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KSEG (FM)

April 12, 2024

KSEG (96.9 MHz "The Eagle") is a commercial FM radio station in Sacramento, California. It airs a classic rock radio format and is owned by Audacy, Inc. The studios and offices are located on Madison Avenue in North Highlands (with a Sacramento address).[2] KSEG is co-owned with five other Sacramento Audacy radio stations.

KSEG
Broadcast areaSacramento metro area
Frequency96.9 MHz (HD Radio)
Branding96-9 The Eagle
Programming
Language(s)English
FormatClassic rock
Ownership
Owner
History
First air date
October 2, 1959 (1959-10-02)
Former call signs
  • KSFM (1959–71)
  • KPSC (1971–73)
  • KEZS (1973–75)
  • KROI (1975–79)
  • KROY-FM (1979–84)
  • KSAC (1984–85)
  • KROY (1985–90)
Call sign meaning
"Sacramento's Eagle"
Technical information[1]
Licensing authority
FCC
Facility ID11281
ClassB
ERP50,000 watts
HAAT152 meters (499 ft)
Transmitter coordinates
38°38′53″N 121°28′42″W / 38.6480°N 121.4783°W / 38.6480; -121.4783
Links
Public license information
  • Public file
  • LMS
WebcastListen live (via Audacy)
Websitewww.audacy.com/eagle969

KSEG has an effective radiated power (ERP) of 50,000 watts. The transmitter is off North Market Boulevard in Sacramento, near Steelhead Creek.[3] KSEG broadcasts in the HD Radio hybrid format.

History edit

Classical: 1959-1971 edit

On October 2, 1959, after beginning testing the previous month, the station signed on. Its call sign was KSFM. It was owned by local radio personality Fred White and KXTV engineer Bob Stofan, doing business as the Audiolab Company.[4] KSFM played classical music from studios and a transmitter site in Arden Town.[5] In 1961, the station moved its studios and transmitter to a site on Rosebud Lane, increasing power from 6,400 to 64,000 watts.[4]

KSFM went silent for 90 days on October 11, 1963, to permit a financial reorganization of the station.[6] That December, a judge ordered the station to return $16,000 worth of equipment to the Collins Radio Company after not making monthly payments on its purchase.[7] It was announced in August that the Belltone Music Company would assume operations of the silent station, with an affiliated background music service broadcast on its subcarrier.[8]

This prompted a lawsuit from Dale Flewelling, founder of KXRQ (98.5 FM). Flewelling, who had bought KSFM's existing background music business in December 1962, charged that KSFM's reentry into that market violated a non-compete clause and sought an injunction to prevent such activity at KSFM until December 1965.[9] The Flewelling lawsuit was dismissed in January 1965.[10]

Beautiful music: 1971-1975 edit

In 1971, KSFM was acquired by PSA Broadcasting, a division of Pacific Southwest Airlines. While there were no changes in personnel as a result of the purchase, PSA changed the station to a beautiful music format, as its other stations had, and the call letters changed to KPSC.[11] (The KSFM call letters were adopted by 102.5 FM in June 1972.) PSA chose call signs for its four stations in California with designations including the letters "EZ." KPSC thus became KEZS in 1973.[12]

Rock: 1975-1984 edit

In 1975, Atlantic States Industries, owners of popular Top 40 station KROY 1240 AM, acquired KEZS. To echo its new sister station, the call letters were changed to KROI.[13] KROY-KROI was acquired in 1978 by Jonsson Broadcasting Corporation, with the two stations fetching $1.65 million and $1.1 million, respectively.[14] While separately programmed from the AM station as an album-oriented rock station, KROI became KROY-FM on April 23, 1979. Management believed the separate KROI designation confused advertisers used to the more familiar KROY call letters.[15]

The rapid rise of KZAP after its 1978 sale to Western Cities Broadcasting gave KROY-FM a powerful rock competitor.

Adult contemporary: 1984-1985 edit

In 1984, KROY-FM became adult contemporary outlet KSAC, doing what a number of Sacramento radio stations had attempted to do but fail—secure the call letters that had belonged to the radio station of Kansas State University since the early days of radio.[16] That station had been KSAC, since the university was known as Kansas State Agricultural College when it was founded. 1984 was its 60th anniversary, and the station's longtime desire to obtain call letters containing KSU, plus a $25,000 offer from the Sacramento station and FCC deregulation, helped secure the change.[17]

Dick Tracy, radio columnist for the Sacramento Bee, questioned Jonsson's management of its Sacramento stations, noting that "long-range ineptitude" had caused listenership to its local stations to decline considerably.[18] Jonsson moved its stations to new quarters in the American River Commons office park.[19]

