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Mower (company)

August 24, 2023

Mower (formerly Eric Mower + Associates) is a full-service integrated marketing communications agency that offers consumer and business-to-business marketing and public relations/public affairs.

Mower
IndustryMarketing
Founded1959; 64 years ago (1959)
Headquarters
Syracuse, New York
,
United States
Key people
Eric Mower (Executive Chair)

Stephanie Crockett (President and (CEO))[1]

Doug Bean (Vice Chairman)

Doug Kamp (Chief Creative Officer)
Number of employees
155 (2023)
Websitemower.com

According the company, about 55% of its work involves B2B marketing, while the rest involves marketing to consumers (B2C). The agency's major clients include National Grid, FirstEnergy, 84.51°, Carhartt Company Gear, FedEx, ABB, Prysmian Group, Northwest Bank, Novant Health and Ford Dealers.[2]

History

Eric Mower joined the three person Silverman Advertising agency in 1968 and in 1975 the company was renamed Silverman & Mower.[3][4] In 1980, the firm became Eric Mower and Associates when Eric Mower purchased the firm.[5]

Mower combined with Levy King & White of Buffalo, N.Y., in 1990 and Blair BBDO of Rochester, N.Y., in 1991. EMA opened its offices in Albany, N.Y.,[6] in 1996 and in Atlanta, Ga., in 1998. EMA combined with Sage Marcom of Syracuse, N.Y. in 2001;[7] and Price McNabb of Charlotte, N.C. in 2004.[8] In 2008, EMA combined with Mark Russell & Associates of Syracuse, N.Y. and Atlanta [5] and with Sawchuck Brown Associates of Albany, N.Y.[9] In addition, EMA combined with Strata-G Communications of Cincinnati, Ohio in 2012[10] and Middleton & Gendron of New York City in 2014.[11] And most recently in October 2015, EMA combined with HB Agency, a Boston-based integrated marketing and public relations agency.[12]

In 2018, during Eric Mower's 50th year with the company, the firm rebranded itself as Mower.[13][14]

In 2019, Doug Kamp was named chief creative officer.[15][16]

In 2021, Stephanie Crockett was named president and COO of the agency.[17] She was appointed chief executive officer in January 2023, at which time Eric Mower became executive chair.[1]

In August 2022, Eric Mower sold 100% ownership of the company to the staff via an employee stock ownership plan.[18][19]

Operations

Locations and staff

The agency employs 155 people in the following locations: New York City, Buffalo, Albany, Rochester, Syracuse, Chicago, Atlanta, Boston, Denver, Miami, Charlotte and Cincinnati.[20]

In 2023, Ragan Communications named Mower to its Top Places to Work list.[21] In 2022, PRWeek named Mower to its Best Places to Work list.[22] In 2021,[23] 2014 and 2012, Mower was named by Ad Age as one of the 50 "Best Places to Work" in advertising.[24] Mower was also named a "Top Place to Work in PR" five times by PR News,[25] most recently in 2020,[26] and was twice named Agency of the Year by Bulldog Reporter. [27] The agency's work has been recognized in the Cannes Lion, Clio, One Show, Addy, PRSA Silver Anvil, ACE and B2B Awards.

Finances

A business report by PRWeek notes that Mower was the world's 105th largest agency with revenue of $12.9 million in 2017. This was a drop of 12% compared to 2016 when revenue was $14.6 million.[28] According to the agency, it had estimated 2017 capitalized billings in excess of $192 million.[29]

Notable campaigns

  • New York State Tourism Industry Association "Roam the Empire"
  • ABB "Adaptive Execution"
  • Domtar Paper "Paper Because" [30]
  • Nucor "It's our nature" [31]
  • Freightliner Trucks "Hardest Working Cities" [32]
  • BlueCross BlueShield of WNY "Painkillers Kill" [33]
  • Iroquois Healthcare Association "The Caring Gene" [34]

Recent achievements

The Association of National Advertisers (ANA) named Mower an Agency of the Year in 2022 (Midsize) and 2023 (Large) in its B2 Awards competition, where the agency won awards for clients including the FirstEnergy’s “Drone Zone Safety Game,” Prysmian Group’s “The Prysmian League,” One Hundred Black Men of New York’s “Open Every Door,”[35] New York State Tourism Industry Association's “Roam the Empire,” National Grid's “More Opportunities in More Places,” Iroquois Healthcare Association's “Caring Gene,” ABB's “eMine” and “Adaptive Execution,” and Mower's internal agency rebrand “Making Fierce Friends.”[36]

