Mandom Corporation (株式会社マンダム, Kabushiki-gaisha Mandamu) is a Japanese manufacturer and distributor of hair care, skin care, perfumes, and deodorants.[2] The company was founded in 1927 under the name Kintsuru Perfume Corporation (金鶴香水株式会社) and changed its name to Tancho Corporation in 1959, and Mandom Corporation in 1971.[3]
In 1927, Shinpachiro Nishimura founded the Kintsuru Perfume Corporation.[4] After the success with a pomade called the Tancho Stick in 1933, Kintsuru Perfume Corp. began to focus its future efforts in men's care. By 1959, the success of the Tancho Stick led the company to change its name to Tancho Corporation.
Tancho's efforts with expanding outside Japan was further boosted in 1970, when the company launched a new line of men's care products, called Mandom, which took its name from a combination of the words "human" and "Freedom".[5] An advertising campaign featuring Charles Bronson became the first of a long series of Japanese ads to feature top Hollywood stars. Within weeks of airing the commercial, Mandom become the No.1 selling male toiletry brand in Japan.[6] Tancho then changed its name again, to Mandom Corporation, in 1971.
In 1976, Mandom's success and the creation of their flagship brand, Gatsby, encouraged them to move into direct sales of their products.[7] However, despite the success of the Gatsby brand, the move was disastrous; by 1980, the firm gave up the direct sales model and returned to wholesale distribution.
Mandom went public in 1988, selling shares on the Tokyo Stock Exchange's over-the-counter market. In 1989, the firm introduced Lucido-l, a new cosmetic line for women. Into the early 2000s, the firm expanded its international presence by establishing the Gatsby and Lucido-l brands as its flagship global brands.[8]
mandom, corporation, 株式会社マンダム, kabushiki, gaisha, mandamu, japanese, manufacturer, distributor, hair, care, skin, care, perfumes, deodorants, company, founded, 1927, under, name, kintsuru, perfume, corporation, 金鶴香水株式会社, changed, name, tancho, corporation, 195. Mandom Corporation 株式会社マンダム Kabushiki gaisha Mandamu is a Japanese manufacturer and distributor of hair care skin care perfumes and deodorants 2 The company was founded in 1927 under the name Kintsuru Perfume Corporation 金鶴香水株式会社 and changed its name to Tancho Corporation in 1959 and Mandom Corporation in 1971 3 Mandom CorporationNative name株式会社マンダムRomanized nameKabushiki gaisha MandamuFormerlyKintsuru Perfume Corporation 1927 1959 Tancho Corporation 1959 1971 Company typePublic K K Traded asTYO 4917IndustryConsumer goodsFoundedOsaka Japan December 23 1927 96 years ago 1927 12 23 FounderShinpachiro NishimuraHeadquarters5 12 Juniken cho Chuo ku Osaka JapanArea servedAsiaKey peopleMotonobu Nishimura President ProductsCosmeticsFragrance productsRevenueJPY 68 21 billion FY 2013 US 662 2 million FY 2013 Net incomeJPY 4 09 billion FY 2013 US 39 7 million FY 2013 Number of employees2 316 consolidated as of March 31 2014 Websitewww mandom co jpFootnotes references 1 Contents 1 History 2 Marketing Brands 2 1 Brand Ambassadors 3 References 4 External linksHistory edit nbsp Mandom logo in 2019 In 1927 Shinpachiro Nishimura founded the Kintsuru Perfume Corporation 4 After the success with a pomade called the Tancho Stick in 1933 Kintsuru Perfume Corp began to focus its future efforts in men s care By 1959 the success of the Tancho Stick led the company to change its name to Tancho Corporation Tancho s efforts with expanding outside Japan was further boosted in 1970 when the company launched a new line of men s care products called Mandom which took its name from a combination of the words human and Freedom 5 An advertising campaign featuring Charles Bronson became the first of a long series of Japanese ads to feature top Hollywood stars Within weeks of airing the commercial Mandom become the No 1 selling male toiletry brand in Japan 6 Tancho then changed its name again to Mandom Corporation in 1971 In 1976 Mandom s success and the creation of their flagship brand Gatsby encouraged them to move into direct sales of their products 7 However despite the success of the Gatsby brand the move was disastrous by 1980 the firm gave up the direct sales model and returned to wholesale distribution Mandom went public in 1988 selling shares on the Tokyo Stock Exchange s over the counter market In 1989 the firm introduced Lucido l a new cosmetic line for women Into the early 2000s the firm expanded its international presence by establishing the Gatsby and Lucido l brands as its flagship global brands 8 Marketing Brands editFlagship brands 9 GATSBY grooming products for young men 10 Sales of Gatsby products accounted for 59 6 of the company s revenue in 2012 9 LUCIDO grooming products for middle aged men Lucido l beauty care products for women Bifesta cosmetics brand for women Pixy cosmetic brand for women Pucelle fragrance and body care brand for women Other brands Dr Renaud Guinot brand Formulate Aristia and Direction Refilia Miratone and Johnny Andrean Brand Ambassadors edit Samuel Zylgwyn Gatsby Marisha Chacha Pixy Citra Kirana Pixy Angelina Sondakh Agatha Christie Acha Septriasa Pixy Charles Bronson Mandom References edit Company Data Mandom Corporation Retrieved March 27 2015 Company Profile Nikkei Asian Review Nikkei Inc Retrieved March 2 2016 Company Snapshot Bloomberg Businessweek Retrieved March 27 2015 Mandom Group History Mandom Profile Mandom Indonesia Retrieved June 17 2008 Judith Grey May 28 2013 Astonishing Charles Bronson Ad From Japan Puts Old Spice Guy To Shame Business Insider Retrieved March 27 2015 Mandom Philippines Corporation Company Overview JobStreet com Retrieved June 17 2008 Mandom Corporation Answers com Retrieved June 17 2008 a b Mandom Corporation plans to set up Gatsby products unit in India The Economic Times The Times Group June 5 2013 Retrieved March 27 2015 Products Gatsby Ouch Magazine 24 Ouch Magazine Publishing 4 October 7 2013 External links edit nbsp Japan portal nbsp Chemistry portal nbsp Companies portal Official website in English Retrieved from https en wikipedia org w index php title Mandom amp oldid 1167420968, wikipedia, wiki, book, books, library,
