MTV (Indian TV channel)

MTV India is an Indian pay television channel specialising in music, reality and youth culture programming. It was launched in 1996 as the Indian version of MTV and is owned by Viacom 18, a joint venture operation between MTV International owner Paramount Global and Reliance Industries' TV18. Most of the programming on the channel is produced in Hindi.^[2] MTV India has its headquarters in Vile Parle in Mumbai.^[3]

MTV

Country	India
Broadcast area	India Bangladesh^[1] Nepal
Headquarters	Mumbai, India
Programming
Language(s)	Hindi
Picture format	1080i HDTV (downscaled to letterboxed 576i for the SDTV feed)
Ownership
Owner	Viacom 18
Sister channels	MTV Beats VH1 India
History
Launched	28 October 1996 (1996-10-28)
Links
Website	www.mtvindia.com

Related channels

In 2014, Viacom 18 launched Pepsi MTV Indies, an indie music and subculture channel in partnership with Pepsi Co.^[4]

In 2016, MTV Indies was replaced by MTV Beats, a 24-hour music-only channel. After its launch, MTV India changed its focus on broadcasting reality series.^[5]

VH1 India airs the international productions of MTV instead of airing them on MTV India, along with international music.

Programming

Further information: List of programmes broadcast by MTV (India)

VJs

Current

• Anusha Dandekar
• Benafsha Soonwalla^[6]
• Baseer Ali
• Gaelyn Mendonca
• Nikhil Chinapa^[7]
• Rannvijay Singh

Former

• Amrita Arora^[8]
• Ayushmann Khurrana^[9]
• Bani J^[10]
• Cyrus Broacha^[11]
• Cyrus Sahukar^[12]
• Deepti Gujral^[13]
• José Covaco^[9]
• Malaika Arora^[14]
• Maria Goretti^[15]
• Mia Uyeda^[16]
• Mini Mathur^[17]
• Nafisa Joseph^[18]
• Raageshwari Loomba^[19]
• Rhea Chakraborty^[20]
• Shenaz Treasury^[21]
• Siddharth Bhardwaj^[22]
• Soniya Mehra^[23]
• Sophie Choudry^[24]
• Sunanda Wong^[25]

Awards

• Fully Faltoo Film Awards
• Lycra MTV Style Awards
• MTV Immies
• MTV VMAI
• MTV Youth Icon of the Year

MTV Fully Faltoo Films

A series of spoof films under the banner of MTV Fully Faltoo Films were produced by MTV. The first film Ghoom, a spoof of 2004 film Dhoom was released theatrically on 2 June 2006.^[26][27] Three more spoof films "Jadoo Ek Bar" (Jodhaa Akbar), "Bechaare Zameen Par" (Taare Zameen Par) and "Cheque De India" (Chak De! India) aired on MTV under "Fully Faltoo Film Festival" from 20 September 2008 to 4 October 2008.^[28]

References

1. যে ২৪ বিদেশি চ্যানেল প্রচারে বাধা নেই. Dhaka Tribune (in Bengali). 4 October 2021. Retrieved 8 June 2022.
2. Mahajan, Vijay; Banga, Kamini (14 September 2005). The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years. Pearson Education. ISBN 9780132782159.
3. "MTV Channel Office Contact Address, Phone Number, Email, Website | Customer Care Phone Number". www.customercarephonenumber.in. Retrieved 10 January 2018.
4. "Pepsi & Viacom18 To Launch 'Pepsi MTV Indies', A 24-Hour Channel For Indie Music & Culture". 6 February 2014. Retrieved 21 December 2017.
5. "Viacom18 to launch Hindi music channel MTV Beats; MTV Indies content to be on digital platforms". 8 September 2016. Retrieved 21 December 2017.
6. Nathan, Leona (1 October 2017). "Benafsha Soonawalla Bigg Boss 11: This MTV VJ To Raise Temperatures On Salman Khan's Show". India.com.
7. "Nikhil Chinnappa - Times of India". The Times of India.
8. "Amrita Arora Just Took Us Back To The 90s With This Pic". NDTV.com.
9. "Jose Covaco recalls the day MTV colleague Ayushmann Khurrana decided to quit TV to chase Bollywood dreams: 'I'm going to f**king do it…'". 8 June 2022.
10. . 4 September 2011. Archived from the original on 4 September 2011.
11. "Cyrus Broacha: Meet the MTV veejay with the coolest show in town". India Today.
12. "First of Many: Cyrus Sahukar revisits MTV Fully Faltoo". 24 March 2021.
13. . 4 September 2011. Archived from the original on 4 September 2011.
14. . Screen. Archived from the original on 26 March 2006. Retrieved 14 November 2018.
15. "Tribuneindia... Film and tv". www.tribuneindia.com.
16. Light ([e-mail]), David. "Mamma Mia!". Khaleej Times.
17. "The Sunday Tribune - Spectrum - Television". www.tribuneindia.com.
18. "Former MTV VJ Nafisa Joseph dead". Indian Television Dot Com. 30 July 2004.
19. "Tribuneindia... Film and tv". www.tribuneindia.com.
20. "Rhea Chakraborty heats up the action in Bank Chor! - Times of India". The Times of India.
21. "What Shenaz and Malaika have in common". Rediff.
22. "VJ Siddharth Bhardwaj enters Bigg Boss 5". India Today.
23. . 4 September 2011. Archived from the original on 4 September 2011.
24. "The Sunday Tribune - Spectrum - Television". www.tribuneindia.com.
25. . 3 September 2011. Archived from the original on 3 September 2011.
26. "Now, MTV forays into 'fully faltoo' films". 22 May 2006. Retrieved 6 February 2019.
27. "MTV India forays into films; spoofs 'Dhoom'". 18 May 2006. Retrieved 6 February 2019.
28. "MTV announces 'Fully Faltoo Film Festival'". 10 September 2008. Retrieved 6 February 2019.

External links

• Official website