"Duke's" redirects here. For the condiment brand, see Duke's Mayonnaise.
Duke and Sons Pvt. Ltd was an Indian manufacturing company based in Bombay. Established in 1889, Duke produced and marketed soft drinks.[1] It was originally owned by the Pandole family, a well-known Parsi business name.[2] In 1994, the company was acquired by Pepsi, which relaunched the Duke's brand in 2011 through its Indian subsidiary.[3]
Duke and Sons was founded by Dinshawji Cooverji Pandole. An avid cricketer, Dinshawji named his company after a cricket ball manufacturing company, Duke & Sons.[4] The company used to manufacture Tango, Raspberry, Ginger, Pineapple, Lemonade and Mangola drinks under the "Duke's" brand. The Pandole family ran the company until 1994, when it was sold to PepsiCo.[5] When sold, Duke's had a 55% market share in the segments it operated in Mumbai and Maharashtra.[6]
Originally, Duke's manufactured lemonade from a shed in Byculla and later at Khetwadi areas of Mumbai. Its products were distributed by bullock cart and distribution was limited to Mumbai until 1940, when the company acquired Ford trucks. By 1989, the company had 90 distribution trucks. In 1970, the company established a manufacturing unit in the suburb of Chembur, with a production capacity of 19,000 crates per shift.[7] When Coca-Cola first launched in India in the 1950s, Duke's launched Mangola, a mango flavoured juice drink to survive competition.[5] Duke's Gingerade was popularly used when people had eaten too much or had an upset stomach, while the Raspberry drink was a favourite at Parsi weddings as well as a children's favourite. The Duke's brand is synonymous with Irani cafés in Mumbai.[8]
Pepsico manufactured the drinks until 2004, when it discontinued all the drinks apart from Lemonade and Mangola.[5] The decision was based on the fact that the drinks were marketed only in western India, while Pepsico wanted to concentrate on its national brands.[9]
In December 2011, Pepsico announced that it was reviving the old flavours under the Duke's brand. Apart from reviving old drinks Raspberry soda, Gingerade and Ice-Cream soda, Pepsico announced the launch of a new drink, Mumbai Masala Soda under the Duke's brand.[10] The relaunch included a bright new PET packaging as well as retro glass bottles in addition to an increased margin for small retailers, enticing them to prominently display the bottles in their shops.[11] Pepsi relaunched Duke's Soda as well, as part of a strategy to increase market share with the help of regional brands.[12]
In 2017, PepsiCo sold the defunct Duke's plant at Chembur for about Rs170 crore.[13]
Products
Duke's Mangola
Duke's Mangola is a mango flavoured drink marketed by PepsiCo in India.[14] Originally owned by the Pundole family and part of Duke and Sons, Mangola was launched in the 1950s to counter Coca-Cola. Duke's was sold to Pepsico in 1994. Though Pepsico phased out most drinks under the Duke's brand in 2004, it retained lemonade and Mangola.[5]
Marketed in western India, Duke's Mangola was the market leader in the segment in that region.[15] Pepsico has been slowly merging Mangola with its other mango based drink, Slice. As of 2010, only one franchise of Mangola had been retained in Mumbai, since it was loyal to the brand.[16]
Duke's Lemonade
Duke's Lemonade is a lemon based aerated drink marketed in India since 1889. The brand has a presence in western India. [17] Originally owned by Duke and Sons, the brand was sold to PepsiCo in 1994. Pepsico phased out most drinks under the Duke's brand in 2004, though it retained Duke's Lemonade.[5] Not only was Duke's Lemonade retained, in the same year Pepsico launched a new advertisement campaign in Mumbai to promote the brand, with a new tagline, "takatak taajgi".[18]
Duke's Lemonade was once a favorite in Irani cafés.[19] It is also used as a mixer with alcohol based drinks.[20] In an interview in 2008, Ramesh Chauhan of Parle said that he had approached the owners of Duke's Lemonade, requesting them to share the formula for the drink with the promise not to market it in India, which was turned down. Chauhan decided to come up with his own formula, which he launched under the Limca brand in 1977.[21]
Controversies
An investigation by The Financial Express in 2005 revealed that a sealed bottle of Duke's Lemonade contained a hair clip. Pepsico issued a statement stating that glass bottles go through an air wash system and are physically checked before reuse. The company attributed the incident to the possibility of the object being stuck to the bottom of the bottle, making it difficult to detect.[22] In 2006, Indian authorities tested leading cola brands, including Duke's Lemonade and found that they contained high level of pesticides.[23]
References
^Reed, Sir Stanley (1972). The Times of India directory and year book including who's who. Bennett, Coleman & Co. pp. xxi.
