The earliest known UCLA mascot was a furry stray dog, known as Rags, that a gardener found on the campus of the Normal School in fall 1917.[1] A brief "autobiography" of Rags was published in the Cub Californian in 1919, and he was mentioned in the Southern Campus yearbook until 1922.
While the university used different bear-related nicknames in the 1920s, it settled on "Bruins" in 1928 and began renting live bears as mascots in the 1930s. The animals would appear at all UCLA home football games at the Los Angeles Memorial Coliseum.[2] This practice eventually stopped until students and alumni called for a new live mascot in the 1950s.[3] A Himalayan bear cub from India nicknamed "Little Joe Bruin" was brought to Westwood before he grew too large and was transferred to a circus. "Josephine" was purchased by a group of alumni in 1961 and was kept in the backyard of the Rally Committee chairman. She was ultimately taken to the San Diego Zoo.[2]
A costumed mascot by the name of Joe Bruin was introduced in 1963.[4] In 1967, the first female student to take the mascot role created Josephine "Josie" Bruin and joined Joe at athletic events.[2]
Costumes and depictionedit
The design for the costumed bears has changed over the years, and Joe has had at least six looks over his history. A major redesign in 1996 ushered in the latest Joe and Josephine Bruin, which the Los Angeles Times described as "brawnier."[5]
The illustrated Bruin has been represented in many ways – from a Mickey Mouse style in the 1930s to a "smiley bear" in the 1970s.[6] His attire has included turtleneck sweaters and basketball jerseys.[7]
Recognitionedit
Joe Bruin was on the final team for the Capital One Bowl National Mascot of the Year team four times: 2005, 2007, 2008 and 2010. The contest began in 2002 and was last held in 2014.[8]
Referencesedit
^Anderson, Keith (2015-07-11). The Los Angeles State Normal School, UCLA's Forgotten Past: 1881-1919. Lulu.com. ISBN978-1-329-31719-2.
^"Retro Joe to modern Bruin". Daily Bruin. Retrieved 2021-12-05.
^"Bruins' first costumed mascot finds success as UCLA professor". Daily Bruin. Retrieved 2021-12-05.
^"UCLA Bares a Brawnier Joe Bruin : Will New Mascot Pump Up Sales or Did It Take Too Many Steroids?". Los Angeles Times. 1996-01-25. Retrieved 2021-12-05.
^"Brand Guidelines | Identity | Logos and Marks | Historical Logos and Marks". brand.ucla.edu. Retrieved 2021-12-05.
^. Archived from the original on 2008-10-14. Retrieved 2008-10-20.
Photo linkedit
Retro Joe Bruin cartoon
January 01, 1970
bruin, anthropomorphic, male, brown, bear, official, mascot, university, california, angeles, athletic, teams, along, with, josephine, josie, bruin, female, brown, bear, regular, partner, ucla, sporting, events, other, university, activities, josephine, bruinj. Joe Bruin an anthropomorphic male brown bear is the official mascot of the University of California Los Angeles athletic teams along with Josephine Josie Bruin a female brown bear who is his regular partner at UCLA sporting events and other university activities Joe amp Josephine BruinJosephine and Joe Bruin in Pauley PavilionUniversityUniversity of California Los AngelesConferencePac 12DescriptionAnthropomorphic brown bear Contents 1 History 2 Costumes and depiction 3 Recognition 4 References 5 Photo linkHistory editThe earliest known UCLA mascot was a furry stray dog known as Rags that a gardener found on the campus of the Normal School in fall 1917 1 A brief autobiography of Rags was published in the Cub Californian in 1919 and he was mentioned in the Southern Campus yearbook until 1922 While the university used different bear related nicknames in the 1920s it settled on Bruins in 1928 and began renting live bears as mascots in the 1930s The animals would appear at all UCLA home football games at the Los Angeles Memorial Coliseum 2 This practice eventually stopped until students and alumni called for a new live mascot in the 1950s 3 A Himalayan bear cub from India nicknamed Little Joe Bruin was brought to Westwood before he grew too large and was transferred to a circus Josephine was purchased by a group of alumni in 1961 and was kept in the backyard of the Rally Committee chairman She was ultimately taken to the San Diego Zoo 2 A costumed mascot by the name of Joe Bruin was introduced in 1963 4 In 1967 the first female student to take the mascot role created Josephine Josie Bruin and joined Joe at athletic events 2 Costumes and depiction editThe design for the costumed bears has changed over the years and Joe has had at least six looks over his history A major redesign in 1996 ushered in the latest Joe and Josephine Bruin which the Los Angeles Times described as brawnier 5 The illustrated Bruin has been represented in many ways from a Mickey Mouse style in the 1930s to a smiley bear in the 1970s 6 His attire has included turtleneck sweaters and basketball jerseys 7 Recognition editJoe Bruin was on the final team for the Capital One Bowl National Mascot of the Year team four times 2005 2007 2008 and 2010 The contest began in 2002 and was last held in 2014 8 References edit Anderson Keith 2015 07 11 The Los Angeles State Normal School UCLA s Forgotten Past 1881 1919 Lulu com ISBN 978 1 329 31719 2 a b c UCLA Traditions UCLA Alumni Retrieved 2021 12 05 Retro Joe to modern Bruin Daily Bruin Retrieved 2021 12 05 Bruins first costumed mascot finds success as UCLA professor Daily Bruin Retrieved 2021 12 05 UCLA Bares a Brawnier Joe Bruin Will New Mascot Pump Up Sales or Did It Take Too Many Steroids Los Angeles Times 1996 01 25 Retrieved 2021 12 05 ucla spirit UCLA Women s Basketball Retrieved 2021 12 05 Brand Guidelines Identity Logos and Marks Historical Logos and Marks brand ucla edu Retrieved 2021 12 05 The Annals of Mascot History Archived from the original on 2008 10 14 Retrieved 2008 10 20 Photo link editRetro Joe Bruin cartoon Retrieved from https en wikipedia org w index php title Joe Bruin amp oldid 1162727678, wikipedia, wiki, book, books, library,
