Juicy Fruit is an American brand of chewing gum made by the Wrigley Company, a U.S. company that since 2008 has been a subsidiary of the privately held Mars, Incorporated. It was introduced in 1893, and in the 21st century the brand name is recognized by 99 percent of Americans, with total sales in 2002 of 153 million units.[1]
Along with the standard flavor, they have also done collaborations with Starburst to release Fruit Punch, Cherry and Watermelon flavors.
Which fruit serves as the model for its flavor is kept vague in advertising, though in 2003, advertising agency BBDO characterized it as a combination of banana and pineapple,[1] and some people[2] say it resembles jackfruit. According to two books in the Imponderables series, peach is one crucial flavor among many others.[3][4]
It is likely that the chemical used for flavoring is isoamyl acetate (sometimes known as banana oil), a carboxylic ester, which is also found in jackfruit.[5][6]
Consumer demographics
The average age of the typical Juicy Fruit consumer is under 20, with three to eleven year olds making up the heart of the business; those twenty years old and over account for 40% of the purchases.[1]
Juicy Fruit gum consists mostly of sugar contained in a synthetic gum base. Other ingredients include corn syrup and dextrose as bulk agents and natural sweeteners, natural and artificial flavorings, glycerol and lecithin as softening agents, aspartame (NutraSweet) and acesulfame K as artificial sweeteners, Yellow Lake 5 as a coloring and BHT as a preservative.
When William Wrigley Jr. started his new business in Chicago, he began by selling his father's Scouring Soap, which he would entice customers to purchase by adding a free gift of baking powder. The baking powder offered ended up being far more popular than the Scouring Soap, so he switched to selling the baking powder instead. In 1892, Wrigley Jr. decided to give his baking powder customers a free gift, this time, attaching a few sticks of chewing gum to the box of baking powder.
The chewing gum was far more popular than the baking powder, so Wrigley Jr. again switched his business this time to chewing gum. In 1893, Wrigley Jr. introduced a new flavor of gum, Juicy Fruit, which helped the Wrigley Company to become the most popular and successful chewing gum company in the world.[8]
A Juicy Fruit wrapper from 1946, described on the package as a "fascinating artificial flavor".
When the brand first entered the market, it was packaged simply, with a plain wrapper and "JUICY FRUIT" in red, thin block letters. In 1914, Wrigley changed it to thin vertical white and green stripes with "Wrigley's Juicy Fruit Chewing Gum" centered in a stylized Maltese Crossemblem with a black background.[9]
Juicy Fruit was taken off of the civilian market temporarily during World War II because of ingredient shortages and the demand for the gum to be included in C-rations. When the gum was reintroduced to the general public after World War II ended, the striped packaging was replaced by one with a bright yellow background and "Juicy Fruit" bracketed between two stylized chevrons, the latter a motif meant to echo the "Wrigley arrow" element used for Wrigley's Spearmint since 1893.[9]
The bright yellow background remained into the 21st century, with variations since 2002 turning the arrowhead like chevrons into the corners of an elongated smile under the brand name.[9] Juicy Fruit is still widely popular today.[10]
"Grapefruit—Juicy Fruit" is a song written and performed by well-known popular music singer songwriter Jimmy Buffett. It was first released on his 1973 album A White Sport Coat and a Pink Crustacean and was his third single from that album. The single reached #23 on the Billboard Easy Listening chart in September 1973.
It also features in the 1983 song "Juicy Fruit" by Mtume. Separately, a Juicy Fruit jingle that ended with the lyrics—"the taste, the taste, the taste is gonna move ya!"—was widely recognizable in TV advertisements throughout the 1980s.[citation needed]
References
^ abc"Marketing symposium at Johnson School asks what makes brands legendary". Cornell Chronicle. Cornell University. November 6, 2003. Retrieved 2009-08-07.
^Karen Chu (July 23, 2012). "Plants Are Messed Up". goodjobbrain.com (Podcast). Retrieved May 24, 2014.
