El Amor (Tito El Bambino song)

"El Amor" (English: "Love") is a song by Puerto Rican singer Tito El Bambino. It was composed by Tito and Joan Ortiz and released on February 9, 2009, as the second single from his third studio album, El Patrón (2009). The song blends the sounds of Latin pop with cumbia and merengue. A regional Mexican and a salsa version were recorded and included on the special edition of the album.

"El Amor"
Single by Tito El Bambino
from the album El Patrón
Released	February 9, 2009
Recorded	2009
Genre	Latin pop cumbia merengue
Length	4:07
Label	Siente
Songwriter(s)	Efraín Fines Joan Ortiz
Producer(s)	Nérol
Tito El Bambino singles chronology
"Under" (2008) "El Amor" (2009) "Mi Cama Huele a Ti" (2009)
Audio sample
A 26-second sample of "El Amor" featuring part of the chorus. file help

The song became a huge success in the United States reaching number one on both the Billboard Top Latin Songs chart and Billboard Tropical Songs chart. It also charted in Mexico and Venezuela. It also received several awards and nominations at various award shows between 2009 and 2010.

Recording and composition

"El Amor" was written by Tito and Joan Ortiz, produced by Nérol, and arranged by Roberto Cora.^[1] Lyrically, the song speaks about the appreciation of love even if it blinds a person.^[2] Musically, the song combines the sounds of Latin pop and cumbia.^[3] In addition to the original track, Tito re-recorded the song with Jenni Rivera, La India, and Yolandita Monge separately.^[4] For his recording with La India, the song was recorded in salsa.^[5] Tito's duets with India and Rivera were included on the special edition of the album, El Patrón: La Victoría.^[6]

Release and chart performance

The song was released on February 9, 2009, on radio stations in the United States and across Latin America by Siente Music, a subdivision of Universal Music Latin Entertainment and Venemusic.^[7] A music video was made to promote the single.^[8] The salsa version with La India was released digitally on August 31, 2009, as a single.^[9] On the Billboard Radio Songs chart, the song debuted at number 73 on the week of May 16, 2009 and peaked at number 72 on the week of June 6, 2009.^[10][11] On the Billboard Hot Latin Songs chart, the song debuted at number 49 on the week of February 28, 2009. It reached number one for the week of May 16, 2009, replacing "Tú No Eres Para Mi" by Fanny Lu and later succeeded by Makano for "Te Amo".^[12][13] On the Billboard Latin Pop Songs chart, the song debuted at number 39 on the week of March 14, 2009 and peaked at number three on the week of May 30, 2009.^[14][15] On the Billboard Tropical Songs chart, the song debuted at number 17 on the week of February 28, 2009. It reached number one for the week of April 18, 2009, replacing "Por un Segundo" by Aventura, and later succeeded by Gilberto Santa Rosa for "Llegó El Amor".^[16][17] On the Billboard Latin Rhythm Airplay chart, the song debuted at number 14 on the week of February 28, 2009. It reached number one for the week of April 18, 2009 replacing "Me Estás Tentando" by Wisin & Yandel featuring Nesty "La Mente Maestra" and was later succeeded by Aventura featuring Akon and Wisin & Yandel for "All Up 2 You".^[18][19] "El Amor" ended 2009 as the second-best performing song of the year.^[20] Outside of the United States, the song was successful in Mexico and Venezuela becoming a top-10 hit in both countries.^[21][22]

Critical reception

On the review for the album, Jason Birchmeier of AllMusic considered the song to be the most stylistic experiment and primary highlight. He called it a heart-warming cumbia and said that it showcases Tito's singing ability. Birchmeier went on to say that it was "curious that "El Amor" is sequenced first, given how uncharacteristic it is of both Tito and El Patrón, yet it's the most sure-fire hit and gets the album off to a surprising start".^[23] Tijana Ilich of About.com commented that the single is the most popular from his album El Patron seems to be "El Amor" and that the song was a pure, sentimental pop cumbia.^[24][25]

