Herbert Ralph Peterson (January 5, 1919 – March 25, 2008) was an Americanfast food advertising executive and food scientist most known for being the inventor of the McDonald'sEgg McMuffin in 1972.[1][2] The breakfast business that he pioneered with this item had grown to an estimated $4–5 billion in annual revenues for the fast food restaurant chain McDonald's by 1993.[3]
Born and raised in Chicago, Petersen, who served in the United States Marine Corps, where he attained the rank of Major in three years during World War II, began his career with McDonald's as vice president at D'Arcy Advertising in Chicago, which was McDonald's in-house advertising arm,[1] Peterson coined McDonald's first national advertising slogan, "Where Quality Starts Fresh Every Day."[1][4]
He later became a franchise co-owner and the operator of six McDonald's restaurants in and around Santa Barbara, California.[5]
Peterson developed the Egg McMuffin, which has become a McDonald's breakfast signature item, in 1972. Peterson was said to like eggs benedict, so he worked to develop a breakfast item which was similar to it for the fast food chain.[1] Peterson eventually came up with the Egg McMuffin, which was an egg sandwich consisting of an egg formed in a Teflon circle with the yolks broken, topped with Canadian bacon and a slice of cheese.[1] The Egg McMuffin was served as an open faced sandwich on a buttered and toasted English muffin.[1]
The Egg McMuffin was created and first sold at a McDonald's in Goleta, California (Fairview Avenue location with placard outside marking the location) [6] which Peterson co-owned with his son, David Peterson.[1]
Deathedit
Peterson died in Santa Barbara on March 25, 2008, at the age of 89.[1][5][7] He was survived by his wife, son and three daughters.[1] A memorial service for Peterson was held on April 23, 2008, in Montecito, California.[1] Herb Peterson is the grandfather of professional surfer Lakey Peterson.
^Date of birth, and that born in U.S.A., from Genealogue Challenge #123
^Steve Weiss (June 1993). . Restaurants & Institutions. Archived from the original on 2014-08-21. Retrieved 2014-08-21.
^McDonald's Innovator Dies at 89: Herb Peterson Created Egg McMuffin and Ronald McDonald, By Emily Bryson York. Published on March 27, 2008, for Ad Age.com, accessed 8/15/2014.
^ abDenise Petski (2008-03-27). "Egg McMuffin inventor dies at 89". Pantagraph.com. Associated Press. Archived from the original on 2014-08-21. Retrieved 2014-08-21.
^Greg Lucas (27 December 2019). "Breakfast-To-Go On a Toasted Bun". CA170. Retrieved October 30, 2022.
^"Egg McMuffin inventor dies at 89". Los Angeles Daily News. 2008-03-26. Retrieved 2008-03-27.
This article about an American businessperson born in the 1910s is a stub. You can help Wikipedia by expanding it.
herb, peterson, confused, with, herb, pedersen, herbert, ralph, peterson, january, 1919, march, 2008, american, fast, food, advertising, executive, food, scientist, most, known, being, inventor, mcdonald, mcmuffin, 1972, breakfast, business, that, pioneered, w. Not to be confused with Herb Pedersen Herbert Ralph Peterson January 5 1919 March 25 2008 was an American fast food advertising executive and food scientist most known for being the inventor of the McDonald s Egg McMuffin in 1972 1 2 The breakfast business that he pioneered with this item had grown to an estimated 4 5 billion in annual revenues for the fast food restaurant chain McDonald s by 1993 3 Herb PetersenBornHerbert Ralph Petersen 1919 01 05 January 5 1919Chicago Illinois U S DiedMarch 25 2008 2008 03 25 aged 89 Santa Barbara California U S Occupation s Businessman Entrepreneur early McDonald s restaurant franchiseeKnown forCreated the Egg McMuffin sandwich 1971 Spouse s Barbara 2008 his deathChildren3 daughters and 1 sonLife and career editBorn and raised in Chicago Petersen who served in the United States Marine Corps where he attained the rank of Major in three years during World War II began his career with McDonald s as vice president at D Arcy Advertising in Chicago which was McDonald s in house advertising arm 1 Peterson coined McDonald s first national advertising slogan Where Quality Starts Fresh Every Day 1 4 He later became a franchise co owner and the operator of six McDonald s restaurants in and around Santa Barbara California 5 Peterson developed the Egg McMuffin which has become a McDonald s breakfast signature item in 1972 Peterson was said to like eggs benedict so he worked to develop a breakfast item which was similar to it for the fast food chain 1 Peterson eventually came up with the Egg McMuffin which was an egg sandwich consisting of an egg formed in a Teflon circle with the yolks broken topped with Canadian bacon and a slice of cheese 1 The Egg McMuffin was served as an open faced sandwich on a buttered and toasted English muffin 1 The Egg McMuffin was created and first sold at a McDonald s in Goleta California Fairview Avenue location with placard outside marking the location 6 which Peterson co owned with his son David Peterson 1 Death editPeterson died in Santa Barbara on March 25 2008 at the age of 89 1 5 7 He was survived by his wife son and three daughters 1 A memorial service for Peterson was held on April 23 2008 in Montecito California 1 Herb Peterson is the grandfather of professional surfer Lakey Peterson References edit a b c d e f g h i j Egg McMuffin inventor Herb Peterson dies in California at 89 International Herald Tribune Associated Press 2008 03 27 Archived from the original on 2008 04 09 Retrieved 2008 03 27 Date of birth and that born in U S A from Genealogue Challenge 123 Steve Weiss June 1993 The scoop on the egg McMuffin Restaurants amp Institutions Archived from the original on 2014 08 21 Retrieved 2014 08 21 McDonald s Innovator Dies at 89 Herb Peterson Created Egg McMuffin and Ronald McDonald By Emily Bryson York Published on March 27 2008 for Ad Age com accessed 8 15 2014 a b Denise Petski 2008 03 27 Egg McMuffin inventor dies at 89 Pantagraph com Associated Press Archived from the original on 2014 08 21 Retrieved 2014 08 21 Greg Lucas 27 December 2019 Breakfast To Go On a Toasted Bun CA170 Retrieved October 30 2022 Egg McMuffin inventor dies at 89 Los Angeles Daily News 2008 03 26 Retrieved 2008 03 27 nbsp This article about an American businessperson born in the 1910s is a stub You can help Wikipedia by expanding it vte nbsp This biographical article about a foodie restaurateur or gourmand is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Herb Peterson amp oldid 1182784928, wikipedia, wiki, book, books, library,