^Feldman, David (2004) [First published in 1986 as Imponderables: The Solution to the Mysteries of Everyday Life]. Why Don't Cats Like to Swim?. Imponderables. p. 71. Retrieved 2009-08-07.
^Feldman, David (2005) [First published in 1989]. When Do Fish Sleep?. Imponderables. p. 242. Retrieved 2009-08-07.
^Rusul, G.; Hashim, D. Mat; Osman, A.; Mirhosseini, H.; Tan, C. P.; Nazimah, S. a. H.; Ong, B. T. (2008). "Analysis of volatile compounds in five jackfruit (Artocarpus heterophyllus L.) cultivars using solid-phase microextraction (SPME) and gas chromatography-time-of-flight mass spectrometry (GC-TOFMS)". Journal of Food Composition and Analysis. 21 (5): 416–422. doi:10.1016/j.jfca.2008.03.002. ISSN 0889-1575.
^Pavia, Donald L.; Gary M. Lampman; George S. Kriz; Randall G. Engel (2007). Introduction to Organic Laboratory Techniques. Thomson Brooks/Cole. ISBN978-0-495-01630-4.
^Rosenthal, Gregg (2010-09-02). "Saints coach is hooked on Juicy Fruit gum". ProFootballTalk. Retrieved 2019-07-20.
^"Global Petcare, Food, Mars Wrigley and Edge Brands | Mars, Incorporated".
^ abcJuicy Fruit Packaging 2011-07-16 at the Wayback Machine, from Wrigley's website
juicy, fruit, this, article, about, chewing, mtume, song, song, mtume, album, album, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed. This article is about the chewing gum For the Mtume song see Juicy Fruit song For the Mtume album see Juicy Fruit album This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Juicy Fruit news newspapers books scholar JSTOR August 2009 Learn how and when to remove this template message Juicy Fruit is an American brand of chewing gum made by the Wrigley Company a U S company that since 2008 has been a subsidiary of the privately held Mars Incorporated It was introduced in 1893 and in the 21st century the brand name is recognized by 99 percent of Americans with total sales in 2002 of 153 million units 1 Juicy FruitProduct typeChewing gumOwnerWrigley CompanyCountryUnited StatesIntroduced1893 130 years ago 1893 Related brandsWrigley s Spearmint DoublemintWebsitehttp www juicyfruit com Contents 1 Description 1 1 Flavor 1 2 Consumer demographics 1 3 Ingredients 2 History 3 References 4 External linksDescription EditFlavor Edit Along with the standard flavor they have also done collaborations with Starburst to release Fruit Punch Cherry and Watermelon flavors Which fruit serves as the model for its flavor is kept vague in advertising though in 2003 advertising agency BBDO characterized it as a combination of banana and pineapple 1 and some people 2 say it resembles jackfruit According to two books in the Imponderables series peach is one crucial flavor among many others 3 4 It is likely that the chemical used for flavoring is isoamyl acetate sometimes known as banana oil a carboxylic ester which is also found in jackfruit 5 6 Consumer demographics Edit The average age of the typical Juicy Fruit consumer is under 20 with three to eleven year olds making up the heart of the business those twenty years old and over account for 40 of the purchases 1 Sean Payton former head coach of the New Orleans Saints of the NFL is well known for requesting Juicy Fruit in the middle of games 7 Ingredients Edit Juicy Fruit gum consists mostly of sugar contained in a synthetic gum base Other ingredients include corn syrup and dextrose as bulk agents and natural sweeteners natural and artificial flavorings glycerol and lecithin as softening agents aspartame NutraSweet and acesulfame K as artificial sweeteners Yellow Lake 5 as a coloring and BHT as a preservative In the UK the ingredients used are as listed Sugar Gum Base Glucose Syrup Flavourings Humectant Glycerol Emulsifier Soybean Lecithin Sweeteners Acesulfame K Sucralose Antioxidant BHA History EditWhen William Wrigley Jr started his new business in Chicago he began by selling his father s Scouring Soap which he would entice customers to purchase by adding a free gift of baking powder The baking powder offered ended