Accolades

At the 10th Annual Latin Grammy Awards, "El Amor" received a nomination for Best Tropical Song which was awarded to Luis Enrique for "Yo No Sé Mañana".^[26] At the Lo Nuestro Awards of 2010, the song received an award for Urban Song of the Year.^[27] At the Billboard Latin Music Awards of 2010, "El Amor" won four awards including Hot Latin Song of the Year, Latin Rhythm Airplay Song of the Year, and Latin Digital Download of the Year. The song also received three nominations for Latin Pop Airplay Song of the Year, Tropical Airplay Song of the Year, and Latin Master Ringtone of the Year.^[28] At the 2010 Juventud Awards, the song was awarded My Ringtone and a nomination for Catchiest Tune which was awarded to Aventura for "Dile al Amor".^[29][30] At the American Society of Composers, Authors and Publishers Awards of 2010, "El Amor" was named Latin Song of the Year.^[31]

Track listing

US CD single

1. "El Amor" (Album Version) – 4:06
2. "El Amor" (Instrumental) – 4:07

Official remixes

1. "El Amor" – (Regional Mexican Version) (featuring Jenni Rivera) – 4:08
2. "El Amor" – (Salsa Version) (featuring La India) – 4:16

Charts

Weekly charts Chart (2009) Position Mexico (Monitor Latino)^[21] 10 US Radio Songs (Billboard)^[32] 79 US Hot Latin Songs (Billboard)^[33] 1 US Latin Pop Airplay (Billboard)^[34] 3 US Tropical Songs (Billboard)^[35] 1 US Latin Rhythm Songs (Billboard)^[36] 1 Venezuela Top 100 (Record Report)^[22] 9

Year-end charts Chart (2009) Position US Latin Songs (Billboard)^[20] 2 US Latin Pop Songs (Billboard)^[37] 6 US Tropical Songs (Billboard)^[38] 5 US Latin Rhythm Songs (Billboard)^[39] 2

See also

• Billboard Top Latin Songs Year-End Chart
• List of number-one Billboard Hot Latin Songs of 2009
• List of number-one Billboard Hot Tropical Songs of 2009

