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Läderach

Läderach is a Swiss chocolate and confectionary manufacturer based in Ennenda (Glarus). It was founded in 1962 in Glarus by Rudolf Läderach (1929–2013). His patent for the process of manufacturing hollow, ready-made chocolate truffles revolutionized the fine chocolate industry. In 2004 Läderach decided to enter the consumer market by acquiring Merkur Confiserie AG, a well-established chocolate retailer. In 2012 the company was further vertically integrated towards end-consumers when it opened its first factory in Bilten in the Alps region. As of 2020 Läderach operates 100 stores in 35 countries.

Läderach (Schweiz) AG
Company typeAktiengesellschaft
IndustryConfectionery
Founded1962
FounderRudolf Läderach
HeadquartersEnnenda, Switzerland
Number of locations
100
Key people
Johannes Läderach (CEO and President)
Elias Läderach
David Läderach
ProductsChocolate
RevenueCHF120 Million (2016)
Number of employees
1,300[1] (2022)
SubsidiariesConfiseur Laederach Deutschland GmbH & Co KG
Merkur Confiserien AG
WebsiteOfficial website
Footnotes / references
[2]
Chocolate barks, Läderach's best known product.

History edit

Foundation edit

In 1970 Rudolf Läderach invented and patented his "process to manufacture thin-walled hollow balls for truffles", which simplified and improved the production of truffles. In 1994, he handed over the operational management of the company to his second son Jürg Läderach, who served as the vice president of the board of directors.

Under the leadership of Jürg Läderach, the chocolate maker acquired Olten-based Merkur Confiserie AG, a well-established chocolate and coffee retailer in 2004 to sell its products directly to consumers; having been a supplier to caterers and other chocolate manufacturers for over half a century. Läderach rebranded all Merkur locations.[3]

In 2015, 750 employees worked for Läderach.[4] By 2021, the number grew to 1,000 and reached 1,300 by 2022.[5]

International expansion edit

In 1981 Läderach opened its first foreign subsidiary, Confiseur Läderach GmbH & Co KG. The first international consumer branches opened in 2019: two branches in Toronto (Canada) and one branch in New York (United States). Läderach plans to open up to 35 stores in the United States.[6] As of 2020, Läderach operates 100 stores across five continents.

In 2018, the eldest son, Johannes Läderach, took over management of the company from his father Jürg. Elias Läderach, a trained confectioner and chocolatier, also joined the management team. In addition, since the beginning of 2021, the third son David Läderach has been in charge of the company's German business.[7][8]

In 2020, Läderach opened a visitor center and museum at the Bilten factory, called the "House of Läderach".[9] The company announced in February 2021 that it was opening 30 outlets in the United States, having taken over sites and retail space from Godiva Chocolatier.

Criticism edit

Jürg Läderach and his son Johannes have been involved in the Christianity for Today association for many years, which has been criticized for its views (rejection of same-sex partnerships, opponents of abortion).[10] Further, management staff of Läderach company are high-ranking members of the CFT association.[11] In addition, Jürg and Johannes Läderach are co-organizers of the "March for Life", a political demonstration against the right to abortion. Jürg Läderach has also been fighting against homosexual pride and pornography for years.[12] Swiss and German LGBT groups call for a boycott of the Läderach Products.[13] Swiss International Air Lines ended their collaboration with Läderach in November 2019. Johannes Läderach publicly distanced himself from homophobic statements, stating that he would never want to hurt or discriminate against people because of their sexual orientation.[14][15]

