Lürzer's Archive (also known as Luerzer’s Archive) is a bi-monthly magazine for the advertising industry[1] which features advertising campaigns for print and TV from around the world. The magazine was founded in 1984[2] and has a global circulation of 38,000, and has been described as "one of the foremost advertising magazines in the world."[3] The headquarters of the magazine is in Vienna.[4]
Lürzer's Archive
Editor
Michael Weinzettl
Categories
Advertising
Frequency
Bi-monthly
Total circulation
38,000
Founder
Walter Lürzer
Founded
1984
Country
Austria
Based in
Vienna
In an interview with editor-in-chief Michael Weinzettl, Romanian magazine Sapte Seri said, "Whether you enter the offices of a big advertising agency or a small creative boutique, invariably you will see somewhere on the white shelves a collection of Lürzer's Archive. You don’t find these magazines in press kiosks, but those who work in advertising know them by heart. They are their tools for inspiration and small 'innocent thefts'".[5]
Since 1998 the magazine has also published Lürzer's Archive Specials; volumes on photography, Illustration, packaging, product/music design and other creative fields. In 2011 they began to publish the 200 Best series, along with apps for iPhone and iPad.
The magazine was founded by Walter Lürzer,[6] a cofounder of advertising agencies Ogilvy & Mather, TBWA Frankfurt and Lürzer, Conrad, Publicis, MullenLowe, Havas, McCann and Saatchi & Saatchi which in 1980 merged with Leo Burnett. At first based in Frankfurt, Germany, in 2002 the magazine’s head office relocated to Salzburg, Austria and then to Vienna, Austria, in 2008. Michael Weinzettl, who was appointed editor-in-chief in the 1980s, became publisher after Lürzer's death in April 2011.
In 1997 a Chinese version began to be published and in 2004 African distribution commenced in Nigeria and was later extended to cover the whole of Africa. In 2005 expansion into Eastern Europe began in Romania.
In 2005 the first annual Lürzer´s Archive students contest was staged for the first time and from February 2011 it began to feature digital campaigns.
Referencesedit
^Sven, Schirmer (9 May 2013). "This ad belongs in an art exhibition". Bild. Retrieved 16 July 2013.
^"That Perfect Click: Lurzer's Archive is Searching for the Best Advertising Photographers Worldwide". San Francisco Chronicle. 9 August 2013. Retrieved 28 August 2013.
^Raheem, Akingbolu (14 October 2012). . THISDAY. Nigeria. Archived from the original on 16 October 2012. Retrieved 25 October 2012.
^"Contact us". Lürzer's Archive. Retrieved 16 June 2015.
^Christian Neagoe (August 2013). . SapteSeri. Bucharest. Archived from the original (Printed magazine) on 15 August 2013. Retrieved 28 August 2013.
^"The Media Business: Advertising; A move to identify the most creative TV spots is bound to stir debate". New York Times. 5 March 1996. Retrieved 3 September 2012.
External linksedit
Official website
January 01, 1970
lürzer, archive, also, known, luerzer, archive, monthly, magazine, advertising, industry, which, features, advertising, campaigns, print, from, around, world, magazine, founded, 1984, global, circulation, been, described, foremost, advertising, magazines, worl. Lurzer s Archive also known as Luerzer s Archive is a bi monthly magazine for the advertising industry 1 which features advertising campaigns for print and TV from around the world The magazine was founded in 1984 2 and has a global circulation of 38 000 and has been described as one of the foremost advertising magazines in the world 3 The headquarters of the magazine is in Vienna 4 Lurzer s ArchiveEditorMichael WeinzettlCategoriesAdvertisingFrequencyBi monthlyTotal circulation38 000FounderWalter LurzerFounded1984CountryAustriaBased inVienna In an interview with editor in chief Michael Weinzettl Romanian magazine Sapte Seri said Whether you enter the offices of a big advertising agency or a small creative boutique invariably you will see somewhere on the white shelves a collection of Lurzer s Archive You don t find these magazines in press kiosks but those who work in advertising know them by heart They are their tools for inspiration and small innocent thefts 5 Since 1998 the magazine has also published Lurzer s Archive Specials volumes on photography Illustration packaging product music design and other creative fields In 2011 they began to publish the 200 Best series along with apps for iPhone and iPad The magazine was founded by Walter Lurzer 6 a cofounder of advertising agencies Ogilvy amp Mather TBWA Frankfurt and Lurzer Conrad Publicis MullenLowe Havas McCann and Saatchi amp Saatchi which in 1980 merged with Leo Burnett At first based in Frankfurt Germany in 2002 the magazine s head office relocated to Salzburg Austria and then to Vienna Austria in 2008 Michael Weinzettl who was appointed editor in chief in the 1980s became publisher after Lurzer s death in April 2011 In 1997 a Chinese version began to be published and in 2004 African distribution commenced in Nigeria and was later extended to cover the whole of Africa In 2005 expansion into Eastern Europe began in Romania In 2005 the first annual Lurzer s Archive students contest was staged for the first time and from February 2011 it began to feature digital campaigns References edit Sven Schirmer 9 May 2013 This ad belongs in an art exhibition Bild Retrieved 16 July 2013 That Perfect Click Lurzer s Archive is Searching for the Best Advertising Photographers Worldwide San Francisco Chronicle 9 August 2013 Retrieved 28 August 2013 Raheem Akingbolu 14 October 2012 As DDB Lagos Makes History THISDAY Nigeria Archived from the original on 16 October 2012 Retrieved 25 October 2012 Contact us Lurzer s Archive Retrieved 16 June 2015 Christian Neagoe August 2013 Michael Weinzettl Advertising is a trick SapteSeri Bucharest Archived from the original Printed magazine on 15 August 2013 Retrieved 28 August 2013 The Media Business Advertising A move to identify the most creative TV spots is bound to stir debate New York Times 5 March 1996 Retrieved 3 September 2012 External links editOfficial website Retrieved from https en wikipedia org w index php title Lurzer 27s Archive amp oldid 1180645237, wikipedia, wiki, book, books, library,
