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Hallmark Cards

Hallmark Cards, Inc. is a privately held, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is the oldest and largest manufacturer of greeting cards in the United States.[3] In 1985, the company was awarded the National Medal of Arts.[4]

Hallmark Cards, Inc.
Company typePrivate
IndustryRetail, greeting card, television
FoundedJanuary 10, 1910; 114 years ago (1910-01-10), in Kansas City, Missouri, U.S.
FounderJoyce Hall
Headquarters2501 McGee Street, ,
United States
Number of locations
1,245 stores (September 2023)
Area served
Worldwide
Key people
  • Donald J. Hall Jr.
    (Executive Chairman)
  • David E. Hall
    (Executive Vice Chairman)
  • Mike Perry
    (President & CEO)
Products
  • Greeting cards
  • Gift wrap
  • Party goods
  • Giftware
  • Stationery
  • Electronic greetings
  • Keepsake ornaments
  • Media/entertainment
Brands
Revenue US$5.0 billion (2020)[1]
OwnerHall family
Number of employees
30,000 (2020)[2]
Subsidiaries
Websitehallmark.com

In addition to greeting cards, Hallmark also manufactures such products as party goods, gift wrap, and stationery. Hallmark acquired Binney & Smith in 1987, and would later change its name to Crayola, LLC after its well-known Crayola brand of crayons, markers and colored pencils. The company is also involved in television, having produced the long-running Hallmark Hall of Fame series since 1951, and launching the Hallmark Channel 50 years later (replacing an earlier joint venture with The Jim Henson Company, Odyssey Network).

History edit

 
Hallmark corporate headquarters entrance.
 
Hallmark corporate offices.
 
A Hallmark Store in Toronto Eaton Centre.

Driven by an early 20th-century postcard craze, Joyce Clyde Hall and his older brothers, William and Rollie, began the Norfolk Post Card Company in 1907, initially headquartered in the Norfolk, Nebraska bookstore at which they worked. The next year, Rollie bought out the store's non-family business partner and it became "Hall Brothers", doing business as the Hall Book Store. The postcard business soon outgrew the store's resources, and Joyce moved it to Kansas City in 1910. By 1912, the postcard craze had faded and the company had begun selling "Christmas letters" and greeting cards, shortening its name a few years later to the Norfolk Card Company.[5]

In 1917, Hall and his brother Rollie "invented" modern wrapping paper when they ran out of traditional colored tissue paper at the stationery store and substituted fancy French envelope lining paper. After selling the lining paper again the next year, the Hall Brothers started printing their own specifically designed wrapping paper.[6] In 1922, the company expanded throughout the country.[7] The staff grew from 4 to 120 people, and the line increased from holiday cards to include everyday greeting cards.

In 1928, the company introduced the brand name Hallmark, after the hallmark symbol used by goldsmiths in London in the 14th century, and began printing the name on the back of every card. That same year, the company became the first in the greeting card industry to advertise their product nationally. Their first advertisement appeared in Ladies' Home Journal and was written by J.C. Hall himself.[7] In 1931, the Canadian William E. Coutts Company, Ltd., a major card maker, became an affiliate of Hall Brothers – their first international business venture.

In 1944, it adopted its current slogan, "When you care enough to send the very best." It was created by C. E. Goodman, a Hallmark marketing and sales executive, and written on a 3x5 card.[8] The card is on display at the company headquarters. In 1951, Hall sponsored a television program for NBC that gave rise to the Hallmark Hall of Fame, which has won 80 Emmy Awards.[9] Hallmark now has its own cable television channel, the Hallmark Channel which was established in 2001. For a period of about 15 years, Hallmark owned a stake in the Spanish language network Univision.

In 1954, the company name was changed from Hall Brothers to Hallmark.[10] In 1958, William E. Coutts Company, Ltd. was acquired by Hallmark. Until the 1990s, Hallmark's Canadian branch was known as Coutts Hallmark.

In 1973, Hallmark Cards started manufacturing Christmas ornaments. The first collection included 18 ornaments, including six glass ball ornaments.[11] The Hallmark Keepsake Ornament collection is dated and available for just one year. By 1998, 11 million American households collected Hallmark ornaments, and 250,000 people were members of the Keepsake Ornament Collector's Club.[12] The Collector's Club was launched nationally on June 1, 1987.[13] One noted Christmas ornament authority was Clara Johnson Scroggins who wrote extensively about Keepsake Ornaments and had one of the largest private collections of Christmas ornaments.[14]

In 1980, Hallmark Cards acquired Valentine & Sons of Dundee, Scotland, one of the world's oldest publishers of picture postcards.[15]