^"Ratan Tata is richest Parsi in India". The Economic Times. 16 June 2002. Retrieved 21 February 2012.
^PepsiCo plans to relaunch Duke's beverages by Sagar Malviya on Economic Times, 18 Oct 2011
^Tantra, Yazdi. "The Duke's Story". Zoroastrians.net. Retrieved September 4, 2022.
^"Pepsi peps up Dukes Lemonade ad campaign". The Hindu Business Line. 21 April 2004. Retrieved 21 February 2012.
^Yoo, David (1999). New spiritual homes: religion and Asian Americans. University of Hawaii Press. p. 240. ISBN0-8248-2072-X.
^King, Niloufer Ichaporia (2007). My Bombay kitchen: traditional and modern Parsi home cooking. University of California Press. p. 270. ISBN978-0-520-24960-8.
^"Coca-Cola is neglecting beautiful Limca". Daily News and Analysis. 26 June 2008. Retrieved 21 February 2012.
^"Freebies of an unexpected kind". The Financial Express. 2 July 2005. Retrieved 21 February 2012.
^Fernando, A. C. (2009). Business Ethics: An Indian Perspective. Pearson Education India. pp. 5–23. ISBN978-81-317-1173-6.
January 31, 2023
duke, sons, duke, redirects, here, condiment, brand, duke, mayonnaise, indian, manufacturing, company, based, bombay, established, 1889, duke, produced, marketed, soft, drinks, originally, owned, pandole, family, well, known, parsi, business, name, 1994, compa. Duke s redirects here For the condiment brand see Duke s Mayonnaise Duke and Sons Pvt Ltd was an Indian manufacturing company based in Bombay Established in 1889 Duke produced and marketed soft drinks 1 It was originally owned by the Pandole family a well known Parsi business name 2 In 1994 the company was acquired by Pepsi which relaunched the Duke s brand in 2011 through its Indian subsidiary 3 Duke and Sons Pvt LtdThe Duke s plant in ChemburTypePrivateIndustryFoodFounded1889FounderDinshawji PandoleDefunct1994 29 years ago 1994 FateAcquired by PepsiCo in 1994 became a brandHeadquartersChembur IndiaProductsSoft drinksBrandsDuke s Lemonade Duke s MangolaOwnerPandole family 1889 1994 Contents 1 History 2 Products 2 1 Duke s Mangola 2 2 Duke s Lemonade 2 2 1 Controversies 3 ReferencesHistory EditDuke and Sons was founded by Dinshawji Cooverji Pandole An avid cricketer Dinshawji named his company after a cricket ball manufacturing company Duke amp Sons 4 The company used to manufacture Tango Raspberry Ginger Pineapple Lemonade and Mangola drinks under the Duke s brand The Pandole family ran the company until 1994 when it was sold to PepsiCo 5 When sold Duke s had a 55 market share in the segments it operated in Mumbai and Maharashtra 6 Originally Duke s manufactured lemonade from a shed in Byculla and later at Khetwadi areas of Mumbai Its products were distributed by bullock cart and distribution was limited to Mumbai until 1940 when the company acquired Ford trucks By 1989 the company had 90 distribution trucks In 1970 the company established a manufacturing unit in the suburb of Chembur with a production capacity of 19 000 crates per shift 7 When Coca Cola first launched in India in the 1950s Duke s launched Mangola a mango flavoured juice drink to survive competition 5 Duke s Gingerade was popularly used when people had eaten too much or had an upset stomach while the Raspberry drink was a favourite at Parsi weddings as well as a children s favourite The Duke s brand is synonymous with Irani cafes in Mumbai 8 Pepsico manufactured the drinks until 2004 when it discontinued all the drinks apart from Lemonade and Mangola 5 The decision was based on the fact that the drinks were marketed only in western India while Pepsico wanted to concentrate on its national brands 9 In December 2011 Pepsico announced that it was reviving the old flavours under the Duke s brand Apart from reviving old drinks Raspberry soda Gingerade and Ice Cream soda Pepsico announced the launch of a new drink Mumbai Masala Soda under the Duke s brand 10 The relaunch included a bright new PET packaging as well as retro glass bottles in addition to an increased margin for small retailers enticing them to prominently display the bottles in their shops 11 Pepsi relaunched Duke s Soda as well as part of a strategy to increase market share with the help of regional brands 12 In 2017 PepsiCo sold the defunct Duke s plant at Chembur for about Rs170 crore 13 Products EditDuke s Mangola Edit Duke s Mangola is a mango flavoured drink marketed by PepsiCo in India 14 Originally owned by the Pundole family and part of Duke and