PRNews named Mower to its 2023 Agency Elite Top 100 ranking.[37] In 2023, the agency was listed in the Chief Marketer 200 for the sixth consecutive year.[38] Mower won the Grand Prix, as well as the ‘Best Response to Change’ category at The Drum Awards for B2B in 2021 with its work for the Iroquois Health Association.[39] The New York State Tourism Industry Association awarded Mower with its first New Yorker Award in 2022 in recognition of the agency's development of the Roam the Empire campaign to aid tourism businesses in their recovery from the pandemic.[40] The Diversity Action Alliance selected Mower's work for One Hundred Black Men of New York as the 2022 Best DEI Advocacy Campaign.[41] Mower also earned both a Gold and Silver Adrian Award for its work in travel and tourism marketing during the 2020 Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards.[42]

Mower was ranked 14th in City & State's 2023 New York Political PR Power 50.[43] The ranking lists the top strategic communications professionals in New York politics and policy. CenterState CEO named Mower a 2023 Business of the Year.[44] The Rochester Business Journal named the agency a 2023 Elevating Women honoree.[45]

Eric Mower was also inducted into the Association of National Advertisers Business-to-Business Marketing Hall of Fame during the 2019 Masters of B2B Marketing Conference in Chicago.[46] The Business Council of New York State presented Eric Mower with the 2022 Corning Award for Excellence.[47]