References

1. "El Patrón: Credits". Allmusic. Rovi. Retrieved 2012-11-23.
2. "El amor en los tiempos del cólera". Ajá. Grupo Epensa. 2009-08-06. Retrieved 2012-11-23.
3. "Unen Jenni Rivera y Tito "El Bambino" su talento en el tema "El amor"". Vanguardia (in Spanish). 2009-03-18. Retrieved 2012-11-23.
4. "El Amor cambia su vida" (in Spanish). El Siglo de Torreón. 2010-02-13. Retrieved 2012-11-23.
5. "Tito El Bambino prepara 150 actuaciones" (in Spanish). El Tiempo (Ecuador). 2009-11-23. Retrieved 2012-11-23.
6. "El Patrón: La Victoría – Tito El Bambino". AllMusic. Rovi Corporation. Retrieved 2012-12-03.
7. Cobo, Leila (2009-02-14). "Tito Joins Siente". Billboard. Vol. 121, no. 6. Prometheus Global Media. p. 14. Retrieved 2012-11-23.
8. "Tito 'El Bambino' se convierte en 'El Patrón'" (in Spanish). La Estrella Digital. 2009-06-19. Retrieved 2012-11-23.
9. "El Amor (Salsa Version) [feat. La India] - Single by Tito El Bambino". iTunes Store. Apple Inc. Retrieved 2013-04-12.
10. "Hot 100 Airplay 2009-05-16". Billboard. Prometheus Global Media. Retrieved 2012-11-01.^{[permanent dead link]}
11. "Hot 100 Airplay 2009-06-06". Billboard. Prometheus Global Media. Retrieved 2012-11-01.^{[permanent dead link]}
12. "Hot Latin Songs 2009-02-28". Billboard. Prometheus Global Media. Retrieved 2012-11-01.^{[permanent dead link]}
13. "Hot Latin Songs 2009-05-16". Billboard. Prometheus Global Media. Retrieved 2012-11-01.^{[permanent dead link]}
14. "Latin Pop Airplay 2009-03-14". Billboard. Prometheus Global Media. Retrieved 2012-11-01.^{[permanent dead link]}
15. "Latin Pop Airplay 2009-05-30". Billboard. Prometheus Global Media. Retrieved 2012-11-01.^{[permanent dead link]}
16. "Latin Tropical Airplay 2009-02-28". Billboard. Prometheus Global Media. Retrieved 2012-11-01.^{[permanent dead link]}
17. "Latin Tropical Airplay 2009-04-18". Billboard. Prometheus Global Media. Retrieved 2012-11-01.^{[permanent dead link]}
18. "Latin Rhythm Airplay 2009-02-28". Billboard. Prometheus Global Media. Retrieved 2012-11-06.^{[permanent dead link]}
19. "Latin Rhythm Airplay 2009-04-18". Billboard. Prometheus Global Media. Retrieved 2012-11-06.^{[permanent dead link]}
20. "Year-End Charts: Hot Latin Songs". Billboard. Prometheus Global Media. 2009. Retrieved 2012-10-02.^{[permanent dead link]}
21. "Lady Gaga logra primer lugar con 'Bad romance'". Terra Networks (in Spanish). Telefónica S.A. 2010-01-18.
22. . Record Report (in Spanish). R.R. Digital C.A. 2009-06-27. Archived from the original on 2009-06-27.
23. Birchmeier, Jason. "Tito El Bambino - El Patrón". Allmusic. Rovi. Retrieved 2012-09-05.
24. Ilich, Tijana. "2009 Latin Grammy Nominated Songs: The Video Tells The Story". About.com. Retrieved 2012-10-11.
25. Ilich, Tijana. . About.com. Archived from the original on 2013-01-17. Retrieved 2012-10-21.
26. "The 10th Annual Latin Grammy Awards: Scorecard". Los Angeles Times. 2009-09-17. Retrieved 2012-10-04.
27. Ilich, Tijana (2010-02-18). "Premio Lo Nuestro - List of Nominees for 2010 Premio Lo Nuestro Awards". About.com. The New York Times Company. Retrieved 2012-10-04.
28. (PDF). Billboard. Prometheus Global Media. Archived from the original (PDF) on 2016-03-03. Retrieved 2012-10-04.
29. "Lo que pasó en la entrega de Premios Juventud 2010" (in Spanish). AOL Music. 2010-07-16. Retrieved 2012-10-04.
30. "Univisión anuncia nominados a Premios Juventud". Primera Hora (in Spanish). Grupo Ferré-Rangel. 2010-05-06. Retrieved 2012-10-04.
31. "18th Annual ASCAP Latin Music Awards: Canción Latina Del Año - El Amor". ASCAP. 2010-03-23. Retrieved 2012-10-04.
32. "Tito el Bambino Chart History (Radio Songs)". Billboard.
33. "Tito el Bambino Chart History (Hot Latin Songs)". Billboard.
34. "Tito el Bambino Chart History (Latin Pop Songs)". Billboard.
35. "Latin Tropical Airplay 2009-04-18". Billboard. Prometheus Global Media. 2009-04-18.^{[permanent dead link]}
36. "Latin Rhythm Airplay 2009-04-18". Billboard. Prometheus Global Media. 2009-04-18.^{[permanent dead link]}
37. "Year-End Charts: Latin Pop Songs". Billboard. Prometheus Global Media. 2009. Archived from the original on 2012-08-02. Retrieved 2012-10-02.
38. "Year-End Charts: Tropical Songs". Billboard. Prometheus Global Media. 2009. Retrieved 2012-10-02.^{[permanent dead link]}
39. "Year-End Charts: Latin Rhythm Songs". Billboard. Prometheus Global Media. 2009. Retrieved 2012-10-02.^{[permanent dead link]}

External links

• "El Amor" at YouTube