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Powell introduced the policies of continuous revision and of leveraging the Britannica's fame to market successful spin-off products, such as historical overviews, compilations of good Britannica articles, children's encyclopedias and atlases. These policies are still in practice today.
Powell was a vice president at Sears Roebuck in 1932, when the publisher of the Britannica, Benjamin J. Cox, resigned. Powell became his replacement and quickly analyzed the factors affecting the profitability of the Britannica. In 1933, he introduced the continuous revision policy.. New Britannica-branded products such as the 12-volume children's encyclopedia, Britannica Junior, appeared a year later.[1]
elkan, harrison, powell, this, article, uses, bare, urls, which, uninformative, vulnerable, link, please, consider, converting, them, full, citations, ensure, article, remains, verifiable, maintains, consistent, citation, style, several, templates, tools, avai. This article uses bare URLs which are uninformative and vulnerable to link rot Please consider converting them to full citations to ensure the article remains verifiable and maintains a consistent citation style Several templates and tools are available to assist in formatting such as Reflinks documentation reFill documentation and Citation bot documentation September 2022 Learn how and when to remove this template message This article relies largely or entirely on a single source Relevant discussion may be found on the talk page Please help improve this article by introducing citations to additional sources Find sources Elkan Harrison Powell news newspapers books scholar JSTOR July 2019 Elkan Harrison Powell 21 November 1888 8 May 1966 was a president of Encyclopaedia Britannica Inc Powell introduced the policies of continuous revision and of leveraging the Britannica s fame to market successful spin off products such as historical overviews compilations of good Britannica articles children s encyclopedias and atlases These policies are still in practice today Powell was a vice president at Sears Roebuck in 1932 when the publisher of the Britannica Benjamin J Cox resigned Powell became his replacement and quickly analyzed the factors affecting the profitability of the Britannica In 1933 he introduced the continuous revision policy New Britannica branded products such as the 12 volume children s encyclopedia Britannica Junior appeared a year later 1 References Edit http global britannica com EBchecked topic 186618 Encyclopaedia Britannica 301347 Corporate change Retrieved from https en wikipedia org w index php title Elkan Harrison Powell amp oldid 1112423328, wikipedia, wiki, book, books, library,
