PT Eka Bogainti, doing business asHokBen (formerly known as Hoka Hoka Bento), is an Indonesian chain of restaurants that serves mainly Japanese-style fast food. Headquartered in the Jakarta capital region, the chain of restaurants span nationwide across the Indonesian islands of Java, Bali, Kalimantan, Sulawesi, and Sumatra.
HokBen is a portmanteau word derived from an early name of the brand, Hoka Hoka Bento, which literally means "steaming bento (Japanese-style takeaway served in box)" in Japanese. It was originally named that way to attract the Japanese expats and the Japanese-enthusiasts in Indonesia.
Historyedit
Established on 18 April 1985 in Kebon Kacang, Jakarta, under PT. Eka Bogainti by Hendra Arifin,[1] HokBen became the largest Japanese-style fast food chain in Indonesia. Although they serve Japanese-style fast food, the ownership,[2] management and cooks are entirely Indonesian.[3] There is no Japanese involvement in the business.[4]
In April 2008, the firm had 98 outlets.[5] As of April 2010, there were around 120 outlets, with expansion planned to other Indonesian cities in Central Java, Yogyakarta and Bali.[6][7] Today[when?], HokBen has 141 restaurant chains in Java and Bali.
Productsedit
Restaurant interior
HokBen serves various Japanese fast food. However, unlike the common ordering and serving method in most fast food restaurants, HokBen's serving arrangement is set similar to a high school cafeteria where customers move along the line with a tray to collect their dishes. Their menu comprises both set meals and à la carte dishes.[8] Although they define themselves as a Japanese restaurant, most of the food served have been adapted to suit Indonesians' taste.[9] Examples of the change include stronger flavor compared to authentic Japanese food as well as the addition of sambal to cater to Indonesians' preference for spicy food.
HokBen set meal
HokBen offers a kids' meal package called "Kidzu Bento" which includes toys. They are also able to accommodate for children's birthday parties in their restaurants.[10] The logo and toys offered are based on Hoka Hoka Bento characters.
Mascotedit
The mascots of HokBen are a pair of adolescent characters named Taro (boy) and Hanako (girl).[11] Both characters appear in the restaurant's logo. It is also used in Japan by New Life Hot Food's.
Referencesedit
^. Archived from the original on 15 March 2014. Retrieved 15 March 2014.
^Ternyata Hoka Hoka Bento 100% Milik Orang Indonesia Toh….
^"Garuda Indonesia serving Japanese fast food HokBen in business class sparks debate online". Coconuts. 5 July 2019.
^"Garuda to serve HokBen on limited domestic flights". Jakarta Post. 30 November 2018.
^. Archived from the original on 15 June 2010. Retrieved 7 October 2010.
^. Archived from the original on 31 March 2012. Retrieved 7 September 2011.
^"HokBen". www.hokben.co.id. Retrieved 6 November 2017.
^"Japanese Bento with indonesian taste - Review of Hoka Hoka Bento - Gambir, Jakarta, Indonesia - TripAdvisor". www.tripadvisor.com.sg. Retrieved 6 November 2017.
^"HokBen". www.hokben.co.id. Retrieved 6 November 2017.
^Media, Kompas Cyber. "Paket Baru Bento Anak - Kompas.com". KOMPAS.com (in Indonesian). Retrieved 6 November 2017.
