Edificio London París (English: London Paris Building), also known as The Standard Life is a building located at the intersection of 18 de Julio Avenue and Río Negro in Centro, Montevideo, Uruguay. Built between 1905 and 1908 in an eclectic style, it has variously been ascribed to the design of British architect John Adams and Uruguayan Julián Masquelez. Between 1908 and 1966 it housed the department store London París.
Standard Life commissioned the construction of a building on the corner of 18 de Julio Avenue and Río Negro in 1890. Construction began in 1905. The building was designed in an eclectic style, and was one of the first tall buildings in Montevideo when opened in 1908. It is topped by a narrow zinc, columned cupula supporting an Atlas figure, symbol of The Standard Life insurance company, which was at that time the largest in South America. The cupula is not accessible, lacking any stairs to this level. The three clocks that adorn the base of the dome are actually independent dials with a single central machine.[1]
London Paris Department Storeedit
The building is known for having been the headquarters of the eponymous department store, the first of its kind in Uruguay. It was founded in 1908 by Pedro Casterés and Juan Pedro Tapié initially on the ground floor and basement of the former British insurance company The Standard Life building, located at 18 de Julio Avenue y Río Negro.[2] Known colloquially as El London,[1] it was well known for its catalogue of products. Casterés later agreed with the Standard to expand into the upper floors of the building, and by 1915, the first annexes on Río Negro were built, which brought the square footage to more than five thousand square meters. By the 1950s, London Paris had seven floors of retail space, two basements, 1,100 employees, a fleet of delivery vans, a doctor's office, nurses and translators.[2] It initially catered to the high end market, marketing a no questions refund policy, importing European fine product and avoiding sales or discounts, agencies or smaller branches.[1] Towards the 1960s it was faced with excess stock of $33 million pesos and began to offer discounted events known as Multis. Social unrest, inflation and government intervention contributed to worsening profits, which ultimately led to the store closing in 1966.[2]
London París Department Store, Catalogue 1914-1915
Remodeling and current useedit
Following the closure of the London París store, in the 1970s and 1980s ice cream parlour Papitos occupied the ground floor. In 1995, the ground floor was remodelled by architects Conrado Pinto, Alberto Valenti and Arturo Silva Montero.[3] Five years later, Isaac Benito managed the restoration of the upper floors. In 2008 it was sold for a value of $700,000.[4] The building, originally designed as a residential property, now contains office space and retail outlets. A McDonald's restaurant operates from the ground floor.
Design controversyedit
Traditionally, design of the building was ascribed to the English architect and engineer John Adams, who also created the Verdi Room, the British Hospital and the Teatro Victoria. In 2002, César Loustau raised the possibility that construction could have been carried out by Julián Masquelez, a Uruguayan architect trained in Europe, and designer of the Quinta Mendilaharsu on Avenida de las Instrucciones, current home of the Museo Nacional de Antropología (National Museum of Anthropology).[1]
Further readingedit
Guía Arquitectónica y Urbanística de Montevideo. Intendencia Municipal de Montevideo u. a., Montevideo u. a. 2008, ISBN978-9974-600-26-3, S. 67.
