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Hokuto Corporation

March 02, 2023

DMM.com, formally Hokuto Corporation (株式会社北都, Kabushiki Kaisha Hokuto), is a Japanese joint stock company involved in the distribution of adult videos (AV) and adult toys. The firm, founded in March 1990, is headquartered in Tokyo at the Ebisu Garden Place Tower.[1] By late 2008, DMM was handling products from more than 150 different adult video studios, making it one of the largest AV distributors in Japan. The company interfaces with the public for sales and information as Outvision.[2]

DMM.com Co., Ltd.
IndustryPornography
Founded1990
Headquarters
Ebisu, Tokyo
,
Japan
ProductsPornographic films
Number of employees
185
SubsidiariesCineMagic Co., Dogma studio, Moodyz, S1 No. 1 Style

Company information

As of July 2007, DMM had 185 employees and total assets of 16,618,000,000 yen (about $166 million). Stockholders' equity was 6,073,000,000 yen (about $60 million) and company capital amounted to 45 million yen (about $450,000). Sales for the fiscal year ending February 2007 were 28,366,000,000 yen (about $283 million) with sales for the 2008 fiscal year extrapolating to about 30 billion yen (about $300 million).[1] Hokuto had a period of rapid growth from the time of its foundation with sales going from 5.1 billion yen (about $50 million) in the fiscal year 2001 to 6.2 billion yen ($60 million) in 2002, 9.8 billion yen ($100 million) in 2003 and 12.3 billion yen ($125 million) in 2004.[3] Under CEO Hiroyuki Shimazaki (島崎啓之),[1] DMM caught up with and surpassed its chief rival in AV sales, the Soft On Demand (SOD) group. Some companies which had formerly been part of SOD, including Dogma, Hajime-Kikaku and Aroma Planning, left SOD to become clients of DMM.

According to the Japanese market research company Teikoku Databank, after this period of rapid growth, there was a sharp drop in sales at DMM, probably due to competition from internet porn sites. From a high of 32.4 billion yen (about $330 million) for the fiscal year 2008, income dropped to less than half that amount for the 2010 fiscal year and rival SOD once again became the largest adult conglomerate in Japan.[4]

DMM

Main article: DMM.com

The DMM Corporation (株式会社デジタルメディアマート or "Digital Media Mart"),[5] incorporated November 1999,[6] is a major distributor of videos in Japan for both sales and rental, and also provides pay-per-view and downloadable digital adult content via its website dmm.co.jp.[7] The director of DMM is Tatsuya Matsue (松栄立也) and the company has a capital of ¥30 million (about $300,000).[8] The DMM website was opened in July 1998[9] and in September 2011 was ranked #30 in traffic for Japanese sites, #177 in Hong Kong, and #422 globally, with an audience slanted towards middle-aged men.[5]

As of September 2011, DMM had a catalog of more than 160,000 DVDs for sale,[10] more than 200,000 adult videos available for rental[11] and more than 130,000 videos for digital download.[12] It also lists information on more than 30,000 AV actresses and compiles an annual list of the top 100 ranked actresses in sales from its site.[13] In addition, the DMM site provides facilities for a large number of AV actress blogs.[14] DMM also provided an English-language version, en.dmm.co.jp, for pay-per-view or monthly subscription downloads only,[15] but it was discontinued on 29 April 2013.

Nutaku partnership

In December 2014, DMM partnered with Nutaku with the objective of marketing and publishing games to the western market.[16] Nutaku is currently the sole distributor of DMM games outside Japan.

Several DMM games have been translated in English and released on Nutaku:[17][18]

  • Angelic Saga
  • Dragon Providence
  • Dragon Tactics Memories
  • Duel Squad
  • Girls Kingdom
  • Hellfire Girls
  • Hijitsu Chronicle
  • Kanpani Girls
  • Lord of Valkyrie
  • Luv Slot
  • Millennium War Aigis
  • Peropero Seduction
  • Ultra Adventure! Go Go-Osawari Island

For additional information see Nutaku#Game release timeline.

