The Institute for Market-oriented Management (IMU; German: Institut für Marktorientierte Unternehmensführung) in Mannheim, Germany is an management, marketing and enterprise research institute and a member of the University of Mannheim.[1] Under the leadership of Prof. Dr. Dr. h.c. mult. Christian Homburg,[2] president of the institute, and Prof. Dr. Sabine Kuester, vice president of the institute, IMU employs a staff of about 10. The institute, founded in 1999, considers itself a forum for dialogue between scientific theory and company practice.[3]
IMU stands conducts research in close collaboration with the Chairs of Marketing at the University of Mannheim. It publishes papers geared towards managers in global enterprises. Management topics relevant to best business practice are presented in a concise manner, and scientific research results are efficiently communicated. In many cases, these publications are based on application-oriented research and cooperation projects often involving a large number of global companies, such as BASF, Deutsche Telekom, E.ON, Google, Procter & Gamble, SAP AG, etc.[4]
In general, the scientific studies conducted by the IMU institute analyze future or contemporary trends that may influence market-oriented management. On this basis, practice-oriented findings are derived and published in IMU's series of scientific working papers, such as "IMU Research Insights". Many of the publications were also published in scientific journals and honored with awards at international conferences (e.g., by the American Marketing Association, AMU).
^"IMU - Institut für Marktorientierte Unternehmensführung: About". University of Mannheim. Retrieved 2 June 2014.
^"IMU - Institute for Market-oriented Management: Team". University of Mannheim. Retrieved 5 June 2014.
^"Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim". Springer.de. Retrieved 17 May 2014.
^"IMU: Circle of Partners". IMU Mannheim. Retrieved 17 May 2014.
November 16, 2023
institute, market, oriented, management, german, institut, für, marktorientierte, unternehmensführung, mannheim, germany, management, marketing, enterprise, research, institute, member, university, mannheim, under, leadership, prof, mult, christian, homburg, p. The Institute for Market oriented Management IMU German Institut fur Marktorientierte Unternehmensfuhrung in Mannheim Germany is an management marketing and enterprise research institute and a member of the University of Mannheim 1 Under the leadership of Prof Dr Dr h c mult Christian Homburg 2 president of the institute and Prof Dr Sabine Kuester vice president of the institute IMU employs a staff of about 10 The institute founded in 1999 considers itself a forum for dialogue between scientific theory and company practice 3 IMU Institute for Market oriented ManagementOther nameIMUEstablished1999MissionResearchDirectorChristian HomburgStaff10OwnerUniversity of MannheimLocationMannheim Baden Wuerttemberg GermanyCoordinatesWebsiteimu mannheim deResearch editIMU stands conducts research in close collaboration with the Chairs of Marketing at the University of Mannheim It publishes papers geared towards managers in global enterprises Management topics relevant to best business practice are presented in a concise manner and scientific research results are efficiently communicated In many cases these publications are based on application oriented research and cooperation projects often involving a large number of global companies such as BASF Deutsche Telekom E ON Google Procter amp Gamble SAP AG etc 4 In general the scientific studies conducted by the IMU institute analyze future or contemporary trends that may influence market oriented management On this basis practice oriented findings are derived and published in IMU s series of scientific working papers such as IMU Research Insights Many of the publications were also published in scientific journals and honored with awards at international conferences e g by the American Marketing Association AMU See also editMannheim University of MannheimNotes and references edit IMU Institut fur Marktorientierte Unternehmensfuhrung About University of Mannheim Retrieved 2 June 2014 IMU Institute for Market oriented Management Team University of Mannheim Retrieved 5 June 2014 Schriftenreihe des Instituts fur Marktorientierte Unternehmensfuhrung IMU Universitat Mannheim Springer de Retrieved 17 May 2014 IMU Circle of Partners IMU Mannheim Retrieved 17 May 2014 Retrieved from https en wikipedia org w index php title Institute for Market oriented Management amp oldid 1104076113, wikipedia, wiki, book, books, library,