In 1998, Hallmark made a number of acquisitions, including Britain-based Creative Publishing (a recent spinoff of Fine Art Developments), and U.S.-based InterArt.[16][17]

As of 2014, The Paper Store LLC is one of the largest independently owned groups of Hallmark Gold Crown stores in the United States. This partnership began in the year 1972.[18]

Employees edit

Worldwide, Hallmark has over 27,000 employees; 20,000 of them work in the United States, about 5,600 of whom are full-time employees. About 2,700 Hallmarkers work at the Kansas City headquarters.[1]

Management edit

On June 26, 2019, it was announced that Mike Perry would serve as president and CEO, while Donald J. Hall Jr. serves as executive chairman and David E. Hall as executive vice-chairman.[19][20]

Creative resources edit

Hallmark's creative staff consists of around 900 artists, designers, stylists, writers, editors, and photographers. Together, they generate more than 19,000 new and redesigned greeting cards and related products per year. The company offers more than 48,000 products at any one time.

Products and services edit

Hallmark offers or has offered the following products and services:

Greeting cards edit

 
Hallmark birthday cards

Hallmark Cards feature several brands and licenses. Shoebox, the company's line of humorous cards, evolved from studio cards. Maxine was introduced in 1986 when she appeared on several Shoebox cards the year the alternative card line was launched. hoops&yoyo. and Revilo are other popular lines. Forever Friends was purchased in 1994 from English entrepreneur Andrew Brownsword, who for four years subsequently was Chief Executive of Hallmark Europe. Image Craft was acquired by the William E. Coutts Company subsidiary of Hallmark Canada in the mid-2000s.

Hallmark has provided software for creating and printing cards. This software has been known as Hallmark Card Studio, with partner Nova Development, and Microsoft Greetings Workshop in partner with Microsoft.[21]

Gift products edit

  • Gifts, greeting cards
  • Ornaments (primarily Christmas-themed)
  • Road Rovers: diecast cartoon vehicles[22]
  • Books
  • Stationery
  • Sentimental frames
  • Recordable plush
  • Plush figures
  • Bookmarks
  • Snow globes

Licensors edit

Some of the licensors for Hallmark's greeting cards, ornaments, and gift products include:

Hallmark Visitors Center edit

The Hallmark Visitors Center is located at the company's headquarters in Kansas City, Missouri. The Center features exhibits about the company's history including historic greeting cards and postcards, Christmas ornaments, exhibits from the company's art collection, and displays about the Hallmark Hall of Fame programs and awards.[24] There is also a movie about the company's history.

Hallmark School Store edit

Alvirne High School in Hudson, New Hampshire, operates the only Hallmark school store in the United States. Besides normal food and beverage items, the "Bronco Barn" store also sells Hallmark cards. The store is run by students in Marketing I and Marketing II classes, and is open to students all day and after school.[25]

Subsidiaries and assets edit

 
A Hallmark Gold Crown franchise in Evansville, Indiana.
 
A Crayola pack of 64 crayons.

Hallmark owns:

  • Crayola LLC (formerly Binney & Smith): makers of Crayola-brand crayons
  • DaySpring Greeting Cards, is the world's largest Christian greeting card company. It was purchased in 1999 from Cook Publishing and is based in Siloam Springs, Arkansas.
  • Hallmark Business Connections: Formed in 1996, Hallmark Business Connections is a business-to-business subsidiary of Hallmark Cards, Inc. and is headquartered in Kansas City, Missouri.[26]
  • Hallmark Channel: cable television network—Hallmark Cards owns this now privately held company (Crown Media Holdings), having acquired the stake it didn't own from Liberty Media; the network launched the Hallmark Movies & Mysteries sister channel (formerly known as Hallmark Movie Channel) in January 2004
  • Hallmark Gold Crown: a chain of independently-owned card and gift stores in the United States and Canada. Certain locations are corporate operated.
  • Hallmark Business Connections: Incentives—Reward programs, recognition programs and online gift certificates;
  • Halls, an upscale department store at Kansas City's Crown Center
  • Hallmark Movies Now: A premium subscription video on-demand (SVOD) service that is the primary streaming provider of Hallmark films, features, TV series and original productions.
  • Rainbow Brite: a franchise of children's dolls; includes the TV series produced by DIC Entertainment, but not the movie, which is owned by Warner Bros.)
  • Shirt Tales: a franchise of cards, featuring animals with shirts that read different messages; does not include the TV series created by Hanna-Barbera Productions (owned by Turner Entertainment)
  • Sunrise Greetings: Located in Bloomington, Indiana
  • Zoobilee Zoo: a 1986 TV show, centered around a zoo populated by animals with artistic tastes
  • Hallmark Baby: Baby clothing, toy, and decor sales website that sells exclusive Hallmark products.