R18.com

In May 2013, DMM.com released its English-language adult website R18.com, which grew to become the largest English library of Japanese adult videos on the Internet. With over 200,000 movies available for VOD via streaming and downloading, it far surpasses other rival JAV sites.[citation needed] On October 24, 2022, the site ended selling content, and announced that it would completely close down on January 31, 2023.[19]

AV Grand Prix

Upon the demise of the SOD-sponsored AV Open contest in 2007 owing to fraud, DMM started a new competition in 2008, the AV Grand Prix.[20] Winners were determined by sales and by fan voting at the DMM website. The 2008 AV Grand Prix was a success with 77 studios competing and an even larger 2009 contest began in late 2008.[21][22]

Companies in the DMM group

As of mid-2010, the DMM group included 20 studios producing gravure (non-nude) videos and another 19 units involved in adult toys.[23] More than 150 companies were in the business of producing adult videos in various formats and genres. Below is a list of some of the main companies involved in AV production.[23]

  • A-BOX
  • ABC (Art Body Collection)—"big-bust" models
  • Animalijo
  • Anna and Hanako (アンナと花子)—specializes in lesbian videos
  • Arashi-Supergirl (嵐を呼ぶスーパーガール)
  • Aroma Planning (アロマ企画)—specializes in more extreme "maniac" videos
  • Art Video (アートビデオSM)—features S&M and bondage videos
  • Attackers (アタッカーズ)—known for simulated rape and S&M material
  • Aurora Project Annex (オーロラプロジェクト アネックス)
  • AV Refugees (AV難民)
  • AVS
  • BeFree
  • Beauty
  • BI (美)
  • bibian (ビビアン)—specializes in lesbian videos
  • Bravo
  • CineMagic (シネマジック)—specializes in S&M and bondage
  • consent (コンセント)
  • Cross (クロス)
  • DAS (ダスッ！)—produces simulated rape and humiliation videos, some videos featuring shemale models
  • Digital Ark (デジタルアーク)
  • Dogma (ドグマ)—specializes in various extreme fetishes
  • E-BODY
  • EDGE (エッジ)
  • Emmanuelle (エマニエル)—mature women
  • EROS HEARTS
  • Euro Star
  • F&C (エフアンドシー)—anime
  • FA Pro (FAプロ)
  • Goemon (五右衛門)
  • Goro Tameike (溜池ゴロー)—mature women videos
  • graphis (グラフィス)
  • Hayabusa Agency (隼エージェンシー)
  • Hajime-Kikaku (はじめ企画)
  • Hekireki (エロイプキング)
  • Himawari Kikaku (ひまわり企画)
  • Hyakka Bijin (百花美人)
  • IdeaPocket (アイデアポケット)
  • Inflagranti Japan (インフラグランティ)—specializes in S&M fetish movies
  • Kakkoii! (カッコイイ！)
  • Karma (カルマ)
  • kawaii
  • kichu
  • Kira☆Kira
  • Kitagawa Production (北川プロ)—videos portraying S&M and FemDom
  • M's Video Group (エムズビデオグループ)—specializes in bukkake and gokkun material
  • Madonna (マドンナ)—specializes in "mature" women
  • MARIA—mature housewife videos
  • Marx Brothers (マルクス兄弟)
  • Men's Heaven
  • Milkyprin (みるきぃぷりん♪)—known for "big-bust" models
  • Miman (未満)
  • Moccori Television (もっこりテレビ)
  • Momotaro (桃太郎映像出版)—comprises a group of independent producers
  • Moodyz
  • Mousouzoku (妄想族)—specializes in "big-bust" models
  • Muku (無垢)—produces videos with "schoolgirl" models
  • Munekyunkissa (胸キュン喫茶)
  • Muteki
  • OPPAI—featuring "big-bust" models
  • Opera (オペラ)—specializes in scat fetish videos
  • Otsuka-Floppy (大塚フロッピー)—specializes in scat fetish videos
  • Platina (プラチナ)
  • Premium (プレミアム)—specializes in stylish glamour videos
  • Ran-Maru (乱丸)
  • RED (レッド)
  • ROOKIE—produces featured actress videos
  • RYUGUJYO (竜宮城)—amateur actress videos
  • S1 No. 1 Style (エスワン ナンバーワンスタイル)—glamorous AV Idols
  • SexiA (セクシア)
  • Shinoda Project (しのだ)
  • Style Art (スタイルアート)
  • Suppin (すっぴん)—amateur actresses
  • Tokyo Special (東京スペシャル)
  • Toyohiko Project (豊彦)
  • U&K—specializes in lesbian videos
  • V (ヴィ)
  • VENUS—mature women videos
  • Yellow Movie (イエロー)
  • ZONE