External linksedit
Official site
April 10, 2024
hokben, this, article, uses, bare, urls, which, uninformative, vulnerable, link, please, consider, converting, them, full, citations, ensure, article, remains, verifiable, maintains, consistent, citation, style, several, templates, tools, available, assist, fo. This article uses bare URLs which are uninformative and vulnerable to link rot Please consider converting them to full citations to ensure the article remains verifiable and maintains a consistent citation style Several templates and tools are available to assist in formatting such as reFill documentation and Citation bot documentation August 2022 Learn how and when to remove this template message PT Eka Bogainti doing business as HokBen formerly known as Hoka Hoka Bento is an Indonesian chain of restaurants that serves mainly Japanese style fast food Headquartered in the Jakarta capital region the chain of restaurants span nationwide across the Indonesian islands of Java Bali Kalimantan Sulawesi and Sumatra PT Eka BogaintiTrade nameHokBenCompany typePrivateIndustryFoodserviceFounded18 April 1985 38 years ago 1985 04 18 HeadquartersJakarta IndonesiaKey peoplePaulus Arifin CEO ProductsJapanese style fast foodWebsitewww hokben co idHokBen outlet on Jalan Sabang Jakarta with the old Hoka Hoka Bento logoHokBen Majapahit Semarang 2 with the new HokBen logo Contents 1 Nomenclature 2 History 3 Products 4 Mascot 5 References 6 External linksNomenclature editHokBen is a portmanteau word derived from an early name of the brand Hoka Hoka Bento which literally means steaming bento Japanese style takeaway served in box in Japanese It was originally named that way to attract the Japanese expats and the Japanese enthusiasts in Indonesia History editEstablished on 18 April 1985 in Kebon Kacang Jakarta under PT Eka Bogainti by Hendra Arifin 1 HokBen became the largest Japanese style fast food chain in Indonesia Although they serve Japanese style fast food the ownership 2 management and cooks are entirely Indonesian 3 There is no Japanese involvement in the business 4 In April 2008 the firm had 98 outlets 5 As of April 2010 there were around 120 outlets with expansion planned to other Indonesian cities in Central Java Yogyakarta and Bali 6 7 Today when HokBen has 141 restaurant chains in Java and Bali Products edit nbsp Restaurant interiorHokBen serves various Japanese fast food However unlike the common ordering and serving method in most fast food restaurants HokBen s serving arrangement is set similar to a high school cafeteria where customers move along the line with a tray to collect their dishes Their menu comprises both set meals and a la carte dishes 8 Although they define themselves as a Japanese restaurant most of the food served have been adapted to suit Indonesians taste 9 Examples of the change include stronger flavor compared to authentic Japanese food as well as the addition of sambal to cater to Indonesians preference for spicy food nbsp HokBen set mealHokBen offers a kids meal package called Kidzu Bento which includes toys They are also able to accommodate for children s birthday parties in their restaurants 10 The logo and toys offered are based on Hoka Hoka Bento characters Mascot editThe mascots of HokBen are a pair of adolescent characters named Taro boy and Hanako girl 11 Both characters appear in the restaurant s logo It is also used in Japan by New Life Hot Food s References edit Ciputra Entrepreneurship Hendra Arifin Sang Pemilik Hokben Archived from the original on 15 March 2014 Retrieved 15 March 2014 Ternyata Hoka Hoka Bento 100 Milik Orang Indonesia Toh Garuda Indonesia serving Japanese fast food HokBen in business class sparks debate online Coconuts 5 July 2019 Garuda to serve HokBen on limited domestic flights Jakarta Post 30 November 2018 http www hokahokabento co id mod aboutus amp opt vwSub amp cid 2 amp id 1 Hoka Hoka Bento Rambah Pasar Luar Jawa Tribun Jabar Online Archived from the original on 15 June 2010 Retrieved 7 October 2010 Halo Jepang Archived from the original on 31 March 2012 Retrieved 7 September 2011 HokBen www hokben co id Retrieved 6 November 2017 Japanese Bento with indonesian taste Review of Hoka Hoka Bento Gambir Jakarta Indonesia TripAdvisor www tripadvisor com sg Retrieved 6 November 2017 HokBen www hokben co id Retrieved 6 November 2017 Media Kompas Cyber Paket Baru Bento Anak Kompas com KOMPAS com in Indonesian Retrieved 6 November 2017 External links editOfficial site Retrieved from https en wikipedia org w index php title HokBen amp oldid 1216464795, wikipedia, wiki, book, books, library,