Hot adult contemporary: 1985-1990 edit

In 1985, Jonsson sold its two Sacramento radio stations to Commonwealth Broadcasting for $12 million.[20] Commonwealth relaunched 96.9 FM as hot adult contemporary/contemporary hit radio KROY-FM (branded as "97 KROY"), restoring the call letters that Jonsson had moved to a station in Reno, and moved KSAC to 1240 AM.[21] Ratings surged from a 2.2 to a 5.9 in 1987, coming close to beating KSFM (102.5 FM), which had led the market overall prior to the creation of 97 KROY.[22]

In 1988, Great American Broadcasting acquired KROY for $11.8 million.[23]

Classic rock: 1990-present edit

On November 12, 1990, KROY became KSEG, flipping from CHR to classic rock; the first song under the new format was "Fly Like an Eagle" by the Steve Miller Band.[24] The move came as the CHR format was in a decline, and Sacramento had three stations in the format.[25] The flip to classic rock put KZAP on notice and surpassed it in the ratings; ultimately, that station bowed out of the competition and flipped to country in January 1992.[26]

KSEG attracted local attention in its early years for giving away condoms in an AIDS education campaign,[27] while in 1993, Governor Pete Wilson took an air shift on its "Classic Nine at 9" program for his 60th birthday, taking KSEG up on a long-standing offer.[28]

In 1993, Great American Broadcasting acquired rock outlet KRXQ (93.7 FM), which targeted a younger audience.[29] After Jacor Communications acquired Great American, it sold both Sacramento stations to Entercom, which at the same time purchased KXOA-FM 107.9; the two Jacor pickups sold for $45 million.[30] In the wake of the sale, KSEG dismissed its morning show team of Jeff McMurray and Mark Davis, ultimately replacing them with The Mark & Brian Show from Los Angeles.[31] The current morning show is hosted by market veteran Pat Martin, who joined the station on July 6, 2021, after a 33 year run at sister station KRXQ.

KSEG was the Sacramento market affiliate for San Francisco 49ers game broadcasts, directly contracting with San Francisco station KGO for the rights. When the Niners changed flagships to KNBR ahead of the 2005 season, however, KSEG lost the rights alongside KGO and opted not to even pursue a new deal, citing KNBR's strong signal into Sacramento.[32]

