For the technological business group, see GMV (company).
Gross merchandise volume (alternatively gross merchandise value or GMV) is a term used in online retailing to indicate a total sales monetary-value (e.g. in U.S. dollars or Euros) for merchandise sold through a particular marketplace over a certain time frame. GMV includes any fees or other deductions which a seller might calculate separately. Site revenue comes from fees and is different from the monetary-value of items sold.[1]
GMV for e-commerce retail companies means the average sale price per item charged to the customer multiplied by the number of items sold. For example, if a company sells 10 books at $100, the GMV is $1,000. This is also considered as "gross revenue". In this case, the business model is based on a retail model, where the company basically purchases the items, maintains inventory (if need be) and finally, sells or delivers the items to customers. It does not tell the net sales as GMV does not include costs involved and returns of products.[2]
^"Explainer: What is the big deal about gross merchandise volume?". South China Morning Post. Retrieved 2018-06-04.
January 01, 1970
gross, merchandise, volume, technological, business, group, company, alternatively, gross, merchandise, value, term, used, online, retailing, indicate, total, sales, monetary, value, dollars, euros, merchandise, sold, through, particular, marketplace, over, ce. For the technological business group see GMV company Gross merchandise volume alternatively gross merchandise value or GMV is a term used in online retailing to indicate a total sales monetary value e g in U S dollars or Euros for merchandise sold through a particular marketplace over a certain time frame GMV includes any fees or other deductions which a seller might calculate separately Site revenue comes from fees and is different from the monetary value of items sold 1 GMV for e commerce retail companies means the average sale price per item charged to the customer multiplied by the number of items sold For example if a company sells 10 books at 100 the GMV is 1 000 This is also considered as gross revenue In this case the business model is based on a retail model where the company basically purchases the items maintains inventory if need be and finally sells or delivers the items to customers It does not tell the net sales as GMV does not include costs involved and returns of products 2 See also editContribution marginReferences edit Staff Investopedia 2008 11 01 Gross Merchandise Value Investopedia Retrieved 2018 06 04 Explainer What is the big deal about gross merchandise volume South China Morning Post Retrieved 2018 06 04 Retrieved from https en wikipedia org w index php title Gross merchandise volume amp oldid 1191466950, wikipedia, wiki, book, books, library,
