Frooti is a mango-flavoured drink sold in India. It is made with natural flavours and mango-concentrate.[1] It is the flagship product and most successful drink product made by Parle Agro. Frooti was launched in 1985 in Tetra Pak packaging, and is now also sold in PET bottles and rectangular shaped packs. Frooti is exported to the United States, Canada, the United Kingdom, the United Arab Emirates, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland.[2]
Frooti was launched in a green rectangular Tetra Pak as a ready-to-serve mango drink. Frooti was not the first mango drink, but quickly won a large market share, with 25.6% of market share as of June 2020.[3]
The tagline "Mango Frooti, Fresh and Juicy", was created by the marketing duo of Arun Lahori and GM Menon, whose brief as the brand's communications agency was to "make mango Frooti synonymous with freshness and juiciness".[2] Other slogans used by the brand have included: "Fresh and juicy got to be Frooti", and "Juice Up your Life".
Frooti is offered in size variants: 1 litre (35 imp fl oz; 34 US fl oz), 250 mL (9 imp fl oz; 8 US fl oz) and 200 mL (7 imp fl oz; 7 US fl oz) and 160 mL (6 imp fl oz; 5 US fl oz) Tetra Pak. A consumer study indicated that consumers wanted a recap bottle, which did not previously exist in the mango drink segment. In response, Parle Agro launched Frooti in a hygienic hot fill PET bottle. Frooti is now available in various sizes of PET bottles, including 200 mL, 250 mL, 500 mL, 600 mL, 1.2 L and 2 L.
ReferencesEdit
^Is it mango your are drinking? Business Standard. Retrieved 30 October 2021.
^"Frooti Is 2nd Most Popular Mango Drink In India, Maaza Remains At Top". 2020-06-13. Retrieved 2022-05-20.
^IANS (5 March 2013). "SRK endorses Frooti, shoots commercial with kids". Moneycontrol.com. Archived from the original on 15 June 2013. Retrieved 14 April 2013.
October 19, 2023
frooti, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, january, 2016, lear. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Frooti news newspapers books scholar JSTOR January 2016 Learn how and when to remove this template message Frooti is a mango flavoured drink sold in India It is made with natural flavours and mango concentrate 1 It is the flagship product and most successful drink product made by Parle Agro Frooti was launched in 1985 in Tetra Pak packaging and is now also sold in PET bottles and rectangular shaped packs Frooti is exported to the United States Canada the United Kingdom the United Arab Emirates Saudi Arabia Malaysia Maldives Singapore Thailand New Zealand Australia Mozambique Ghana Malawi Zambia Nigeria Tanzania Japan and Ireland 2 FrootiTypeSoft drinkManufacturerParle Agro India Pvt Ltd Country of origin IndiaIntroduced1964VariantsFrooti MangoFrooti Aam PannaFrooti Zero Contents 1 History 2 Ingredients 3 Packaging 4 ReferencesHistory EditFrooti was launched in a green rectangular Tetra Pak as a ready to serve mango drink Frooti was not the first mango drink but quickly won a large market share with 25 6 of market share as of June 2020 3 The tagline Mango Frooti Fresh and Juicy was created by the marketing duo of Arun Lahori and GM Menon whose brief as the brand s communications agency was to make mango Frooti synonymous with freshness and juiciness 2 Other slogans used by the brand have included Fresh and juicy got to be Frooti and Juice Up your Life The drink has been advertised by Ram Charan Allu Arjun Alia Bhatt and Shah Rukh Khan The brand spent 40 more on its marketing in 2013 4 Ingredients EditThe drink contains mango pulp water sugar citric acid ascorbic acid salt colouring and flavouring Frooti contains 33 7 grams of sugar per 250 mL Packaging EditFrooti is offered in size variants 1 litre 35 imp fl oz 34 US fl oz 250 mL 9 imp fl oz 8 US fl oz and 200 mL 7 imp fl oz 7 US fl oz and 160 mL 6 imp fl oz 5 US fl oz Tetra Pak A consumer study indicated that consumers wanted a recap bottle which did not previously exist in the mango drink segment In response Parle Agro launched Frooti in a hygienic hot fill PET bottle Frooti is now available in various sizes of PET bottles including 200 mL 250 mL 500 mL 600 mL 1 2 L and 2 L References Edit Is it mango your are drinking Business Standard Retrieved 30 October 2021 a b Sriram Malathy 2019 04 19 Frooti A juicy story BLoC Retrieved 2022 05 20 Frooti Is 2nd Most Popular Mango Drink In India Maaza Remains At Top 2020 06 13 Retrieved 2022 05 20 IANS 5 March 2013 SRK endorses Frooti shoots commercial with kids Moneycontrol com Archived from the original on 15 June 2013 Retrieved 14 April 2013 Retrieved from https en wikipedia org w index php title Frooti amp oldid 1168446840, wikipedia, wiki, book, books, library,