up being far more popular than the Scouring Soap so he switched to selling the baking powder instead In 1892 Wrigley Jr decided to give his baking powder customers a free gift this time attaching a few sticks of chewing gum to the box of baking powder The chewing gum was far more popular than the baking powder so Wrigley Jr again switched his business this time to chewing gum In 1893 Wrigley Jr introduced a new flavor of gum Juicy Fruit which helped the Wrigley Company to become the most popular and successful chewing gum company in the world 8 A Juicy Fruit wrapper from 1946 described on the package as a fascinating artificial flavor When the brand first entered the market it was packaged simply with a plain wrapper and JUICY FRUIT in red thin block letters In 1914 Wrigley changed it to thin vertical white and green stripes with Wrigley s Juicy Fruit Chewing Gum centered in a stylized Maltese Cross emblem with a black background 9 Juicy Fruit was taken off of the civilian market temporarily during World War II because of ingredient shortages and the demand for the gum to be included in C rations When the gum was reintroduced to the general public after World War II ended the striped packaging was replaced by one with a bright yellow background and Juicy Fruit bracketed between two stylized chevrons the latter a motif meant to echo the Wrigley arrow element used for Wrigley s Spearmint since 1893 9 The bright yellow background remained into the 21st century with variations since 2002 turning the arrowhead like chevrons into the corners of an elongated smile under the brand name 9 Juicy Fruit is still widely popular today 10 In 2003 in the United States Wrigley s replaced some of the sugar in Juicy Fruit with two artificial sweeteners aspartame and Acesulfame potassium Grapefruit Juicy Fruit is a song written and performed by well known popular music singer songwriter Jimmy Buffett It was first released on his 1973 album A White Sport Coat and a Pink Crustacean and was his third single from that album The single reached 23 on the Billboard Easy Listening chart in September 1973 It also features in the 1983 song Juicy Fruit by Mtume Separately a Juicy Fruit jingle that ended with the lyrics the taste the taste the taste is gonna move ya was widely recognizable in TV advertisements throughout the 1980s citation needed References Edit a b c Marketing symposium at Johnson School asks what makes brands legendary Cornell Chronicle Cornell University November 6 2003 Retrieved 2009 08 07 Karen Chu July 23 2012 Plants Are Messed Up goodjobbrain com Podcast Retrieved May 24 2014 Feldman David 2004 First published in 1986 as Imponderables The Solution to the Mysteries of Everyday Life Why Don t Cats Like to Swim Imponderables p 71 Retrieved 2009 08 07 Feldman David 2005 First published in 1989 When Do Fish Sleep Imponderables p 242 Retrieved 2009 08 07 Rusul G Hashim D Mat Osman A Mirhosseini H Tan C P Nazimah S a H Ong B T 2008 Analysis of volatile compounds in five jackfruit Artocarpus heterophyllus L cultivars using solid phase microextraction SPME and gas chromatography time of flight mass spectrometry GC TOFMS Journal of Food Composition and Analysis 21 5 416 422 doi 10 1016 j jfca 2008 03 002 ISSN 0889 1575 Pavia Donald L Gary M Lampman George S Kriz Randall G Engel 2007 Introduction to Organic Laboratory Techniques Thomson Brooks Cole ISBN 978 0 495 01630 4 Rosenthal Gregg 2010 09 02 Saints coach is hooked on Juicy Fruit gum ProFootballTalk Retrieved 2019 07 20 Global Petcare Food Mars Wrigley and Edge Brands Mars Incorporated a b c Juicy Fruit Packaging Archived 2011 07 16 at the Wayback Machine from Wrigley s website Fruit Juice Market Size Share Trends amp Forecast 2021 2026 www imarcgroup com Retrieved 2021 06 01 External links EditJuicy Fruit official Facebook page Juicy Fruit on Wrigley com Retrieved from https en wikipedia org w index php title Juicy Fruit amp oldid 1131751412, wikipedia, wiki, book, books, library,