External linksedit
London París vuelve en formato digital
London Paris: La gran tienda de época de Montevideo
Presentes: London París Montevideo Antiguo
Referencesedit
^ abcdLondon París, crónica de la mayor tienda por pisos y de venta por catálogo de Uruguay y América Latina Crónicas Migrantes, Olveira Ramos, accessed 24 February 2021
^ abcLondon París, breve viaje al consumismo (*) article, El País Viajes, viajes.elpais.com.uy accessed 24 February 2021
^GUÍA ARQUITECTÓNICA Y URBANÍSTICA DE MONTEVIDEO Facultad de Arquitectura, Diseño y Urbanismo, Universidad de la República, Montevideo, accessed 24 February 2021
^El edificio de London París se vendió en US$ 700.000. article, infonegocios.biz 19 May 2008
January 01, 1970
edificio, london, parís, english, london, paris, building, also, known, standard, life, building, located, intersection, julio, avenue, río, negro, centro, montevideo, uruguay, built, between, 1905, 1908, eclectic, style, variously, been, ascribed, design, bri. Edificio London Paris English London Paris Building also known as The Standard Life is a building located at the intersection of 18 de Julio Avenue and Rio Negro in Centro Montevideo Uruguay Built between 1905 and 1908 in an eclectic style it has variously been ascribed to the design of British architect John Adams and Uruguayan Julian Masquelez Between 1908 and 1966 it housed the department store London Paris Edificio London ParisEdificio London Paris in 2013 General informationTypeOffices and apartmentsArchitectural styleEclecticLocation18 de Julio Avenue and Rio Negro in Centro Montevideo UruguayCoordinates34 54 22 S 56 11 36 W 34 90623 S 56 19343 W 34 90623 56 19343Construction started1905Completed1908Design and constructionArchitect s John Adams or Julian Masquelez Contents 1 History 1 1 Construction and design 1 2 London Paris Department Store 1 3 Remodeling and current use 1 4 Design controversy 2 Further reading 3 External links 4 ReferencesHistory editConstruction and design edit Standard Life commissioned the construction of a building on the corner of 18 de Julio Avenue and Rio Negro in 1890 Construction began in 1905 The building was designed in an eclectic style and was one of the first tall buildings in Montevideo when opened in 1908 It is topped by a narrow zinc columned cupula supporting an Atlas figure symbol of The Standard Life insurance company which was at that time the largest in South America The cupula is not accessible lacking any stairs to this level The three clocks that adorn the base of the dome are actually independent dials with a single central machine 1 London Paris Department Store edit The building is known for having been the headquarters of the eponymous department store the first of its kind in Uruguay It was founded in 1908 by Pedro Casteres and Juan Pedro Tapie initially on the ground floor and basement of the former British insurance company The Standard Life building located at 18 de Julio Avenue y Rio Negro 2 Known colloquially as El London 1 it was well known for its catalogue of products Casteres later agreed with the Standard to expand into the upper floors of the building and by 1915 the first annexes on Rio Negro were built which brought the square footage to more than five thousand square meters By the 1950s London Paris had seven floors of retail space two basements 1 100 employees a fleet of delivery vans a doctor s office nurses and translators 2 It initially catered to the high end market marketing a no questions refund policy importing European fine product and avoiding sales or discounts agencies or smaller branches 1 Towards the 1960s it was faced with excess stock of 33 million pesos and began to offer discounted events known as Multis Social unrest inflation and government intervention contributed to worsening profits which ultimately led to the store closing in 1966 2 nbsp London Paris Department Store Catalogue 1914 1915 Remodeling and current use edit Following the closure of the London Paris store in the 1970s and 1980s ice cream parlour Papitos occupied the ground floor In 1995 the ground floor was remodelled by architects Conrado Pinto Alberto Valenti and Arturo Silva Montero 3 Five years later Isaac Benito managed the restoration of the upper floors In 2008 it was sold for a value of 700 000 4 The building originally designed as a residential property now contains office space and retail outlets A McDonald s restaurant operates from the ground floor Design controversy edit Traditionally design of the building was ascribed to the English architect and engineer John Adams who also created the Verdi Room the British Hospital and the Teatro Victoria In 2002 Cesar Loustau raised the possibility that construction could have been carried out by Julian Masquelez a Uruguayan architect trained in Europe and designer of the Quinta Mendilaharsu on Avenida de las Instrucciones current home of the Museo Nacional de Antropologia National Museum of Anthropology 1 Further reading editGuia Arquitectonica y Urbanistica de Montevideo Intendencia Municipal de Montevideo u a Montevideo u a 2008 ISBN 978 9974 600 26 3 S 67 External links editLondon Paris vuelve en formato digital London Paris La gran tienda de epoca de Montevideo Presentes London Paris Montevideo AntiguoReferences edit a b c d London Paris cronica de la mayor tienda por pisos y de venta por catalogo de Uruguay y America Latina Cronicas Migrantes Olveira Ramos accessed 24 February 2021 a b c London Paris breve viaje al consumismo article El Pais Viajes viajes elpais com uy accessed 24 February 2021 GUIA ARQUITECToNICA Y URBANISTICA DE MONTEVIDEO Facultad de Arquitectura Diseno y Urbanismo Universidad de la Republica Montevideo accessed 24 February 2021 El edificio de London Paris se vendio en US 700 000 article infonegocios biz 19 May 2008 Retrieved from https en wikipedia org w index php title Edificio London Paris amp oldid 1102744538, wikipedia, wiki, book, books, library,
