Kotex is an American brand of menstrual hygiene products, which includes the Kotex maxi, thin and ultra thin pads, the Security tampons, and the Lightdays pantiliners. Most recently, the company has added U by Kotex to its line of menstrual hygiene products.[1] Kotex is owned and managed by Kimberly-Clark, a consumer products corporation active in more than 80 countries.
The modern, commercial, disposable pads started in the late nineteenth century with the Hartmann [de] company in Germany, and Johnson & Johnson in the United States.[2] In the UK, the Birmingham firm of Southall Brothers & Barclay was advertising "sanitary towels" in The Family Doctor and Home Medical Adviser in the early 1890s.[3]
In the United States, Kotex was launched in 1920 by Kimberly-Clark to make use of leftover cellucotton (wood pulp fiber) from World War One bandages.[4][5] An employee noted that the pads had a "cotton-like texture" which was abbreviated to "cot-tex" and then made the product name with alternate spelling.[6]
In the 1920s Kimberly-Clark placed advertisements in the women's magazines Good Housekeeping and Ladies' Home Journal.[7] Although some readers were offended by the ads, the products' success led to more advertisements. Kimberly-Clark also promoted Kotex in Good Housekeeping by using intimate advice columnist Mary Pauline Callender.[8]
Originally sold in a hospital blue box at 12 for 60 cents, Victorian sexual prudishness caused slow acceptance until Montgomery Ward began advertising them in its 1926 catalog, reaching $11 million sales in 1927 in 57 countries.[9] It became one of the first self-service items in American retailing history after it was strategically placed on countertops with a special payment box so that the woman didn't have to ask a clerk for it and touch hands. Tampax appeared in 1936. Belts were needed until the 1970 introduction of Stayfree by Personal Products Co. and New Freedom Pads by Kimberly-Clark.
New Freedom is a former brand in the Kotex family. New Freedom was one of the first beltless pads manufactured in the early 1970s.
Product lineedit
In August 2009 Kotex launched a premium sub-brand called Kotex Luxe in Singapore. It launched U by Kotex Tween, products aimed at girls aged 8–12 in the US in 2011.[10]
Recalls and defectsedit
In September 2012 Kimberly-Clark issued a warning regarding a shipment of rejected Kotex tampons that had been stolen and sold to the public. The company said that the defective products posed only a minor health risk to consumers.[11]
In December 2018, Kimberly-Clark issued a recall of U by Kotex Sleek tampons due to findings that the product would sometimes break apart during removal, leaving behind fragments in the body that could require medical attention for removal.[12]
Notesedit
^Newman, Andrew Adam (16 March 2010). "Rebellion Against the Usually Evasive Menstrual Care Ad". The New York Times. p. B3. Retrieved 17 June 2015.
^"Pads [Directory]". Museum of Menstruation. Retrieved 17 June 2015.
^"Southall's towels". Museum of Menstruation & Women's Health. Retrieved 2020-09-02.
^Eschner, Kat (2017-08-11). "The Surprising Origins of Kotex Pads". Smithsonian Magazine. Retrieved 26 February 2020.
^Cross, Mary (2002). A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture. Greenwood Press. pp. 86–87. ISBN978-0313314810. Retrieved 4 September 2020.
^"Photo of Mary Pauline Callender". Museum of Menstruation. Retrieved 17 June 2015.
^Newman, Andrew Adam (14 April 2011). "A Younger Group for Feminine Products". The New York Times. p. B3. Retrieved 17 June 2015.
^"Kimberly-Clark issues warning about stolen tampons". USA Today. Associated Press. 5 September 2012. Retrieved 17 June 2015.
^"Kimberly-Clark issues recall after reports of tampons causing users to seek medical attention". Fox 8 Cleveland. December 12, 2018. Retrieved December 12, 2018.
Referencesedit
Marchand, Roland (1985). Advertising the American Dream: Making Way for Modernity, 1920–1940. Berkeley, Cal.: University of California Press. pp. 20–23 et al. ISBN9780520052536. OCLC 11574067.
Further readingedit
Guadagnolo, D. (2020). "“The Miracle of You”: Women's Sex Education and the Marketing of Kotex." Modern American History
"The Accidental History of Kleenex & Kotex". Alan's Mysterious World. September 30, 2009. Retrieved 17 June 2015.
Mikkelson, Barbara (May 19, 2011). "Padded Account". Snopes.com. Retrieved 17 June 2015. On the origin of Kotex sanitary napkins. Cites:
Gershman, Michael (1990). Getting It Right the Second Time: How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products. Reading, Mass.: Addison-Wesley. pp. 31–37. ISBN9780201550825. OCLC 21407250.
Henrich, Thomas; Batchelor, Bob (2004). Kotex, Kleenex, Huggies. Ohio State University Press. ISBN0814209769.
External linksedit
Wikimedia Commons has media related to Kotex.
