La Brea Bakery is an industrial baking company started in Los Angeles, California. Since opening its flagship store on 624 S La Brea Avenue in 1989—six months earlier than Campanile, the restaurant it was built to serve—La Brea has opened two much larger bakeries in Van Nuys, California, and Swedesboro, New Jersey, to serve wholesale clients.[1] La Brea Bakery is one of the largest sellers of artisan bread in the US.[2] In 2001, La Brea was acquired by Aryzta AG.[3] In 2021, Aryzta sold its interest in La Brea Bakery and its other North American brands (Aryzta North America) to Lindsay Goldberg.[4] In May 2021, Aryzta North America was renamed to Aspire Bakeries.[5]
La Brea Bakery
The original La Brea Bakery location in Los Angeles, which closed in 2012
Founders Nancy Silverton and Mark Peel had originally wanted to open a restaurant that offered fresh-baked bread. At the time, Silverton was working at Wolfgang Puck's Spago. However, she found that "unless you were really set up for it, it wasn't very profitable to make your own bread. You need to have a dedicated space and you need to do wholesale to make money at it."[6] Originally just a small storefront, in 1998 the business raised US$10 million for a new production plant in Van Nuys and became the largest artisanal bakery in the United States.[7] The facility prepares par-baked bread, dough that has been 80% baked and then quick-frozen for baking later.[7] La Brea breads are widely available throughout Southern California and are sold in many supermarkets.[8]
In November 2012, the Campanile Restaurant and the adjoining original flagship La Brea Bakery retail store closed.[10] In January 2013, a new La Brea Bakery and Cafe opened one block away, in a converted florist's shop.[11]
In 2014, for the company's 25th anniversary, the logo and packaging was redesigned. The burgundy logo with a capital "B" was replaced by a lowercase "b" on a bright red background. The flagship location also underwent a design renovation.[12][2]
In January 2023, La Brea Bakery announced it would close its retail bakery locations in Downtown Disney and the original bakery located on La Brea Ave.[13][14][15]
brea, bakery, industrial, baking, company, started, angeles, california, since, opening, flagship, store, brea, avenue, 1989, months, earlier, than, campanile, restaurant, built, serve, brea, opened, much, larger, bakeries, nuys, california, swedesboro, jersey. La Brea Bakery is an industrial baking company started in Los Angeles California Since opening its flagship store on 624 S La Brea Avenue in 1989 six months earlier than Campanile the restaurant it was built to serve La Brea has opened two much larger bakeries in Van Nuys California and Swedesboro New Jersey to serve wholesale clients 1 La Brea Bakery is one of the largest sellers of artisan bread in the US 2 In 2001 La Brea was acquired by Aryzta AG 3 In 2021 Aryzta sold its interest in La Brea Bakery and its other North American brands Aryzta North America to Lindsay Goldberg 4 In May 2021 Aryzta North America was renamed to Aspire Bakeries 5 La Brea BakeryThe original La Brea Bakery location in Los Angeles which closed in 2012FoundedLos Angeles CaliforniaJanuary 1989 34 years ago 1989 01 FoundersNancy Silverton and Mark PeelOwnerAspire BakeriesWebsitelabreabakery wbr com Contents 1 History 2 See also 3 Footnotes 4 External linksHistory editFounders Nancy Silverton and Mark Peel had originally wanted to open a restaurant that offered fresh baked bread At the time Silverton was working at Wolfgang Puck s Spago However she found that unless you were really set up for it it wasn t very profitable to make your own bread You need to have a dedicated space and you need to do wholesale to make money at it 6 Originally just a small storefront in 1998 the business raised US 10 million for a new production plant in Van Nuys and became the largest artisanal bakery in the United States 7 The facility prepares par baked bread dough that has been 80 baked and then quick frozen for baking later 7 La Brea breads are widely available throughout Southern California and are sold in many supermarkets 8 In October 2008 La Brea Bakery was chosen to open a new restaurant at Los Angeles International Airport 9 In November 2012 the Campanile Restaurant and the adjoining original flagship La Brea Bakery retail store closed 10 In January 2013 a new La Brea Bakery and Cafe opened one block away in a converted florist s shop 11 In 2014 for the company s 25th anniversary the logo and packaging was redesigned The burgundy logo with a capital B was replaced by a lowercase b on a bright red background The flagship location also underwent a design renovation 12 2 In January 2023 La Brea Bakery announced it would close its retail bakery locations in Downtown Disney and the original bakery located on La Brea Ave 13 14 15 See also editHistory of California breadFootnotes edit History of Artisan Bread at la Brea Bakery la Brea Bakery www labreabakery com Archived from the original on November 3 2008 a b Nassauer Sarah 26 March 2014 The Marketing Decoder La Brea Bakery The Wall Street Journal Retrieved 28 March 2014 History ARYZTA AG Archived from the original on 2015 01 03 Retrieved 2015 01 03 Lindsay Goldberg to Acquire ARYZTA AG s North American Bakery Business www businesswire com 2021 03 12 Retrieved 2022 12 16 Aryzta North America Changes Name to Aspire Bakeries Under New Ownership Refrigerated amp Frozen Foods 2021 05 24 Retrieved 2022 12 16 Parsons Russ 29 January 2014 Nancy Silverton looks back at 25 years of La Brea Bakery Los Angeles Times Retrieved 28 March 2014 a b DEBORA VRANA 1998 08 03 La Brea Bakery Uses Private Stock Offering to Raise Dough Los Angeles Times Retrieved 2012 12 22 Artisan Bread Baguettes Flatbreads Gluten Free Bread Options la Brea Bakery www labreabakery com Archived from the original on October 6 2008 LAX welcomes La Brea Bakery and other restaurants LA Times online travel section October 16 2008 by Susan Derby http travel latimes com daily deal blog index php lax airport new rest 3031 Campanile la Brea Bakery departing regulars reminisce 24 September 2012 La Brea Bakery is open in new location still on la Brea Los Angeles Times 7 January 2013 Anderson Hornall Brand New New Logo and Identity for La Brea Bakery UnderConsideration Retrieved 28 March 2014 La Brea Bakery Unexpectedly Permanently Closes After 20 Years at Downtown Disney District WDW News Today 9 January 2023 La Brea Bakery shuts down locations in Downtown Disney LA after decades in business 10 January 2023 La Brea Bakery locations close in Los Angeles Downtown Disney 9 January 2023 External links editOfficial website http aspirebakeries com Retrieved from https en wikipedia org w index php title La Brea Bakery amp oldid 1145898544, wikipedia, wiki, book, books, library,
