Kleenex began during the First World War when the Cellucotton company developed a crepe paper gas mask filter. In the 1920s, the product was modified into the menstrual pad Kotex. A further modification of the original crepe paper made it thinner and softer, and the resultant 1924 product was called "Kleenex" and marketed as a cold cream remover. [1] In line with the company's requirements for their brand names to be short, easy to say, and easy to explain, the name Kleenex was selected as the "Kleen" portion of the name denotes its cleansing purpose. The "ex" was added to show that Kleenex was of the family of products that included Kotex.[2] This was the first marketing of a disposable paper-based facial tissue in the western world, and was sold as a substitute for face towels or cotton wool. In 1925, the first Kleenex tissue ad was used in magazines showing "the new secret of keeping a pretty skin as used by famous movie stars." A few years after the introduction of Kleenex, the Cellucotton's head researcher tried to persuade the head of advertising to try to market the tissue for colds and hay fever. The administrator declined the idea but then committed a small amount of ad space to mention of using Kleenex tissue as a handkerchief. By the 1930s, Kleenex was being marketed with the slogan "Don’t Carry a Cold in Your Pocket" and its use as a disposable handkerchief replacement became predominant.[3] In 1943, Kleenex began licensing the Little Lulu cartoon character to popularize the brand.[4]
An older, retouched version of the Kleenex logo, as used from 1992–2007
Kleenex trademark
Original 1925 Kleenex trademark
The original Kleenex trademark application at the United States Patent and Trademark Office (USPTO) was filed in the class of Medical, Beauty, & Agricultural Services by Cellucotton Products Company of Neenah, Wisconsin, on Saturday July 12, 1924. The description provided to the USPTO was "absorbent pads or sheets for removing cold cream."
The first use for the drawing and stylized word mark in commerce was on June 12, 1924. USPTO granted trademark registration on November 25, 1924. International Cellucotton Products Company officially assigned trademark interest and good will of the business to Kimberly-Clark Corporation on September 30, 1955. Kimberly-Clark Corporation of Neenah, Wisconsin is the current registered owner of the Kleenex trademark.[5]
In the US, the Kleenex name has become - in common usage but not in law - genericized. The popularity of the product has led to the use of its name to refer to any facial tissue, regardless of the brand.[6] Many dictionaries, including Merriam-Webster and Oxford, now include definitions in their publications defining it as such.[7][8]
Henrich, Thomas; Batchelor, Bob (2004). Kotex, Kleenex, Huggies. Ohio State University Press. ISBN0814209769.
External links
Wikimedia Commons has media related to Kleenex.
Official website
April 21, 2023
kleenex, this, article, about, brand, band, band, song, generation, album, generic, item, facial, tissue, brand, name, line, paper, based, facial, tissues, often, used, informally, genericized, trademark, facial, tissue, name, currently, registered, trademark,. This article is about the Kleenex brand For the band see Kleenex band For the song see Generation X album For the generic item see Facial tissue Kleenex is a brand name for a line of paper based facial tissues Often used informally as a genericized trademark for facial tissue the name Kleenex is currently a registered trademark of Kimberly Clark Kleenex products are manufactured in 78 countries and sold in more than 196 countries KleenexA box of Kleenex facial tissuesProduct typeFacial TissueOwnerKimberly ClarkCountryUnited StatesIntroducedJuly 12 1924 98 years ago 1924 07 12 MarketsWorldwidePrevious ownersInternational Cellucotton Products CompanyRegistered as a trademark inUSA Contents 1 History 2 Kleenex trademark 3 See also 4 References 5 Further reading 6 External linksHistory EditKleenex began during the First World War when the Cellucotton company developed a crepe paper gas mask filter In the 1920s the product was modified into the menstrual pad Kotex A further modification of the original crepe paper made it thinner and softer and the resultant 1924 product was called Kleenex and marketed as a cold cream remover 1 In line with the company s requirements for their brand names to be short easy to say and easy to explain the name Kleenex was selected as the Kleen portion of the name denotes its cleansing purpose The ex was added to show that Kleenex was of the family of products that included Kotex 2 This was the first marketing of a disposable paper based facial tissue in the western world and was sold as a substitute for face towels or cotton wool In 1925 the first Kleenex tissue ad was used in magazines showing the new secret of keeping a pretty skin as used by famous movie stars A few years after the introduction of Kleenex the Cellucotton s head researcher tried to persuade the head of advertising to try to market the tissue for colds and hay fever The administrator declined the idea but then committed a small amount of ad space to mention of using Kleenex tissue as a handkerchief By the 1930s Kleenex was being marketed with the slogan Don t Carry a Cold in Your Pocket and its use as a disposable handkerchief replacement became predominant 3 In 1943 Kleenex began licensing the Little Lulu cartoon character to popularize the brand 4 An older retouched version of the Kleenex logo as used from 1992 2007Kleenex trademark Edit Original 1925 Kleenex trademarkThe original Kleenex trademark application at the United States Patent and Trademark Office USPTO was filed in the class of Medical Beauty amp Agricultural Services by Cellucotton Products Company of Neenah Wisconsin on Saturday July 12 1924 The description provided to the USPTO was absorbent pads or sheets for removing cold cream The first use for the drawing and stylized word mark in commerce was on June 12 1924 USPTO granted trademark registration on November 25 1924 International Cellucotton Products Company officially assigned trademark interest and good will of the business to Kimberly Clark Corporation on September 30 1955 Kimberly Clark Corporation of Neenah Wisconsin is the current registered owner of the Kleenex trademark 5 In the US the Kleenex name has become in common usage but not in law genericized The popularity of the product has led to the use of its name to refer to any facial tissue regardless of the brand 6 Many dictionaries including Merriam Webster and Oxford now include definitions in their publications defining it as such 7 8 See also EditMan of Steel Woman of KleenexReferences Edit The Kleenex Story Kleenex Official Site Retrieved February 14 2023 Frequently Asked Questions FAQ Kleenex Canada Tissues www kleenex com Retrieved July 12 2021 Kleenex Brand Story Kleenex com Archived from Kleenex history the original on May 27 2010 Retrieved June 26 2010 a href Template Cite web html title Template Cite web cite web a Check url value help Marge and Lulu The Art of the Deal Jennifer Gotwals Hogan s Alley 15 2007 Archived from the original on May 1 2013 Retrieved March 13 2013 United States Patent and Trademark Office registration s 0019194 0022859 0029753 0038458 0408618 June 12 1924 Retrieved June 25 2010 Has kleenex become a generic trademark genericides org Archived from the original on October 20 2021 Retrieved February 17 2021 Kleenex Archived from the original on October 15 2017 Retrieved April 9 2018 Kleenex Retrieved April 9 2018 Further reading EditHenrich Thomas Batchelor Bob 2004 Kotex Kleenex Huggies Ohio State University Press ISBN 0814209769 External links Edit Wikimedia Commons has media related to Kleenex Official website Kleenex History Timeline Gallery of vintage graphic design featuring Kleenex tissues Retrieved from https en wikipedia org w index php title Kleenex amp oldid 1148482997, wikipedia, wiki, book, books, library,
