006 Silver City Verde Pasig 2007 2010 ProgrammingPicture format480i SDTV OwnershipOwnerMTV Networks Asia Pacific Nation Broadcasting Corporation January 1 2001 December 31 2006 PLDT Beneficial Trust Fund MediaQuest Holdings January 1 2001 December 31 2006 All Youth Channels Inc March 1 2007 February 16 2010 HistoryLaunchedMay 1992 EEC January 1 2001 NBC March 1 2007 AYC Inc ClosedApril 1994 EEC December 31 2006 NBC February 16 2010Replaced byMTV Southeast AsiaMTV Pinoy subscription television Nickelodeon Philippine TV channel subscripition television AksyonTV Channel 41 free to air LinksWebsiteMTVAsia comPrior to its last incarnation MTV Philippines was a corporate venture between MTV Networks Asia and Nation Broadcasting Corporation MTV Networks Asia provided much of the broadcast content while NBC provided the infrastructure MTV Philippines facilities were located at the Citibank Center now BDO Towers Valero in Makati The Richmonde Hotel in Ortigas Center Pasig The Fort in Bonifacio Global City Taguig 1 and Silver City in Frontera Verde Ortigas Avenue Pasig Contents 1 History 1 1 MTV Asia in the Philippines on UHF Channel 23 1 2 Studio 23 1 3 MTV UHF Channel 41 MTV Philippines 1 4 All Youth Channels Inc and the final incarnation of MTV Philippines 1 5 MTV Pinoy 1 6 MTV ph 2 Key people 3 Programming 4 Events 4 1 International artists 4 2 Local artists 5 MTV Philippines past VJs 6 Shows 7 Partnerships affiliations 8 See also 9 References 10 Official websiteHistory editMTV Asia in the Philippines on UHF Channel 23 edit MTV started in the Philippines in May 1992 as MTV Asia It started as one of the channels of the STAR group a partnership of Viacom MTV s parent company and STAR TV It began airing on UHF Channel 23 licensed to Ermita Electronics Corporation the country s first UHF TV station fully devoted to re broadcasting from a foreign satellite channel 2 In 1994 the partnership suffered a conflict of interest when STAR launched its own music channel Channel V After UHF 23 was put off air in July 1996 the frequency was reassigned to ABS CBN through a subsidiary AMCARA Broadcasting Network and has been rebranded as Studio 23 However Studio 23 had to deal with the then active agreement between Ermita Electronics and MTV Asia whose main broadcast headquarters is located in Singapore Studio 23 edit By October 12 1996 MTV was being aired on Studio 23 now known as ABS CBN Sports Action in 2014 during daytime hours while original Studio 23 programming aired on primetime The partnership with Studio 23 ended on December 31 2000 and moved to a new channel frequency UHF 41 ABS CBN earlier launched its own music channel Myx on November 20 2000 and later became Studio 23 s daytime block on January 1 2001 MTV UHF Channel 41 MTV Philippines edit Before 2000 was about to end MTV Networks Asia and Nation Broadcasting Corporation NBC signed a joint venture agreement to form Music Source and acquired the rights to air MTV 24 hours a day on UHF Channel 41 which was licensed to NBC MTV Philippines showcased local Filipino talent through videos and shows presented in between numbers featuring international pop and rock superstars The channel did not promote a pan Asian format However MTV Southeast Asia presented Indonesian Malaysian and Singaporean artists on their network alternating with international pop and rock talents Within six months from its inception on January 1 2001 it immediately won the hearts of pop culturally conscious young Filipino viewers It was said that the presence of this channel eventually caused the demise of Channel V Philippines simply due to intense competition After six years of partnership UHF Channel 41 ceased broadcasting on December 31 2006 following the dissolution of the joint venture 3 Soon it was returned on TV broadcasting with a brand new channel co owned by TV5 as Aksyon TV Channel 41 an all news channel which would then become 5 Plus in 2019 and now One Sports in 2020 All Youth Channels Inc and the final incarnation of MTV Philippines edit After the dissolution of its joint venture with NBC MTV Networks Asia signed a licensing agreement with All Youth Channels Inc AYC which is run by some of the members of Music Source including Lumen to control both MTV Philippines and its sister channel Nickelodeon AYC owned and operated 100 of then new MTV Philippines MTV Philippines was an exclusive channel on cable and satellite television systems 4 However Lumen decided not to renew the contract except Nickelodeon Philippines which is MTV Philippines s sister channel There were also some posts claiming that instead of funding for MTV Philippines they would support TV5 instead which they planned to be the next big thing on TV 11 minutes before