Mr Kipling is a brand of cakes, pies and baked goods made in Carlton, South Yorkshire and Stoke-on-Trent, and marketed in the United Kingdom, Ireland, Australia and North America. It was introduced in May 1967 (at a time when cakes were more often bought from local bakers), to sell cakes of a local baker's standard to supermarkets, and grew to become the United Kingdom's largest cake manufacturer by 1976.[1] The trademark is owned by Premier Foods, after its acquisition of Joseph Marassery (RHM) in 2007.[citation needed]
Mr Kipling's Cakes were made by the RHM subsidiary known as Manor Bakeries Ltd. which also produced products under the Lyons and Cadbury names. The Cadbury cakes are produced under licence from Cadbury plc, the owners of the brand name.
The brand was created in the 1960s by Rank Hovis McDougall, which wanted to boost cake sales and utilise a new bakery. The brand was launched in 1967 and included 20 products sold in premium boxes. The name, Mr. Kipling, was invented for marketing purposes.[2]
With advertising using the phrase "exceedingly good cakes", and television adverts which originally featured the voice of actor James Hayter, the brand had become the market leader in the United Kingdom by 1976, a position it still holds over forty years later.[3] Varieties of single-serving and individually wrapped cakes have also been marketed.
In the early 2000s, the Mr Kipling brand moved away from its familiar design, and, for about a year, a modern logo, consisting of a red oval with "Mr Kipling" in a script font inside the oval, was used. The slogan was modified to simply read "Exceedingly Good" and the description of cakes on the back of the packaging was altered so that it no longer appeared as if it were written by Mr Kipling.[citation needed]
Around 2005, the manufacturers briefly experimented with another new logo and a striking pack design: pack-fronts simply consisting of the words "Mr Kipling", the name of the cake, and the phrase "Exceedingly good cakes" in a more formal, classic typeface; the only image of the cake on each pack-front was a close-up of one part of it, used as a background image for the entire pack. Around the same time, the write-ups on the back of their packaging once again purported to be written by the person of Mr Kipling. Shortly afterwards, however, the pack design and brand image wholeheartedly returned to its roots. The logo introduced at the time was very closely based on the original one, featuring a traditional-style font in a gold-edged shape, the packs feature images of the cake(s), and various product features and write-ups are featured on the pack-front. In 2009, the pack designs were slightly revamped, with more emphasis put on the name of each product; the write-ups on the back of the pack no longer purport to be written by Mr Kipling.[citation needed]
Premier Foods also introduced what it termed 'Snap Pack' packaging (now renamed 'Snack Pack'), providing cakes in individually sealed plastic packs to keep them fresh. It quickly became a top-seller for the brand.[4]
In 2018, the brand redesigned their packaging for the North American and Australian markets. The new design aimed for a more contemporary and distinctive look to attract new customers, steering away from Mr. Kipling's heritage. However, Mr. Kipling's wordmark logo remained the same. Furthermore, the brand's UK slogan "exceedingly good cakes" was replaced with "make every day delicious" for the international market.[5]
ProductsEdit
Mr. Kipling's signature product range includes:[6]
SlicesEdit
Almond slices
Carrot cake slices
Angel slices
Lemon layered slices
Bakewell slices
Chocolate slices
Country slices
Unicorn slices
Trifle tarts (since 1990)
Pies and TartsEdit
Bramley apple & blackcurrant pies
Bramley apple pies
Mini fruit pie selections
Cherry bakewells
Mini bakewells selections
Jam tarts
Mini sponge tart selections
GoodiesEdit
French fancies
Lemon fancies
BiscuitsEdit
Viennese whirls
CakesEdit
Manor house cake
Battenberg
Mini battenbergs
French Fancies Edit
Mr Kipling French Fancies are small sponge cakes, topped with a hemisphere of vegetable-oil "buttercream". The cakes are coated with fondant icing, with several varieties drizzled with a second colour. Standard varieties are pink ("vanilla") with white drizzle, yellow ("lemon") with brown drizzle, and brown (chocolate) with dark brown drizzle.[7]
Whereas cocoa is cited in the ingredients list, strawberry and lemon are not. The cakes are 30% sugar.[8]
French Fancies were among the 20 varieties of cake that were part of the initial Mr Kipling launch in 1967.[1]
In September 2008, Mr Kipling announced the Big French Fancy, a large cake which can be sliced into portions. A limited edition appeared in 2012, renamed British Fancies, containing cakes in red, white and blue.[9] Supermarket and home-made copies are called Fondant Fancies.
^"Mr Kipling makes an exceedingly good myth". The Independent. 27 January 1998. Retrieved 27 March 2020.
^"Mr Kipling - Graces Guide". www.gracesguide.co.uk. Retrieved 27 March 2020.
^"Individually packaged Mr Kipling slices introduced by Premier Foods". Wholesale News. London. 11 July 2011. Archived from the original on 20 January 2014. Retrieved 22 January 2014.
^"Mr Kipling ditches "heritage" in rebrand to attract international customers". designweek.co.uk. 10 October 2018.{{cite web}}: CS1 maint: url-status (link)
^"Mr Kipling 8 French Fancies - Cakes - Grocery - Best of British Perth". Bestofbritish.com.au. 2012. Retrieved 17 March 2012.
^. Archived from the original on 20 October 2012. Retrieved 24 October 2012.
^. Archived from the original on 22 August 2010. Retrieved 17 March 2012.