References

  1. ^ a b Moriarty, Rick (27 January 2023). "Stephanie Crockett named CEO of Syracuse's Mower agency". syracuse.com. Retrieved 27 January 2023. (subscription required)
  2. ^ O'Brien, Kyle (August 10, 2022). "Independent Agency Mower Becomes Employee Owned". adweek.com/agencyspy.
  3. ^ Nakamura, Amy (14 February 2018). "The Mowers' contributions on and around the Hill make them an SU power couple". The Daily Orange. Retrieved 14 September 2021.
  4. ^ Moriarty, Rick (17 June 2021). "Mower agency names Stephanie Crockett president and chief operating officer, 'a key step in the transition'". The Post-Standard. Retrieved 14 September 2021.
  5. ^ a b "Eric Mower, Mark Russell ad agencies to combine". www.syracuse.com. 2008-05-13. Retrieved 2010-02-26.
  6. ^ Pinckney, Barbara (2004-02-13). "EMA: Determined growth of upstate footprint". www.bizjournals.com. Retrieved 2010-02-26.
  7. ^ . www.highbeam.com. 2001-09-27. Archived from the original on 2012-11-03. Retrieved 2010-02-26.
  8. ^ Elliott, Stuart (2004-06-29). "THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Eric Mower Group Buys Price McNabb". www.nytimes.com. Retrieved 2010-02-26.
  9. ^ "Eric Mower buys Sawchuk Brown Associates". www.bizjournals.com. 2009-04-06. Retrieved 2008-08-12.
  10. ^ "Press Releases".
  11. ^ "Eric Mower + Associates Gets a Presence in New York". www.adweek.com. 2014-10-22. Retrieved 2015-01-26.
  12. ^ Ellis, Lindsay (10 September 2015). "Albany-based Eric Mower + Associates absorbs Boston's HB Agency". Times Union. Retrieved 14 September 2021.
  13. ^ Moore, Thomas (May 8, 2018). "Eric Mower + Associates Rebrands as Mower". PRWeek.
  14. ^ "50-year-old Eric Mower + Associates shortens name to Mower". syracuse.com. Retrieved 2018-07-04.
  15. ^ "Mower Hires Gyro, JWT Vet as CCO". adweek.it. Retrieved 2020-04-23.
  16. ^ "O'Keefe Reinhard & Paul says goodbye to Groupon with swan song ad featuring Tiffany Haddish". adage.com. 2019-12-13. Retrieved 2020-04-23.
  17. ^ O'Brien, Kyle (June 17, 2021). "Stephanie Crockett Takes Over From Eric Mower as President of Agency Mower". Adweek. Retrieved 14 September 2021.
  18. ^ Barnes, Steve (August 15, 2022). "News of Firms: Mower Transfers Ownership to Employees". O'Dwyers PR. Retrieved 20 August 2022.
  19. ^ Moriarty, Rick (10 August 2022). "Who's the boss now? Ownership of long-time Syracuse ad agency is going to employees". Syracuse Post-Standard. Retrieved 21 August 2022.
  20. ^ Moriarty, Rick (August 10, 2022). "Who's the boss now? Ownership of long-time Syracuse ad agency is going to employees". Syracuse.com.
  21. ^ "Ragan Communications Top Places to Work". Ragan.com. 28 April 2023.{{cite web}}: CS1 maint: url-status (link)
  22. ^ "Best Places to Work 2022 Honorees". PRWeek. Retrieved 2022-12-13.
  23. ^ Johnson, Bradley (11 January 2021). "Ad Age Best Places to Work 2021". Ad Age.{{cite news}}: CS1 maint: url-status (link)
  24. ^ "Eric Mower & Associates Is No. 5 on Ad Age's Best Places to Work List". Ad Age. March 26, 2012.
  25. ^ "Top Places to Work in PR 2014: Eric Mower + Associates - PR News". PR News. 2014-09-16. Retrieved 2018-07-04.
  26. ^ "2020 Top Places to Work". PRNEWS. Retrieved 2020-07-29.
  27. ^ "Winners of the 2013 Bulldog Stars of PR Awards for Outstanding Achievement by Communications Agencies and Professionals Have Been Announced | Bulldog Reporter". www.bulldogreporter.com.
  28. ^ Rankings Tables: PRWeek Agency Business Report 2018. www.prweek.com (Report). Retrieved 14 September 2021. (subscription required)
  29. ^ Moriarty, Rick (8 May 2018). "50-year-old Eric Mower + Associates shortens name to Mower". The Post-Standard. Retrieved 14 September 2021.
  30. ^ Elliott, Stuart (2013-03-24). "Ads That Speak the Language of Social Media". The New York Times. ISSN 0362-4331. Retrieved 2020-03-31.
  31. ^ Lovel, Jim (February 15, 2005). "Nucor Breaks First Campaign From EMA". www.adweek.com. Retrieved 2020-03-31.
  32. ^ "ANA Business Marketing Members-Only Event in Charlotte". www.ana.net. Retrieved 2020-03-31.
  33. ^ "Community Campaign of the Year". PRWeek. March 20, 2015.
  34. ^ "Caring Gene™ Campaign Seeks to fill Hundreds of Upstate New York Healthcare Career Opportunities". Ethical Marketing News. 31 July 2019.{{cite web}}: CS1 maint: url-status (link)
  35. ^ "2023 B2 Award Winners". ANA B2 Awards.{{cite web}}: CS1 maint: url-status (link)
  36. ^ "Lenovo Wins Best in Show at ANA B2 Awards". ana.net. May 25, 2022.
  37. ^ "2023 Agency Elite Top 100 PRNews". prnewsonline.com. September 22, 2022.
  38. ^ "Chief Marketer 200 - MOWER:MOWER". Chief Marketer 200. Retrieved 2020-03-31.
  39. ^ "The Caring Gene: recruiting healthcare professionals when New York State needed them most". The Drum. 18 November 2021.{{cite web}}: CS1 maint: url-status (link)
  40. ^ "Mower Agency to Receive Exclusive 'New Yorker Award' for Extraordinary Endeavors in Statewide ROAM THE EMPIRE Campaign". www.nystia.org/. May 31, 2022.
  41. ^ "Diversity Action Alliance 2022 Honorees". diversityactionalliance.org. June 15, 2022.
  42. ^ "Mower's Travel & Tourism Expertise Earns Gold and Silver at 2020 HSMAI Awards". Agility PR Solutions. 2020-02-13. Retrieved 2020-03-31.
  43. ^ "Political PR Power 50". CSNY. 2023-01-09. Retrieved 2020-01-11.{{cite web}}: CS1 maint: url-status (link)
  44. ^ "Meet CenterState CEO's 2023 Businesses of the Year".{{cite web}}: CS1 maint: url-status (link)
  45. ^ "2023 Elevating Women honorees announced". 11 August 2023.{{cite web}}: CS1 maint: url-status (link)
  46. ^ "Mower agency founder inducted into marketing hall of fame". syracuse. 2019-07-17. Retrieved 2020-03-31.
  47. ^ "Eric Mower to Receive The Business Council's Corning Award for Excellence". bcnys.org. August 10, 2022.

