Doe Mayer

Doe Mayer is an American filmmaker, academic, and author. She is the inaugural holder of the Mary Pickford Chair in Film and Television Production as well as Professor Emerita of Cinematic Arts at the University of Southern California.^[1]

Doe Mayer
Occupation(s)	Filmmaker, academic, author, professor emerita at university of Southern California
Academic background
Education	B.A., Liberal Arts, New York University,1968 M.A., Film Production, USC, 1973 Post graduate Directing Fellowship, American Film Institute, 1975

Mayer is most known for her work as lecturer, consultant, and filmmaker focused on effective communication techniques for social change, both in the US and internationally. She has held a joint appointment at USC's Annenberg School for Communication and Journalism, where she taught classes in global storytelling and media campaign promotion for nonprofits to improve their effectiveness in public health, and similar social change efforts. She has designed educational programs and videos in Africa, Asia, Europe, the Pacific islands, and the Americas on topics of girls' education in Malawi, women's reproductive health in Ghana, cholera prevention in Suriname, and anti-smoking campaigns in China, all with the goal of achieving behavioral change through effective communication strategies.^[2]

Works

Mayer has primarily worked in visual media, where she has produced, directed, and provided technical support for productions in the United States as well as in developing countries. She has created campaigns on family planning, basic education, health and nutrition promotion, HIV/AIDS prevention, environmental protection, population issues, and women's rights. Her films have been shown at the Chicago Film Festival, Atlanta Film Festival, the United Nations Decade for Women Festival in Nairobi, Kenya and the New York Film Festival.

Films for social change

Throughout her production career, Mayer has produced and directed films that promote social change. In 1990, she produced Vukani Mukai, Awakening to encourage Zimbabwean women to get training in organizing small-scale income-generating projects.^[3] In The Women Will (Wanawake Watatunza), she documented the journey and impact of the Kenya Rural Area Women's Project in empowering and supporting rural Kenyan women through training, cultural exchanges, community workshops, and the development of grassroots projects.^[4] In Competent Women, Caring Men: Images that Inspire, she explored how mass media can transform traditional gender roles by portraying strong, capable women and nurturing men, and how it can influence societal behavior through entertainment-based education.^[5] She created a documentary on women learning to use computers in a tsunami-affected region of the Indian state of Kerala. In Los Angeles, she produced two videos—The Tamale Lesson and It's Time—which promoted Pap tests and the HPV vaccine, exploring the impact of narrative and fact-based approaches in health communication.^[6] She produced three short web video profiles as part of the Immigrant Health Initiative at USC, documenting health issues faced by immigrant families. As co-principal investigator for the La Clave project, a communication outreach campaign directed to the Latino community in Los Angeles, she produced La Clave, aiming to help Latino viewers recognize signs of psychosis in family members and get them prompt assistance.^[7]

Feature films

Mayer served as a researcher for Reds and Shampoo. She was producer of the video sequences for the films Coming Home, which explored the impact of the Vietnam War on American society, and The China Syndrome, which explored the consequences of a nuclear power plant accident.^[8]

Research outputs

Mayer has conducted research on the challenges associated with teaching film and video production in developing nations.^[9] Her book with Jed Dannenbaum (her late husband) and Carroll Hodge, Creative Filmmaking from the Inside Out focuses on how students can improve their work, generate a story concept, set up lighting on a set, edit scene, or choose the right music.^[10] A study she did with Barbara Pillsbury examined the effectiveness of women's NGOs in addressing sexual and reproductive health problems, the use of media and technology in these efforts, and the importance of collaboration and shared knowledge.^[11] She has highlighted the power of culturally specific narrative videos in communicating health programs and beneficial interventions, emphasizing the effectiveness of storytelling rather than providing didactic information.^[12][13]