In addition, Hallmark Cards is the property manager of the Crown Center commercial complex, adjacent to its headquarters, and the owner of lithographer Litho-Krome Co.

Photographic Collection edit

In 2006, Hallmark donated its Hallmark Photographic Collection, an extensive collection of photographs by prominent photographers including Todd Webb, to the Nelson-Atkins Museum of Art in Kansas City.[27]

Maxine edit

"Maxine" is a fictional character featured in a line of greeting cards first published by Hallmark's Shoebox collection in 1986. As of 2017, more than 160 million Maxine greeting cards have been sold.[28] The comic strip-style character, portrayed as an irascible older woman, was created by a Hallmark in-house artist, and in addition to greeting cards has been featured on t-shirts, coffee mugs, holiday ornaments, and other items. In 2000, she was featured in an animated holiday television special, "Maxine's Christmas Carol."[29]

Hallmark Music edit

In the Philippines, singer Richard Tan sang a song about Hallmark Cards, entitled "No One Throws Away Memories". The song was featured in a commercial of the product in the 1970s.[30]

In the mid-1980s, the company started its music division, issuing compilation albums by a number of popular artists.[citation needed] In 2004, Hallmark entered into a licensing agreement with Somerset Entertainment to produce Hallmark Music CDs.[31]

Former subsidiaries edit

Copyright lawsuits edit

Neil Armstrong sued Hallmark Cards in 1994 after they used his name and a recording of his quote, "That's one small step for a man, one giant leap for mankind" in a Christmas ornament without permission. The lawsuit was settled out of court for an undisclosed amount of money which Armstrong donated to Purdue University. The case caused Armstrong and NASA to be more careful about the use of astronaut names, photographs and recordings, and to whom he had granted permission. For non-profit and government public-service announcements, he would usually give permission.[33]

On September 6, 2007, Paris Hilton filed an injunction lawsuit against Hallmark Cards Inc., titled Hilton v. Hallmark Cards, in U.S. District Court over the unlawful use of her picture and catchphrase "That's hot" on a greeting card. The card is titled "Paris's First Day as a Waitress" with a photograph of Hilton's face on a cartoon of a waitress serving a plate of food, with a Hilton's dialogue bubble, "Don't touch that, it's hot." (which had a registered trademark on February 13, 2007). Hilton's attorney Brent Blakely said that the infringement damages would be based on profits from the $2.49 greeting cards.[34] A Hallmark spokesperson said that the card was intended as parody, protected under fair use law.[35][36] The Court of Appeals for the Ninth Circuit reviewed the case and "denied Hallmark's motion to dismiss". Hilton and Hallmark Cards Inc. later settled out of court.[37]

Foreign branches edit

  • Hallmark Australia[38]
  • Hallmark Belgium[39]
  • Hallmark Canada[40]
  • Hallmark Germany[41]
  • Hallmark Netherlands[42]
  • Hallmark UK & Ireland[43]
  • Nihon Hallmark (Japan)[44]