External links

  • Official website

August 24, 2023
mower, company, mower, formerly, eric, mower, associates, full, service, integrated, marketing, communications, agency, that, offers, consumer, business, business, marketing, public, relations, public, affairs, mowerindustrymarketingfounded1959, years, 1959, h. Mower formerly Eric Mower Associates is a full service integrated marketing communications agency that offers consumer and business to business marketing and public relations public affairs MowerIndustryMarketingFounded1959 64 years ago 1959 HeadquartersSyracuse New York United StatesKey peopleEric Mower Executive Chair Stephanie Crockett President and CEO 1 Doug Bean Vice Chairman Doug Kamp Chief Creative Officer Number of employees155 2023 Websitemower wbr comAccording the company about 55 of its work involves B2B marketing while the rest involves marketing to consumers B2C The agency s major clients include National Grid FirstEnergy 84 51 Carhartt Company Gear FedEx ABB Prysmian Group Northwest Bank Novant Health and Ford Dealers 2 Contents 1 History 2 Operations 2 1 Locations and staff 2 2 Finances 3 Notable campaigns 4 Recent achievements 5 References 6 External linksHistory EditEric Mower joined the three person Silverman Advertising agency in 1968 and in 1975 the company was renamed Silverman amp Mower 3 4 In 1980 the firm became Eric Mower and Associates when Eric Mower purchased the firm 5 Mower combined with Levy King amp White of Buffalo N Y in 1990 and Blair BBDO of Rochester N Y in 1991 EMA opened its offices in Albany N Y 6 in 1996 and in Atlanta Ga in 1998 EMA combined with Sage Marcom of Syracuse N Y in 2001 7 and Price McNabb of Charlotte N C in 2004 8 In 2008 EMA combined with Mark Russell amp Associates of Syracuse N Y and Atlanta 5 and with Sawchuck Brown Associates of Albany N Y 9 In addition EMA combined with Strata G Communications of Cincinnati Ohio in 2012 10 and Middleton amp Gendron of New York City in 2014 11 And most recently in October 2015 EMA combined with HB Agency a Boston based integrated marketing and public relations agency 12 In 2018 during Eric Mower s 50th year with the company the firm rebranded itself as Mower 13 14 In 2019 Doug Kamp was named chief creative officer 15 16 In 2021 Stephanie Crockett was named president and COO of the agency 17 She was appointed chief executive officer in January 2023 at which time Eric Mower became executive chair 1 In August 2022 Eric Mower sold 100 ownership of the company to the staff via an employee stock ownership plan 18 19 Operations EditLocations and staff Edit The agency employs 155 people in the following locations New York City Buffalo Albany Rochester Syracuse Chicago Atlanta Boston Denver Miami Charlotte and Cincinnati 20 In 2023 Ragan Communications named Mower to its Top Places to Work list 21 In 2022 PRWeek named Mower to its Best Places to Work list 22 In 2021 23 2014 and 2012 Mower was named by Ad Age as one of the 50 Best Places to Work in advertising 24 Mower was also named a Top Place to Work in PR five times by PR News 25 most recently in 2020 26 and was twice named Agency of the Year by Bulldog Reporter 27 The agency s work has been recognized in the Cannes Lion Clio One Show Addy PRSA Silver Anvil ACE and B2B Awards Finances Edit A business report by PRWeek notes that Mower was the world s 105th largest agency with revenue of 12 9 million in 2017 This was a drop of 12 compared to 2016 when revenue was 14 6 million 28 According to the agency it had estimated 2017 capitalized billings in excess of 192 million 29 Notable campaigns EditNew York State Tourism Industry Association Roam the Empire ABB Adaptive Execution Domtar Paper Paper Because 30 Nucor It s our nature 31 Freightliner Trucks Hardest Working Cities 32 BlueCross BlueShield of WNY Painkillers Kill 33 Iroquois Healthcare Association The Caring Gene 34 Recent achievements EditThe Association of National