Notes

  1. ^ a b c "株式会社北都 (Hokuto Corp.)" (in Japanese). bunnabi.jp. Retrieved 2008-12-07.
  2. ^ "Outvision" (in Japanese). Outvision. Retrieved 2008-12-07.
  3. ^ "【株式会社 北都】outvision (Hokuto Corporation Outvision)" (in Japanese). tmp4.2ch.net. Retrieved 2008-12-07.
  4. ^ Bull, Brett (February 26, 2012). "AV stars out to play despite hard times". Japan Times. Retrieved 2013-09-10.
  5. ^ a b . Alexa. Archived from the original on 2008-12-28. Retrieved 2008-12-07.
  6. ^ "DMM Company Profile" (in Japanese). DMM. Retrieved 2008-12-09.
  7. ^ "DMM Adult" (in Japanese). DMM. Retrieved 2008-12-08.
  8. ^ "会社概要 (Company Profile)" (in Japanese). DMM. Retrieved 2010-05-25.
  9. ^ (in Japanese). DMM. Archived from the original on 2008-12-17. Retrieved 2008-12-07.
  10. ^ "DVD通販 > 商品情報 (DVD Merchandise)" (in Japanese). DMM. Retrieved 2011-09-27.
  11. ^ "DVD Rentals" (in Japanese). DMM. Retrieved 2011-09-27.
  12. ^ "ビデオ (Videos)" (in Japanese). DMM. Retrieved 2011-09-27.
  13. ^ "AV Actresses" (in Japanese). DMM. Retrieved 2010-05-25.
  14. ^ (in Japanese). blog.dmm.co.jp. Archived from the original on 2008-12-27. Retrieved 2008-12-08.
  15. ^ . DMM. Archived from the original on 2010-04-27. Retrieved 2010-05-25.
  16. ^ http://www.dmm.co.jp/en/netgame/foreign/
  17. ^ http://www.nutaku.net
  18. ^ http://www.nutaku.com
  19. ^ "R18.com: Login". www.r18.com. Retrieved 2022-11-29.
  20. ^ . JAV News. August 26, 2008. Archived from the original on 2008-09-15. Retrieved 2008-10-01.
  21. ^ "AVGP 2009 Official Site" (in Japanese). www.av-gp.com. Retrieved 2008-10-05.
  22. ^ (in Japanese). www.dmm.co.jp. Archived from the original on 2008-10-23. Retrieved 2008-10-05.
  23. ^ a b (in Japanese). Outvision. Archived from the original on 2015-02-18. Retrieved 2010-05-24.

Sources

  • "Outvision" (in Japanese). Outvision Website.
  • "DMM Adult" (in Japanese). DMM Website.

