Herbert "Burt" Keppler (April 21, 1925 – January 4, 2008) was an American photographer, journalist, author and consultant. His career spanned 57 years, including 37 at Modern Photography and two decades at Popular Photography. He wrote monthly columns and served in the former magazine as Editorial Director and Publisher, and in the latter magazine as Vice President and Publishing Director.
Herbert Keppler was born in New York on April 21, 1925, to commercial photographer and illustrator Victor Keppler. He started in photography at the age of six and processed his own color photographs at the age of ten.
After the war, Herbert Keppler was a photojournalist for The Sun (New York) and worked for the Fairchild Fashion Media trade magazine Footwear News, but found his calling, when he in 1950 became an Associate Editor at the photographic magazine Modern Photography. In 1956 he became Executive Editor of the magazine, then Editor and Publisher in 1963 and Editorial Director and Publisher in 1966. He changed the way photographic magazines tested equipment from an, at the time prevalent, subjective analysis to a more objective analysis by introducing a testing lab that could perform scientific tests on cameras, lenses and other photographic equipment—e.g. resolution tests for lenses. He also established a code of ethics for advertisers and would decline advertisers access to the magazine if they were found to use unethical methods in their sales and advertising.
In 1987, Herbert Keppler joined Popular Photography and was vice president and senior counselor of this magazine at the time of his death. He died on January 4, 2008, in Croton-on-Hudson and is survived by his wife Louise, son Thomas and daughter Kathryn.
Industry consultant
In addition to his work as journalist and author, Keppler was striving for the further technical improvement of photographic cameras and equipment. He regularly traveled to Japan and worked as a consultant for Japan's photo industry.[1][2]
Honors and awards
Keppler was included in the Photo Marketing Hall of Fame in 1985, and honored for his lifetime achievement by the Photographic Manufacturers and Distributors Association in 1991.[1] In 2002 he also received, and one of the few foreign recipients of, the Japanese Order of the Sacred Treasure (4th class, Gold Rays with Rosette) from the Emperor of Japan for his contribution to the Japanese photographic industry.[3][4]
Selected publications
Keppler authored several books. Among them are the following:[5]
"Keppler on the Eye Level Reflex" (1960)
"The Honeywell Pentax Way: The Pentax Photographer's Companion" (1966)
"The Asahi Pentax Way: The Asahi Pentax Photographer's Companion" (1975)
"Herbert Keppler - Photo Industry Giant Dies at 82"
PDN Pulse article: "Herbert Keppler: 1925 - 2008"
"Herbert Keppler, 82, Dies; Covered Photo Gadgetry With Folksy Style"; published by The New York Times
In memoriam: Herbert Keppler, a respected and influential figure in the camera industry, passes away.
January 30, 2023
herbert, keppler, confused, with, herbert, kappler, herbert, burt, keppler, april, 1925, january, 2008, american, photographer, journalist, author, consultant, career, spanned, years, including, modern, photography, decades, popular, photography, wrote, monthl. Not to be confused with Herbert Kappler Herbert Burt Keppler April 21 1925 January 4 2008 was an American photographer journalist author and consultant His career spanned 57 years including 37 at Modern Photography and two decades at Popular Photography He wrote monthly columns and served in the former magazine as Editorial Director and Publisher and in the latter magazine as Vice President and Publishing Director Herbert KepplerBornHerbert Keppler 1925 04 21 April 21 1925New York City USADiedJanuary 4 2008 2008 01 04 aged 82 Croton on Hudson New York USANationalityAmericanKnown forPhotography journalism writing Contents 1 Life and career 1 1 Industry consultant 1 2 Honors and awards 2 Selected publications 3 See also 4 References 5 External linksLife and career EditHerbert Keppler was born in New York on April 21 1925 to commercial photographer and illustrator Victor Keppler He started in photography at the age of six and processed his own color photographs at the age of ten He earned a Bachelor of Arts degree at Harvard University and was commissioned as an ensign in the U S Navy near the end of World War II After the war Herbert Keppler was a photojournalist for The Sun New York and worked for the Fairchild Fashion Media trade magazine Footwear News but found his calling when he in 1950 became an Associate Editor at the photographic magazine Modern Photography In 1956 he became Executive Editor of the magazine then Editor and Publisher in 1963 and Editorial Director and Publisher in 1966 He changed the way photographic magazines tested equipment from an at the time prevalent subjective analysis to a more objective analysis by introducing a testing lab that could perform scientific tests on cameras lenses and other photographic equipment e g resolution tests for lenses He also established a code of ethics for advertisers and would decline advertisers access to the magazine if they were found to use unethical methods in their sales and advertising In 1987 Herbert Keppler joined Popular Photography and was vice president and senior counselor of this magazine at the time of his death He died on January 4 2008 in Croton on Hudson and is survived by his wife Louise son Thomas and daughter Kathryn Industry consultant Edit In addition to his work as journalist and author Keppler was striving for the further technical improvement of photographic cameras and equipment He regularly traveled to Japan and worked as a consultant for Japan s photo industry 1 2 Honors and awards Edit Keppler was included in the Photo Marketing Hall of Fame in 1985 and honored for his lifetime achievement by the Photographic Manufacturers and Distributors Association in 1991 1 In 2002 he also received and one of the few foreign recipients of the Japanese Order of the Sacred Treasure 4th class Gold Rays with Rosette from the Emperor of Japan for his contribution to the Japanese photographic industry 3 4 Selected publications EditKeppler authored several books Among them are the following 5 Keppler on the Eye Level Reflex 1960 The Honeywell Pentax Way The Pentax Photographer s Companion 1966 The Asahi Pentax Way The Asahi Pentax Photographer s Companion 1975 The Nikon amp Nikkormat Way 1978 The Nikon Way 1983 See also EditiISO hot shoeReferences Edit a b Herbert Keppler 1925 2008 at dpreview com Herbert Keppler photo industry giant 82 by Mason Resnick auf adorama com Archived from the original on 2010 06 23 Retrieved 2009 10 07 Government of Japan to honor Mr Herbert Keppler and Professor Rustum Roy Archived 2013 01 05 at the Wayback Machine In Memoriam Herbert Keppler 1925 2008 by Jason Schneider of popphoto com Archived 2008 01 10 at the Wayback Machine Books Herbert Keppler Amazon com 2008 01 16 Retrieved 2008 01 16 External links EditTribute at the Wayback Machine archived January 10 2008 Jason Schneider tribute Consulate General of Japan honor Honors and awards Photo Reporter Honors and Awards Obituary at foto magazin Herbert Keppler Photo Industry Giant Dies at 82 Imaging Insider Obituary Herbert Keppler PDN Pulse article Herbert Keppler 1925 2008 Herbert Keppler 82 Dies Covered Photo Gadgetry With Folksy Style published by The New York Times In memoriam Herbert Keppler a respected and influential figure in the camera industry passes away Retrieved from https en wikipedia org w index php title Herbert Keppler amp oldid 1116523941, wikipedia, wiki, book, books, library,
