The name Hashachar Ha'ole translates to "The Rising Dawn" or alternatively "The Bright Morning" in Hebrew, in reference to it mainly being used in the morning and spread on something such as on toast, pita, or bread such as challah, or malawach for breakfast.[1][2]
Historyedit
In 1948, 5 brothers, who were all members of the Weidberg family, started a small factory manufacturing chocolate and other confectionery products including their eponymous chocolate spread, in 1948 outside the city of Haifa. In 1950 Levkowich family joined the company. Seeing a need for a new product in the Israeli market, Hashachar Ha’ole stopped producing their other products to exclusively focus the production of its chocolate spread in 1955,[3] which was 9 years before the similar Italian product Nutella was launched in 1964; possibly making Hashachar the world's first chocolate spread.[4]
Overviewedit
Hashachar Ha'ole has become one of Israel’s best-known foods. It is even called the most successful chocolate spread in Israel and has become a symbol of Israeli cuisine. There are two different versions of it: halavi (dairy) and parve (non-dairy). This is because Jewish law prohibits mixing milk with meat-based foods, thus the parve version allows kosher-observers to include the spread in dessert after a meat-based meal. For many years, Hashachar Ha'Ole was the only chocolate cream available on the Israeli market. Nowadays you can also find brands like Elite and Nutella. Until the 2010s Hashachar had never been advertised in the mass media. Its original logo has been retained and remained the same since its launch in 1948.[5]
Varietiesedit
Hashachar Ha'ole is available in a number of flavor including milk chocolate, pareve chocolate, dark chocolate, white chocolate, nougat, halva, chocolate halva, and milk chocolate mixed with tehina among others. It is sold in tubs, individual cups, and tubes. It is also available as a chocolate bar.[6][7]
^"Israeli riff on Nutella falls short". Chowhound. Retrieved 15 March 2020.
^"A story of Hashachar Ha'ole". Savy at 70. Retrieved 15 March 2020.
^Elkin, Michael. "Holy Candyland: The Land of Milk and Honey and … Sweets". Jewish Exponent. Retrieved 15 March 2020.
^Mitzman, Dany (17 May 2014). "Nutella: How the world went nuts for a hazelnut spread". BBC News Magazine. Retrieved 18 May 2014.
^"Hebrew article in Ynet about Hashahar". Ynet. Retrieved 15 March 2020.
^Jaffee, Gabriella. "Experience one of Israel's sweet sides". Jewish News of Arizona. Retrieved 16 March 2020.
^"Our Products". Hashachar Ha'ole. Retrieved 16 March 2020.
External linksedit
Official Website (in Hebrew)
April 11, 2024
hashachar, hebrew, השחר, העולה, rising, dawn, brand, sweetened, chocolate, spread, popular, israel, jewish, diaspora, citation, needed, invented, 1948, typespreadplace, originisraelregion, statehaifacreated, byweidberg, familymain, ingredientssugar, palm, coco. Hashachar Ha ole Hebrew השחר העולה The Rising Dawn is a brand of sweetened chocolate spread popular in Israel and the Jewish diaspora citation needed and was invented in 1948 Hashachar Ha oleTypeSpreadPlace of originIsraelRegion or stateHaifaCreated byWeidberg familyMain ingredientsSugar palm oil cocoa solids milk powder not in pareve version VariationsPareve non dairy vegan version dark chocolate white chocolate nougat halva Contents 1 Etymology 2 History 3 Overview 4 Varieties 5 Popularity 6 Marketing 7 See also 8 References 9 External linksEtymology editThe name Hashachar Ha ole translates to The Rising Dawn or alternatively The Bright Morning in Hebrew in reference to it mainly being used in the morning and spread on something such as on toast pita or bread such as challah or malawach for breakfast 1 2 History editIn 1948 5 brothers who were all members of the Weidberg family started a small factory manufacturing chocolate and other confectionery products including their eponymous chocolate spread in 1948 outside the city of Haifa In 1950 Levkowich family joined the company Seeing a need for a new product in the Israeli market Hashachar Ha ole stopped producing their other products to exclusively focus the production of its chocolate spread in 1955 3 which was 9 years before the similar Italian product Nutella was launched in 1964 possibly making Hashachar the world s first chocolate spread 4 Overview editHashachar Ha ole has become one of Israel s best known foods It is even called the most successful chocolate spread in Israel and has become a symbol of Israeli cuisine There are two different versions of it halavi dairy and parve non dairy This is because Jewish law prohibits mixing milk with meat based foods thus the parve version allows kosher observers to include the spread in dessert after a meat based meal For many years Hashachar Ha Ole was the only chocolate cream available on the Israeli market Nowadays you can also find brands like Elite and Nutella Until the 2010s Hashachar had never been advertised in the mass media Its original logo has been retained and remained the same since its launch in 1948 5 Varieties editHashachar Ha ole is available in a number of flavor including milk chocolate pareve chocolate dark chocolate white chocolate nougat halva chocolate halva and milk chocolate mixed with tehina among others It is sold in tubs individual cups and tubes It is also available as a chocolate bar 6 7 Popularity editMarketing editSee also editNutella Babka Cow Chocolate Krembo KlikReferences edit Israeli riff on Nutella falls short Chowhound Retrieved 15 March 2020 A story of Hashachar Ha ole Savy at 70 Retrieved 15 March 2020 Elkin Michael Holy Candyland The Land of Milk and Honey and Sweets Jewish Exponent Retrieved 15 March 2020 Mitzman Dany 17 May 2014 Nutella How the world went nuts for a hazelnut spread BBC News Magazine Retrieved 18 May 2014 Hebrew article in Ynet about Hashahar Ynet Retrieved 15 March 2020 Jaffee Gabriella Experience one of Israel s sweet sides Jewish News of Arizona Retrieved 16 March 2020 Our Products Hashachar Ha ole Retrieved 16 March 2020 External links editOfficial Website in Hebrew Retrieved from https en wikipedia org w index php title Hashachar Ha 27ole amp oldid 1172361479, wikipedia, wiki, book, books, library,