See also edit

References edit

  1. ^ a b . corporate.hallmark.com. Archived from the original on May 11, 2008. Retrieved June 12, 2017.
  2. ^ "America's Largest Private Companies: No. 110 Hallmark Cards". Forbes. Retrieved November 24, 2020.
  3. ^ "About Hallmark". corporate.hallmark.com. Retrieved February 8, 2023.
  4. ^ . National Endowment for the Arts. Archived from the original on May 6, 2009.
  5. ^ Puschendorf, L. Robert (2008). "The Halls of Hallmark: The Nebraska Years" (PDF). Nebraska History. Nebraska State Historical Society: 6–10. Retrieved April 12, 2018.
  6. ^ Garber, Megan (December 22, 2012). "Wrappers' Delight: A Brief History of Wrapping Paper". The Atlantic. Retrieved January 10, 2018.
  7. ^ a b . Hallmark Corporate. Archived from the original on September 30, 2011. Retrieved June 8, 2011.
  8. ^ . Hallmark Corporate. Archived from the original on October 19, 2011.
  9. ^ . Hallmark Corporate. Archived from the original on September 13, 2011.
  10. ^ "Joyce C. Hall". Encyclopædia Britannica. April 27, 2017. Retrieved June 12, 2017. the 'Hallmark' brand name, introduced in 1923, did not become part of the company's name until 1954
  11. ^ Andersen, Erin (21 December 1998). "Lincoln Journal Star at Newspapers.com". Newspapers.com. Retrieved 15 September 2018.
  12. ^ Andersen, Erin (21 December 1998). "Lincoln Journal Star at Newspapers.com". Newspapers.com. No. 17. Retrieved 15 September 2018.
  13. ^ Peterson, John (2007). Hallmark keepsake ornaments: inside stories from the artists who created them. Hallmark Books. p. 132. ISBN 9781595301635.
  14. ^ Lignitz, Amy (15 December 1994). "Decorating the Christmas Tree is Big Business". The Los Angeles Times. p. 10.
  15. ^ . Metropostcard.com. Metro Postcard Club. Archived from the original on November 12, 2017. Retrieved January 24, 2018.
  16. ^ "Hallmark Cards agrees to buy British competitor". Southeast Missourian. Associated Press. July 10, 1998.
  17. ^ "Hallmark buys firm". Victoria Advocate. September 11, 1998.
  18. ^ "The Paper Store". Retail Merchandiser. June 2, 2014. Retrieved June 3, 2019.
  19. ^ "Hallmark's new president and CEO not member of Hall family". KCTV Kansas City. Associated Press. Retrieved 2019-06-29.
  20. ^ "Hallmark names new CEO from outside the Hall family". Bizjournals.com. Retrieved 2019-06-29.
  21. ^ "Microsoft and Hallmark Connections Team Up to Offer Microsoft Greetings Workshop" (Press release). Microsoft. September 11, 1996. Retrieved October 1, 2010.
  22. ^ "Hallmark Road Rovers". Jubys.com. Retrieved November 19, 2016.
  23. ^ "Filstar Distributors Corporation". Retrieved June 12, 2017.
  24. ^ "Official site". Hallmark Visitors Center. Retrieved November 15, 2015.
  25. ^ . Alvirne High School. Archived from the original on June 28, 2013.
  26. ^ Carol Krol (October 16, 2006). . btobonline.com. Archived from the original on July 8, 2011. Retrieved October 1, 2010.
  27. ^ Shattuck, Kathryn (February 18, 2006). "For a Dear Museum: Love, Hallmark". The New York Times. Retrieved October 10, 2010.
  28. ^ "Maxine; The Birth of the Ageist Birthday Card". Retrieved November 1, 2021.
  29. ^ "Maxine's Christmas Carol". Retrieved January 1, 2018.
  30. ^ Yalong, Bobby T. (November 21, 2014). "Jose Mari Chan juggles between his music and business enterprise". Asian Journal. Retrieved June 12, 2017.
  31. ^ Ferguson, Tom; Koranteng, Julianna (January 15, 2005). "The Gift of Music". Billboard Magazine.
  32. ^ . Hallmark Corporate. Archived from the original on October 13, 2007.
  33. ^ Hansen, James R. (2005). First Man: The Life of Neil A. Armstrong. Simon & Schuster. p. 628. ISBN 0-7432-5751-0.
  34. ^ "Paris Hilton Sues Over Hallmark Card". The Smoking Gun. September 7, 2007. Retrieved December 12, 2008.
  35. ^ "Hallmark settles with Paris Hilton". The Boston Globe. Associated Press. September 29, 2010. Retrieved November 17, 2021.
  36. ^ "Court sides with Paris Hilton in Hallmark fight". Today. The Associated Press. August 31, 2009. Retrieved November 17, 2021.
  37. ^ Carter, T.; Juliet Lushbough Dee; Harvey L. Zuckman (2014) [1983]. Mass Communication Law in a Nutshell (7th ed.). St. Paul, Minnesota: West Publishing Co. ISBN 978-0-314-28063-3. Retrieved February 9, 2017.
  38. ^ "Hallmark Australia | Premium Birthday Cards, Greeting Cards & Gifts". Hallmark.com.au. Retrieved 26 June 2022.
  39. ^ "Les plus belles cartes et cadeaux pour chaque moment envoyer une carte". Fr.hallmark.be. Retrieved 26 June 2022.
  40. ^ "Greeting Cards, Christmas Ornaments, and Gifts". Hallmark.ca. Retrieved 26 June 2022.
  41. ^ "Online Grußkarten, Glückwunschkarten und Kostenlose E-cards". Hallmark.de. Retrieved 26 June 2022.
  42. ^ "Kaarten bloemen & cadeaus". Hallmark.nl. Retrieved 26 June 2022.
  43. ^ "Hallmark | Perfect Cards Made Easy". Hallmark.co.uk. Retrieved 26 June 2022.
  44. ^ "Hallmark Gold Crown Store". Hallmark.jp. Retrieved 26 June 2022.