See also edit

References edit

  1. ^ "Läderach opening more U.S. Stores".
  2. ^ Läderach (Schweiz) AG. CHE-105.952.960. Handelsregisterauszug, retrieved 26 September 2023.
  3. ^ Bieger, Thomas (2015). Marketing Concept - The St. Gallen Management Approach. Stuttgart: UTB. pp. 15–18. ISBN 978-3-8252-4464-4.
  4. ^ Bloch, Ghislaine (9 July 2015). "Le chocolatier Läderach accroît sa présence en Suisse romande". Le Temps. Retrieved 5 May 2021.
  5. ^ "Läderach opening more U.S. stores". Chain Store Age. Retrieved 2022-08-03.
  6. ^ Cheng, Andria (11 December 2020). "Swiss Chocolatier Läderach Opens NYC Flagship — One More Sign Brick-And-Mortar Retail Isn't Dead". Forbes. Retrieved 5 May 2021.
  7. ^ "Läderach schliesst Generationenwechsel… | glarus24.ch". www.glarus24.ch (in German). 2021-12-22. Retrieved 2023-09-26.
  8. ^ Ehrbar, Stefan (2021-12-22). "Generationenwechsel: Bei Läderach übernehmen die Söhne". St. Galler Tagblatt (in German). Retrieved 2023-09-26.
  9. ^ "House of Läderach: Schweizer Schokoladengenuss live erleben". Glarus 24. 10 November 2020. Retrieved 5 May 2021.
  10. ^ "Christianity for today - Team". Vorstand CFT. 2019-09-12.
  11. ^ Natalia Widla (2019-08-05). "Von Plastikembryos, Islamophobie und Luxusschokolade: der "Marsch fürs Läbe"". Onlinezukunftsmagazin das Lamm.
  12. ^ "Der Schoggi-König kämpft gegen Abtreibung und Homosexuelle". Tagesanzeiger Artikel. 2019-09-12.
  13. ^ Aufruf zum Schokoladen-Boykott: Schwule und Lesben wettern gegen Schweizer Chocolatier Läderach (Wirtschaftswoche 23 January 2020)
  14. ^ Rotzinger, Ulrich (2020-09-15). ""Ich dachte, das gehe schon vorbei"". Blick (in Swiss High German). Retrieved 2022-08-03.
  15. ^ ""Wir lassen Begabungen freien Lauf"". Die Weltwoche (in German). 2020-12-23. Retrieved 2022-08-03.