External linksEdit
Official website
Premier Foods website
August 31, 2023
kipling, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, august, 2009, lear. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Mr Kipling news newspapers books scholar JSTOR August 2009 Learn how and when to remove this template message Mr Kipling is a brand of cakes pies and baked goods made in Carlton South Yorkshire and Stoke on Trent and marketed in the United Kingdom Ireland Australia and North America It was introduced in May 1967 at a time when cakes were more often bought from local bakers to sell cakes of a local baker s standard to supermarkets and grew to become the United Kingdom s largest cake manufacturer by 1976 1 The trademark is owned by Premier Foods after its acquisition of Joseph Marassery RHM in 2007 citation needed Mr KiplingA pink Mr Kipling French Fancy cakeProduct typeCakesOwnerPremier FoodsCountryUnited KingdomIntroduced1967MarketsUK amp IrelandPrevious ownersJoseph Marassery RHM Websitemrkipling wbr co wbr ukMr Kipling s Cakes were made by the RHM subsidiary known as Manor Bakeries Ltd which also produced products under the Lyons and Cadbury names The Cadbury cakes are produced under licence from Cadbury plc the owners of the brand name Contents 1 Branding 2 Products 2 1 Slices 2 2 Pies and Tarts 2 3 Goodies 2 4 Biscuits 2 5 Cakes 3 French Fancies 4 References 5 External linksBranding EditThe brand was created in the 1960s by Rank Hovis McDougall which wanted to boost cake sales and utilise a new bakery The brand was launched in 1967 and included 20 products sold in premium boxes The name Mr Kipling was invented for marketing purposes 2 With advertising using the phrase exceedingly good cakes and television adverts which originally featured the voice of actor James Hayter the brand had become the market leader in the United Kingdom by 1976 a position it still holds over forty years later 3 Varieties of single serving and individually wrapped cakes have also been marketed In the early 2000s the Mr Kipling brand moved away from its familiar design and for about a year a modern logo consisting of a red oval with Mr Kipling in a script font inside the oval was used The slogan was modified to simply read Exceedingly Good and the description of cakes on the back of the packaging was altered so that it no longer appeared as if it were written by Mr Kipling citation needed Around 2005 the manufacturers briefly experimented with another new logo and a striking pack design pack fronts simply consisting of the words Mr Kipling the name of the cake and the phrase Exceedingly good cakes in a more formal classic typeface the only image of the cake on each pack front was a close up of one part of it used as a background image for the entire pack Around the same time the write ups on the back of their packaging once again purported to be written by the person of Mr Kipling Shortly afterwards however the pack design and brand image wholeheartedly returned to its roots The logo introduced at the time was very closely based on the original one featuring a traditional style font in a gold edged shape the packs feature images of the cake s and various product features and write ups are featured on the pack front In 2009 the pack designs were slightly revamped with more emphasis put on the name of each product the write ups on the back of the pack no longer purport to be written by Mr Kipling citation needed Premier Foods also introduced what it termed Snap Pack packaging now renamed Snack Pack providing cakes in individually sealed plastic packs to keep them fresh It quickly became a top seller for the brand 4 In 2018 the brand redesigned their packaging for the North American and Australian markets The new design aimed for a more contemporary and distinctive look to attract new customers steering away from Mr Kipling s heritage However Mr Kipling s wordmark logo remained the same Furthermore the brand s UK slogan exceedingly good cakes was replaced with make every day delicious for the international market 5 Products EditMr Kipling s signature product range includes 6 Slices Edit Almond slices Carrot cake slices Angel slices Lemon layered slices Bakewell slices Chocolate slices Country slices Unicorn slices Trifle tarts since 1990 Pies and Tarts Edit Bramley apple amp blackcurrant pies Bramley apple pies Mini fruit pie selections Cherry bakewells Mini bakewells selections Jam tarts Mini sponge tart selectionsGoodies Edit French fancies Lemon fanciesBiscuits Edit Viennese whirlsCakes Edit Manor house cake Battenberg Mini battenbergsFrench Fancies EditMr Kipling French Fancies are small sponge cakes topped with a hemisphere of vegetable oil buttercream The cakes are coated with fondant icing with several varieties drizzled with a second colour Standard varieties are pink vanilla with white drizzle yellow lemon with brown drizzle and brown chocolate with dark brown drizzle 7 Whereas cocoa is cited in the ingredients list strawberry and lemon are not The cakes are 30 sugar 8 French Fancies were among the 20 varieties of cake that were part of the initial Mr Kipling launch in 1967 1 In September 2008 Mr Kipling announced the Big French Fancy a large cake which can be sliced into portions A limited edition appeared in 2012 renamed British Fancies containing cakes in red white and blue 9 Supermarket and home made copies are called Fondant Fancies References Edit a b Mr Kipling Press Information Pack 2002 Mr Kipling makes an exceedingly good myth The Independent 27 January 1998 Retrieved 27 March 2020 Mr Kipling Graces Guide www gracesguide co uk Retrieved 27 March 2020 Individually packaged Mr Kipling slices introduced by Premier Foods Wholesale News London 11 July 2011 Archived from the original on 20 January 2014 Retrieved 22 January 2014 Mr Kipling ditches heritage in rebrand to attract international customers designweek co uk 10 October 2018 a href Template Cite web html title Template Cite web cite web a CS1 maint url status link SIGNATURE COLLECTION a href Template Cite web html title Template Cite web cite web a CS1 maint url status link Mr Kipling 8 French Fancies Cakes Grocery Best of British Perth Bestofbritish com au 2012 Retrieved 17 March 2012 Small Cakes Mr Kipling Archived from the original on 20 October 2012 Retrieved 24 October 2012 Mr Kipling introduces Big French Fancy Archived from the original on 22 August 2010 Retrieved 17 March 2012 External links EditOfficial website Premier Foods website Retrieved from https en wikipedia org w index php title Mr Kipling amp oldid 1168466793 French Fancies, wikipedia, wiki, book, books, library,
