They originally had the slogan "The chocolates that melt in your mouth, not in your hand", featuring in 1980s British advertisements,[1] the same slogan used in the UK for Treets in the 1960s, and for M&M's in the UK and US up to the 1990s.[2]
A British advertising campaign in July 2008 was accompanied by a new slogan: "Sophisticated sharing". One of their advertisements featured two women,[3] consuming Minstrels, ostensibly in an upmarket theatre, commenting knowledgeably on their seats and the theatre acoustics, only to be revealed as delighted viewers of a male strip act.[4][5]
See also
Treets another Mars-owned brand of sugar-shelled confectionery that pre-dated Minstrels
Smarties, a similar brand of chocolate sweets in sugar shells with different colours
M&M's, a Mars owned brand of sugar-shelled chocolates
Revels, a Mars-owned brand of chocolate that includes Minstrels
References
^Pringle, Hamish; Field, Peter (2008), Brand Immortality: How brands can live long and prosper, London: Kogan Page, ISBN9780749449285
^Brewer's Dictionary of Modern Phrase and Fable, "Advertising slogans of the 20th century". Accessed October 18, 2012.
^comedy cv website entry for Croker & Jory 2012-10-07 at the Wayback Machine. Accessed 2 April 2012
^Galaxy Minstrels: "Sophisticated Silliness" advertisement on YouTube 2016-05-12 at the Wayback Machine. Accessed 2 April 2012
^Advertisement on tellyads website 2012-09-15 at the Wayback Machine. Accessed 2 April 2012
This confectionery-related article is a stub. You can help Wikipedia by expanding it.
galaxy, minstrels, milk, chocolate, buttons, with, hard, glazed, shell, sold, several, countries, including, republic, ireland, south, africa, kenya, cyprus, malta, canada, spain, line, with, mars, branding, minstrels, were, brought, under, galaxy, brand, sold. Galaxy Minstrels are milk chocolate buttons with a hard glazed shell sold in several countries including the UK Republic of Ireland South Africa Kenya Cyprus Malta Canada and Spain In line with Mars re branding Minstrels were brought under the Galaxy brand and are now sold as Galaxy Minstrels referring to the use of Galaxy chocolate in them MinstrelsAdvertising EditThey originally had the slogan The chocolates that melt in your mouth not in your hand featuring in 1980s British advertisements 1 the same slogan used in the UK for Treets in the 1960s and for M amp M s in the UK and US up to the 1990s 2 A British advertising campaign in July 2008 was accompanied by a new slogan Sophisticated sharing One of their advertisements featured two women 3 consuming Minstrels ostensibly in an upmarket theatre commenting knowledgeably on their seats and the theatre acoustics only to be revealed as delighted viewers of a male strip act 4 5 See also EditTreets another Mars owned brand of sugar shelled confectionery that pre dated Minstrels Smarties a similar brand of chocolate sweets in sugar shells with different colours M amp M s a Mars owned brand of sugar shelled chocolates Revels a Mars owned brand of chocolate that includes MinstrelsReferences Edit Pringle Hamish Field Peter 2008 Brand Immortality How brands can live long and prosper London Kogan Page ISBN 9780749449285 Brewer s Dictionary of Modern Phrase and Fable Advertising slogans of the 20th century Accessed October 18 2012 comedy cv website entry for Croker amp Jory Archived 2012 10 07 at the Wayback Machine Accessed 2 April 2012 Galaxy Minstrels Sophisticated Silliness advertisement on YouTube Archived 2016 05 12 at the Wayback Machine Accessed 2 April 2012 Advertisement on tellyads website Archived 2012 09 15 at the Wayback Machine Accessed 2 April 2012 This confectionery related article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Galaxy Minstrels amp oldid 1169156686, wikipedia, wiki, book, books, library,