External links edit

  • Official website
  • Corporate website
  • Hallmark Baby website. 2019-08-28 at the Wayback Machine.

hallmark, cards, privately, held, family, owned, american, company, based, kansas, city, missouri, founded, 1910, joyce, hall, hallmark, oldest, largest, manufacturer, greeting, cards, united, states, 1985, company, awarded, national, medal, arts, company, typ. Hallmark Cards Inc is a privately held family owned American company based in Kansas City Missouri Founded in 1910 by Joyce Hall Hallmark is the oldest and largest manufacturer of greeting cards in the United States 3 In 1985 the company was awarded the National Medal of Arts 4 Hallmark Cards Inc Company typePrivateIndustryRetail greeting card televisionFoundedJanuary 10 1910 114 years ago 1910 01 10 in Kansas City Missouri U S FounderJoyce HallHeadquarters2501 McGee Street Kansas City Missouri United StatesNumber of locations1 245 stores September 2023 Area servedWorldwideKey peopleDonald J Hall Jr Executive Chairman David E Hall Executive Vice Chairman Mike Perry President amp CEO ProductsGreeting cardsGift wrapParty goodsGiftwareStationeryElectronic greetingsKeepsake ornamentsMedia entertainmentBrandsRainbow BriteShirt TalesRevenueUS 5 0 billion 2020 1 OwnerHall familyNumber of employees30 000 2020 2 SubsidiariesCrayolaDaySpring Greeting CardsHallmark Business ConnectionsHallmark Channel Crown Media Holdings Hallmark Movies NowHallmark eCardsHallmark Ink and Main PressHallmark Gold Crown StoresHallsSunrise GreetingsHallmark BabyWebsitehallmark wbr comIn addition to greeting cards Hallmark also manufactures such products as party goods gift wrap and stationery Hallmark acquired Binney amp Smith in 1987 and would later change its name to Crayola LLC after its well known Crayola brand of crayons markers and colored pencils The company is also involved in television having produced the long running Hallmark Hall of Fame series since 1951 and launching the Hallmark Channel 50 years later replacing an earlier joint venture with The Jim Henson Company Odyssey Network Contents 1 History 2 Employees 2 1 Management 2 2 Creative resources 3 Products and services 3 1 Greeting cards 3 2 Gift products 3 3 Licensors 3 4 Hallmark Visitors Center 3 5 Hallmark School Store 4 Subsidiaries and assets 4 1 Photographic Collection 4 2 Maxine 4 3 Hallmark Music 4 4 Former subsidiaries 5 Copyright lawsuits 6 Foreign branches 7 See also 8 References 9 External linksHistory edit nbsp Hallmark corporate headquarters entrance nbsp Hallmark corporate offices nbsp A Hallmark Store in Toronto Eaton Centre Driven by an early 20th century postcard craze Joyce Clyde Hall and his older brothers William and Rollie began the Norfolk Post Card Company in 1907 initially headquartered in the Norfolk Nebraska bookstore at which they worked The next year Rollie bought out the store s non family business partner and it became Hall Brothers doing business as the Hall Book Store The postcard business soon outgrew the store s resources and Joyce moved it to Kansas City in 1910 By 1912 the postcard craze had faded and the company had begun selling Christmas letters and greeting cards shortening its name a few years later to the Norfolk Card Company 5 In 1917 Hall and his brother Rollie invented modern wrapping paper when they ran out of traditional colored tissue paper at the stationery store and substituted fancy French envelope lining paper After selling the lining paper again the next year the Hall Brothers started printing their own specifically designed wrapping paper 6 In 1922 the company expanded throughout the country 7 The staff grew from 4 to 120 people and the line increased from holiday cards to include everyday greeting cards In 1928 the company introduced the brand name Hallmark after the hallmark symbol used by goldsmiths in London in the 14th century and began printing the name on the back of every card That same year the company became the first in the greeting card industry to advertise their product nationally Their first advertisement appeared in Ladies Home Journal and was written by J C Hall himself 7 In 1931 the Canadian William E Coutts Company Ltd a major card maker became an affiliate of Hall Brothers their first international business venture In 1944 it adopted its current slogan When you care enough to send the very best It was created by C E Goodman a Hallmark marketing and sales executive and written on a 3x5 card 8 The card is on display at the company headquarters In 1951 Hall sponsored a television program for NBC that gave rise to the Hallmark Hall of Fame which has won 80 Emmy Awards 9 Hallmark now has its own cable television channel the Hallmark Channel which was established in 2001 For a period of about 15 years Hallmark owned a stake in the Spanish language network Univision In 1954 the company name was changed from Hall Brothers to Hallmark 10 In 1958 William E Coutts