Sons Mangola was launched in the 1950s to counter Coca Cola Duke s was sold to Pepsico in 1994 Though Pepsico phased out most drinks under the Duke s brand in 2004 it retained lemonade and Mangola 5 Marketed in western India Duke s Mangola was the market leader in the segment in that region 15 Pepsico has been slowly merging Mangola with its other mango based drink Slice As of 2010 only one franchise of Mangola had been retained in Mumbai since it was loyal to the brand 16 Duke s Lemonade Edit Duke s Lemonade is a lemon based aerated drink marketed in India since 1889 The brand has a presence in western India 17 Originally owned by Duke and Sons the brand was sold to PepsiCo in 1994 Pepsico phased out most drinks under the Duke s brand in 2004 though it retained Duke s Lemonade 5 Not only was Duke s Lemonade retained in the same year Pepsico launched a new advertisement campaign in Mumbai to promote the brand with a new tagline takatak taajgi 18 Duke s Lemonade was once a favorite in Irani cafes 19 It is also used as a mixer with alcohol based drinks 20 In an interview in 2008 Ramesh Chauhan of Parle said that he had approached the owners of Duke s Lemonade requesting them to share the formula for the drink with the promise not to market it in India which was turned down Chauhan decided to come up with his own formula which he launched under the Limca brand in 1977 21 Controversies Edit An investigation by The Financial Express in 2005 revealed that a sealed bottle of Duke s Lemonade contained a hair clip Pepsico issued a statement stating that glass bottles go through an air wash system and are physically checked before reuse The company attributed the incident to the possibility of the object being stuck to the bottom of the bottle making it difficult to detect 22 In 2006 Indian authorities tested leading cola brands including Duke s Lemonade and found that they contained high level of pesticides 23 References Edit Reed Sir Stanley 1972 The Times of India directory and year book including who s who Bennett Coleman amp Co pp xxi Ratan Tata is richest Parsi in India The Economic Times 16 June 2002 Retrieved 21 February 2012 PepsiCo plans to relaunch Duke s beverages by Sagar Malviya on Economic Times 18 Oct 2011 Tantra Yazdi The Duke s Story Zoroastrians net Retrieved September 4 2022 a b c d e The Duke Returns The Indian Express 4 December 2011 Retrieved 21 February 2012 Ananda Bazar Patrika Ltd Businessworld 14 65 1994 A H Advani on Business India 291 299 p 94 1989 Duke s brings back the sodas but will it be the same Firstpost com 19 October 2011 Retrieved 21 February 2012 PepsiCo plans to relaunch Duke s beverages The Economic Times 18 October 2011 Retrieved 21 February 2012 Odd local drink Duke s Mumbai masala soda CNN 24 October 2011 Retrieved 21 February 2012 Retailers find more fizz in Pepsi s Duke soda The Hindu Business Line 30 November 2011 Archived from the original on 3 February 2012 Retrieved 21 February 2012 Bisleri takes a shot at soda again Business Standard 19 February 2012 Retrieved 21 February 2012 PepsiCo sells defunct Duke s plant for Rs170 crore to Wadhwa Group on Live Mint Dana Leo Paul 2010 Entrepreneurship and religion Edward Elgar Publishing p 71 ISBN 978 1 84720 572 8 Baisya Rajat K 2008 Changing face of processed food industry in India Ane Books Pvt Ltd p 152 ISBN 978 81 8052 166 9 PepsiCo aims for a bigger Slice The Hindu Business Line 26 February 2010 Retrieved 21 February 2012 Advani A H 1989 Business India 291 299 94 a href Template Cite journal html title Template Cite journal cite journal a Missing or empty title help Pepsi peps up Dukes Lemonade ad campaign The Hindu Business Line 21 April 2004 Retrieved 21 February 2012 Yoo David 1999 New spiritual homes religion and Asian Americans University of Hawaii Press p 240 ISBN 0 8248 2072 X King Niloufer Ichaporia 2007 My Bombay kitchen traditional and modern Parsi home cooking University of California Press p 270 ISBN 978 0 520 24960 8 Coca Cola is neglecting beautiful Limca Daily News and Analysis 26 June 2008 Retrieved 21 February 2012 Freebies of an unexpected kind The Financial Express 2 July 2005 Retrieved 21 February 2012 Fernando A C 2009 Business Ethics An Indian Perspective Pearson Education India pp 5 23 ISBN 978 81 317 1173 6 Retrieved from https en wikipedia org w index php title Duke and Sons amp oldid 1108528473, wikipedia, wiki, book, books, library,
