Josta was a soft drink brand that was produced by PepsiCo and the first energy drink ever introduced by a major US beverage company. It was marketed as a "high-energy drink" with guarana and caffeine.
Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999. Shortly before the beverage was discontinued, an "Association for Josta Saving" was started.[1][2] A "Save Josta" campaign was also launched by fans of the drink; their website "www.savejosta.org" was defunct for several years but was reactivated in 2011.[3]
Advertisingedit
Josta used the slogan, "better do the good stuff now." In a commercial for Josta, an old man speaks to a younger man; the older man tells the younger man about his life as a youth, and how he wished he had more fun.[4]
Popular cultureedit
A Josta drink appears in the 2021 Disney+ series Loki.[5]
An advertising poster for Josta appears in Madison Square Garden in the 1998 film Godzilla.
josta, confused, with, berry, soft, drink, brand, that, produced, pepsico, first, energy, drink, ever, introduced, major, beverage, company, marketed, high, energy, drink, with, guarana, caffeine, typeenergy, soft, drinkmanufacturerpepsicocountry, origin, unit. Not to be confused with Jostaberry Josta was a soft drink brand that was produced by PepsiCo and the first energy drink ever introduced by a major US beverage company It was marketed as a high energy drink with guarana and caffeine JostaTypeEnergy soft drinkManufacturerPepsiCoCountry of origin United StatesIntroduced1995Discontinued1999Related productsVaultBawlsSurgeJoltJosta was introduced in 1995 but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999 Shortly before the beverage was discontinued an Association for Josta Saving was started 1 2 A Save Josta campaign was also launched by fans of the drink their website www savejosta org was defunct for several years but was reactivated in 2011 3 Advertising editJosta used the slogan better do the good stuff now In a commercial for Josta an old man speaks to a younger man the older man tells the younger man about his life as a youth and how he wished he had more fun 4 Popular culture editA Josta drink appears in the 2021 Disney series Loki 5 An advertising poster for Josta appears in Madison Square Garden in the 1998 film Godzilla References edit McLaren Carrie January 20 1999 Should I stayfreemagazine org Retrieved June 6 2011 Leith Scott October 14 2003 Keeping Tab s Brands fans loyal The Atlanta Journal Constitution Save Josta Home Page savejosta org Archived from the original on April 23 2014 Retrieved May 6 2013 Josta Archived 2014 12 15 at archive today at snackmemory com Bedard Mike 2021 06 09 The Loki Easter Egg That Will Delight 90s Kids Looper com Retrieved 2021 06 09 nbsp This soft drink related article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Josta amp oldid 1184040400, wikipedia, wiki, book, books, library,