Company Ltd was acquired by Hallmark Until the 1990s Hallmark s Canadian branch was known as Coutts Hallmark In 1973 Hallmark Cards started manufacturing Christmas ornaments The first collection included 18 ornaments including six glass ball ornaments 11 The Hallmark Keepsake Ornament collection is dated and available for just one year By 1998 11 million American households collected Hallmark ornaments and 250 000 people were members of the Keepsake Ornament Collector s Club 12 The Collector s Club was launched nationally on June 1 1987 13 One noted Christmas ornament authority was Clara Johnson Scroggins who wrote extensively about Keepsake Ornaments and had one of the largest private collections of Christmas ornaments 14 In 1980 Hallmark Cards acquired Valentine amp Sons of Dundee Scotland one of the world s oldest publishers of picture postcards 15 In 1998 Hallmark made a number of acquisitions including Britain based Creative Publishing a recent spinoff of Fine Art Developments and U S based InterArt 16 17 As of 2014 The Paper Store LLC is one of the largest independently owned groups of Hallmark Gold Crown stores in the United States This partnership began in the year 1972 18 Employees editWorldwide Hallmark has over 27 000 employees 20 000 of them work in the United States about 5 600 of whom are full time employees About 2 700 Hallmarkers work at the Kansas City headquarters 1 Management edit On June 26 2019 it was announced that Mike Perry would serve as president and CEO while Donald J Hall Jr serves as executive chairman and David E Hall as executive vice chairman 19 20 Creative resources edit Hallmark s creative staff consists of around 900 artists designers stylists writers editors and photographers Together they generate more than 19 000 new and redesigned greeting cards and related products per year The company offers more than 48 000 products at any one time Products and services editHallmark offers or has offered the following products and services Greeting cards edit nbsp Hallmark birthday cardsHallmark Cards feature several brands and licenses Shoebox the company s line of humorous cards evolved from studio cards Maxine was introduced in 1986 when she appeared on several Shoebox cards the year the alternative card line was launched hoops amp yoyo and Revilo are other popular lines Forever Friends was purchased in 1994 from English entrepreneur Andrew Brownsword who for four years subsequently was Chief Executive of Hallmark Europe Image Craft was acquired by the William E Coutts Company subsidiary of Hallmark Canada in the mid 2000s Hallmark has provided software for creating and printing cards This software has been known as Hallmark Card Studio with partner Nova Development and Microsoft Greetings Workshop in partner with Microsoft 21 Gift products edit This list is incomplete you can help by adding missing items April 2012 Gifts greeting cards Ornaments primarily Christmas themed Road Rovers diecast cartoon vehicles 22 Books Stationery Sentimental frames Recordable plush Plush figures Bookmarks Snow globes Licensors edit This list is incomplete you can help by adding missing items February 2011 Some of the licensors for Hallmark s greeting cards ornaments and gift products include Beatrix Potter Dr Seuss Enesco Epic Games Filstar Distributors Corp Philippines 23 Ford Motor Company General Motors Hasbro Harley Davidson Marjolein Bastin Mattel MGM National Basketball Association National Football League National Hockey League Netflix Nickelodeon Paws Inc Nintendo Peyo Precious Moments Inc Rankin Bass Sanrio Sesame Street Sony Pictures Star Trek Tervis Tumbler The Hershey Company The Lego Group The Walt Disney Company 20th Century Studios Family Guy Ice Age film series The Simpsons Lucasfilm including Star Wars Marvel Comics Thomas Kinkade Tim Burton Ty Inc Universal Studios DreamWorks Animation Warner Bros Looney Tunes DC Comics Hanna Barbera Cartoon Network WildBrain Peanuts Hallmark Visitors Center edit The Hallmark Visitors Center is located at the company s headquarters in Kansas City Missouri The Center features exhibits about the company s history including historic greeting cards and postcards Christmas ornaments exhibits from the company s art collection and displays about the Hallmark Hall of Fame programs and awards 24 There is also a movie about the company s history Hallmark School Store edit Alvirne High School in Hudson New Hampshire operates the only Hallmark school store in the United States Besides normal food and beverage items the Bronco Barn store also sells Hallmark cards The store is run by students in Marketing I and Marketing II classes and is open to students all day and after school 25 Subsidiaries and assets edit nbsp A Hallmark Gold Crown franchise in Evansville Indiana nbsp A Crayola pack of 64 crayons Hallmark owns Crayola LLC formerly Binney amp Smith makers of Crayola brand crayons DaySpring Greeting