References edit

  1. ^ "Facility Technical Data for KSEG". Licensing and Management System. Federal Communications Commission.
  2. ^ Eagle969.com/contact-us
  3. ^ Radio-Locator.com/KSEG
  4. ^ a b FCC History Cards for KSEG
  5. ^ "Two FM Radio Stations Plan Broadcast Start". Sacramento Bee. September 27, 1959. p. B6. Retrieved March 22, 2020.
  6. ^ "FM Station Goes Off Air 90 Days To Reorganize". Sacramento Bee. October 11, 1963. p. C1. Retrieved March 22, 2020.
  7. ^ "Judge Orders KSFM To Return Radio Equipment". Sacramento Bee. December 21, 1963. p. A18. Retrieved March 22, 2020.
  8. ^ "Belltone Music Will Take Over KSFM". Sacramento Bee. August 2, 1964. p. E6. Retrieved March 22, 2020.
  9. ^ "Radio Station Faces Suit Over Wired Music". Sacramento Bee. November 13, 1964. p. A2. Retrieved March 22, 2020.
  10. ^ "Injunction To Halt KSFM Music Is Denied". Sacramento Bee. January 22, 1965. p. C2. Retrieved March 22, 2020.
  11. ^ "Pacific Southwest Airlines Buys Radio Station KSFM". Sacramento Bee. August 24, 1971. p. B2. Retrieved March 22, 2020.
  12. ^ "PSA Switches Call Letters". The Desert Sun. July 5, 1973. p. A11. Retrieved March 22, 2020.
  13. ^ "KEZS Gets New Owner, Call Letters". Sacramento Bee. July 7, 1975. p. C19. Retrieved March 21, 2020.
  14. ^ "For the Record" (PDF). Broadcasting. August 7, 1978. p. 66. Retrieved March 21, 2020.
  15. ^ Tracy, Dick (March 17, 1979). "It Seemed Like Such A Simple Thing". Sacramento Bee. p. B8. Retrieved March 21, 2020.
  16. ^ Tracy, Dick (July 26, 1984). "Aging radio listeners bring end to KROY rock format". Sacramento Bee. p. B3. Retrieved March 22, 2020.
  17. ^ "KSAC to KEXT to KKSU". Manhattan Mercury. July 26, 1984. pp. A1, A10. Retrieved March 22, 2020.
  18. ^ Tracy, Dick (May 1, 1985). "Some surprises in new Arbitron". Sacramento Bee. p. E8. Retrieved March 21, 2020.
  19. ^ Dunne, Mike (October 14, 1984). "The right fluff". Sacramento Bee. pp. D1, D4. Retrieved March 22, 2020.
  20. ^ Carpenter, David (May 23, 1985). "Jonsson firm selling radio stations". Sacramento Bee. p. D15. Retrieved March 21, 2020.
  21. ^ Tracy, Dick (September 18, 1985). "Sue Ryan leaves post at KHYL". Sacramento Bee. p. E3. Retrieved March 21, 2020.
  22. ^ Duncan, James (2004). "Sacramento" (PDF). American Radio Trilogy. Retrieved March 19, 2020.
  23. ^ "Transactions" (PDF). Radio & Records. November 11, 1988. p. 8. Retrieved March 21, 2020.
  24. ^ "KROY Drops CHR For Classic Rock Format" (PDF). Radio & Records. November 16, 1990. pp. 3, 26. Retrieved March 21, 2020.
  25. ^ Vierria, Dan (November 13, 1990). "KROY gives up not-so-hot idea; station abandons its contemporary-hits format for '60s to '80s rock". Sacramento Bee. p. D7. Retrieved March 21, 2020.
  26. ^ Barton, David (January 21, 1992). "KZAP goes country — an era comes to an end". Sacramento Bee. pp. F1, F5. Retrieved March 22, 2020.
  27. ^ Vierria, Dan (June 27, 1993). "The key to AIDS education". Sacramento Bee. p. Scene 7. Retrieved March 22, 2020.
  28. ^ Bernstein, Dan (August 24, 1993). "On his 60th, governor calls the tune on rock radio". Sacramento Bee. Retrieved March 22, 2020.
  29. ^ "Rock stations get same owner". Sacramento Bee. November 20, 1993. p. E13. Retrieved March 22, 2020.
  30. ^ "Entercom Inc. acquires 3 stations". Sacramento Bee. October 23, 1996. p. D3. Retrieved March 22, 2020.
  31. ^ Vierria, Dan (March 29, 1997). "Hello Los-uh, Sacramento". Sacramento Bee. Retrieved March 22, 2020.
  32. ^ du Lac, J. Freedom (April 4, 2005). "Montemayor has a new night game on KHTK". Sacramento Bee. p. C2. Retrieved March 22, 2020.

External links edit

  • Official website
  • KSEG in the FCC FM station database
  • KSEG in Nielsen Audio's FM station database