Awards and honors

• 1995 – Fulbright Scholar Award, University of the South Pacific
• 1996 – Award for Innovative Achievement in Female Education in Africa, to Malawi Girls Education Project, Forum for African Educationalists
• 2001 – Award for the Advancement of Women's Media Education in California, National Organization for Women
• 2004 – Remarkable Women Award, University of Southern California
• 2007 – Fulbright Senior Specialist Award, Institute for Entertainment Education, Netherlands
• 2009 – Associates Award for Excellence in Teaching, University of Southern California^[14]
• 2010 – Fulbright Senior Specialist Award, University of Melbourne
• 2013 – Promotion Award for The Tamale Lesson and It's Time, American Public Health Association
• 2015 – Mellon Mentoring Award, University of Southern California^[15]

Bibliography

Books

• Creative Filmmaking from the Inside Out: Five Keys to the Art of Making Inspired Movies and Television (2003) ISBN 9780743223195

Selected articles

• Mayer, D. (1993). Problems of teaching film and video production in developing countries: Tales from the field.
• Jonathan Harris, M., & Mayer, D. (1993). Matching the Media and the Message: Making EffectiveCorporate Films and Videos. Journal of Management Development, 12(4), 13–19.
• Pillsbury, B., & Mayer, D. (2005). Women connect! Strengthening communications to meet sexual and reproductive health challenges. Journal of Health Communication, 10(4), 361–371.
• Baezconde-Garbanati, L., Chatterjee, J. S., Frank, L. B., Murphy, S. T., Moran, M. B., Werth, L. N., ... & O'Brien, D. (2014). The Transformative Power of Narrative as a Behavioral Change Communication Tool to Reduce Health Disparities in Cervical Cancer among Latinas: Global Implications.
• Hernandez, M. Y., Mejia, Y., Mayer, D., & Lopez, S. R. (2016). Using a narrative film to increase knowledge and interpersonal communication about psychosis among Latinos. Journal of health communication, 21(12), 1236–1243.

References

1. "Doe Mayer". annenberg.usc.edu.
2. "United Nations University".
3. Mayer, Doe (November 20, 1990). "Vukani Mukai Awakening" – via www.africabib.org. {{cite journal}}: Cite journal requires |journal= (help)
4. "The Women Will... Wanawake Watatunza – Coady Institute". coady.stfx.ca/.
5. "The Open Video Project :: Video Details". open-video.org.
6. Baezconde-Garbanati, Lourdes A.; Chatterjee, Joyee S.; Frank, Lauren B.; Murphy, Sheila T.; Moran, Meghan B.; Werth, Lisa N.; Zhao, Nan; Herrera, Paula Amezola de; Mayer, Doe; Kagan, Jeremy; O’Brien, Dave (November 20, 2014). "Tamale Lesson: A case study of a narrative health communication intervention". Journal of Communication in Healthcare. 7 (2): 82–92. doi:10.1179/1753807614Y.0000000055. S2CID 21883629 – via pure.johnshopkins.edu.
7. "Doe Mayer". La CLAve.
8. "Pull Focus: Doe Mayer".
9. Mayer, Doe (January 20, 1993). "Problems of teaching film and video production in developing countries: Tales from the field". Visual Anthropology. 5 (3–4): 355–367. doi:10.1080/08949468.1993.9966598 – via CrossRef.
10. "Summon 2.0". ndulb.summon.serialssolutions.com.
11. Pillsbury, Barbara; Mayer, Doe (June 20, 2005). "Women Connect! Strengthening communications to meet sexual and reproductive health challenges". Journal of Health Communication. 10 (4): 361–371. doi:10.1080/10810730590950075. PMID 16036742. S2CID 23538497 – via PubMed.
12. "The Transformative Power of Narrative as a Behavior Change Communication to Reduce Health Disparities in Cervical Cancer Among Latinas: Global Implications".
13. Hernandez, Maria Y.; Mejia, Yesenia; Mayer, Doe; Lopez, Steven R. (December 20, 2016). "Using a Narrative Film to Increase Knowledge and Interpersonal Communication about Psychosis Among Latinos". Journal of Health Communication. 21 (12): 1236–1243. doi:10.1080/10810730.2016.1242670. PMC 5508716. PMID 27858525.
14. "Associates Award for Excellence in Teaching: Award Winners". USC Center for Excellence in Teaching.
15. "USC Cinematic Arts | School of Cinematic Arts News". cinema.usc.edu.