In 1903, Harry C. Moores and Stanley M. Ross launched the "Moores & Ross Milk Company", which specialized in bottling milk for home delivery for the first few years.[3] By 1964, however, the company merged with Abbott Laboratories. A drink called Ensure was first marketed by Ross Laboratories in 1973.[3]
In the 1990s, Ensure and other nutritional drink products like Mead Johnson's Sustacal and Nestlé's Boost and Resource brands were fiercely competing to capture market share among healthy adults.[4] In 1996, Ensure had sales of about $300 million and accounted for 80% of protein supplement sales; Abbott spent $45.4 million to advertise Ensure during the first nine months of 1996, around 70% more than it spent during the same period of 1995.[5]
Criticismedit
In 1995, the Center for Science in the Public Interest said that ads for Ensure were "the most misleading food ad" of that year.[4] In 1997, Abbott settled charges from the Federal Trade Commission that it was falsely marketing Ensure as having similar amounts of vitamins as multivitamin supplements, and as recommended by doctors more than any other nutritional supplement as a way for people to stay active and healthy.[4][6]
When Abbott split off its pharmaceuticals division, Abbvie, in 2013, the Ensure product line remained with Abbott along with other nutritional products.[8]
ensure, confused, with, insure, other, uses, disambiguation, american, brand, nutritional, supplements, meal, replacements, manufactured, abbott, laboratories, june, 2012, product, lineuptypedietary, supplement, meal, replacementplace, originunited, statesinve. Not to be confused with Insure For other uses see Ensure disambiguation Ensure is an American brand of nutritional supplements and meal replacements manufactured by Abbott Laboratories EnsureJune 2012 Ensure product lineupTypeDietary supplement Meal replacementPlace of originUnited StatesInvented1973 50 years ago 1973 A 237 ml 8 fl oz bottle of Ensure Original contains 220 calories six grams of fat 15 grams of sugar and nine grams of protein The top six ingredients are water corn maltodextrin sugar milk protein concentrate canola oil and soy protein isolate 1 Ensure is considered lactose free for people with lactose intolerance 2 Contents 1 History 2 Criticism 3 Products 4 See also 5 References 6 External linksHistory editIn 1903 Harry C Moores and Stanley M Ross launched the Moores amp Ross Milk Company which specialized in bottling milk for home delivery for the first few years 3 By 1964 however the company merged with Abbott Laboratories A drink called Ensure was first marketed by Ross Laboratories in 1973 3 In the 1990s Ensure and other nutritional drink products like Mead Johnson s Sustacal and Nestle s Boost and Resource brands were fiercely competing to capture market share among healthy adults 4 In 1996 Ensure had sales of about 300 million and accounted for 80 of protein supplement sales Abbott spent 45 4 million to advertise Ensure during the first nine months of 1996 around 70 more than it spent during the same period of 1995 5 Criticism editIn 1995 the Center for Science in the Public Interest said that ads for Ensure were the most misleading food ad of that year 4 In 1997 Abbott settled charges from the Federal Trade Commission that it was falsely marketing Ensure as having similar amounts of vitamins as multivitamin supplements and as recommended by doctors more than any other nutritional supplement as a way for people to stay active and healthy 4 6 Ensure has been used in the force feeding of hunger striking prisoners at the United States Guantanamo Bay detention camps 7 Products editWhen Abbott split off its pharmaceuticals division Abbvie in 2013 the Ensure product line remained with Abbott along with other nutritional products 8 As of 2016 variants of Ensure included 9 Ensure Original Ensure Original Pudding 10 Ensure Plus Ensure Gold Ensure Sport Ensure Enlive Ensure High Protein Ensure Clear Ensure Light Ensure Compact Ensure Original Nutrition Powder Ensure Muscle Health 11 As of 2016 Ensure Complete had been discontinued 12 13 See also edit nbsp Drink portal nbsp Food portalDietary supplement Force feeding Liquid diet Protein shake Therapeutic foodReferences edit nbsp Look up ensure in Wiktionary the free dictionary Ensure Original Milk Chocolate Nutrition Shake ensure com Ensure FAQ ensure com a b Ross Laboratories Ohio History Central Retrieved 25 October 2016 a b c Burros Marian 8 January 1997 Eating Well The New York Times Retrieved 9 February 2017 Gellene Denise 3 January 1997 Ensure Maker Settles Ad Charges Los Angeles Times Docket No C 3745 In the Matter of Abbot Laboratories a corporation PDF FTC May 30 1997 Photos from Guantanamo s force feeding facilities Washington Post 10 May 2013 Marbury Donna November 29 2012 As Abbott and AbbVie move toward split up Wall Street waits Medill Reports Archived from the original on 26 October 2016 Retrieved 26 October 2016 Ensure Products Ensure Retrieved 26 October 2016 Ensure Original Pudding Abbott Nutrition Retrieved 26 October 2016 Muscle drink with HMB targets the middle aged LA Times May 29 2011 Retrieved 26 October 2016 Ensure Complete Rootine Retrieved 26 October 2016 Optimize Your Cellular Nutrition Ensure Retrieved 11 March 2021 External links editOfficial website nbsp This brand name food or drink product related article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Ensure amp oldid 1181945352, wikipedia, wiki, book, books, library,