External links edit

  • Official website
  • Visitor center

läderach, swiss, chocolate, confectionary, manufacturer, based, ennenda, glarus, founded, 1962, glarus, rudolf, 1929, 2013, patent, process, manufacturing, hollow, ready, made, chocolate, truffles, revolutionized, fine, chocolate, industry, 2004, decided, ente. Laderach is a Swiss chocolate and confectionary manufacturer based in Ennenda Glarus It was founded in 1962 in Glarus by Rudolf Laderach 1929 2013 His patent for the process of manufacturing hollow ready made chocolate truffles revolutionized the fine chocolate industry In 2004 Laderach decided to enter the consumer market by acquiring Merkur Confiserie AG a well established chocolate retailer In 2012 the company was further vertically integrated towards end consumers when it opened its first factory in Bilten in the Alps region As of 2020 Laderach operates 100 stores in 35 countries Laderach Schweiz AGCompany typeAktiengesellschaftIndustryConfectioneryFounded1962FounderRudolf LaderachHeadquartersEnnenda SwitzerlandNumber of locations100Key peopleJohannes Laderach CEO and President Elias LaderachDavid LaderachProductsChocolateRevenueCHF120 Million 2016 Number of employees1 300 1 2022 SubsidiariesConfiseur Laederach Deutschland GmbH amp Co KGMerkur Confiserien AGWebsiteOfficial websiteFootnotes references 2 Chocolate barks Laderach s best known product Contents 1 History 1 1 Foundation 1 2 International expansion 2 Criticism 3 See also 4 References 5 External linksHistory editFoundation edit In 1970 Rudolf Laderach invented and patented his process to manufacture thin walled hollow balls for truffles which simplified and improved the production of truffles In 1994 he handed over the operational management of the company to his second son Jurg Laderach who served as the vice president of the board of directors Under the leadership of Jurg Laderach the chocolate maker acquired Olten based Merkur Confiserie AG a well established chocolate and coffee retailer in 2004 to sell its products directly to consumers having been a supplier to caterers and other chocolate manufacturers for over half a century Laderach rebranded all Merkur locations 3 In 2015 750 employees worked for Laderach 4 By 2021 the number grew to 1 000 and reached 1 300 by 2022 5 International expansion edit In 1981 Laderach opened its first foreign subsidiary Confiseur Laderach GmbH amp Co KG The first international consumer branches opened in 2019 two branches in Toronto Canada and one branch in New York United States Laderach plans to open up to 35 stores in the United States 6 As of 2020 Laderach operates 100 stores across five continents In 2018 the eldest son Johannes Laderach took over management of the company from his father Jurg Elias Laderach a trained confectioner and chocolatier also joined the management team In addition since the beginning of 2021 the third son David Laderach has been in charge of the company s German business 7 8 In 2020 Laderach opened a visitor center and museum at the Bilten factory called the House of Laderach 9 The company announced in February 2021 that it was opening 30 outlets in the United States having taken over sites and retail space from Godiva Chocolatier Criticism editJurg Laderach and his son Johannes have been involved in the Christianity for Today association for many years which has been criticized for its views rejection of same sex partnerships opponents of abortion 10 Further management staff of Laderach company are high ranking members of the CFT association 11 In addition Jurg and Johannes Laderach are co organizers of the March for Life a political demonstration against the right to abortion Jurg Laderach has also been fighting against homosexual pride and pornography for years 12 Swiss and German LGBT groups call for a boycott of the Laderach Products 13 Swiss International Air Lines ended their collaboration with Laderach in November 2019 Johannes Laderach publicly distanced himself from homophobic statements stating that he would never want to hurt or discriminate against people because of their sexual orientation 14 15 See also editSwiss chocolate List of bean to bar chocolate manufacturersReferences edit Laderach opening more U S Stores Laderach Schweiz AG CHE 105 952 960 Handelsregisterauszug retrieved 26 September 2023 Bieger Thomas 2015 Marketing Concept The St Gallen Management Approach Stuttgart UTB pp 15 18 ISBN 978 3 8252 4464 4 Bloch Ghislaine 9 July 2015 Le chocolatier Laderach accroit sa presence en Suisse romande Le Temps Retrieved 5 May 2021 Laderach opening more U S stores Chain Store Age Retrieved 2022 08 03 Cheng Andria 11 December 2020 Swiss Chocolatier Laderach Opens NYC Flagship One More Sign Brick And Mortar Retail Isn t Dead Forbes Retrieved 5 May 2021 Laderach schliesst Generationenwechsel glarus24 ch www glarus24 ch in German 2021 12 22 Retrieved 2023 09 26 Ehrbar Stefan 2021 12 22 Generationenwechsel Bei Laderach ubernehmen die Sohne St Galler Tagblatt in German Retrieved 2023 09 26 House of Laderach Schweizer Schokoladengenuss live erleben Glarus 24 10 November 2020 Retrieved 5 May 2021 Christianity for today Team Vorstand CFT 2019 09 12 Natalia Widla 2019 08 05 Von Plastikembryos Islamophobie und Luxusschokolade der Marsch furs Labe Onlinezukunftsmagazin das Lamm Der Schoggi Konig kampft gegen Abtreibung und Homosexuelle Tagesanzeiger Artikel 2019 09 12 Aufruf zum Schokoladen Boykott Schwule und Lesben wettern gegen Schweizer Chocolatier Laderach Wirtschaftswoche 23 January 2020 Rotzinger Ulrich 2020 09 15 Ich dachte das gehe schon vorbei Blick in Swiss High German Retrieved 2022 08 03 Wir lassen Begabungen freien Lauf Die Weltwoche in German 2020 12 23 Retrieved 2022 08 03 External links editOfficial website Visitor center Portals nbsp Business nbsp Companies nbsp Food nbsp Switzerland Retrieved from https en wikipedia org w index php title Laderach amp oldid 1222857415, wikipedia, wiki, book, books, library,

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