Link Snacks, Inc., better known as Jack Link's Protein Snacks, is an American[2] snack company best known as the producer and marketer of the eponymous brand of beef jerky. It was founded by John 'Jack' Link in 1986,[3] using his great-grandfather's recipes.[4] They are known for their "Messin' with Sasquatch" ads.[5]
On April 1, 2014, Jack Link's acquired Unilever's meat snack division[8] in an attempt to expand its consumer base into Europe. The acquisition includes the BiFi brand, sold across Europe and Peperami, which retails in the UK and Ireland; and the manufacturing unit in Ansbach, Germany.
In addition to traditional beef jerky, the company also manufactures bacon jerky, made with salt-and-sugar cured pork meat.
In 2019 Jack Links acquired the Golden Island brand from Tyson Foods.[9]
Also in 2013, Jack Link's Jerky appeared in mid-credits scenes in Season 1 of the Hulu animated show The Awesomes.
In April 2015 Jack Link's Beef Jerky changed its logo "to better represent the brand’s 'Feed Your Wild Side' positioning and overall appeal."[11] This new logo was designed by Davis Design of Mississauga, Ontario.[1]
In 2017, Jack Link's extended its "Messin' with Sasquatch" ad campaign to feature NBA player Karl-Anthony Towns.[12]
The company also employs a nutritionist, Christina Meyer-Jax, to explain the dietary value of protein as part of their marketing.[13]
As of September 2017[update], the company sells apparel in their online store.
Controversyedit
In December 2021, six European supermarket chains, including two owned by the Dutch firm Ahold Delhaize and a Carrefour subsidiary, said they would stop selling some or all beef products from Brazil.[14] The companies' decision was made due to suspected ties with the clearing of segments of the Amazon rainforest for local cattle farming. The world's largest meatpacker JBS and Jack Link's each source cattle from Brazil.[15]
Referencesedit
^ ab"You don't Know Jack". Underconsideration.com. from the original on 15 September 2018. Retrieved 5 January 2019.
^. Archived from the original on 2016-03-15. Retrieved 2016-03-13.
^Hajewski, Doris (April 1, 2007). "Battle over beef jerky". Milwaukee Journal-Sentinel. from the original on December 28, 2013. Retrieved December 27, 2013.
^"About Us | Jack Link's". Jacklinks.com. from the original on 2017-08-12. Retrieved 2017-09-15.
^"Snack time! When stomachs growl, these delight". Arkansas Online. 2021-01-14. from the original on 2021-06-26. Retrieved 2021-06-26.
^ (Press release). Link Snacks, Inc. August 27, 2014. Archived from the original on November 19, 2015. Retrieved November 18, 2015.
^Hughlett, Mike (October 24, 2015). "Jack Link's enjoys ride as industry leader while keeping its family roots". Star Tribune. from the original on November 19, 2015. Retrieved November 18, 2015.
^"Peperami gobbled up by US meat snacks firm Jack Link's". Theguardian.com. 21 February 2014. from the original on 1 November 2020. Retrieved 5 January 2019.
^Contributor (2020-01-10). "Tyson Foods sells Golden Island jerky business to Jack Link's". FoodBev Media. from the original on 2020-09-19. Retrieved 2020-09-14. {{cite web}}: |last= has generic name (help)
^Schuyler, David (April 2, 2013). "Jack Link's inks sponsorship of Seattle Mariners". Milwaukee Business Journal. from the original on February 3, 2014. Retrieved December 27, 2013.
^"Jack Link's rolls out new logo, package, cleaner label". Meatpoultry.com. from the original on 5 January 2019. Retrieved 5 January 2019.
^"Jack Link's Beef Jerky TV Commercial, 'SasquatchWorkout: Kat's Calves'". Ispot.tv. from the original on 5 January 2019. Retrieved 5 January 2019.
^"Nutrition". Jacklinks.com. from the original on 2017-09-16. Retrieved 2017-09-15.
^"European supermarkets stop selling Brazil beef over deforestation links". Reuters. 2021-12-15. from the original on 2021-12-16. Retrieved 2021-12-16.
^"JBS in Joint Venture with Jack Link's Beef Jerky". The Cattle Site. from the original on 2021-12-16. Retrieved 2021-12-16.
