Evoca Cola is a cola-flavoured carbonated soft drink. It is produced by Evoca Drinks, a London-based soft drinks company, and is sold in the United Kingdom, The Channel Islands, Europe and the Far East.
Evoca Drinks was established in May 2003 in the United Kingdom and launched its flagship product, Evoca Cola, in January 2004.
Evoca Cola was the first and still is the only cola in the world to contain a tasteless extract of black seed (Nigella sativa).[citation needed]After initial piloting in London, it was advertised on cable channels with its 'Power of Black Seed' and 'The Original Black Seed Cola' slogans. It relaunched its brand in June 2005 to challenge global soft drink manufacturers such as Coca-Cola and Pepsi-Cola with its own 'Evoca Taste Challenge'. Although Evoca Cola is very similar in taste to Coca-Cola and Pepsi-Cola, it differs in its composition by being made with natural mineral water and with the addition of a special tasteless black seed extract.[1]
Evoca Cola launched its new television advertising campaign airing on cable/sky channels. The adverts drew comparisons with Red Bull animated adverts.[2]
Brand Ambassadors have previously been a number of British, English and Commonwealth boxing champions including Danny Williams and Adnan Amar.[citation needed][3] The association with boxing and sports came about due to the tagline 'Evoca Cola - The Power Of Black Seed' alluding to the supposed benefits of the added ingredient.[4]
Market Positioningedit
In the UK Evoca Cola faced challenges from other brand competitors such as Virgin Cola but retained a presence in the market with a consistent client base due to its claims to hold a solid commitment to adhere to an 'exemplary level of quality, in its composition and taste' .[1]
Vendors of the cola have highlighted the presence of black seed, as black seed is well known in a number of different cultures for its alleged benefits.[5]
It has largely growing mainstream appeal as a result of its unique composition among rival brands (it is sold nationally in UK Asda stores), choosing to highlight USP's such as the use of 100% mineral water and natural ingredients only, subsequently positioning itself as an 'Ultra Premium Soft Drinks Brand'.[1]
Other cola companies historically have never discussed or focused on the actual ingredients used in their colas, and what was inside the drink was always a 'trade secret', whilst focus was put almost exclusively on the image of the brands themselves. Evoca Cola tried to draw consumer attention to the quality aspects of the actual ingredients used to make the drink itself (a unique positioning among carbonated soft drinks - one would expect this from functional sports beverages for example) as they realised that this was the only way to attract customers who were used to drinking the market leading brands, by the proposition that they are claiming to offer a higher quality alternative to the market leaders.[1]
^"10 Benefits of Black Seed (Nigella Sativa) - Part 1". Natural Society. 2013-12-10. Retrieved 2020-01-25.
March 17, 2024
evoca, cola, cola, flavoured, carbonated, soft, drink, produced, evoca, drinks, london, based, soft, drinks, company, sold, united, kingdom, channel, islands, europe, east, typecolamanufacturerevoca, enterprises, limitedcountry, origin, london, england, ukintr. Evoca Cola is a cola flavoured carbonated soft drink It is produced by Evoca Drinks a London based soft drinks company and is sold in the United Kingdom The Channel Islands Europe and the Far East Evoca ColaTypeColaManufacturerEvoca Enterprises LimitedCountry of origin London England UKIntroducedMay 2003 20 years ago 2003 05 Related productsCoca Cola Pepsi ColaWebsitewww wbr evocadrinks wbr com wbr it main wbr html Contents 1 History 2 Market Positioning 3 See also 4 ReferencesHistory editEvoca Drinks was established in May 2003 in the United Kingdom and launched its flagship product Evoca Cola in January 2004 Evoca Cola was the first and still is the only cola in the world to contain a tasteless extract of black seed Nigella sativa citation needed After initial piloting in London it was advertised on cable channels with its Power of Black Seed and The Original Black Seed Cola slogans It relaunched its brand in June 2005 to challenge global soft drink manufacturers such as Coca Cola and Pepsi Cola with its own Evoca Taste Challenge Although Evoca Cola is very similar in taste to Coca Cola and Pepsi Cola it differs in its composition by being made with natural mineral water and with the addition of a special tasteless black seed extract 1 Evoca Cola launched its new television advertising campaign airing on cable sky channels The adverts drew comparisons with Red Bull animated adverts 2 Brand Ambassadors have previously been a number of British English and Commonwealth boxing champions including Danny Williams and Adnan Amar citation needed 3 The association with boxing and sports came about due to the tagline Evoca Cola The Power Of Black Seed alluding to the supposed benefits of the added ingredient 4 Market Positioning editIn the UK Evoca Cola faced challenges from other brand competitors such as Virgin Cola but retained a presence in the market with a consistent client base due to its claims to hold a solid commitment to adhere to an exemplary level of quality in its composition and taste 1 Vendors of the cola have highlighted the presence of black seed as black seed is well known in a number of different cultures for its alleged benefits 5 It has largely growing mainstream appeal as a result of its unique composition among rival brands it is sold nationally in UK Asda stores choosing to highlight USP s such as the use of 100 mineral water and natural ingredients only subsequently positioning itself as an Ultra Premium Soft Drinks Brand 1 Other cola companies historically have never discussed or focused on the actual ingredients used in their colas and what was inside the drink was always a trade secret whilst focus was put almost exclusively on the image of the brands themselves Evoca Cola tried to draw consumer attention to the quality aspects of the actual ingredients used to make the drink itself a unique positioning among carbonated soft drinks one would expect this from functional sports beverages for example as they realised that this was the only way to attract customers who were used to drinking the market leading brands by the proposition that they are claiming to offer a higher quality alternative to the market leaders 1 See also editNigella sativaReferences edit a b c d Evoca Drinks The Premium Soft Drinks Company www evocadrinks com Retrieved 2020 01 25 www marketingweekly com http www marketingweekly com Retrieved 2020 01 25 a href Template Cite web html title Template Cite web cite web a Missing or empty title help Facebook https www facebook com evocadrinks a href Template Cite web html title Template Cite web cite web a Missing or empty title help Evoca Drinks www facebook com Retrieved 2020 01 25 10 Benefits of Black Seed Nigella Sativa Part 1 Natural Society 2013 12 10 Retrieved 2020 01 25 Retrieved from https en wikipedia org w index php title Evoca Cola amp oldid 1149462307, wikipedia, wiki, book, books, library,
