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Kelley Blue Book

October 15, 2023

Kelley Blue Book is an Irvine, California-based vehicle valuation and automotive research company that is recognized by both consumers and the automotive industry.[3][4][5][6][7][8][9] The company is owned by the Cox Automotive subsidiary of Cox Enterprises.

Kelley Blue Book Co.
TypeSubsidiary of Cox Automotive
IndustryInformation services, E-commerce software, Automotive
Founded1918; 105 years ago (1918) (as The Kelley Kar Company)
1926; 97 years ago (1926) (as Kelley Blue Book)
FounderLes Kelley
HeadquartersIrvine, California, U.S.
Key people
Les Kelley, Founder
Buster Kelley
Steve Lind, President[1]
ParentCox Automotive[2]
Websitehttps://www.kbb.com

History Edit

The company began as the Kelley Kar Company founded by Les Kelley in 1918.[5][8][10] Kelley started the company with three Model T Fords.[11] His younger brother, Buster, worked with Kelley as a lot boy.[11] By using data collected from the dealership, Kelley published the company’s first Blue Book in 1926, which became a standard guide in automotive trade in determining car value.[8][9][11] Kelley Blue Book was formed in 1926, and the Kelley family continued its dealership business in Southern California for several decades.[5][8][11] By the 1960s, the company moved from a car dealership to a specialty publisher and focused on the production of its automobile price guide.[8] Kelley Blue Book guide became the first publication to use mileage to determine a car's value.[citation needed]

In 1995, Kelley Blue Book created its company website, which contained tips and pricing information from its hardcopy guide.[12]

In December 2010, Kelley Blue Book was purchased by AutoTrader.com.[5][6][13] After its acquisition, the company operated as a subsidiary of AutoTrader.com, Inc.[14]

In 2013, the company formed an alliance with Bitauto Holdings Ltd. to expand into China.[15]

Sponsorship Edit

In 2014, Kelley Blue Book signed a two-year agreement with Hendrick Motorsports to be a primary sponsor of Dale Earnhardt Jr.'s No. 88 Chevrolet SS NASCAR Sprint Cup Series team.[16][17]

Services Edit

The company reports market value prices for new and used automobiles of all types, as well as motorcycles, snowmobiles and personal watercraft.[18] For both new and used automobiles, Kelley Blue Book provides a fair market range and fair purchase price, based on actual transactions of what others are paying for a vehicle and adjusted regularly as market conditions change.[19][20] For new automobiles, Kelley Blue Book also provides information about a car's MSRP and dealer invoice price.[21] For used cars, Kelley Blue Book provides typical listing price, certified pre-owned price, trade-in value and private party value.[22][23] Kelley Blue Book also offers expert and consumer vehicle reviews and ratings, and 5-year cost to own information for new cars.[24][25]

Recognition Edit

In 2012–2014, Harris Poll recognized Kelley Blue Book as the Online Auto Shopping Brand of the Year.[26][27] In addition, the company received a WebAward in the automotive category of Outstanding Website for two consecutive years.[28]