March 02, 2023
hokuto, corporation, this, article, uses, bare, urls, which, uninformative, vulnerable, link, please, consider, converting, them, full, citations, ensure, article, remains, verifiable, maintains, consistent, citation, style, several, templates, tools, availabl. This article uses bare URLs which are uninformative and vulnerable to link rot Please consider converting them to full citations to ensure the article remains verifiable and maintains a consistent citation style Several templates and tools are available to assist in formatting such as Reflinks documentation reFill documentation and Citation bot documentation August 2022 Learn how and when to remove this template message DMM com formally Hokuto Corporation 株式会社北都 Kabushiki Kaisha Hokuto is a Japanese joint stock company involved in the distribution of adult videos AV and adult toys The firm founded in March 1990 is headquartered in Tokyo at the Ebisu Garden Place Tower 1 By late 2008 DMM was handling products from more than 150 different adult video studios making it one of the largest AV distributors in Japan The company interfaces with the public for sales and information as Outvision 2 DMM com Co Ltd IndustryPornographyFounded1990HeadquartersEbisu Tokyo JapanProductsPornographic filmsNumber of employees185SubsidiariesCineMagic Co Dogma studio Moodyz S1 No 1 Style Contents 1 Company information 1 1 DMM 1 1 1 Nutaku partnership 1 2 R18 com 1 3 AV Grand Prix 1 4 Companies in the DMM group 2 Notes 3 SourcesCompany information EditAs of July 2007 DMM had 185 employees and total assets of 16 618 000 000 yen about 166 million Stockholders equity was 6 073 000 000 yen about 60 million and company capital amounted to 45 million yen about 450 000 Sales for the fiscal year ending February 2007 were 28 366 000 000 yen about 283 million with sales for the 2008 fiscal year extrapolating to about 30 billion yen about 300 million 1 Hokuto had a period of rapid growth from the time of its foundation with sales going from 5 1 billion yen about 50 million in the fiscal year 2001 to 6 2 billion yen 60 million in 2002 9 8 billion yen 100 million in 2003 and 12 3 billion yen 125 million in 2004 3 Under CEO Hiroyuki Shimazaki 島崎啓之 1 DMM caught up with and surpassed its chief rival in AV sales the Soft On Demand SOD group Some companies which had formerly been part of SOD including Dogma Hajime Kikaku and Aroma Planning left SOD to become clients of DMM According to the Japanese market research company Teikoku Databank after this period of rapid growth there was a sharp drop in sales at DMM probably due to competition from internet porn sites From a high of 32 4 billion yen about 330 million for the fiscal year 2008 income dropped to less than half that amount for the 2010 fiscal year and rival SOD once again became the largest adult conglomerate in Japan 4 DMM Edit Main article DMM com The DMM Corporation 株式会社デジタルメディアマート or Digital Media Mart 5 incorporated November 1999 6 is a major distributor of videos in Japan for both sales and rental and also provides pay per view and downloadable digital adult content via its website dmm co jp 7 The director of DMM is Tatsuya Matsue 松栄立也 and the company has a capital of 30 million about 300 000 8 The DMM website was opened in July 1998 9 and in September 2011 was ranked 30 in traffic for Japanese sites 177 in Hong Kong and 422 globally with an audience slanted towards middle aged men 5 As of September 2011 DMM had a catalog of more than 160 000 DVDs for sale 10 more than 200 000 adult videos available for rental 11 and more than 130 000 videos for digital download 12 It also lists information on more than 30 000 AV actresses and compiles an annual list of the top 100 ranked actresses in sales from its site 13 In addition the DMM site provides facilities for a large number of AV actress blogs 14 DMM also provided an English language version en dmm co jp for pay per view or monthly subscription downloads only 15 but it was discontinued on 29 April 2013 Nutaku partnership Edit In December 2014 DMM partnered with Nutaku with the objective of marketing and publishing games to the western market 16 Nutaku is currently the sole distributor of DMM games outside Japan Several DMM games have been translated in English and released on Nutaku 17 18 Angelic Saga Dragon Providence Dragon Tactics Memories Duel Squad Girls Kingdom Hellfire Girls Hijitsu Chronicle Kanpani Girls Lord of Valkyrie Luv Slot Millennium War Aigis Peropero Seduction Ultra Adventure Go Go Osawari Island For additional information see Nutaku Game release timeline R18 com Edit In May 2013 DMM com released its English language adult website R18 com which grew to become the largest English library of Japanese adult videos on the Internet With over 200 000 movies available for VOD via streaming and downloading it far surpasses