Laško Brewery (Slovene: Pivovarna Laško) is the largest brewery in Slovenia. It is located in Laško and named after the town.
Beer filling line
Laško truck near the entrance of town
The brewery was founded in 1825 by Franz Geyer, a gingerbread baker and mead producer. After World War II ended in 1945, Laško was the fifth-largest in Yugoslavia, and by 1991 it was the largest among 28 Yugoslav breweries. It lost much of the Yugoslav market in 1991 after Slovenia declared independence and during the resulting Ten-Day War, although sales rebounded during the 1990s.
In 2016 Laško and Union were formally merged into Pivovarna Laško Union d.d. under the Owner Heineken.[1]
In 1825, the physician and lecturer Franz Geyer set up a craft brewery in the former Valvasor Hospital (1st location - today's Hotel Savinja), where the first brewer in Laška probably brewed stone beer (Steinbier), which was otherwise known in Carinthia, for thirteen years. However, it is not known whether he did not know how to make technologically more demanding Bavarian beer as well.
In 1838, the brewery was bought by Heinrich August Uhlich, who gave Laška beer a real reputation. As the owner of the bathhouse in Rimske Toplice, he must have served his beer to foreign guests as well and, due to his origin in Trieste, drove it to Trieste, a commercial center with connoisseurs of good food and drink. He also proved to be an enterprising wholesaler, as his beer was drunk even in Alexandria and Calcutta.[2]
Pivovarna Laško during the time of Simon Kukac in 1898.
The next owner, Anton Larisch, built in 1867 at the foot of St. Kristofa and Šmihel (2nd location - former Volna) new brewery, which at the time was the largest in Spodnji Štajersko. He was famous for the fact that he personally controlled the quality of the beer and even improved it, and he also increased the capacity of the brewery.[3]
In 1889, the brewery was bought by Simon Kukec, a brewer from Žal, a strongly Slovene-oriented nationalist. Because he was a good organizer, financier, businessman, and on top of that he was particularly fond of innovations, he is considered the most important figure in the history of the Laška brewery. He established a new type of beer and the first beer brand - thermal beer, which still lives today in its derivative form. Through many experiments, he found that thermal water improves the taste of beer. As a good entrepreneur, he was aware of the need to attract customers with unusual innovations. Therefore, he started to brew thermal beer as light and dark, and in both cases it was also stronger than ordinary beer.[4]
Laško Group also owns a few country's most known beverage companies, including:
Pivovarna Union d.d. - the country's second largest brewery with headquarters in the capital city Ljubljana. The brewing of Union beer decided to be replaced from Ljubljana to Laško.[9]
Radenska d.d. - the country`s largest water manufacturer, which produces the world famous mineral water - Radenska. Company's headquarters is in city of Radenci
Vital Mestinje d.o.o. - soft drinks manufacturer. Company's headquarters is in city of Podplat
The Group has also some other subsidiaries, but owns less than 50% of the companies: Mercator, Delo, Slovita, Jadranska pivovara, RA&LA and Firma Del.
The brewery participates in the annual summertime Festival of Beer & Flowers (Pivo-Cvetje) in Laško, one of the most popular events for tourists in the country.
References
^"Laško and Union formally merged", retrieved 14 June 2017.
laško, brewery, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, march, 2008. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Lasko Brewery news newspapers books scholar JSTOR March 2008 Learn how and when to remove this template message Lasko Brewery Slovene Pivovarna Lasko is the largest brewery in Slovenia It is located in Lasko and named after the town Beer filling line Lasko truck near the entrance of town The brewery was founded in 1825 by Franz Geyer a gingerbread baker and mead producer After World War II ended in 1945 Lasko was the fifth largest in Yugoslavia and by 1991 it was the largest among 28 Yugoslav breweries It lost much of the Yugoslav market in 1991 after Slovenia declared independence and during the resulting Ten Day War although sales rebounded during the 1990s In 2016 Lasko and Union were formally merged into Pivovarna Lasko Union d d under the Owner Heineken 1 Contents 1 History of brewing in Lasko 2 Brands 3 References 4 External linksHistory of brewing in Lasko EditIn 1825 the physician and lecturer Franz Geyer set up a craft brewery in the former Valvasor Hospital 1st location today s Hotel Savinja where the first brewer in Laska probably brewed stone beer Steinbier which was otherwise known in Carinthia for thirteen years However it is not known whether he did not know how to make technologically more demanding Bavarian beer as well In 1838 the brewery was bought by Heinrich August Uhlich who gave Laska beer a real reputation As the owner of the bathhouse in Rimske Toplice he must have served his beer to foreign guests as well and due to his origin in Trieste drove it to Trieste a commercial center with connoisseurs of good food and drink He also proved to be an enterprising wholesaler as his beer was drunk even in Alexandria and Calcutta 2 Pivovarna Lasko during the time of Simon Kukac in 1898 The next owner Anton Larisch built in 1867 at the foot of St Kristofa and Smihel 2nd location former Volna new brewery which at the time was the largest in Spodnji Stajersko He was famous for the fact that he personally controlled the quality of the beer and even improved it and he also increased the capacity of the brewery 3 In 1889 the brewery was bought by Simon Kukec a brewer from Zal a strongly Slovene oriented nationalist Because he was a good organizer financier businessman and on top of that he was particularly fond of innovations he is considered the most important figure in the history of the Laska brewery He established a new type of beer and the first beer brand thermal beer which still lives today in its derivative form Through many experiments he found that thermal water improves the taste of beer As a good entrepreneur he was aware of the need to attract customers with unusual innovations Therefore he started to brew thermal beer as light and dark and in both cases it was also stronger than ordinary beer 4 Brands EditLasko 5 Zlatorog Eliksir Dark Light Jubilejnik Club Trim Malt Radler Lasko beer in a mug Bandidos 6 Cuba Libre Ice Tequila SuniC Cider 7 Oda water 8 Lasko Group also owns a few country s most known beverage companies including Pivovarna Union d d the country s second largest brewery with headquarters in the capital city Ljubljana The brewing of Union beer decided to be replaced from Ljubljana to Lasko 9 Radenska d d the country s largest water manufacturer which produces the world famous mineral water Radenska Company s headquarters is in city of Radenci Vital Mestinje d o o soft drinks manufacturer Company s headquarters is in city of PodplatThe Group has also some other subsidiaries but owns less than 50 of the companies Mercator Delo Slovita Jadranska pivovara RA amp LA and Firma Del The brewery participates in the annual summertime Festival of Beer amp Flowers Pivo Cvetje in Lasko one of the most popular events for tourists in the country References Edit Lasko and Union formally merged retrieved 14 June 2017 Setina Gorazd Lasko Lasko Ros Franjo 1938 prof dr Fran misic ed Gostilnicarska pivovarna v Laskem Maribor Jugoslovanski biseri Majcen Ciril 1938 Gostinstvo temelj tujskega prometa Maribor Jugoslovanski biseri Pivovarna Lasko www lasko eu Bandidos iC Cider www neostudio si Design Atelje Balant www a balant com Interaction Neostudio Oda www oda si Varjenje Uniona se seli v Lasko RTVSLO si in Slovenian Retrieved 2021 11 06 External links Edit Wikimedia Commons has media related to Lasko Brewery Lasko Brewery This beer or brewery related article is a stub You can help Wikipedia by expanding it vte This Slovenia related article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Lasko Brewery amp oldid 1115595595, wikipedia, wiki, book, books, library,
