Mützig is a beer brand owned by Heineken and its subsidiaries, and was originally brewed in 1810 by Brasserie Mutzig [fr] of Alsace, France.[1] It is now a 5.5% ABV lager available in 65cl and 33cl bottles. It has a full-bodied taste and distinctive packaging, and is the most successful premium, locally brewed beer in Central Africa.[2] Mützig is considered a flagship African brand.[3]
The name Mützig originates from Mutzig, a commune of France located at the entrance of the Bruche river valley, in the Bas-Rhindepartment in Alsace, in north-eastern France. Brasserie Mutzig was founded in 1810 by Antoine Wagner and the beer was brewed there until the brewery closed in 1989, after merging into Alsacienne de Brasserie [fr] (Albra) in 1969, and being acquired by Heineken in 1972.[4][5][6] The 1969 merger forming l'Alsacienne de Brasserie (Alsatian Brewery), combined Mutzig with the Alsatian breweries: de l'Espérance, de la Perle, de Colmar, and Haag à Ingwiller.[5] The old Mutzig brewery was bought by the city of Mutzig in 1992. It was designated a historical monument in 2001, renovated in 2009, and now houses a business incubator.
The spelling of the name was Germanicized with an umlaut for marketing reasons, and Mützig was launched in Africa in 1987 to satisfy the needs of the consumers with a passion for a stronger, yet more refined and bitter tasting beer. It was developed from traditional local methods of sorghum beer fermentation.[7]
In Rwanda, Mützig is the most popular beer after Primus, another brand from the same stable,[9] although one survey put Mützig ahead 72% to 69%.[10] It is a more expensive beer than Primus, by some 30%,[9] but cheaper than imported beers.[11] It is packaged in 350 millilitres (12 imp fl oz; 12 US fl oz) and 650 millilitres (23 imp fl oz; 22 US fl oz) bottles.[9] It is branded here as "The Taste of Success".[12]
^Brasserie Mutzig SA. (Strasbourg) (1960). Cent-cinquantenaire Bière Mutzig Alsace - 1810-1960 [Mutzig Beer Alsace Sesquicentennial - 1810-1960] (in French). Brasserie Mutzig SA.
^ ab"Mützig (Rwanda)". ratebeer.com. Retrieved 18 September 2016.
^David Fick (2007). Africa: Continent of Economic Opportunity. Real African Publishers. ISBN978-1-919855-59-2.
^"En Alsace, le renouveau de la bière" [In Alsace, the renewal of beer], L'Express (in French), 24 June 2015, retrieved 25 January 2017
^ ab"La bière une passion alsacienne" [Alsatian beer passion], Les Saisons d'Alsace (in French), DNA, p. 43, June 2014
^"Mutzig une bière qui n'a plus droit à la parole" [Mutzig: beer that has more right to speak], Consommateur d'Alsace (in French), no. 62, la Chambre de Consommation d’Alsace, 1988
^The 9th European Conference on Knowledge Management: Eckm 2008. Academic Conferences Limited. 2008. p. 276. ISBN9781906638108.
^. www.bralirwa.com. Archived from the original on 2017-02-02.
^ abcPhilip Briggs, Janice Booth (2006). Rwanda. The Bradt travel guide. Bradt Travel Guides. p. 55. ISBN978-1-84162-180-7.
^. Inzozu Inflight Magazine. Archived from the original on 2016-03-04. Retrieved 2015-06-30.
^Michael Hodd (1998). East Africa Handbook. Footprint Handbooks Limited. p. 669. {{cite book}}: |work= ignored (help)
^Peter Davis (2013). Corporations, Global Governance, and Post-conflict Reconstruction. Vol. 53. Routledge. p. 120. ISBN9780415617246. ISSN 1359-7930.
^Worldmark Encyclopedia of National Economies: Africa. Sara Pendergast, Tom Pendergast (editors). Gale Group/Thomson Learning. 2002. p. 62. ISBN9780787649562.{{cite book}}: CS1 maint: others (link)
^Manson, Herman (26 August 2013). "M&C Saatchi Abel revenue jumps 80%". marklives.com. Retrieved 18 September 2016.
^Tah, Elvis (July 13, 2009). "Brasseries Mutzig Star Laureates Receive Car, Cash Prizes". Cameroon POSTline. Retrieved 1 July 2015.
