Lovefully Yours Veda

Lovefully Yours Veda is a 2023 Indian Malayalam-language romance drama thriller film directed by Praghesh Sukumaran and jointly produced by Radhakrishnan Khalayil and Ruvin Viswam through R2 Entertainments, with a screenplay by Babu Vayalathur. The film stars Rajisha Vijayan, Gautham Vasudev Menon,^[1] Sreenath Bhasi, Anikha Surendran, Venkitesh V.P, Chandhunadh and Appani Sarath. The film was co-produced by Abdul Salim. The plot follows a mix of campus romance and political drama set in the 90s.^[2]

Lovefully Yours Veda
Theatrical poster
Directed by	Praghesh Sukumaran
Written by	Babu Vayalathur
Produced by	Radhakrishnan Khalayil Ruvin Viswam
Starring	Rajisha Vijayan Venkitesh V.P Sreenath Bhasi Gautham Vasudev Menon
Cinematography	Tobin Thomas
Edited by	Sobin K Soman
Music by	Rahul Raj
Production company	R2 Entertainments
Distributed by	Sree Priya Combines R2 Entertainments
Release date	3 March 2023 (2023-03-03)
Running time	132 minutes
Country	India
Language	Malayalam

The original background score and songs are composed by Rahul Raj. Principal photography began in January 2022. Lovefully Yours Veda is all set to release this February.^[3]

Plot

Maalu, a member of the musical band Banjara’s, chances upon a poem on the walls of Varma College, Thrissur. The band reworks it into a song and it becomes a big hit in no time. People get curious about the lyricist and the band has no clue about the author of the poem. The band embarks on a journey to discover the poet and reaches Varma College. They come to know about Sree Veda, a former student of the college and the poet in question.^[4]

The youngsters meet Veda and she reminisces about the story behind the poem, her eventful college life, and Comrade Jeevanlal, the charming man who revolutionized her world.^[5]

Cast

• Rajisha Vijayan as Sree Veda
• Venkitesh V.P as Jeevanlal
• Sreenath Bhasi as Ranjan Abhraham
• Gautham Vasudev Menon as Sri Kumar Kartha
• Appani Sarath as Kanimangalam Stephen
• Shaju Sreedhar
• Sruthi Jayan
• Anikha Surendran as Maalu
• Chandhunadh as Sijo
• Ranjit Shekar as Akbar

Production

Filming

The makers started the principal photography on 16 December 2021 with the switch-on ceremony. It took 62 days in 4 schedules to complete the shoot. The post-production of the film started in October 2022 and Rajisha Vijayan herself announced the release date when the promotions for the film were ongoing.^[6]

Music

The original background score and songs are composed by Rahul Raj.^[7] The music rights were bagged by Sony Music. The first single Aakaasha Paalazhiyil was released on Sony Music^[8] and it crossed more than 1 million views in a short span.^[9]

Reception

Critical Response

Vignesh Madhu critic of Cinema Express gave 2 out 5 stars and stated that "Everything in the film, be its story, setting, characters, and conflicts, are already familiar to an average Malayali audience".^[10] Shilpa S critic of OTTplay gav e3 out of 5 starts and wrote that "Lovefully Yours Veda makes no attempt to hide that it is Venkitesh’s vehicle through and through, done in a way that becomes cliched and unoriginal, as far as the story is concerned. Although not given a lot to work with Rajisha Vijayan and Sreenadh Bhasi try to make the best of what they are given, and brilliantly so."^[11]

References

1. "Rajisha Vijayan, director Gautham Menon to star in campus film 'Lovefully Yours Vedha'". The New Indian Express. Retrieved 14 December 2021.
2. "നെറ്റിയില്‍ പൊട്ടുകുത്തി, കണ്ണില്‍ മഷിയെഴുതി രജിഷ; 'ലവ്ഫുളി യുവേഴ്‌സ് വേദ' അടുത്ത പോസ്റ്ററും ശ്രദ്ധേയമാകുന്നു". Samayam Malayalam. Retrieved 8 January 2023.
3. "'Lovefully Yours Veda' set to release in February". The New Indian Express. Retrieved 10 January 2023.
4. "Rajisha Vijayan-Sreenath Bhasi film Lovefully Yours Veda to release soon". Cinema Express. Retrieved 9 January 2023.
5. "'ഗൗതം മേനോനും രജിഷയും ശ്രീനാഥ് ഭാസിയും പ്രധാന വേഷങ്ങളിൽ; 'ലവ്ഫുള്ളി യുവേഴ്സ് വേദ'". Mathrubhumi. 13 December 2021. Retrieved 13 December 2021.
6. "'ലവ്ഫുളി യുവേഴ്‌സ്‌ വേദ' യിലെ ആദ്യ ഗാനം പുറത്തിറങ്ങി". Mathrubhumi. 12 January 2023. Retrieved 12 January 2023.
7. "രജിഷ വിജയന്റെ 'ലവ്ഫുളി യുവർസ് വേദ'; സിനിമയിലെ ആദ്യ ഗാനം പുറത്തിറങ്ങി". News 18 Malayalam. 12 January 2023. Retrieved 12 January 2023.
8. "Sony Music Acquires Album Rights of Sreenath Bhasi-Rajisha Vijayan's Lovefully Yours Veda". News 18. 5 January 2023. Retrieved 5 January 2023.
9. "'Aakasha Palazhiyil' song from 'Lovefully Yours Veda' is a charming melody set in a campus". Times of India. Retrieved 12 January 2023.
10. "Lovefully Yours Veda Movie Review: A mundane attempt to rekindle nostalgia". Cinema Express. Retrieved 7 April 2023.
11. "Lovefully Yours Veda review: Rajisha Vijayan's campus drama turns out to be Venk". OTTPlay. Retrieved 7 April 2023.

External links

• Lovefully Yours Veda at IMDb