Göteborgs Rapé (Swedish pronunciation:[jœtɛˈbɔrjsraˈpeː]; transl. "Gothenburg's grated/shredded") is a popular brand of Swedishsnus – a pasteurized smokeless tobacco product. Its original recipe was created in Gothenburg during the early 19th century.
Göteborgs Rapé can
Historyedit
Its origins are atypical for Swedish snus brands, as the recipe evolved through trial and error among sailors on merchant ships mooring in the port of Gothenburg. Unable to afford high-quality ingredients, these seamen added different spices to their loose smokeless tobacco, thereby creating their personal snus blends. A few of these blends were sold locally under 'brand names'. Göteborgs Rapé was made from selected hand-ripped tobacco giving the snus "... a mild and sweet tobacco flavor with tones of juniper berry and fresh herbs". Although popular, it was initially rarely sold outside the Gothenburg region.
In order to create funding for the country's defence, and one of the first pension reforms, the state monopolized the entire Swedish tobacco industry in 1915. After the take-over, the state monopoly, controlled 103 brands of snus, of which no less than 25 were from Gothenburg. In order to slim the portfolio, the recipes were put in front of a jury. A tasting was conducted and in 1919 only five remained. These became registered brands, one of which was the Göteborgs Rapé.[1] Since 1919 Göteborgs Rapé has been a factory-produced snus with no hand-ripping taking place.
Product milestonesedit
1915 – the brand is registered by the Swedish state tobacco monopoly.
1967 – Swedish Match introduces the classic round can.
1997 – Göteborgs Rapé introduces white portion snus, making the pouches white with a dry surface and therefore less runny.
2005 – White Mini Portions are introduced.
2006 – Göteborgs Rapé no. 2 Lingon is launched, flavoured with lingonberries.
As of 2010 the Göteborgs Rapé had a 14% market share of the Swedish snus market.
göteborgs, rapé, swedish, pronunciation, jœtɛˈbɔrjs, raˈpeː, transl, gothenburg, grated, shredded, popular, brand, swedish, snus, pasteurized, smokeless, tobacco, product, original, recipe, created, gothenburg, during, early, 19th, century, canhistory, editits. Goteborgs Rape Swedish pronunciation jœtɛˈbɔrjs raˈpeː transl Gothenburg s grated shredded is a popular brand of Swedish snus a pasteurized smokeless tobacco product Its original recipe was created in Gothenburg during the early 19th century Goteborgs Rape canHistory editIts origins are atypical for Swedish snus brands as the recipe evolved through trial and error among sailors on merchant ships mooring in the port of Gothenburg Unable to afford high quality ingredients these seamen added different spices to their loose smokeless tobacco thereby creating their personal snus blends A few of these blends were sold locally under brand names Goteborgs Rape was made from selected hand ripped tobacco giving the snus a mild and sweet tobacco flavor with tones of juniper berry and fresh herbs Although popular it was initially rarely sold outside the Gothenburg region In order to create funding for the country s defence and one of the first pension reforms the state monopolized the entire Swedish tobacco industry in 1915 After the take over the state monopoly controlled 103 brands of snus of which no less than 25 were from Gothenburg In order to slim the portfolio the recipes were put in front of a jury A tasting was conducted and in 1919 only five remained These became registered brands one of which was the Goteborgs Rape 1 Since 1919 Goteborgs Rape has been a factory produced snus with no hand ripping taking place Product milestones edit1915 the brand is registered by the Swedish state tobacco monopoly 1967 Swedish Match introduces the classic round can 1997 Goteborgs Rape introduces white portion snus making the pouches white with a dry surface and therefore less runny 2005 White Mini Portions are introduced 2006 Goteborgs Rape no 2 Lingon is launched flavoured with lingonberries As of 2010 the Goteborgs Rape had a 14 market share of the Swedish snus market References edit http www svensktsnus se en Products GR permanent dead link Retrieved from https en wikipedia org w index php title Goteborgs Rape amp oldid 1184543317, wikipedia, wiki, book, books, library,
