Definition 6

This article is about the Atlanta-based marketing agency. For the Seattle-based game consulting company, see Chris Hecker.

DEFINITION 6 is a digital marketing agency that was founded in Atlanta in 1997.^[2]

Definition 6

Company type	Privately held company
Industry	Digital Marketing, sound design, Animation studio, Post-production
Predecessor	iXL (1996-2001) Creative Bubble (2001-2011)
Founded	1996
Headquarters	Atlanta , United States of America
Key people	Jeffrey Katz (CEO) Frank Radice (Expert In Residence) Jason Rockman (President) ^[1]

DEFINITION 6 is headquartered in Atlanta and has offices in New York City and London.^[3] The agency is backed by Navigation Capital Partners, an Atlanta-based private equity firm.^[4] In August 2009, DEFINITION 6 acquired Creative Bubble,^[5] a video and post-production and sound engineering company based in New York. In December 2009, DEFINITION 6 acquired Leach Communications, a strategic communications firm based in New York.^[6] In September 2012, DEFINITION 6 acquired Synaptic Digital, an earned media and strategic content distributions company.^[7] Barry Sikes took over as CEO of DEFINITION 6 from Michael Kogon in 2013. Shortly thereafter former President and COO Jeffrey Katz became COO in 2014. Definition 6 has worked for various global brands. ^[8] In 2019, they became part of the Dawn portfolio of independent creative agencies. ^[9]

Awards

• CLIO Gold Interactive Award (CLIO Awards May 2010)^[10]
• Advertising Age Small Agency Campaign of the Year for Coca-Cola's "Happiness Machine" (July 2010)^[11]

Former leadership

• Jonathan Accarrino (2010-2013) – On June 24, 2010, DEFINITION 6 hired Jonathan Accarrino from NBC Universal, where he was responsible for all social networking promotion, training, and account voice development for on-air and online talent, franchises, and NBC Universal executives.^[12]
• Alfred Leach (2009-2012) – DEFINITION 6 acquired PR firm Leach Communications in December 2009.^[13]

References

1. "Jason Rockman".
2. "Atlanta-based Definition 6 acquires N.Y. studio". WRAL TechWire. 2009-08-31. Retrieved 2020-04-28.
3. . Archived from the original on 2012-11-09. Retrieved 2012-11-09.
4. . Archived from the original on 2010-11-23. Retrieved 2010-11-14.
5. "Definition 6 acquires Creative Bubble". DMNews.com. 31 August 2009. Retrieved 28 December 2018.
6. "Marketing & eCommerce Agency Definition 6 Acquires Leach Communications".
7. Definition6.com. "Definition 6 Acquires Synaptic Digital Enhancing Content Marketing Capabilities and Distribution," 25 Sept. 2012. Web. 31 July 2013.
8. "Case Studies". Definition 6. Retrieved 2 July 2019.
9. "DEFINITION 6 Joins Dawn Group of Agencies".
10. "Coca-Cola "Happiness Machine" Wins Top Honors at the 2010 CLIO Awards". designtaxi.com. May 29, 2010. Retrieved 28 December 2018.
11. "Small Agency of the Year, Campaign of the Year: Definition 6's 'Happiness Machine'". adage.com. 26 July 2010. Retrieved 28 December 2018.
12. "NBC Digital Marketing Veteran Jonathan Accarrino Joins Definition 6 Social Media Team".
13. "Jobs in Advertising - AgencySpy". www.mediabistro.com. Retrieved 28 December 2018.