April 12, 2024
kseg, kseg, eagle, commercial, radio, station, sacramento, california, airs, classic, rock, radio, format, owned, audacy, studios, offices, located, madison, avenue, north, highlands, with, sacramento, address, kseg, owned, with, five, other, sacramento, audac. KSEG 96 9 MHz The Eagle is a commercial FM radio station in Sacramento California It airs a classic rock radio format and is owned by Audacy Inc The studios and offices are located on Madison Avenue in North Highlands with a Sacramento address 2 KSEG is co owned with five other Sacramento Audacy radio stations KSEGSacramento CaliforniaBroadcast areaSacramento metro areaFrequency96 9 MHz HD Radio Branding96 9 The EagleProgrammingLanguage s EnglishFormatClassic rockOwnershipOwnerAudacy Inc Audacy License LLC as Debtor in Possession Sister stationsKIFMKKDOKRXQKSFMKUDLHistoryFirst air dateOctober 2 1959 1959 10 02 Former call signsKSFM 1959 71 KPSC 1971 73 KEZS 1973 75 KROI 1975 79 KROY FM 1979 84 KSAC 1984 85 KROY 1985 90 Call sign meaning Sacramento s Eagle Technical information 1 Licensing authorityFCCFacility ID11281ClassBERP50 000 wattsHAAT152 meters 499 ft Transmitter coordinates38 38 53 N 121 28 42 W 38 6480 N 121 4783 W 38 6480 121 4783LinksPublic license informationPublic fileLMSWebcastListen live via Audacy Websitewww wbr audacy wbr com wbr eagle969KSEG has an effective radiated power ERP of 50 000 watts The transmitter is off North Market Boulevard in Sacramento near Steelhead Creek 3 KSEG broadcasts in the HD Radio hybrid format Contents 1 History 1 1 Classical 1959 1971 1 2 Beautiful music 1971 1975 1 3 Rock 1975 1984 1 4 Adult contemporary 1984 1985 1 5 Hot adult contemporary 1985 1990 1 6 Classic rock 1990 present 2 References 3 External linksHistory editClassical 1959 1971 edit On October 2 1959 after beginning testing the previous month the station signed on Its call sign was KSFM It was owned by local radio personality Fred White and KXTV engineer Bob Stofan doing business as the Audiolab Company 4 KSFM played classical music from studios and a transmitter site in Arden Town 5 In 1961 the station moved its studios and transmitter to a site on Rosebud Lane increasing power from 6 400 to 64 000 watts 4 KSFM went silent for 90 days on October 11 1963 to permit a financial reorganization of the station 6 That December a judge ordered the station to return 16 000 worth of equipment to the Collins Radio Company after not making monthly payments on its purchase 7 It was announced in August that the Belltone Music Company would assume operations of the silent station with an affiliated background music service broadcast on its subcarrier 8 This prompted a lawsuit from Dale Flewelling founder of KXRQ 98 5 FM Flewelling who had bought KSFM s existing background music business in December 1962 charged that KSFM s reentry into that market violated a non compete clause and sought an injunction to prevent such activity at KSFM until December 1965 9 The Flewelling lawsuit was dismissed in January 1965 10 Beautiful music 1971 1975 edit In 1971 KSFM was acquired by PSA Broadcasting a division of Pacific Southwest Airlines While there were no changes in personnel as a result of the purchase PSA changed the station to a beautiful music format as its other stations had and the call letters changed to KPSC 11 The KSFM call letters were adopted by 102 5 FM in June 1972 PSA chose call signs for its four stations in California with designations including the letters EZ KPSC thus became KEZS in 1973 12 Rock 1975 1984 edit In 1975 Atlantic States Industries owners of popular Top 40 station KROY 1240 AM acquired KEZS To echo its new sister station the call letters were changed to KROI 13 KROY KROI was acquired in 1978 by Jonsson Broadcasting Corporation with the two stations fetching 1 65 million and 1 1 million respectively 14 While separately programmed from the AM station as an album oriented rock station KROI became KROY FM on April 23 1979 Management believed the separate KROI designation confused advertisers used to the more familiar KROY call letters 15 The rapid rise of KZAP after its 1978 sale to Western Cities Broadcasting gave KROY FM a powerful rock competitor Adult contemporary 1984 1985 edit In 1984 KROY FM became adult contemporary outlet KSAC doing what a number of Sacramento radio stations had attempted to do but fail secure the call letters that had belonged to the radio station of Kansas State University since the early days of radio 16 That station had been KSAC since the university was known as Kansas State Agricultural College when it was founded 1984 was its 60th anniversary and the station s longtime desire to obtain call letters containing KSU plus a 25 000 offer from the Sacramento station and FCC deregulation helped secure the change 17 Dick Tracy radio columnist for the Sacramento Bee questioned Jonsson s management of its Sacramento stations noting that long range ineptitude had caused listenership to its local stations to decline considerably 18 Jonsson moved its stations to new quarters in the American River Commons office park 19 Hot adult contemporary 1985 1990 edit In 1985 Jonsson sold its two Sacramento radio stations to Commonwealth Broadcasting for 12 million 20 Commonwealth relaunched 96 9 FM as hot adult contemporary contemporary hit radio KROY