In 2018, the European Commission convened representatives of major technology firms and the online advertising industry to develop a voluntary framework of industry self-regulation to fight disinformation.[1] In the aftermath of the Facebook-Cambridge Analytica scandal and Russian interference in the 2016 U.S. presidential election, the Commission expressed concern that "mass online disinformation campaigns" were being "widely used by a range of domestic and foreign actors to sow distrust and create societal tensions."[2] Moreover, the online platforms where these campaigns take place, according to the commission, had "failed to act proportionately, falling short of the challenge posed by disinformation and the manipulative use of platforms' infrastructures."[2]
The Code sets out a definition of disinformation as well as five broad commitments for industry signatories. Signatories commit to prepare annual self-assessment reports for review by the European Commission.
The Code defines disinformation as "verifiably false or misleading information which, cumulatively,
(a) Is created, presented and disseminated for economic gain or to intentionally deceive the public; and
(b) May cause public harm, intended as threats to democratic political and policymaking processes as well as public goods such as the protection of EU citizens' health, the environment or security."[1]
The Code recognizes that the definition of disinformation excludes "misleading advertising, reporting errors, satire and parody, or clearly identified partisan news and commentary."[1]
Commitmentsedit
The Code sets out five broad commitments for industry signatories and allows for flexible uptake. Signatories may select which commitments they will adhere to depending on the nature of their services and their technical capabilities.[1]
Scrutiny of Ad Placementsedit
Signatories acknowledge the need to "significantly improve the scrutiny of advertisement placements, notably in order to reduce revenues of the purveyors of disinformation."[1]
Political Advertising and Issue-Based Advertisingedit
Broadly, signatories "acknowledge the [European Commission's] call to recognise the importance of ensuring transparency about political and issue-based advertising."[1]
Integrity of Servicesedit
Signatories recognize "the importance of intensifying and demonstrating the effectiveness of efforts to close fake accounts as well as the importance of establishing clear marking systems and rules for bots to ensure their activities cannot be confused with human interactions."[1]
Empowering Consumersedit
Signatories commit to "invest in technological means to prioritize relevant, authentic, and authoritative information where appropriate in search, feeds, or other automatically ranked distribution channels."[1]
Empowering the Research Communityedit
Broadly, signatories "commit to support good faith independent efforts to track disinformation and understand its impact."[1]
This section is empty. You can help by adding to it. (May 2022)
Criticisms of the Codeedit
^ abcdefghi"Code of Practice on Disinformation". European Commission. February 24, 2022. Retrieved May 3, 2022.
^ ab"Communication From the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions: Tackling Online Disinformation: A European Approach". EUR-Lex. April 26, 2018. Retrieved May 3, 2022.
^ abcdefghijklmnop"Roadmaps to Implement the Code of Practice on Disinformation". European Commission. March 8, 2021. Retrieved May 3, 2020.
January 01, 1970
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This article relies excessively on references to primary sources Please improve this article by adding secondary or tertiary sources Find sources EU Code of Practice on Disinformation news newspapers books scholar JSTOR May 2022 Learn how and when to remove this message In 2018 the European Commission convened representatives of major technology firms and the online advertising industry to develop a voluntary framework of industry self regulation to fight disinformation 1 In the aftermath of the Facebook Cambridge Analytica scandal and Russian interference in the 2016 U S presidential election the Commission expressed concern that mass online disinformation campaigns were being widely used by a range of domestic and foreign actors to sow distrust and create societal tensions 2 Moreover the online platforms where these campaigns take place according to the commission had failed to act proportionately falling short of the challenge posed by disinformation and the manipulative use of platforms infrastructures 2 The Code sets out a definition of disinformation as well as five broad commitments for industry signatories Signatories commit to prepare annual self assessment reports for review by the European Commission Contents 1 Definition of Disinformation 2 Commitments 2 1 Scrutiny of Ad Placements 2 2 Political Advertising and Issue Based Advertising 2 3 Integrity of Services 2 4 Empowering Consumers 2 5 Empowering the Research Community 3 Signatories 4 Assessment of the Code 5 Criticisms of the CodeDefinition of Disinformation editThe Code defines disinformation as verifiably false or misleading information which cumulatively a Is created presented and disseminated for economic gain or to intentionally deceive the public and b May cause public harm intended as threats to democratic political and policymaking processes as well as public goods such as the protection of EU citizens health the environment or security 1 The Code recognizes that the definition of disinformation excludes misleading advertising reporting errors satire and parody or clearly identified partisan news and commentary 1 Commitments editThe Code sets out five broad commitments for industry signatories and allows for flexible uptake Signatories may select which commitments they will adhere to depending on the nature of their services and their technical capabilities 1 Scrutiny of Ad Placements edit Signatories acknowledge the need to significantly improve the scrutiny of advertisement placements notably in order to reduce revenues of the purveyors of disinformation 1 Political Advertising and Issue Based Advertising edit Broadly signatories acknowledge the European Commission s call to recognise the importance of ensuring transparency about political and issue based advertising 1 Integrity of Services edit Signatories recognize the importance of intensifying and demonstrating the effectiveness of efforts to close fake accounts as well as the importance of establishing clear marking systems and rules for bots to ensure their activities cannot be confused with human interactions 1 Empowering Consumers edit Signatories commit to invest in technological means to prioritize relevant authentic and authoritative information where appropriate in search feeds or other automatically ranked distribution channels 1 Empowering the Research Community edit Broadly signatories commit to support good faith independent efforts to track disinformation and understand its impact 1 Signatories editFacebook 2018 3 Google 2018 3 Twitter 2018 3 Mozilla 2018 3 Association des agences conseils en communication AACC 2018 3 European Association of Communications Agencies EACA 2018 3 EDiMA 2018 3 Interactive Advertising Bureau Europe 2018 3 Union of Belgian Advertisers UBA 2018 3 World Federation of Advertisers WFA 2018 3 AKA 2018 3 Microsoft 2019 3 SAR Marketing Communication Association 2019 3 TikTok 2020 3 Goldbach Audience 2020 3 Kreativitet amp Kommunikation 2020 3 Assessment of the Code editThis section is empty You can help by adding to it May 2022 Criticisms of the Code edit a b c d e f g h i Code of Practice on Disinformation European Commission February 24 2022 Retrieved May 3 2022 a b Communication From the Commission to the European Parliament the Council the European Economic and Social Committee and the Committee of the Regions Tackling Online Disinformation A European Approach EUR Lex April 26 2018 Retrieved May 3 2022 a b c d e f g h i j k l m n o p Roadmaps to Implement the Code of Practice on Disinformation European Commission March 8 2021 Retrieved May 3 2020 Retrieved from https en wikipedia org w index php title EU Code of Practice on Disinformation amp oldid 1159312203, wikipedia, wiki, book, books, library,