Girlspace: Kotex website for teen girls[dead link]
U by Kotex USA
U by Kotex English-Canada
U by Kotex French-Canada
Kotex Singapore
Kotex in Russia
December 01, 2023
kotex, american, brand, menstrual, hygiene, products, which, includes, maxi, thin, ultra, thin, pads, security, tampons, lightdays, pantiliners, most, recently, company, added, line, menstrual, hygiene, products, owned, managed, kimberly, clark, consumer, prod. Kotex is an American brand of menstrual hygiene products which includes the Kotex maxi thin and ultra thin pads the Security tampons and the Lightdays pantiliners Most recently the company has added U by Kotex to its line of menstrual hygiene products 1 Kotex is owned and managed by Kimberly Clark a consumer products corporation active in more than 80 countries KotexA Kotex Deo padProduct typeMenstrual hygiene productsOwnerKimberly ClarkCountryUnited StatesIntroduced1920WebsiteKotex corporate website A Kotex newspaper advertisement from 1920Kotex ad painted by Coby Whitmore 1950 Contents 1 History 2 Product line 3 Recalls and defects 4 Notes 5 References 6 Further reading 7 External linksHistory editThe modern commercial disposable pads started in the late nineteenth century with the Hartmann de company in Germany and Johnson amp Johnson in the United States 2 In the UK the Birmingham firm of Southall Brothers amp Barclay was advertising sanitary towels in The Family Doctor and Home Medical Adviser in the early 1890s 3 In the United States Kotex was launched in 1920 by Kimberly Clark to make use of leftover cellucotton wood pulp fiber from World War One bandages 4 5 An employee noted that the pads had a cotton like texture which was abbreviated to cot tex and then made the product name with alternate spelling 6 In the 1920s Kimberly Clark placed advertisements in the women s magazines Good Housekeeping and Ladies Home Journal 7 Although some readers were offended by the ads the products success led to more advertisements Kimberly Clark also promoted Kotex in Good Housekeeping by using intimate advice columnist Mary Pauline Callender 8 Originally sold in a hospital blue box at 12 for 60 cents Victorian sexual prudishness caused slow acceptance until Montgomery Ward began advertising them in its 1926 catalog reaching 11 million sales in 1927 in 57 countries 9 It became one of the first self service items in American retailing history after it was strategically placed on countertops with a special payment box so that the woman didn t have to ask a clerk for it and touch hands Tampax appeared in 1936 Belts were needed until the 1970 introduction of Stayfree by Personal Products Co and New Freedom Pads by Kimberly Clark New Freedom is a former brand in the Kotex family New Freedom was one of the first beltless pads manufactured in the early 1970s Product line editIn August 2009 Kotex launched a premium sub brand called Kotex Luxe in Singapore It launched U by Kotex Tween products aimed at girls aged 8 12 in the US in 2011 10 Recalls and defects editIn September 2012 Kimberly Clark issued a warning regarding a shipment of rejected Kotex tampons that had been stolen and sold to the public The company said that the defective products posed only a minor health risk to consumers 11 In December 2018 Kimberly Clark issued a recall of U by Kotex Sleek tampons due to findings that the product would sometimes break apart during removal leaving behind fragments in the body that could require medical attention for removal 12 Notes edit Newman Andrew Adam 16 March 2010 Rebellion Against the Usually Evasive Menstrual Care Ad The New York Times p B3 Retrieved 17 June 2015 Pads Directory Museum of Menstruation Retrieved 17 June 2015 Southall s towels Museum of Menstruation amp Women s Health Retrieved 2020 09 02 www mum org www mum org Eschner Kat 2017 08 11 The Surprising Origins of Kotex Pads Smithsonian Magazine Retrieved 26 February 2020 Cross Mary 2002 A Century of American Icons 100 Products and Slogans from the 20th Century Consumer Culture Greenwood Press pp 86 87 ISBN 978 0313314810 Retrieved 4 September 2020 Photo of Mary Pauline Callender Museum of Menstruation Retrieved 17 June 2015 http www straightdope com columns read 2252 who invented tampons Newman Andrew Adam 14 April 2011 A Younger Group for Feminine Products The New York Times p B3 Retrieved 17 June 2015 Kimberly Clark issues warning about stolen tampons USA Today Associated Press 5 September 2012 Retrieved 17 June 2015 Kimberly Clark issues recall after reports of tampons causing users to seek medical attention Fox 8 Cleveland December 12 2018 Retrieved December 12 2018 References editMarchand Roland 1985 Advertising the American Dream Making Way for Modernity 1920 1940 Berkeley Cal University of California Press pp 20 23 et al ISBN 9780520052536 OCLC 11574067 Further reading editGuadagnolo D 2020 The Miracle of You Women s Sex Education and the Marketing of Kotex Modern American History The Accidental History of Kleenex amp Kotex Alan s Mysterious World September 30 2009 Retrieved 17 June 2015 Mikkelson Barbara May 19 2011 Padded Account Snopes com Retrieved 17 June 2015 On the origin of Kotex sanitary napkins Cites Gershman Michael 1990 Getting It Right the Second Time How American Ingenuity Transformed Forty Nine Marketing Failures into Some of Our Most Successful Products Reading Mass Addison Wesley pp 31 37 ISBN 9780201550825 OCLC 21407250 Henrich Thomas Batchelor Bob 2004 Kotex Kleenex Huggies Ohio State University Press ISBN 0814209769 External links edit nbsp Wikimedia Commons has media related to Kotex Kimberly Clark corporate website Girlspace Kotex website for teen girls dead link U by Kotex USA U by Kotex English Canada U by Kotex French CanadaKotex Singapore Kotex in Russia Retrieved from https en wikipedia org w index php title Kotex amp oldid 1173317811, wikipedia, wiki, book, books, library,