FM branded as 97 KROY restoring the call letters that Jonsson had moved to a station in Reno and moved KSAC to 1240 AM 21 Ratings surged from a 2 2 to a 5 9 in 1987 coming close to beating KSFM 102 5 FM which had led the market overall prior to the creation of 97 KROY 22 In 1988 Great American Broadcasting acquired KROY for 11 8 million 23 Classic rock 1990 present edit On November 12 1990 KROY became KSEG flipping from CHR to classic rock the first song under the new format was Fly Like an Eagle by the Steve Miller Band 24 The move came as the CHR format was in a decline and Sacramento had three stations in the format 25 The flip to classic rock put KZAP on notice and surpassed it in the ratings ultimately that station bowed out of the competition and flipped to country in January 1992 26 KSEG attracted local attention in its early years for giving away condoms in an AIDS education campaign 27 while in 1993 Governor Pete Wilson took an air shift on its Classic Nine at 9 program for his 60th birthday taking KSEG up on a long standing offer 28 In 1993 Great American Broadcasting acquired rock outlet KRXQ 93 7 FM which targeted a younger audience 29 After Jacor Communications acquired Great American it sold both Sacramento stations to Entercom which at the same time purchased KXOA FM 107 9 the two Jacor pickups sold for 45 million 30 In the wake of the sale KSEG dismissed its morning show team of Jeff McMurray and Mark Davis ultimately replacing them with The Mark amp Brian Show from Los Angeles 31 The current morning show is hosted by market veteran Pat Martin who joined the station on July 6 2021 after a 33 year run at sister station KRXQ KSEG was the Sacramento market affiliate for San Francisco 49ers game broadcasts directly contracting with San Francisco station KGO for the rights When the Niners changed flagships to KNBR ahead of the 2005 season however KSEG lost the rights alongside KGO and opted not to even pursue a new deal citing KNBR s strong signal into Sacramento 32 References edit Facility Technical Data for KSEG Licensing and Management System Federal Communications Commission Eagle969 com contact us Radio Locator com KSEG a b FCC History Cards for KSEG Two FM Radio Stations Plan Broadcast Start Sacramento Bee September 27 1959 p B6 Retrieved March 22 2020 FM Station Goes Off Air 90 Days To Reorganize Sacramento Bee October 11 1963 p C1 Retrieved March 22 2020 Judge Orders KSFM To Return Radio Equipment Sacramento Bee December 21 1963 p A18 Retrieved March 22 2020 Belltone Music Will Take Over KSFM Sacramento Bee August 2 1964 p E6 Retrieved March 22 2020 Radio Station Faces Suit Over Wired Music Sacramento Bee November 13 1964 p A2 Retrieved March 22 2020 Injunction To Halt KSFM Music Is Denied Sacramento Bee January 22 1965 p C2 Retrieved March 22 2020 Pacific Southwest Airlines Buys Radio Station KSFM Sacramento Bee August 24 1971 p B2 Retrieved March 22 2020 PSA Switches Call Letters The Desert Sun July 5 1973 p A11 Retrieved March 22 2020 KEZS Gets New Owner Call Letters Sacramento Bee July 7 1975 p C19 Retrieved March 21 2020 For the Record PDF Broadcasting August 7 1978 p 66 Retrieved March 21 2020 Tracy Dick March 17 1979 It Seemed Like Such A Simple Thing Sacramento Bee p B8 Retrieved March 21 2020 Tracy Dick July 26 1984 Aging radio listeners bring end to KROY rock format Sacramento Bee p B3 Retrieved March 22 2020 KSAC to KEXT to KKSU Manhattan Mercury July 26 1984 pp A1 A10 Retrieved March 22 2020 Tracy Dick May 1 1985 Some surprises in new Arbitron Sacramento Bee p E8 Retrieved March 21 2020 Dunne Mike October 14 1984 The right fluff Sacramento Bee pp D1 D4 Retrieved March 22 2020 Carpenter David May 23 1985 Jonsson firm selling radio stations Sacramento Bee p D15 Retrieved March 21 2020 Tracy Dick September 18 1985 Sue Ryan leaves post at KHYL Sacramento Bee p E3 Retrieved March 21 2020 Duncan James 2004 Sacramento PDF American Radio Trilogy Retrieved March 19 2020 Transactions PDF Radio amp Records November 11 1988 p 8 Retrieved March 21 2020 KROY Drops CHR For Classic Rock Format PDF Radio amp Records November 16 1990 pp 3 26 Retrieved March 21 2020 Vierria Dan November 13 1990 KROY gives up not so hot idea station abandons its contemporary hits format for 60s to 80s rock Sacramento Bee p D7 Retrieved March 21 2020 Barton David January 21 1992 KZAP goes country an era comes to an end Sacramento Bee pp F1 F5 Retrieved March 22 2020 Vierria Dan June 27 1993 The key to AIDS education Sacramento Bee p Scene 7 Retrieved March 22 2020 Bernstein Dan August 24 1993 On his 60th governor calls the tune on rock radio Sacramento Bee Retrieved March 22 2020 Rock stations get same owner Sacramento Bee November 20 1993 p E13 Retrieved March 22 2020 Entercom Inc acquires 3 stations Sacramento Bee October 23 1996 p D3 Retrieved March 22 2020 Vierria Dan March 29 1997 Hello Los uh Sacramento Sacramento Bee Retrieved March 22 2020 du Lac J Freedom April 4 2005 Montemayor has a new night game on KHTK Sacramento Bee p C2 Retrieved March 22 2020 External links editOfficial website KSEG in the FCC FM station database KSEG in Nielsen Audio s FM station database Retrieved from https en wikipedia org w index php title KSEG FM amp oldid 1211545664, wikipedia, wiki, book, books, library,

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