KesselsKramer

KesselsKramer is an independent advertising agency established by Erik Kessels and Johan Kramer [nl] in 1996. It is based in Amsterdam with offices in London and Los Angeles, and a staff of about fifty.

Tim Clark, writing in Time, called KesselsKramer "legendary and unorthodox".^[1] Its notable advertising campaigns have been "The Worst Hotel In The World" for Hans Brinker Budget Hotel in Amsterdam,^[2][3][4] and "I Amsterdam" for the city of Amsterdam.^[5] KesselsKramer has also worked for brands such as Nike, Levi's,^[6] Diageo,^[7] and developed the brands citizenM, Ben NL and Bol.com.^[8] Among current clients are NEMO Science Museum,^[9][10] Van Lanschot, and the International Documentary Film Festival Amsterdam.^[11]

In 2002, KesselsKramer arranged the "other final", a soccer match between Bhutan and Montserrat, and produced a documentary film about this, The Other Final.^[12]

The current leadership of KesselsKramer is formed by four partners: Matthijs de Jongh and Dave Bell, who have been partners since 1998, and Gijs van den Berg and Rens de Jonge, who both joined the partnership in 2018.^[13]

References

1. Clark, Tim (4 September 2013). "The Vanishing Art of the Family Photo Album". Time. Retrieved 28 April 2016.
2. O'Hagan, Sean (30 March 2014). "The world's weirdest photo albums". The Guardian. London. Retrieved 27 February 2018.
3. "The Great Ads Of "The Worst Hotel In The World"". BuzzFeed.
4. . 26 March 2009. Archived from the original on 1 August 2016. Retrieved 27 February 2018.
5. Robin Jones, Charlie (25 August 2009). "In Almost Every Picture". Dazed. Retrieved 27 February 2018.
6. "Mede-oprichter communicatiebureau KesselsKramer - Archief - Voor nieuws, achtergronden en columns". De Volkskrant. Retrieved 2018-04-24.
7. "Red Stripe naar KesselsKramer". Adformatie. 20 April 2011. Retrieved 2018-04-24.
8. "bol.com". Luerzer's Archive - Advertising worldwide. Retrieved 2018-04-24.
9. "Nemo vertelt op een eenvoudige manier over het heelal, de oe". Adformatie. 9 November 2017. Retrieved 2018-04-24.
10. Nieuws, Nederlands Media. "KesselsKramer en Poort80 ontwikkelen positionering, huisstijl en website Van Lanschot Kempen". nederlandsmedianieuws.nl. Retrieved 2018-04-24.
11. www.oberon.nl, Oberon Amsterdam. . Archived from the original on 2018-04-24. Retrieved 2018-04-24.
12. Urquhart, Robert (November 2016). "Football on the roof of the world". Works that Work. No. 8. Retrieved 5 December 2021.
13. "Drie nieuwe partners bij KesselsKramer". FONK Magazine. Retrieved 30 October 2023.

External links

• Official website