See also Edit

References Edit

  1. ^ Christopher Seward (5 August 2014). "New presidents named for AutoTrader.com, Kelley Blue Book". AJC.com. Retrieved 21 September 2014.
  2. ^ Fred Meier (21 August 2014). "Cox creates wholesale, retail auto sales giant". USA Today. Retrieved 21 September 2014.
  3. ^ Sabah Karimi (10 September 2014). "7 Things You Must Do Before Buying a Used Car". U.S. News & World Report. Retrieved 21 September 2014.
  4. ^ . Florida Times-Union. 22 August 2014. Archived from the original on 26 August 2014. Retrieved 21 September 2014.
  5. ^ a b c d . Bloomberg Businessweek. Archived from the original on November 22, 2007. Retrieved September 24, 2013.
  6. ^ a b "Autotrader.com Buys Kelley Blue Book". Wall Street Journal. October 26, 2010. Retrieved September 24, 2013.
  7. ^ Hirsch, J. (September 22, 2011). "Kelley blue book warns of impostor website". Los Angeles Times.
  8. ^ a b c d e "Kelley Blue Book Tests the World Wide Web as a Distribution Source". New York Times. October 28, 1996.
  9. ^ a b Robert Duffer (May 21, 2013). . Chicago Tribune. Archived from the original on February 24, 2014. Retrieved September 24, 2013.
  10. ^ Jeff Glucker (May 26, 2011). "Kelley Blue Book has a new look". Auto. Retrieved September 24, 2013.
  11. ^ a b c d "Used-car innovator invented the 'blue book'". The Globe and Mail. December 11, 2001.
  12. ^ Kristen Schott (26 October 2010). "AutoTrader.com buys Kelley Blue Book". OC Metro. Retrieved 30 July 2014.
  13. ^ Shira Ovide (October 26, 2010). "Kelley Blue Book Sold at Near-Mint Condition". Wall Street Journal. Retrieved September 24, 2013.
  14. ^ Li, S. (October 27, 2010). "AutoTrader plans to buy kelley blue book; terms of the deal, which requires regulatory approval, are not disclosed". LA Times.
  15. ^ Clough, Richard (November 9, 2013). "Kelley Blue Book to expand into China". The Orange County Register. p. Business 1.
  16. ^ "First-time NASCAR sponsor joins Earnhardt's No. 88". NASCAR.com. 13 February 2014. Retrieved 30 July 2014.
  17. ^ "Kelley Blue Book to sponsor Dale Earnhardt Jr". Hendrick Motorsports. 13 February 2014. Retrieved 30 July 2014.
  18. ^ Kirsti Correa (March 1, 2012). "Irvine-based Kelley Blue Book partners with Cyclechex to offer used-motorcycle information". OC Metro. Retrieved September 24, 2013.
  19. ^ "KBB Launches Price Advisor Tool". F&I Magazine. 15 October 2013. Retrieved 30 July 2014.
  20. ^ "Kelley Blue Book Debuts New Car Pricing Tool". Socal Tech. 15 October 2013. Retrieved 30 July 2014.
  21. ^ "Kelley adds certification to its used-vehicle listings". Automotive News. June 24, 2002.
  22. ^ "KBB Report: Fair Purchase Price Data Shows Vehicle Segments Worth Buying Used". Business Fleet. 19 February 2013.
  23. ^ "KBB Rolls Out Range-Based Pricing for Used Values". Auto Remarketing. 20 May 2014.
  24. ^ Jonathan Welsh (30 July 2012). "Kelley Blue Book Launches First Consumer TV Ads (Video)". The Wall Street Journal. Retrieved 30 July 2014.
  25. ^ Mackenna Waterhouse (31 July 2012). "Kelley Blue Book launches national television ad campaign". OC Metro. Retrieved 30 July 2014.
  26. ^ . Harris Interactive. Archived from the original on October 5, 2015. Retrieved September 24, 2013.
  27. ^ "KBB.com Earns Brand of the Year Three Years Running". Yahoo! Finance. 12 June 2014. Retrieved 30 July 2014.
  28. ^ Kara Vaporean (October 3, 2012). "Kelley Blue Book wins WebAward for second consecutive year". OC Metro. Retrieved September 24, 2013.