other rival JAV sites citation needed On October 24 2022 the site ended selling content and announced that it would completely close down on January 31 2023 19 AV Grand Prix Edit Upon the demise of the SOD sponsored AV Open contest in 2007 owing to fraud DMM started a new competition in 2008 the AV Grand Prix 20 Winners were determined by sales and by fan voting at the DMM website The 2008 AV Grand Prix was a success with 77 studios competing and an even larger 2009 contest began in late 2008 21 22 Companies in the DMM group Edit As of mid 2010 the DMM group included 20 studios producing gravure non nude videos and another 19 units involved in adult toys 23 More than 150 companies were in the business of producing adult videos in various formats and genres Below is a list of some of the main companies involved in AV production 23 A BOX ABC Art Body Collection big bust models Animalijo Anna and Hanako アンナと花子 specializes in lesbian videos Arashi Supergirl 嵐を呼ぶスーパーガール Aroma Planning アロマ企画 specializes in more extreme maniac videos Art Video アートビデオSM features S amp M and bondage videos Attackers アタッカーズ known for simulated rape and S amp M material Aurora Project Annex オーロラプロジェクト アネックス AV Refugees AV難民 AVS BeFree Beauty BI 美 bibian ビビアン specializes in lesbian videos Bravo CineMagic シネマジック specializes in S amp M and bondage consent コンセント Cross クロス DAS ダスッ produces simulated rape and humiliation videos some videos featuring shemale models Digital Ark デジタルアーク Dogma ドグマ specializes in various extreme fetishes E BODY EDGE エッジ Emmanuelle エマニエル mature women EROS HEARTS Euro Star F amp C エフアンドシー anime FA Pro FAプロ Goemon 五右衛門 Goro Tameike 溜池ゴロー mature women videos graphis グラフィス Hayabusa Agency 隼エージェンシー Hajime Kikaku はじめ企画 Hekireki エロイプキング Himawari Kikaku ひまわり企画 Hyakka Bijin 百花美人 IdeaPocket アイデアポケット Inflagranti Japan インフラグランティ specializes in S amp M fetish movies Kakkoii カッコイイ Karma カルマ kawaii kichu Kira Kira Kitagawa Production 北川プロ videos portraying S amp M and FemDom M s Video Group エムズビデオグループ specializes in bukkake and gokkun material Madonna マドンナ specializes in mature women MARIA mature housewife videos Marx Brothers マルクス兄弟 Men s Heaven Milkyprin みるきぃぷりん known for big bust models Miman 未満 Moccori Television もっこりテレビ Momotaro 桃太郎映像出版 comprises a group of independent producers Moodyz Mousouzoku 妄想族 specializes in big bust models Muku 無垢 produces videos with schoolgirl models Munekyunkissa 胸キュン喫茶 Muteki OPPAI featuring big bust models Opera オペラ specializes in scat fetish videos Otsuka Floppy 大塚フロッピー specializes in scat fetish videos Platina プラチナ Premium プレミアム specializes in stylish glamour videos Ran Maru 乱丸 RED レッド ROOKIE produces featured actress videos RYUGUJYO 竜宮城 amateur actress videos S1 No 1 Style エスワン ナンバーワンスタイル glamorous AV Idols SexiA セクシア Shinoda Project しのだ Style Art スタイルアート Suppin すっぴん amateur actresses Tokyo Special 東京スペシャル Toyohiko Project 豊彦 U amp K specializes in lesbian videos V ヴィ VENUS mature women videos Yellow Movie イエロー ZONENotes Edit a b c 株式会社北都 Hokuto Corp in Japanese bunnabi jp Retrieved 2008 12 07 Outvision in Japanese Outvision Retrieved 2008 12 07 株式会社 北都 outvision Hokuto Corporation Outvision in Japanese tmp4 2ch net Retrieved 2008 12 07 Bull Brett February 26 2012 AV stars out to play despite hard times Japan Times Retrieved 2013 09 10 a b dmm co jp Alexa Archived from the original on 2008 12 28 Retrieved 2008 12 07 DMM Company Profile in Japanese DMM Retrieved 2008 12 09 DMM Adult in Japanese DMM Retrieved 2008 12 08 会社概要 Company Profile in Japanese DMM Retrieved 2010 05 25 DMM 10th Anniversary in Japanese DMM Archived from the original on 2008 12 17 Retrieved 2008 12 07 DVD通販 gt 商品情報 DVD Merchandise in Japanese DMM Retrieved 2011 09 27 DVD Rentals in Japanese DMM Retrieved 2011 09 27 ビデオ Videos in Japanese DMM Retrieved 2011 09 27 AV Actresses in Japanese DMM Retrieved 2010 05 25 DMM Blogs in Japanese blog dmm co jp Archived from the original on 2008 12 27 Retrieved 2008 12 08 DMM DMM Archived from the original on 2010 04 27 Retrieved 2010 05 25 http www dmm co jp en netgame foreign http www nutaku net http www nutaku com R18 com Login www r18 com Retrieved 2022 11 29 JAV News Are There Japanese Adult Video Awards Like AVN Awards in USA JAV News August 26 2008 Archived from the original on 2008 09 15 Retrieved 2008 10 01 AVGP 2009 Official Site in Japanese www av gp com Retrieved 2008 10 05 AVGP 2009 in Japanese www dmm co jp Archived from the original on 2008 10 23 Retrieved 2008 10 05 a b メーカー一覧を見る in Japanese Outvision Archived from the original on 2015 02 18 Retrieved 2010 05 24 Sources Edit Outvision in Japanese Outvision Website DMM Adult in Japanese DMM Website Retrieved from https en wikipedia org w index php title Hokuto Corporation amp oldid 1141929061, wikipedia, wiki, book, books, library,

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