Advertisers ANA named Mower an Agency of the Year in 2022 Midsize and 2023 Large in its B2 Awards competition where the agency won awards for clients including the FirstEnergy s Drone Zone Safety Game Prysmian Group s The Prysmian League One Hundred Black Men of New York s Open Every Door 35 New York State Tourism Industry Association s Roam the Empire National Grid s More Opportunities in More Places Iroquois Healthcare Association s Caring Gene ABB s eMine and Adaptive Execution and Mower s internal agency rebrand Making Fierce Friends 36 PRNews named Mower to its 2023 Agency Elite Top 100 ranking 37 In 2023 the agency was listed in the Chief Marketer 200 for the sixth consecutive year 38 Mower won the Grand Prix as well as the Best Response to Change category at The Drum Awards for B2B in 2021 with its work for the Iroquois Health Association 39 The New York State Tourism Industry Association awarded Mower with its first New Yorker Award in 2022 in recognition of the agency s development of the Roam the Empire campaign to aid tourism businesses in their recovery from the pandemic 40 The Diversity Action Alliance selected Mower s work for One Hundred Black Men of New York as the 2022 Best DEI Advocacy Campaign 41 Mower also earned both a Gold and Silver Adrian Award for its work in travel and tourism marketing during the 2020 Hospitality Sales amp Marketing Association International HSMAI Adrian Awards 42 Mower was ranked 14th in City amp State s 2023 New York Political PR Power 50 43 The ranking lists the top strategic communications professionals in New York politics and policy CenterState CEO named Mower a 2023 Business of the Year 44 The Rochester Business Journal named the agency a 2023 Elevating Women honoree 45 Eric Mower was also inducted into the Association of National Advertisers Business to Business Marketing Hall of Fame during the 2019 Masters of B2B Marketing Conference in Chicago 46 The Business Council of New York State presented Eric Mower with the 2022 Corning Award for Excellence 47 References Edit a b Moriarty Rick 27 January 2023 Stephanie Crockett named CEO of Syracuse s Mower agency syracuse com Retrieved 27 January 2023 subscription required O Brien Kyle August 10 2022 Independent Agency Mower Becomes Employee Owned adweek com agencyspy Nakamura Amy 14 February 2018 The Mowers contributions on and around the Hill make them an SU power couple The Daily Orange Retrieved 14 September 2021 Moriarty Rick 17 June 2021 Mower agency names Stephanie Crockett president and chief operating officer a key step in the transition The Post Standard Retrieved 14 September 2021 a b Eric Mower Mark Russell ad agencies to combine www syracuse com 2008 05 13 Retrieved 2010 02 26 Pinckney Barbara 2004 02 13 EMA Determined growth of upstate footprint www bizjournals com Retrieved 2010 02 26 LOCAL ADVERTISING AGENCIES JOIN FORCES AD AGENCY DEAL HAD BEEN DISCUSSED FOR TWO YEARS ERIC MOWER AND ASSOCIATES ACQUIRES SAGE MARCOM INC FOR AN UNDISCLOSED SUM www highbeam com 2001 09 27 Archived from the original on 2012 11 03 Retrieved 2010 02 26 Elliott Stuart 2004 06 29 THE MEDIA BUSINESS ADVERTISING ADDENDA Eric Mower Group Buys Price McNabb www nytimes com Retrieved 2010 02 26 Eric Mower buys Sawchuk Brown Associates www bizjournals com 2009 04 06 Retrieved 2008 08 12 Press Releases Eric Mower Associates Gets a Presence in New York www adweek com 2014 10 22 Retrieved 2015 01 26 Ellis Lindsay 10 September 2015 Albany based Eric Mower Associates absorbs Boston s HB Agency Times Union Retrieved 14 September 2021 Moore Thomas May 8 2018 Eric Mower Associates Rebrands as Mower PRWeek 50 year old Eric Mower Associates shortens name to Mower syracuse com Retrieved 2018 07 04 Mower Hires Gyro JWT Vet as CCO adweek it Retrieved 2020 04 23 O Keefe Reinhard amp Paul says goodbye to Groupon with swan song ad featuring Tiffany Haddish adage com 2019 12 13 Retrieved 2020 04 