Cards is the world s largest Christian greeting card company It was purchased in 1999 from Cook Publishing and is based in Siloam Springs Arkansas Hallmark Business Connections Formed in 1996 Hallmark Business Connections is a business to business subsidiary of Hallmark Cards Inc and is headquartered in Kansas City Missouri 26 Hallmark Channel cable television network Hallmark Cards owns this now privately held company Crown Media Holdings having acquired the stake it didn t own from Liberty Media the network launched the Hallmark Movies amp Mysteries sister channel formerly known as Hallmark Movie Channel in January 2004 Hallmark Gold Crown a chain of independently owned card and gift stores in the United States and Canada Certain locations are corporate operated Hallmark Business Connections Incentives Reward programs recognition programs and online gift certificates Halls an upscale department store at Kansas City s Crown Center Hallmark Movies Now A premium subscription video on demand SVOD service that is the primary streaming provider of Hallmark films features TV series and original productions Rainbow Brite a franchise of children s dolls includes the TV series produced by DIC Entertainment but not the movie which is owned by Warner Bros Shirt Tales a franchise of cards featuring animals with shirts that read different messages does not include the TV series created by Hanna Barbera Productions owned by Turner Entertainment Sunrise Greetings Located in Bloomington Indiana Zoobilee Zoo a 1986 TV show centered around a zoo populated by animals with artistic tastes Hallmark Baby Baby clothing toy and decor sales website that sells exclusive Hallmark products In addition Hallmark Cards is the property manager of the Crown Center commercial complex adjacent to its headquarters and the owner of lithographer Litho Krome Co Photographic Collection edit In 2006 Hallmark donated its Hallmark Photographic Collection an extensive collection of photographs by prominent photographers including Todd Webb to the Nelson Atkins Museum of Art in Kansas City 27 Maxine edit Maxine is a fictional character featured in a line of greeting cards first published by Hallmark s Shoebox collection in 1986 As of 2017 more than 160 million Maxine greeting cards have been sold 28 The comic strip style character portrayed as an irascible older woman was created by a Hallmark in house artist and in addition to greeting cards has been featured on t shirts coffee mugs holiday ornaments and other items In 2000 she was featured in an animated holiday television special Maxine s Christmas Carol 29 Hallmark Music edit In the Philippines singer Richard Tan sang a song about Hallmark Cards entitled No One Throws Away Memories The song was featured in a commercial of the product in the 1970s 30 In the mid 1980s the company started its music division issuing compilation albums by a number of popular artists citation needed In 2004 Hallmark entered into a licensing agreement with Somerset Entertainment to produce Hallmark Music CDs 31 Former subsidiaries edit Hallmark Entertainment a producer of television shows and mini series Robert Halmi acquired the company in 2006 and it was absorbed into RHI Entertainment Univision Hallmark owned the Spanish language broadcaster from 1986 to 1992 32 Copyright lawsuits editNeil Armstrong sued Hallmark Cards in 1994 after they used his name and a recording of his quote That s one small step for a man one giant leap for mankind in a Christmas ornament without permission The lawsuit was settled out of court for an undisclosed amount of money which Armstrong donated to Purdue University The case caused Armstrong and NASA to be more careful about the use of astronaut names photographs and recordings and to whom he had granted permission For non profit and government public service announcements he would usually give permission 33 On September 6 2007 Paris Hilton filed an injunction lawsuit against Hallmark Cards Inc titled Hilton v Hallmark Cards in U S District Court over the unlawful use of her picture and catchphrase That s hot on a greeting card The card is titled Paris s First Day as a Waitress with a photograph of Hilton s face on a cartoon of a waitress serving a plate of food with a Hilton s dialogue bubble Don t touch that it s hot which had a registered trademark on February 13 2007 Hilton s attorney Brent Blakely said that the infringement damages would be based on profits from the 2 49 greeting cards 34 A Hallmark spokesperson said that the card was intended as parody protected under fair use law 35 36 The Court of Appeals for the Ninth Circuit reviewed the case and denied Hallmark s motion to dismiss Hilton and Hallmark Cards Inc later settled out of court 37 Foreign branches editHallmark Australia 38 Hallmark Belgium 39 Hallmark Canada 40 Hallmark Germany 41 Hallmark Netherlands 42 Hallmark UK amp Ireland 43 Nihon Hallmark Japan 44 See