External links Edit

  • Official website


October 15, 2023
kelley, blue, book, irvine, california, based, vehicle, valuation, automotive, research, company, that, recognized, both, consumers, automotive, industry, company, owned, automotive, subsidiary, enterprises, typesubsidiary, automotiveindustryinformation, servi. Kelley Blue Book is an Irvine California based vehicle valuation and automotive research company that is recognized by both consumers and the automotive industry 3 4 5 6 7 8 9 The company is owned by the Cox Automotive subsidiary of Cox Enterprises Kelley Blue Book Co TypeSubsidiary of Cox AutomotiveIndustryInformation services E commerce software AutomotiveFounded1918 105 years ago 1918 as The Kelley Kar Company 1926 97 years ago 1926 as Kelley Blue Book FounderLes KelleyHeadquartersIrvine California U S Key peopleLes Kelley FounderBuster KelleySteve Lind President 1 ParentCox Automotive 2 Websitehttps www kbb com Contents 1 History 2 Sponsorship 3 Services 4 Recognition 5 See also 6 References 7 External linksHistory EditThe company began as the Kelley Kar Company founded by Les Kelley in 1918 5 8 10 Kelley started the company with three Model T Fords 11 His younger brother Buster worked with Kelley as a lot boy 11 By using data collected from the dealership Kelley published the company s first Blue Book in 1926 which became a standard guide in automotive trade in determining car value 8 9 11 Kelley Blue Book was formed in 1926 and the Kelley family continued its dealership business in Southern California for several decades 5 8 11 By the 1960s the company moved from a car dealership to a specialty publisher and focused on the production of its automobile price guide 8 Kelley Blue Book guide became the first publication to use mileage to determine a car s value citation needed In 1995 Kelley Blue Book created its company website which contained tips and pricing information from its hardcopy guide 12 In December 2010 Kelley Blue Book was purchased by AutoTrader com 5 6 13 After its acquisition the company operated as a subsidiary of AutoTrader com Inc 14 In 2013 the company formed an alliance with Bitauto Holdings Ltd to expand into China 15 Sponsorship EditIn 2014 Kelley Blue Book signed a two year agreement with Hendrick Motorsports to be a primary sponsor of Dale Earnhardt Jr s No 88 Chevrolet SS NASCAR Sprint Cup Series team 16 17 Services EditThe company reports market value prices for new and used automobiles of all types as well as motorcycles snowmobiles and personal watercraft 18 For both new and used automobiles Kelley Blue Book provides a fair market range and fair purchase price based on actual transactions of what others are paying for a vehicle and adjusted regularly as market conditions change 19 20 For new automobiles Kelley Blue Book also provides information about a car s MSRP and dealer invoice price 21 For used cars Kelley Blue Book provides typical listing price certified pre owned price trade in value and private party value 22 23 Kelley Blue Book also offers expert and consumer vehicle reviews and ratings and 5 year cost to own information for new cars 24 25 Recognition EditIn 2012 2014 Harris Poll recognized Kelley Blue Book as the Online Auto Shopping Brand of the Year 26 27 In addition the company received a WebAward in the automotive category of Outstanding Website for two consecutive years 28 See also EditTrueCarReferences Edit Christopher Seward 5 August 2014 New presidents named for AutoTrader com Kelley Blue Book AJC com Retrieved 21 September 2014 Fred Meier 21 August 2014 Cox creates wholesale retail auto sales giant USA Today Retrieved 21 September 2014 Sabah Karimi 10 September 2014 7 Things You Must Do Before Buying a Used Car U S News amp World Report Retrieved 21 September 2014 KBB Chevrolet Impala tops comfortable cars list Florida Times Union 22 August 2014 Archived from the original on 26 August 2014 Retrieved 21 September 2014 a b c d Kelley Blue Book Profile Bloomberg Businessweek Archived from the original on November 22 2007 Retrieved September 24 2013 a b Autotrader com Buys Kelley Blue Book Wall Street Journal October 26 2010 Retrieved September 24 2013 Hirsch J September 22 2011 Kelley blue book warns of impostor website Los Angeles Times a b c d e Kelley Blue Book Tests the World Wide Web as a Distribution Source New York Times October 28 1996 a b Robert Duffer May 21 2013 Fuel efficient vehicles fill out best family cars list for 2013 Chicago Tribune Archived from the original on February 24 2014 Retrieved September 24 2013 Jeff Glucker May 26 2011 Kelley Blue Book has a new look Auto Retrieved September 24 2013 a b c d Used car innovator invented the blue book The Globe and Mail December 11 2001 Kristen Schott 26 October 2010 AutoTrader com buys Kelley Blue Book OC Metro Retrieved 30 July 2014 Shira Ovide October 26 2010 Kelley Blue Book Sold at Near Mint Condition Wall Street Journal Retrieved September 24 2013 Li S October 27 2010 AutoTrader plans to buy kelley blue book terms of the deal which requires regulatory approval are not disclosed LA Times Clough Richard November 9 2013 Kelley Blue Book to expand into China The Orange County Register p Business 1 First time NASCAR sponsor joins Earnhardt s No 88 NASCAR com 13 February 2014 Retrieved 30 July 2014 Kelley Blue Book to sponsor Dale Earnhardt Jr Hendrick Motorsports 13 February 2014 Retrieved 30 July 2014 Kirsti Correa March 1 2012 Irvine based Kelley Blue Book partners with Cyclechex to offer used motorcycle information OC Metro Retrieved September 24 2013 KBB Launches Price Advisor Tool F amp I Magazine 15 October 2013 Retrieved 30 July 2014 Kelley Blue Book Debuts New Car Pricing Tool Socal Tech 15 October 2013 Retrieved 30 July 2014 Kelley adds certification to its used vehicle listings Automotive News June 24 2002 KBB Report Fair Purchase Price Data Shows Vehicle Segments Worth Buying Used Business Fleet 19 February 2013 KBB Rolls Out Range Based Pricing for Used Values Auto Remarketing 20 May 2014 Jonathan Welsh 30 July 2012 Kelley Blue Book Launches First Consumer TV Ads Video The Wall Street Journal Retrieved 30 July 2014 Mackenna Waterhouse 31 July 2012 Kelley Blue Book launches national television ad campaign OC Metro Retrieved 30 July 2014 2013 Harris Poll EquiTrend Rankings Harris Interactive Archived from the original on October 5 2015 Retrieved September 24 2013 KBB com Earns Brand of the Year Three Years Running Yahoo Finance 12 June 2014 Retrieved 30 July 2014 Kara Vaporean October 3 2012 Kelley Blue Book wins WebAward for second consecutive year OC Metro Retrieved September 24 2013 External links EditOfficial website Retrieved from https en wikipedia org w index php title Kelley Blue Book amp oldid 1173852164, wikipedia, wiki, book, books, library,

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