23 O Brien Kyle June 17 2021 Stephanie Crockett Takes Over From Eric Mower as President of Agency Mower Adweek Retrieved 14 September 2021 Barnes Steve August 15 2022 News of Firms Mower Transfers Ownership to Employees O Dwyers PR Retrieved 20 August 2022 Moriarty Rick 10 August 2022 Who s the boss now Ownership of long time Syracuse ad agency is going to employees Syracuse Post Standard Retrieved 21 August 2022 Moriarty Rick August 10 2022 Who s the boss now Ownership of long time Syracuse ad agency is going to employees Syracuse com Ragan Communications Top Places to Work Ragan com 28 April 2023 a href Template Cite web html title Template Cite web cite web a CS1 maint url status link Best Places to Work 2022 Honorees PRWeek Retrieved 2022 12 13 Johnson Bradley 11 January 2021 Ad Age Best Places to Work 2021 Ad Age a href Template Cite news html title Template Cite news cite news a CS1 maint url status link Eric Mower amp Associates Is No 5 on Ad Age s Best Places to Work List Ad Age March 26 2012 Top Places to Work in PR 2014 Eric Mower Associates PR News PR News 2014 09 16 Retrieved 2018 07 04 2020 Top Places to Work PRNEWS Retrieved 2020 07 29 Winners of the 2013 Bulldog Stars of PR Awards for Outstanding Achievement by Communications Agencies and Professionals Have Been Announced Bulldog Reporter www bulldogreporter com Rankings Tables PRWeek Agency Business Report 2018 www prweek com Report Retrieved 14 September 2021 subscription required Moriarty Rick 8 May 2018 50 year old Eric Mower Associates shortens name to Mower The Post Standard Retrieved 14 September 2021 Elliott Stuart 2013 03 24 Ads That Speak the Language of Social Media The New York Times ISSN 0362 4331 Retrieved 2020 03 31 Lovel Jim February 15 2005 Nucor Breaks First Campaign From EMA www adweek com Retrieved 2020 03 31 ANA Business Marketing Members Only Event in Charlotte www ana net Retrieved 2020 03 31 Community Campaign of the Year PRWeek March 20 2015 Caring Gene Campaign Seeks to fill Hundreds of Upstate New York Healthcare Career Opportunities Ethical Marketing News 31 July 2019 a href Template Cite web html title Template Cite web cite web a CS1 maint url status link 2023 B2 Award Winners ANA B2 Awards a href Template Cite web html title Template Cite web cite web a CS1 maint url status link Lenovo Wins Best in Show at ANA B2 Awards ana net May 25 2022 2023 Agency Elite Top 100 PRNews prnewsonline com September 22 2022 Chief Marketer 200 MOWER MOWER Chief Marketer 200 Retrieved 2020 03 31 The Caring Gene recruiting healthcare professionals when New York State needed them most The Drum 18 November 2021 a href Template Cite web html title Template Cite web cite web a CS1 maint url status link Mower Agency to Receive Exclusive New Yorker Award for Extraordinary Endeavors in Statewide ROAM THE EMPIRE Campaign www nystia org May 31 2022 Diversity Action Alliance 2022 Honorees diversityactionalliance org June 15 2022 Mower s Travel amp Tourism Expertise Earns Gold and Silver at 2020 HSMAI Awards Agility PR Solutions 2020 02 13 Retrieved 2020 03 31 Political PR Power 50 CSNY 2023 01 09 Retrieved 2020 01 11 a href Template Cite web html title Template Cite web cite web a CS1 maint url status link Meet CenterState CEO s 2023 Businesses of the Year a href Template Cite web html title Template Cite web cite web a CS1 maint url status link 2023 Elevating Women honorees announced 11 August 2023 a href Template Cite web html title Template Cite web cite web a CS1 maint url status link Mower agency founder inducted into marketing hall of fame syracuse 2019 07 17 Retrieved 2020 03 31 Eric Mower to Receive The Business Council s Corning Award for Excellence bcnys org August 10 2022 External links EditOfficial website Retrieved from https en wikipedia org w index php title Mower company amp oldid 1170657930, wikipedia, wiki, book, books, library,

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