also editCardmaking Hallmark holiday Rainbow BriteReferences edit a b Hallmark Corporate Information Hallmark Facts corporate hallmark com Archived from the original on May 11 2008 Retrieved June 12 2017 America s Largest Private Companies No 110 Hallmark Cards Forbes Retrieved November 24 2020 About Hallmark corporate hallmark com Retrieved February 8 2023 Lifetime Honors National Medal of Arts National Endowment for the Arts Archived from the original on May 6 2009 Puschendorf L Robert 2008 The Halls of Hallmark The Nebraska Years PDF Nebraska History Nebraska State Historical Society 6 10 Retrieved April 12 2018 Garber Megan December 22 2012 Wrappers Delight A Brief History of Wrapping Paper The Atlantic Retrieved January 10 2018 a b Early Innovation 1910s 30s Hallmark Corporate Archived from the original on September 30 2011 Retrieved June 8 2011 Brand Legacy Hallmark Corporate Archived from the original on October 19 2011 Hallmark Hall of Fame Hallmark Corporate Archived from the original on September 13 2011 Joyce C Hall Encyclopaedia Britannica April 27 2017 Retrieved June 12 2017 the Hallmark brand name introduced in 1923 did not become part of the company s name until 1954 Andersen Erin 21 December 1998 Lincoln Journal Star at Newspapers com Newspapers com Retrieved 15 September 2018 Andersen Erin 21 December 1998 Lincoln Journal Star at Newspapers com Newspapers com No 17 Retrieved 15 September 2018 Peterson John 2007 Hallmark keepsake ornaments inside stories from the artists who created them Hallmark Books p 132 ISBN 9781595301635 Lignitz Amy 15 December 1994 Decorating the Christmas Tree is Big Business The Los Angeles Times p 10 Valentine s Co Ltd Valentine amp Sons Metropostcard com Metro Postcard Club Archived from the original on November 12 2017 Retrieved January 24 2018 Hallmark Cards agrees to buy British competitor Southeast Missourian Associated Press July 10 1998 Hallmark buys firm Victoria Advocate September 11 1998 The Paper Store Retail Merchandiser June 2 2014 Retrieved June 3 2019 Hallmark s new president and CEO not member of Hall family KCTV Kansas City Associated Press Retrieved 2019 06 29 Hallmark names new CEO from outside the Hall family Bizjournals com Retrieved 2019 06 29 Microsoft and Hallmark Connections Team Up to Offer Microsoft Greetings Workshop Press release Microsoft September 11 1996 Retrieved October 1 2010 Hallmark Road Rovers Jubys com Retrieved November 19 2016 Filstar Distributors Corporation Retrieved June 12 2017 Official site Hallmark Visitors Center Retrieved November 15 2015 626 Marketing I Alvirne High School Archived from the original on June 28 2013 Carol Krol October 16 2006 Marketers find opportunities for better targeting ROI btobonline com Archived from the original on July 8 2011 Retrieved October 1 2010 Shattuck Kathryn February 18 2006 For a Dear Museum Love Hallmark The New York Times Retrieved October 10 2010 Maxine The Birth of the Ageist Birthday Card Retrieved November 1 2021 Maxine s Christmas Carol Retrieved January 1 2018 Yalong Bobby T November 21 2014 Jose Mari Chan juggles between his music and business enterprise Asian Journal Retrieved June 12 2017 Ferguson Tom Koranteng Julianna January 15 2005 The Gift of Music Billboard Magazine Facts about Hallmark s Major Subsidiaries Hallmark Corporate Archived from the original on October 13 2007 Hansen James R 2005 First Man The Life of Neil A Armstrong Simon amp Schuster p 628 ISBN 0 7432 5751 0 Paris Hilton Sues Over Hallmark Card The Smoking Gun September 7 2007 Retrieved December 12 2008 Hallmark settles with Paris Hilton The Boston Globe Associated Press September 29 2010 Retrieved November 17 2021 Court sides with Paris Hilton in Hallmark fight Today The Associated Press August 31 2009 Retrieved November 17 2021 Carter T Juliet Lushbough Dee Harvey L Zuckman 2014 1983 Mass Communication Law in a Nutshell 7th ed St Paul Minnesota West Publishing Co ISBN 978 0 314 28063 3 Retrieved February 9 2017 Hallmark Australia Premium Birthday Cards Greeting Cards amp Gifts Hallmark com au Retrieved 26 June 2022 Les plus belles cartes et cadeaux pour chaque moment envoyer une carte Fr hallmark be Retrieved 26 June 2022 Greeting Cards Christmas Ornaments and Gifts Hallmark ca Retrieved 26 June 2022 Online Grusskarten Gluckwunschkarten und Kostenlose E cards Hallmark de Retrieved 26 June 2022 Kaarten bloemen amp cadeaus Hallmark nl Retrieved 26 June 2022 Hallmark Perfect Cards Made Easy Hallmark co uk Retrieved 26 June 2022 Hallmark Gold Crown Store Hallmark jp Retrieved 26 June 2022 External links edit nbsp Wikimedia Commons has media related to Hallmark Cards Official website Corporate website Hallmark Baby website Archived 2019 08 28 at the Wayback Machine Retrieved from https en wikipedia org w index php title Hallmark Cards amp oldid 1214128512, wikipedia, wiki, book, books, library,

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