midnight of February 16 2010 a final music video Video Killed the Radio Star by The Buggles which was the very first music video played in MTV USA back in 1981 was played and afterwards MTV Philippines officially signed off 5 6 7 After the closure it had reverted to its original channel MTV Asia MTV Pinoy edit Main article MTV Pinoy On February 14 2014 MTV returned to the country as MTV Pinoy with a new logo and name At exactly 04 00 P M MTV Pinoy started its commercial operations with its first program MTV Halo Halo with VJ Sam Dear Lonely performed by Zia Quizon is the first music video to air on the relaunched channel MTV Pinoy was co owned by MTV Networks Asia Pacific and Viva Communications with the latter providing the infrastructure However unlike its MTV Philippines format MTV Pinoy was a domestic network focused on Filipino pop music with programs aligned with the Viva produced content It struggled against the dominant network Myx and shutdown on December 31 2016 after a New Year s Eve countdown MTV ph edit Main article MTVph On August 1 2017 MTV returned for the third time as MTVph a joint venture between MTVNAP and new partner Solar Like the original networks it was wholly unsuccessful and the domestic feed ended on January 1 2019 replaced by MTV Asia Key people editBill Roedy President MTV Networks International Frank Brown President MTV Networks Asia Pacific Steven Tan Executive Vice President MTV Networks Asia Francis Lumen President and CEO All Youth Channel Inc Programming editMost of the programming consists of music music related shows mainly broadcasting programming from the US based MTV and VH1 The network also acquired original content from MTV Southeast Asia as well as its own localized content Events editMTV Philippines became the official music media channel of the big name concerts to the Philippines since their re launch International artists edit Christina Aguilera George Benson Chris Brown Duran Duran Fall Out Boy Josh Groban Incubus Alicia Keys Beyonce Knowles Lady Gaga M2M Ziggy Marley My Chemical Romance Nine Inch Nails Katy Perry Pussycat Dolls Marion Raven Rihanna Tortured Soul Vertical Horizon Local artists edit Eraserheads Sarah Geronimo Imago Kyla Martin Nievera Moonstar88 Sinosikat Spongecola Urbandub Gary Valenciano Ogie Alcasid Regine Velasquez MTV Philippines was only the official music channel of the concert MTV Philippines also announced that an awards show would be in the works In the upcoming years the network hopes to relaunch the MTV Pilipinas Video Music Awards to continue its tradition of recognizing the best of Pinoy music and video making MTV Philippines past VJs editMarc Abaya Kat Alano 2007 2009 Bianca Araneta Victor Basa 2007 2008 Paolo Bediones Reema Chanco KC Concepcion Anne Curtis 2007 Johan Ekedum 2003 2004 Maike Evers Nicole Fonacier 2005 2006 John Joe Joseph 2004 2006 Cindy Kurleto Patty Laurel 2003 2004 Cesca Litton Francis Magalona Andi Manzano 2007 2009 Sarah Meier 2001 2005 Colby Miller 2005 2007 KC Montero 1999 2007 Rex Navarrete Claire Olivar Belinda Panelo Don Puno Derek Ramsay 2001 2002 Mariel Rodriguez Eiffelene Salvador Anna Shier 2001 2003 Sib Sibulo Chase Tinio Giselle Toengi Walters Regine Tolentino Shannen Torres 1997 2002 Donita Rose Jamie Wilson 1997 1998 Maggie Wilson 2007 2010 Shows editMain article List of programmes broadcast by MTV in AsiaPartnerships affiliations editABS CBN Corporation All Youth Channels Inc Ermita Electronics Corporation Globe Telecom GMA Network Inc Music Management International Nation Broadcasting Corporation Paramount Networks EMEAA Smart Communications Solar Entertainment Corporation Viva CommunicationsSee also editViacom MTV Networks Asia Pacific MTV MTV Southeast Asia MTV Pinoy U92 Now Radyo5 92 3 News FM AksyonTV defunct 5 Plus defunct One Sports Myx Channel V Philippines defunct References edit MTV Philippines studios at The Fort Cache MTV Asia Channel 23 in the Philippines Television History MTV SEAsia to replace MTV Philippines Archived September 30 2007 at the Wayback Machine Manila Bulletin article on MTV Phil s return Cache MTV Philippines ceased airing on February 16 2010 Archived March 6 2010 at the Wayback Machine retrieved via www pinoyrockcentral com Feb 16 2010 MTV Philippines Goes Off Air Thank You MTV Philippines Final Channel Sign Off retrieved via www youtube com Feb 16 2010Official website editMTV Philippines official website defunct MTV Asia official website Retrieved from https en wikipedia org w index php title MTV Philippine TV channel amp oldid 1171617839, wikipedia, wiki, book, books, library,

article

, read, download, free, free download, mp3, video, mp4, 3gp, jpg, jpeg, gif, png, picture, music, song, movie, book, game, games.