It was the first scooter manufactured by Hero Honda, traditionally a motorcycle company, and was received very positively. As of 2013[update], it sold in the range of 40,000 units per month, and is second only to the Honda Activa in a rapidly growing scooter segment.[citation needed]
The Pleasure was unique at a marketing level more than at a product level. It was positioned sharply as a women's scooter with the brand tagline "Why should boys have all the fun?" conceived by team FCB-Ulka.[2] It thus polarized the entire scooter market, with offerings being positioned either specifically male or female. The Pleasure thus carved a niche for itself, and quickly went on to capture almost 17% of the market in a short space of time. In 2020, the Hero Pleasure was discontinued and was replaced by the Hero Pleasure Plus.[citation needed]
Featuresedit
The Pleasure features a 102 cc (6.2 cu in) engine with variomatic drive transmission system and an engine swingarm suspension system.
2013 saw a number of improvements in the Pleasure, and included a Pleasure limited edition and the All New Pleasure.[3]
Referencesedit
^"Hero Pleasure+ BS6 Scooter, Photos, Mileage, Specification, Pleasure+ BS6 On Road Price in India - HeroMotoCorp". www.heromotocorp.com. Retrieved 2020-06-25.
^"Effies 2007: Hero Honda Pleasure has all the fun". Afaqs.com. 2007-10-11. Retrieved 2017-12-15.
^"New Hero Pleasure 2013 Specifications and other details". Motoroids.com. 2013-10-11. Retrieved 2013-12-04.
External linksedit
Wikimedia Commons has media related to Hero Honda Pleasure.
Official website
Hero Motor Corp Pleasure at Zigwheels.com
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hero, honda, pleasure, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, dece. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Hero Honda Pleasure news newspapers books scholar JSTOR December 2013 Learn how and when to remove this message The Hero Pleasure was an automatic scooter manufactured in India by Hero Honda It was launched in 2005 Hero Honda PleasureManufacturerHero HondaProduction2005 2020SuccessorHero Pleasure PlusEngine102 cc 6 2 cu in air cooled four stroke OHC singlePower5 15 KW 7000 RPMTorque8 10 Nm 5000 RPMTransmissionVariomaticSuspensionFront bottom link with spring loaded hydraulic dampersRear swingarm with spring loaded hydraulic dampersBrakesDrum internal expanding shoe type 130 mm 5 1 in combined braking system Tires3 50 x 10 4 PR 51 J tube LESS Weight101 kg 223 lb dry Fuel capacity5 L 1 1 imp gal 1 3 US gal RelatedHero MaestroFootnotes references 1 Contents 1 History 2 Features 3 References 4 External linksHistory editIt was the first scooter manufactured by Hero Honda traditionally a motorcycle company and was received very positively As of 2013 update it sold in the range of 40 000 units per month and is second only to the Honda Activa in a rapidly growing scooter segment citation needed The Pleasure was unique at a marketing level more than at a product level It was positioned sharply as a women s scooter with the brand tagline Why should boys have all the fun conceived by team FCB Ulka 2 It thus polarized the entire scooter market with offerings being positioned either specifically male or female The Pleasure thus carved a niche for itself and quickly went on to capture almost 17 of the market in a short space of time In 2020 the Hero Pleasure was discontinued and was replaced by the Hero Pleasure Plus citation needed Features editThe Pleasure features a 102 cc 6 2 cu in engine with variomatic drive transmission system and an engine swingarm suspension system 2013 saw a number of improvements in the Pleasure and included a Pleasure limited edition and the All New Pleasure 3 References edit Hero Pleasure BS6 Scooter Photos Mileage Specification Pleasure BS6 On Road Price in India HeroMotoCorp www heromotocorp com Retrieved 2020 06 25 Effies 2007 Hero Honda Pleasure has all the fun Afaqs com 2007 10 11 Retrieved 2017 12 15 New Hero Pleasure 2013 Specifications and other details Motoroids com 2013 10 11 Retrieved 2013 12 04 External links edit nbsp Wikimedia Commons has media related to Hero Honda Pleasure Official website Hero Motor Corp Pleasure at Zigwheels com nbsp This motorcycle scooter or moped related article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Hero Honda Pleasure amp oldid 1202910108, wikipedia, wiki, book, books, library,