External linksedit
Official website
Official Website Australia 2016-10-09 at the Wayback Machine
Jack Links: Big growth in little Alpena 2013-12-28 at the Wayback Machine
This brand-name food or drink product–related article is a stub. You can help Wikipedia by expanding it.
jack, link, link, snacks, better, known, protein, snacks, american, snack, company, best, known, producer, marketer, eponymous, brand, beef, jerky, founded, john, jack, link, 1986, using, great, grandfather, recipes, they, known, their, messin, with, sasquatch. Link Snacks Inc better known as Jack Link s Protein Snacks is an American 2 snack company best known as the producer and marketer of the eponymous brand of beef jerky It was founded by John Jack Link in 1986 3 using his great grandfather s recipes 4 They are known for their Messin with Sasquatch ads 5 Link Snacks Inc IndustryFood manufacturingFoundedMinong Wisconsin United States 1986 38 years ago 1986 FounderJohn Jack LinkHeadquartersMinong Wisconsin United States of America 1 Area servedWorldwideKey peopleJack LinkTroy LinkProductsBeef jerky bacon jerkyWebsiteOfficial WebsiteIn addition to their original facility in Minong Wisconsin the company also has facilities across the Midwest including in New Glarus Wisconsin Alpena South Dakota Mankato Minnesota Laurens Iowa and Underwood Iowa and its marketing office in Minneapolis 6 7 On April 1 2014 Jack Link s acquired Unilever s meat snack division 8 in an attempt to expand its consumer base into Europe The acquisition includes the BiFi brand sold across Europe and Peperami which retails in the UK and Ireland and the manufacturing unit in Ansbach Germany In addition to traditional beef jerky the company also manufactures bacon jerky made with salt and sugar cured pork meat In 2019 Jack Links acquired the Golden Island brand from Tyson Foods 9 Contents 1 Advertising 2 Controversy 3 References 4 External linksAdvertising editIn 2013 they signed a sponsorship deal with the Seattle Mariners 10 Also in 2013 Jack Link s Jerky appeared in mid credits scenes in Season 1 of the Hulu animated show The Awesomes In April 2015 Jack Link s Beef Jerky changed its logo to better represent the brand s Feed Your Wild Side positioning and overall appeal 11 This new logo was designed by Davis Design of Mississauga Ontario 1 In 2017 Jack Link s extended its Messin with Sasquatch ad campaign to feature NBA player Karl Anthony Towns 12 The company also employs a nutritionist Christina Meyer Jax to explain the dietary value of protein as part of their marketing 13 As of September 2017 update the company sells apparel in their online store Controversy editIn December 2021 six European supermarket chains including two owned by the Dutch firm Ahold Delhaize and a Carrefour subsidiary said they would stop selling some or all beef products from Brazil 14 The companies decision was made due to suspected ties with the clearing of segments of the Amazon rainforest for local cattle farming The world s largest meatpacker JBS and Jack Link s each source cattle from Brazil 15 References edit a b You don t Know Jack Underconsideration com Archived from the original on 15 September 2018 Retrieved 5 January 2019 About Us Jack Link s Archived from the original on 2016 03 15 Retrieved 2016 03 13 Hajewski Doris April 1 2007 Battle over beef jerky Milwaukee Journal Sentinel Archived from the original on December 28 2013 Retrieved December 27 2013 About Us Jack Link s Jacklinks com Archived from the original on 2017 08 12 Retrieved 2017 09 15 Snack time When stomachs growl these delight Arkansas Online 2021 01 14 Archived from the original on 2021 06 26 Retrieved 2021 06 26 JACK LINK S GIVES BACK TO THE UNDERWOOD IOWA COMMUNITY Press release Link Snacks Inc August 27 2014 Archived from the original on November 19 2015 Retrieved November 18 2015 Hughlett Mike October 24 2015 Jack Link s enjoys ride as industry leader while keeping its family roots Star Tribune Archived from the original on November 19 2015 Retrieved November 18 2015 Peperami gobbled up by US meat snacks firm Jack Link s Theguardian com 21 February 2014 Archived from the original on 1 November 2020 Retrieved 5 January 2019 Contributor 2020 01 10 Tyson Foods sells Golden Island jerky business to Jack Link s FoodBev Media Archived from the original on 2020 09 19 Retrieved 2020 09 14 a href Template Cite web html title Template Cite web cite web a last has generic name help Schuyler David April 2 2013 Jack Link s inks sponsorship of Seattle Mariners Milwaukee Business Journal Archived from the original on February 3 2014 Retrieved December 27 2013 Jack Link s rolls out new logo package cleaner label Meatpoultry com Archived from the original on 5 January 2019 Retrieved 5 January 2019 Jack Link s Beef Jerky TV Commercial SasquatchWorkout Kat s Calves Ispot tv Archived from the original on 5 January 2019 Retrieved 5 January 2019 Nutrition Jacklinks com Archived from the original on 2017 09 16 Retrieved 2017 09 15 European supermarkets stop selling Brazil beef over deforestation links Reuters 2021 12 15 Archived from the original on 2021 12 16 Retrieved 2021 12 16 JBS in Joint Venture with Jack Link s Beef Jerky The Cattle Site Archived from the original on 2021 12 16 Retrieved 2021 12 16 External links editOfficial website nbsp Official Website Australia Archived 2016 10 09 at the Wayback Machine Jack Links Big growth in little Alpena Archived 2013 12 28 at the Wayback Machine nbsp This brand name food or drink product related article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Jack Link 27s amp oldid 1211280693, wikipedia, wiki, book, books, library,