mützig, beer, brand, owned, heineken, subsidiaries, originally, brewed, 1810, brasserie, mutzig, alsace, france, lager, available, 65cl, 33cl, bottles, full, bodied, taste, distinctive, packaging, most, successful, premium, locally, brewed, beer, central, afri. Mutzig is a beer brand owned by Heineken and its subsidiaries and was originally brewed in 1810 by Brasserie Mutzig fr of Alsace France 1 It is now a 5 5 ABV lager available in 65cl and 33cl bottles It has a full bodied taste and distinctive packaging and is the most successful premium locally brewed beer in Central Africa 2 Mutzig is considered a flagship African brand 3 MutzigTypeBeer pale lager premium lagerManufacturerHeineken N V Alcohol by volume 5 5 regular WebsiteMutzigMutzig s slogan is Mutzig the Taste of Success in English and Mutzig Le gout de la Reussite in French Contents 1 History 2 Specification 3 Sponsorship 4 See also 5 References 6 External linksHistory editThe name Mutzig originates from Mutzig a commune of France located at the entrance of the Bruche river valley in the Bas Rhin department in Alsace in north eastern France Brasserie Mutzig was founded in 1810 by Antoine Wagner and the beer was brewed there until the brewery closed in 1989 after merging into Alsacienne de Brasserie fr Albra in 1969 and being acquired by Heineken in 1972 4 5 6 The 1969 merger forming l Alsacienne de Brasserie Alsatian Brewery combined Mutzig with the Alsatian breweries de l Esperance de la Perle de Colmar and Haag a Ingwiller 5 The old Mutzig brewery was bought by the city of Mutzig in 1992 It was designated a historical monument in 2001 renovated in 2009 and now houses a business incubator The spelling of the name was Germanicized with an umlaut for marketing reasons and Mutzig was launched in Africa in 1987 to satisfy the needs of the consumers with a passion for a stronger yet more refined and bitter tasting beer It was developed from traditional local methods of sorghum beer fermentation 7 The local brewers of Mutzig are Bralirwa in Rwanda Brarudi in Burundi Brasseries du Cameroun in Cameroon Brasseries du Congo in the Republic of Congo Sierra Leone Brewery Limited in Sierra Leone and Bralima in the Democratic Republic of Congo 8 In Rwanda Mutzig is the most popular beer after Primus another brand from the same stable 9 although one survey put Mutzig ahead 72 to 69 10 It is a more expensive beer than Primus by some 30 9 but cheaper than imported beers 11 It is packaged in 350 millilitres 12 imp fl oz 12 US fl oz and 650 millilitres 23 imp fl oz 22 US fl oz bottles 9 It is branded here as The Taste of Success 12 In Cameroon the beer is produced by Brasseries du Cameroun Cameroonian Breweries owned by the French company Castel 13 From late 2013 the advertising for Heineken International s Africa brands Mutzig and Gulder were handled by M amp C Saatchi Abel 14 Specification edit Rwanda 2 Gravity 10 7 P Alcohol 4 7 by volume Bitterness 20 EBU Colour 7 EBCSponsorship editIn Cameroon Mutzig sponsors the Mutzig Star national singing competition which promotes Cameroonian amateur musicians 15 In 2015 Mutzig was a sponsor of International Fashion week Kigali Rwanda 16 See also editHeineken brands Heineken International Bralirwa Brarudi Brasseries du Cameroun Brasseries du Congo BralimaReferences edit Brasserie Mutzig SA Strasbourg 1960 Cent cinquantenaire Biere Mutzig Alsace 1810 1960 Mutzig Beer Alsace Sesquicentennial 1810 1960 in French Brasserie Mutzig SA a b Mutzig Rwanda ratebeer com Retrieved 18 September 2016 David Fick 2007 Africa Continent of Economic Opportunity Real African Publishers ISBN 978 1 919855 59 2 En Alsace le renouveau de la biere In Alsace the renewal of beer L Express in French 24 June 2015 retrieved 25 January 2017 a b La biere une passion alsacienne Alsatian beer passion Les Saisons d Alsace in French DNA p 43 June 2014 Mutzig une biere qui n a plus droit a la parole Mutzig beer that has more right to speak Consommateur d Alsace in French no 62 la Chambre de Consommation d Alsace 1988 The 9th European Conference on Knowledge Management Eckm 2008 Academic Conferences Limited 2008 p 276 ISBN 9781906638108 Celebration of 20 years young of Mutzig and re launch ceremony Bralirwa Ltd Braseries et Limonaderies du Rwanda www bralirwa com Archived from the original on 2017 02 02 a b c Philip Briggs Janice Booth 2006 Rwanda The Bradt travel guide Bradt Travel Guides p 55 ISBN 978 1 84162 180 7 Beers of Rwanda Inzozu Inflight Magazine Archived from the original on 2016 03 04 Retrieved 2015 06 30 Michael Hodd 1998 East Africa Handbook Footprint Handbooks Limited p 669 a href Template Cite book html title Template Cite book cite book a work ignored help Peter Davis 2013 Corporations Global Governance and Post conflict Reconstruction Vol 53 Routledge p 120 ISBN 9780415617246 ISSN 1359 7930 Worldmark Encyclopedia of National Economies Africa Sara Pendergast Tom Pendergast editors Gale Group Thomson Learning 2002 p 62 ISBN 9780787649562 a href Template Cite book html title Template Cite book cite book a CS1 maint others link Manson Herman 26 August 2013 M amp C Saatchi Abel revenue jumps 80 marklives com Retrieved 18 September 2016 Tah Elvis July 13 2009 Brasseries Mutzig Star Laureates Receive Car Cash Prizes Cameroon POSTline Retrieved 1 July 2015 1 dead link External links editHeineken Brands Bralirwa Brands Retrieved from https en wikipedia org w index php title Mutzig amp oldid 1204594500, wikipedia, wiki, book, books, library,
